8.
FACEBOOK AUDIT
Cover image is the largest real estate of a page. It is
the best place to summarize a brand and its offerings
and services. GIF or Video can be used
No Other Social Media Tabs
Fewer Followers
20.
SOCIAL MEDIA - CONTENT AUDIT
Content do not resonates with the brand
Absence of video content which is need of the hour
21.
SOCIAL MEDIA CONTENT RECOMMENDATIONS
Customer video interviews endorsing the brand
Frequent high quality videos of available apartments for rent/sale
Best areas for sale/rent in Dubai
Ask An
Expert
22.
SOCIAL MEDIA CONTENT RECOMMENDATIONS
If there is any extended payable plan available to entice the audience
•Facebook/Instagram Live to walkthrough the available apartment/office.
•Live video testimonials on the spot.
•video of your residents talking high about the brand and their home.
•Respond to customer questions, comments, and concerns.
Some Important Tips For The Buyers
Asking questions to create engagement:
•When did you last visited an apartment to buy?
•Which is your favorite location to rent an apartment?
23.
SOCIAL MEDIA CONTENT RECOMMENDATIONS
Frequent announcement of
available property for rent/sale
Occasional Discounts Announcement (If any)
Easy payment option. For example pay 5% to move
in now
Up to 5 years payment plan
Contests generate awareness &
Interaction
One of the best online practices to
promote a brand
Ramadan /Eid/Etc Greetings
24.
A CASE IN POINT
RECOMMENDATIONS:
Short videos to be created (30 sec to 1 min)
Cross Platform promotion
Run True view ads
25.
SAMPLE – RECOMMENDATION FACEBOOK BOOSTING
Boosting helps in pushing the
content to the right audience
It also leads to greater brand
visibility on social media
26.
RECOMMENDATION - FACEBOOK ADVERTISING
•Your customers spend most of their time on Facebook
•Most targeted form of advertising
•Increases brand awareness
•Increases website traffic
•Increases revenue, sales, and leads
27.
SAMPLE – FACEBOOK ADS
There are different types of
Objectives that can be defined
when running Facebook Ads
Most effective is Lead generation
ads . Others are to send people on
the website, to make people like a
Facebook page etc.
29.
SEO ANALYSIS OF ERE HOMES
KEYWORDS
Total Search
Volume (per
Month)
Current Rank in
Google
Ranking in 5
Months
Ranking in 10
Months
Ranking in One
Year
Buy property 90 Not in top 100 Top 100 Top 50 Top 10
Apartments for rent
in Dubai
9900 Not in top 100 Top 50
2nd
Page
1st Page
Real estate broker 320 Not in top 100 Top 100 Top 50 Top 10
Real estate Dubai 5400 Not in top 100 Top 50 Top 25 Top 10
Estate agents
Dubai
120 Not in top 100 Top 50 Top 50 Top 10
Dubai estate
agents
170 Not in top 100 Top 50 2nd Page 1st page
Real estate
agents in Dubai
880 Not in top 100 2nd Page 2nd Page 1st page
• BEING ON FIRST 2 PAGES OF GOOGLE SEARCH RESULTS LEAD TO BETTER AND HIGH QUALITY CONVERSIONS.
• AS AN INDUSTRY PRACTICE, BEING ON PAGE ONE RESULTS AN AVERAGE CONVERSION RATE OF 2% – 4%
Traffic Information
•Daily Visitors : 10 to 15
•Page views / visitors : 2 to 2.5
•Average Timing : 2.5 minutes
•Bounce Rate : 40 to 50%
Page title & Meta Tags should have important keywords. Lack of backlinks too.
30.
GOOGLE ADWORDS
BENEFITS:
•Increase brand awareness
•Faster result than SEO
•Outrank your competitor ads
•Influence your audience to make a purchase
•Strategize campaigns based on user’s
demographics
•Schedule the ads to reach the right audience
at the right time
Sample Search Network Adv
31.
INFLUENCER MARKETING
Property influencer of Dubai can promote our offerings to:
•His/her followers
•Increase Brand awareness
•Divert traffic to the website
•Generate Leads
•Generate Sales
32.
ONLINE LISTENING & MONITORING
These are self managed tool for online listening and monitoring
Provides real time access and tracking based on keywords.
It is used 24*7. Anyone looking for any apartment can be tracked and contacted in real-time.
Tracks entire digital ecosystem in 40+ languages
Search results are properly segregated based on large number of keywords with negligible errors
Helps to bifurcate Social Media Management and Online Listening
Customised Search Queries (uses Boolean operators)
33.
WHATSAPP MARKETING
Are you aware that 84% of people can’t spend their day without
Smartphone?
Stats of 2015, 9.58 million population of UAE, 4.69 million people use
whatsapp.
35.
OFFLINE MARKETING & ADVERTISING
In mall campaigns to create brand awareness and engagement
36.
OFFLINE MARKETING & ADVERTISING
•Advertising in property magazines like Gulf Property quarterly will help us reach mass target audience.
•Writing articles about current scenario in Dubai real estate
Advertising in leading newspaper properties (Gulf News) monthly will generate leads and sales
