SlideShare une entreprise Scribd logo
WHY THE BATTLE ROYALE GENRE BECAME
A BIG THING IN ESPORTS?
LUKASZ TURKOWSKI / GAMESET
Source: Gameloco blog
CHALLANGE FOR BUSINESS
FAST CHANGING TRENDS
2013
“The Goal Is to Become HBO Faster Than HBO Can Become Us”
2019
“We compete with (and lose to) Fortnite more than HBO”
WHY DOES NETFLIX FEAR FORTNITE?
WHY DOES NETFLIX FEAR FORTNITE?
250 M
PLAYERS
140 M
CLIENTS
Such comparison is obviously flawed - Fortnite is a free-to-play
game, while Netflix has a subscription fee.
>
WHY DOES NETFLIX FEAR FORTNITE?
6-10
HOURS PER
WEEK*
8-10
HOURS PER
WEEK**
Time spent is the most important variable - both platforms rival
essentially for the same time.
?
Own calculations based on::
*https://www.pcmag.com/news/364107/fortnite-by-the-numbers-how-many-hours-are-you-playing-each
** https://www.marketwatch.com/story/we-now-spend-more-time-on-netflix-than-we-do-bonding-with-our-kids-2018-09-13-12882032
https://finance.yahoo.com/news/netflix-takes-8-percent-time-152700650.html
=
NEW GAMING PARADIGM
>
Gaming is driven primarily by engagement,
that is prioritized over spending.
Viewing became as important part of gaming
world as playing itself.
Gaming is a unique entertainment, with it’s own set of rules that can be
used to the advantage of any business - including consumer brands.
BATTLE ROYALE AS A PERFECT FULFILLMENT OF THE NEW PARADIGM
FROM MOVIES
The Idea of Battle Royale comes from
Japanese culture.
THROUGH MODS
Japanese movies were an inspiration
for books and movies from the Hunger
Games series - which motivated the
creators of mods to recreate the
formula in games.
TO STAND ALONE GAMES
Developers picked up the trend and
began to create separate games based
on this concept.
HAVE YOU HEARD ABOUT FORTNITE?
HAVE YOU PLAYED FORTNITE?
HAVE YOU WATCHED FORTNITE?
WHAT IS FORTNITE?
A. AN ONLINE ACTION GAME WITH BATTLE ROYALE MODE?
https://www.youtube.com/watch?v=2gUtfBmw86Y
WHAT IS FORTNITE?
B. A POP-CULTURAL PHENOMENON?
Antoine Griezmann
celebrating a goal
Thanos dancing like no
Avenger is watching
Jimmy Fallon invited top k-pop band BTS
to perform Fortnite dances together
WHAT IS FORTNITE?
C. A GAME OF CHOICE FOR MAINSTREAM CELEBRITIES?
Zlatan Ibrahimović casually streams Fortnite games
followed by e.g. Dele Alli or Mesut Özil
Drake broke Twitch records when
he joined Ninja on stream
Kevin Knox wore a custom made
Fortnite suit to NBA Draft
WHAT IS FORTNITE?
D. ONE OF THE MOST POPULAR VIDEO GAMES IN THE WORLD?
Monthly Active Users
in Sep 2018
78,3
mln
8,3
mln
1+
bln
1st
place
Max Concurrent
Players in Sep 2018
Revenues since
launch
Most watched game
on Twitch and
Youtube in 2018
WHAT IS FORTNITE?
ONE OF THE MOST POPULAR VIDEO GAMES IN THE WORLD ✓
A GAME OF CHOICE FOR MAINSTREAM CELEBRITIES ✓
A POP-CULTURAL PHENOMENON ✓
AN ONLINE ACTION GAME WITH BATTLE ROYALE MODE ✓
WHAT ARE THE BENEFITS?
You can play the game on
almost any gaming device
with connection to Internet
Comic and colourful makes
it appealing to masses while
still being unique
Through either patches and
fixes or new content: skins,
map area or game modes
You can meet people, build,
shoot, dance and compete
seriously or casually
Source: Peter Warman, Newzoo
CONTRIBUTION TO ESPORTS INDUSTRY
MAJOR QUESTION?
IS THE BATTLE ROYALE GENRE ALREADY
A BIG THING IN ESPORTS?
CURRENT SITUATION
Fortnite esports
prize pool
100
mln $
2,3
mln
Mobile
Max Concurrent
viewers of Fortnite
World Cup
PUBG is betting on
mobile (ASIA)
CHALLENGES
ESPORTS CAN’T BE MORE IMPORTANT THAN GAMEPLAY
WITHOUT SUPPORT OF TALENTS VIEWERSHIP PLUMMETS
NEW GAMES ARE COMING (TfT) GATHERING ATTENTION
TAKEAWAYS AND INSIGHTS
1. Follow trends. Utilize interests in new games but don’t bet on sports performance. Bet on
personalities who attract people.
2. Building a long lasting position requires time so for strategic presence in esports “old”
games are most reliable choice. Battle Royale needs time to find own way in esports
worlds.
3. Battle Royale games are expensive and difficult to host an events. Choose online events,
make shift towards entertainment - this will support a brand and more competitive
oriented divisions.
4. New games come and go. Talents last.
THANK YOU!

