The document discusses opportunities for telecommunications companies to generate revenue from customer data through data monetization strategies. It notes that declining average revenue per user due to over-the-top services has created challenges for telcos. The document proposes that telcos can navigate the digital economy by developing data platforms and solutions focused on specific industry verticals to unlock monetization opportunities from customer data in areas like digital advertising, transportation, retail, and more. It recommends telcos invest in a few high-potential verticals and view data monetization as a long-term play that provides both external revenue and internal benefits from analytics.

1. FROM PIPETO PLATFORM
Stakes, Strategies and
Monetization
Preetham Nadig, CEO – Qubida Analytics

2. OPPORTUNITIES SUMMARY
1 2 3 4
MOTIVATION CHALLENGES
OVERVIEW

3. STAKES

4. DATA DRIVEN COMPANIES

5. Decline of
ARPUs due to
OTT
INDUSTRY CHALLENGES
Saturated
Market
Fierce
Competition

6. PLATFORMS &
MONETIZATION
OPPORTUNITY

7. DATA MONETIZATION OPPORTUNITIES
Digital
Advertising
Public
Transportation
Managing
Traffic
Financial
Services
IOT Retail
Ad
Optimization
Entertainment

8. HOW CAN TELCOS NAVIGATE THE DIGITAL ECONOMY MODEL
Data Vertical SolutionData Platform
Subscribers Telco Network
? ?DATA MONETIZATION

9. CHOOSE THE VERTICAL
Telcos that invest in only a few verticals stand a better chance of
succeeding
Source: Bain Insight

10. REALITY

11. Big Data Platform and Analytics Journey

12. Make Data Monetization a by product of the Enterprise Big Data & Analytics Initiative
TIME
BENEFITS
In the long run data monetization has
potential to deliver significant revenue
growth.
Internal Benefits
Data Monetization
67% of brands consider telcos to be a better original source of data insights
than digital services companies like Google and Microsoft.
*source: survey conducted by Ovum + Synchronoss

13. SUMMARY

14. FROM DATA TO DATA MONETIZATION
Data Vertical SolutionData Platform
Identify buyer needs
Segment users as assets
Think APIs & SDKs
Education & Training
Identify Risks that can
be absorbed

15. ThankYou
preetham.nadig@qubida.com
@PreethamNadig
Contact