A logo is a unique and simple design that stands for its brand and conveys its message and values. In creating a logo, the designers use some fundamental elements with a purpose.

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FUNDAMENTAL
ELEMENTS OF
GOOD LOGO
DESIGN
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Scalable and
flexible logo
design
Appropriate
design for the
brand
Unique, simple,
and timeless
brand logo
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Unique use of
colors and
typography
Balanced use
of elements
A logo should also be
scalable to appear equally
impressive in all sizes.
That is why the designers take time
to understand a company’s
business before designing its logo.
Then, the designer looks for the
perfect shape, color, icons,
symbols, typography, etc for the
logo.
A unique but simple
brand logo successfully
conveys its message to
the target audience.
The use of colors evokes our
emotions and feelings. Similarly,
typography is another necessary
element for logos to convey a
company name in whole or short.
Designers ensure that their
work has a balanced use of
different elements.
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