Contenu connexe

Tendances

Keynote: Gamesforum London 2018
Keynote: Gamesforum London 2018Keynote: Gamesforum London 2018
Keynote: Gamesforum London 2018
Newzoo
 
Proliferation video games
Proliferation video gamesProliferation video games
Proliferation video games
cigdemkalem
 
GC 2010: The Future of Digital Gaming
GC 2010: The Future of Digital GamingGC 2010: The Future of Digital Gaming
GC 2010: The Future of Digital Gaming
Fabio Viola
 
Peter Warman from Newzoo
Peter Warman from NewzooPeter Warman from Newzoo
Peter Warman from Newzoo
Pocket Gamer Biz
 
Trending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond RealityTrending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond Reality
space150
 
Presentation1 Media
Presentation1 MediaPresentation1 Media
Presentation1 Media
wellingstudent
 
Game Review: Dirt 2
Game Review: Dirt 2Game Review: Dirt 2
Game Review: Dirt 2
valhallagh
 
Valve corporation
Valve corporationValve corporation
Valve corporation
繼仁 苗
 
Fortnite
FortniteFortnite
Fortnite
TerryTordimah
 
Valve - Online Marketing Campaign
Valve - Online Marketing CampaignValve - Online Marketing Campaign
Valve - Online Marketing Campaign
kovacova
 
Media convergence video games
Media convergence video gamesMedia convergence video games
Media convergence video games
cigdemkalem
 
Newzoo Global Games Market Report 2017
Newzoo Global Games Market Report 2017 Newzoo Global Games Market Report 2017
Newzoo Global Games Market Report 2017
Newzoo
 
Key Insights into Esports in the Americas
Key Insights into Esports in the AmericasKey Insights into Esports in the Americas
Key Insights into Esports in the Americas
Newzoo
 
Ubisoft Strategy
Ubisoft StrategyUbisoft Strategy
Ubisoft Strategy
Alexandre X Pradon
 
Gaming industry
Gaming industryGaming industry
Gaming industry
rupanshi maan
 
Valve corporation
Valve corporationValve corporation
Gaming Industry Statistics in 2020
Gaming Industry Statistics in 2020Gaming Industry Statistics in 2020
Gaming Industry Statistics in 2020
Forest Interactive
 
게임기
게임기게임기
게임기
KS
 
Synergy video games
Synergy video gamesSynergy video games
Synergy video games
cigdemkalem
 

Tendances (19)

Keynote: Gamesforum London 2018
Keynote: Gamesforum London 2018Keynote: Gamesforum London 2018
Keynote: Gamesforum London 2018
 
Proliferation video games
Proliferation video gamesProliferation video games
Proliferation video games
 
GC 2010: The Future of Digital Gaming
GC 2010: The Future of Digital GamingGC 2010: The Future of Digital Gaming
GC 2010: The Future of Digital Gaming
 
Peter Warman from Newzoo
Peter Warman from NewzooPeter Warman from Newzoo
Peter Warman from Newzoo
 
Trending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond RealityTrending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond Reality
 
Presentation1 Media
Presentation1 MediaPresentation1 Media
Presentation1 Media
 
Game Review: Dirt 2
Game Review: Dirt 2Game Review: Dirt 2
Game Review: Dirt 2
 
Valve corporation
Valve corporationValve corporation
Valve corporation
 
Fortnite
FortniteFortnite
Fortnite
 
Valve - Online Marketing Campaign
Valve - Online Marketing CampaignValve - Online Marketing Campaign
Valve - Online Marketing Campaign
 
