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Five Suggestions
Your Holiday Email Campaign
Succeed
Steps…
1. Increasing the frequency of your outgoing messages
2. Make sure your connections are legit.
3. Compile information about when recipients read your message
4. Make sure your emails render properly on mobile devices
5. Acquire credible recommendations
Step 1: Increasing the frequency of your outgoing messages
● Increasing the frequency of email
● Always present in clients' inboxes
● Keep a regular cadence before the holiday
Step 2: Make sure your connections are legit
● Email deliverability is directly impacted by the quality of your email list
● Get rid of old email addresses
● Spam complaints can land your emails in the spam folder
● Make sure your list is up-to-date and accurate
● Bounce rate shouldn't go up to more than 2%
Step 3: Compile information about when recipients read your message
● Compelling offer and distribute it to a sizable email list
● Subscription patterns from before can help your marketing
● Send out email campaigns at optimal times
● Scheduling advertisements for Thursdays to affect consumer behaviour over
the weekend.
Step 4: Make sure your emails render properly on mobile
devices
● 42% of Black Friday e-commerce sales in 2021 were made on mobile devices
● Check how your email looks on mobile devices
● Take help of an email testing tool.
● Monitor how messages appear in various email clients (Gmail, Outlook, etc.).
Step 5: Acquire credible recommendations
● Use customer testimonials for prevent content repetition
● Gather social evidence
● Consumers view is the deciding factor for a customer for your product
Last but not least…
● Maintaining an email marketing strategy throughout the holidays
● Setting up some automated emails
● Plan in stone weeks before you send out
● Make a checklist
● Necessary tools should be included in your team's to-do list
Thank You…

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Five Suggestions Your Holiday Email Campaign Succeed

  • 1. Five Suggestions Your Holiday Email Campaign Succeed
  • 2. Steps… 1. Increasing the frequency of your outgoing messages 2. Make sure your connections are legit. 3. Compile information about when recipients read your message 4. Make sure your emails render properly on mobile devices 5. Acquire credible recommendations
  • 3. Step 1: Increasing the frequency of your outgoing messages ● Increasing the frequency of email ● Always present in clients' inboxes ● Keep a regular cadence before the holiday
  • 4. Step 2: Make sure your connections are legit ● Email deliverability is directly impacted by the quality of your email list ● Get rid of old email addresses ● Spam complaints can land your emails in the spam folder ● Make sure your list is up-to-date and accurate ● Bounce rate shouldn't go up to more than 2%
  • 5. Step 3: Compile information about when recipients read your message ● Compelling offer and distribute it to a sizable email list ● Subscription patterns from before can help your marketing ● Send out email campaigns at optimal times ● Scheduling advertisements for Thursdays to affect consumer behaviour over the weekend.
  • 6. Step 4: Make sure your emails render properly on mobile devices ● 42% of Black Friday e-commerce sales in 2021 were made on mobile devices ● Check how your email looks on mobile devices ● Take help of an email testing tool. ● Monitor how messages appear in various email clients (Gmail, Outlook, etc.).
  • 7. Step 5: Acquire credible recommendations ● Use customer testimonials for prevent content repetition ● Gather social evidence ● Consumers view is the deciding factor for a customer for your product
  • 8. Last but not least… ● Maintaining an email marketing strategy throughout the holidays ● Setting up some automated emails ● Plan in stone weeks before you send out ● Make a checklist ● Necessary tools should be included in your team's to-do list