MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

1. FULL
SIGHTS
october_14

2. MONTHLY DIGITAL KNOCKOUTS
Fullsix’s team gathers a special selection of content, the most
impactful Digital actions , thought to be inspiring and shared

3. 01 03 Data
Digital Tech
04 estudios, estadísticas, infografías,…
digital signage, gadgets, instalaciones,… Advertainment
advergaming, brand experiences, outdoor,…
02 User Experience
interfaces, usabilidad, interacción…
05 06 07 Mobile
Storytelling
Social Ideas
08 AR, apps, augmented TV, wearable tech...
short stories, films, video, animation...
contenido, conversación, plataformas… Knowledge
libros, conferencias, eventos, publicaciones,…
09 Art
diseño, ilustración, foto, motion graphics…
10 Cutting Edge
inspiración, cool ideas, nuevos medios…
* digital communication is liquid which means that the content of a category might also be relevant in others

4. 01 Data
Facebook surpases 1.350 Million active users
per month, from which 82% access from their mobile devices
*
Stop adapting your
actions to mobile
and start to think
mobile first

5. 02 User Experience
The North Face - Never Stop Exploring
The store's floor disappears forcing buyers to climb and giving them the
option of winning a free garment if they are bold enough to jump
*
Are you capable
of reproducing
your product
usage at POS?

6. 03 Digital Tech
IKEA - Motivational Mirror
A third part of the British population declare themselves insecure. To boost
their moral, Ikea reinvents mirrors, and creates the first one that flatters
*
Make your clients
smile and the will
want to keep in touch
with your brand

7. 04 Advertainment
The Swedish Childhood Cancer Foundation - Hair-raising message
Based on the MUPI in which the models hair moved when the subway
arrived, an NGO gets to gather people and media attention
*
Hack another
advertisers pieces
with a more
emotional message

8. 05 Mobile
VW - #PoloTag
A different test drive. If you come across the car, you tag it on twitter,
you drive it, and if you are the one that lasts the most time, you keep it
*
People do not
differentiate real and
virtual world. Your
campaigns either

9. 06 Storytelling
FCKH8 - F-Bombs for feminism
Little girls dressed as princesses, using bad words to
create attention over the sexism in our society
*
If you want your
message to spread in
Social Media, make it
matter to your clients

10. 07 Social Ideas
Foot Locker - Horse with Harden
Challenge NBA's player, James Harden, to recreate your best
shots, to see who wins the match: He or you and the internet
*
Thanks to digital, you can
turn celebrities of your
actions into something
more that a mannequin

11. 08 Knowledge
Share This - Millennials
Millenials are twice more likely to buy a
product that they share in Social Media
*
Include share in Social
Media as a goal in your
objectives

12. 09 Art
Microsoft Research
Augmented reality combining dynamic projection and an
interface "without device" to interact with 3D virtual objects
*
Every media and
spaces have been
digitalized. Take
advantage

13. 10 Cutting Edge
Heineken - Frontier
The beer brand launches an innovation program and technology to improve
the experience in bars, o to create better events, provided with 50K
*
Stop answering your
briefs with an ad
perspective and be
innovative

15. Javier Gómez de Quero del Castillo
Director General
FullSIX
91 298 27 30
663 04 94 60
javier.quero@fullsix.com
@jgomezdequero
www.fullsix.es
Bueso Pineda 12, 28043 Madrid
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reconnecting brands and people
We are the leading independent marketing communications
group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands
reconnect with their users and leave them a big smile .
LET’S TALK ABOUT WHAT YOUR
BRAND SHOULD DO TODAY?