Media convergence video games
Media convergence video gamesMedia convergence video games
Media convergence video games
 
Newzoo Global Games Market Report 2017
Newzoo Global Games Market Report 2017 Newzoo Global Games Market Report 2017
Newzoo Global Games Market Report 2017
 
Key Insights into Esports in the Americas
Key Insights into Esports in the AmericasKey Insights into Esports in the Americas
Key Insights into Esports in the Americas
 
Ubisoft Strategy
Ubisoft StrategyUbisoft Strategy
Ubisoft Strategy
 
Gaming industry
Gaming industryGaming industry
Gaming industry
 
Valve corporation
Valve corporationValve corporation
Valve corporation
 
Gaming Industry Statistics in 2020
Gaming Industry Statistics in 2020Gaming Industry Statistics in 2020
Gaming Industry Statistics in 2020
 
게임기
게임기게임기
게임기
 
Synergy video games
Synergy video gamesSynergy video games
Synergy video games
 

Similaire à Gameset - presentation for V4 Future Sports Conference 2019 - Turkowski

Gaming Update London Games Conference
Gaming Update London Games ConferenceGaming Update London Games Conference
Gaming Update London Games Conference
Advance A/S
 
E-SPORT INVESTING BIBLE
E-SPORT INVESTING BIBLEE-SPORT INVESTING BIBLE
E-SPORT INVESTING BIBLE
MOSESVINSCON
 
Presentation to German Chamber on Animoca, Games and App
Presentation to German Chamber on Animoca, Games and AppPresentation to German Chamber on Animoca, Games and App
Presentation to German Chamber on Animoca, Games and App
Animoca Brands
 
GameFi Report 2023: GameFi Levels Up | CoinGecko
GameFi Report 2023: GameFi Levels Up | CoinGeckoGameFi Report 2023: GameFi Levels Up | CoinGecko
GameFi Report 2023: GameFi Levels Up | CoinGecko
CoinGecko
 
IS GAMING THE NEXT BIG THING FOR STREAMING SERVICES?
IS GAMING THE NEXT BIG THING FOR STREAMING SERVICES?IS GAMING THE NEXT BIG THING FOR STREAMING SERVICES?
IS GAMING THE NEXT BIG THING FOR STREAMING SERVICES?
KhelanShah4
 
Assassin's Creed III - Liberation
Assassin's Creed III - LiberationAssassin's Creed III - Liberation
Assassin's Creed III - Liberation
Ashton Parker
 
Game Industry - trends
Game Industry - trendsGame Industry - trends
Game Industry - trends
Victory Media
 
Pc gaming market and e sports industry
Pc gaming market and e sports industryPc gaming market and e sports industry
Pc gaming market and e sports industry
Kevin Huang
 
Learning from the Latest Generation of Online Games?
Learning from the Latest Generation of Online Games?Learning from the Latest Generation of Online Games?
Learning from the Latest Generation of Online Games?
Andy Fawkes
 
flip2play ppt.pptx
flip2play ppt.pptxflip2play ppt.pptx
flip2play ppt.pptx
flip2play
 
New Legends Studios - Seed Deck 2014
New Legends Studios - Seed Deck 2014New Legends Studios - Seed Deck 2014
New Legends Studios - Seed Deck 2014
Ohad Barzilay
 
Launching PC & Console Titles in the Ever-Changing Games Market in 2023
Launching PC & Console Titles in the Ever-Changing Games Market in 2023Launching PC & Console Titles in the Ever-Changing Games Market in 2023
Launching PC & Console Titles in the Ever-Changing Games Market in 2023
Harsha MV
 
blog report
blog reportblog report
blog report
Austin Thornton
 
eSports Market / Industry Research
eSports Market / Industry ResearcheSports Market / Industry Research
eSports Market / Industry Research
Rebel One
 
Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020
Sara Cody
 
Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020
JJLane
 
Top NFT Games 2021
Top  NFT Games 2021Top  NFT Games 2021
Top NFT Games 2021
Game App Studio
 
Let the games begin - Insights into the Gaming Industry
Let the games begin - Insights into the Gaming IndustryLet the games begin - Insights into the Gaming Industry
Let the games begin - Insights into the Gaming Industry
Bharath Rao
 
Top popular NFT games
Top popular NFT gamesTop popular NFT games
Top popular NFT games
Game App Studio
 
