MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

1. FULL
SIGHTS
september_14

2. MONTHLY DIGITAL KNOCKOUTS
Fullsix’s team gathers a special selection of content, the most
impactful Digital actions , thought to be inspiring and shared

3. 01 03 Data
Digital Tech
04 estudios, estadísticas, infografías,…
digital signage, gadgets, instalaciones,… Advertainment
advergaming, brand experiences, outdoor,…
02 User Experience
interfaces, usabilidad, interacción…
05 06 07 Mobile
Storytelling
Social Ideas
08 AR, apps, augmented TV, wearable tech...
short stories, films, video, animation...
contenido, conversación, plataformas… Knowledge
libros, conferencias, eventos, publicaciones,…
09 Art
diseño, ilustración, foto, motion graphics…
10 Cutting Edge
inspiración, cool ideas, nuevos medios…
* digital communication is liquid which means that the content of a category might also be relevant in others

4. 01 Data
76% of the new Consumer Goods products don’t get pass
their first year of life due to its lack of relevance for consumers
*
If you don’t have
nothing relevant to say
in your Communication
,save the budget

5. 02 User Experience
Guy Cotten - Sortie en Mer
A web that replicates the sensations experienced when falling into the sea
and the exhaustion produced by trying not to drown and die to sell life vests
*
Turn your message
into an experience
and people will like to
participate

6. 03 Digital Tech
Smart - The Dancing Traffic Light
An animated red doll in traffic lights that dances so that you stop to look at
it, instead of crossing when you are not supposed to putting yourself at risk
*
What few people can
experience live, many
more can feel it
online

7. 04 Advertainment
Shell - #MakeTheFuture
Shell creates a football field that generates electricity through the
players’ footsteps guaranteeing electric power at night trainings
*
Turn your brand
message in value to
your community

8. 05 Mobile
Ahlens - Instagram
The biggest Sweedish retailer, combines Social Media, Gaming and
discounts in a Promo in Instagram targeted to young audiences
*
Put your
customers in the
center but ask for
something back

9. 06 Storytelling
Channel 4 - It’s Payback Time
An animated short film that gives a face to Cancer and
tells the story of how it is being removed to get donations
*
Have you ever
thought about how
would Hollywood tell
the same story as
you’d like to tell?

10. 07 Social Ideas
Budweiser - Bud Light Birthday
Bud Light Birthday enables the reception of free coupons of
Bud Light among their Facebook fans on their friends’ Birthdays
*
People buy
products but what
they really look for
is for solutions that
ease their lives

11. 08 Knowledge
PJ Pereira - Cannes Lions 2014
Talk in which Pereira & O’Dell’s founder presents a new work model
based in combining Madison Avenue, Hollywood y Silicon Valley
*
The future of ad must be
focused in offering
entertainment more than
being and interruption

12. 09 Art
The Goal Symphony
Create a melody based on the position of the Football World
Championship players when scoring the best goals
*
Reinterpret relevant
milestones for your
clients and you will
have their attention

13. 10 Cutting Edge
Heldergroen
An office where tables disappear at 18 pm leaving the
space for activities such as Yoga, dancing classes…
*
Your brand’s
philosophy has to
be in every
contact point

15. Javier Gómez de Quero del Castillo
Director General
FullSIX !
91 298 27 30
663 04 94 60
javier.quero@fullsix.com
@jgomezdequero !
www.fullsix.es
Bueso Pineda 12, 28043 Madrid
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reconnecting brands and people
We are the leading independent marketing communications
group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands
reconnect with their users and leave them a big smile .
LET’S TALK ABOUT WHAT YOUR
BRAND SHOULD DO TODAY?