Mercer Capital | eSports: An Emerging Industry
Mercer Capital | eSports: An Emerging IndustryMercer Capital | eSports: An Emerging Industry
Mercer Capital | eSports: An Emerging Industry
Mercer Capital
 

Similaire à Gameset - presentation for V4 Future Sports Conference 2019 - Turkowski (20)

Gaming Update London Games Conference
Gaming Update London Games ConferenceGaming Update London Games Conference
Gaming Update London Games Conference
 
E-SPORT INVESTING BIBLE
E-SPORT INVESTING BIBLEE-SPORT INVESTING BIBLE
E-SPORT INVESTING BIBLE
 
Presentation to German Chamber on Animoca, Games and App
Presentation to German Chamber on Animoca, Games and AppPresentation to German Chamber on Animoca, Games and App
Presentation to German Chamber on Animoca, Games and App
 
GameFi Report 2023: GameFi Levels Up | CoinGecko
GameFi Report 2023: GameFi Levels Up | CoinGeckoGameFi Report 2023: GameFi Levels Up | CoinGecko
GameFi Report 2023: GameFi Levels Up | CoinGecko
 
IS GAMING THE NEXT BIG THING FOR STREAMING SERVICES?
IS GAMING THE NEXT BIG THING FOR STREAMING SERVICES?IS GAMING THE NEXT BIG THING FOR STREAMING SERVICES?
IS GAMING THE NEXT BIG THING FOR STREAMING SERVICES?
 
Assassin's Creed III - Liberation
Assassin's Creed III - LiberationAssassin's Creed III - Liberation
Assassin's Creed III - Liberation
 
Game Industry - trends
Game Industry - trendsGame Industry - trends
Game Industry - trends
 
Pc gaming market and e sports industry
Pc gaming market and e sports industryPc gaming market and e sports industry
Pc gaming market and e sports industry
 
Learning from the Latest Generation of Online Games?
Learning from the Latest Generation of Online Games?Learning from the Latest Generation of Online Games?
Learning from the Latest Generation of Online Games?
 
flip2play ppt.pptx
flip2play ppt.pptxflip2play ppt.pptx
flip2play ppt.pptx
 
New Legends Studios - Seed Deck 2014
New Legends Studios - Seed Deck 2014New Legends Studios - Seed Deck 2014
New Legends Studios - Seed Deck 2014
 
Launching PC & Console Titles in the Ever-Changing Games Market in 2023
Launching PC & Console Titles in the Ever-Changing Games Market in 2023Launching PC & Console Titles in the Ever-Changing Games Market in 2023
Launching PC & Console Titles in the Ever-Changing Games Market in 2023
 
blog report
blog reportblog report
blog report
 
eSports Market / Industry Research
eSports Market / Industry ResearcheSports Market / Industry Research
eSports Market / Industry Research
 
Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020
 
Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020
 
Top NFT Games 2021
Top  NFT Games 2021Top  NFT Games 2021
Top NFT Games 2021
 
Let the games begin - Insights into the Gaming Industry
Let the games begin - Insights into the Gaming IndustryLet the games begin - Insights into the Gaming Industry
Let the games begin - Insights into the Gaming Industry
 
Top popular NFT games
Top popular NFT gamesTop popular NFT games
Top popular NFT games
 
Mercer Capital | eSports: An Emerging Industry
Mercer Capital | eSports: An Emerging IndustryMercer Capital | eSports: An Emerging Industry
Mercer Capital | eSports: An Emerging Industry
 

Plus de Gameset.co

Gameset - prezentacja na Etrade Show 2020
Gameset - prezentacja na Etrade Show 2020Gameset - prezentacja na Etrade Show 2020
Gameset - prezentacja na Etrade Show 2020
Gameset.co
 
Gameset - prezentacja na Insight Day 2019
Gameset  - prezentacja na Insight Day 2019Gameset  - prezentacja na Insight Day 2019
Gameset - prezentacja na Insight Day 2019
Gameset.co
 
Gameset - prezentacja na Forum IAB 2019
Gameset - prezentacja na Forum IAB 2019Gameset - prezentacja na Forum IAB 2019
Gameset - prezentacja na Forum IAB 2019
Gameset.co
 
Gameset - prezentacja na Women Power Day
Gameset - prezentacja na Women Power DayGameset - prezentacja na Women Power Day
Gameset - prezentacja na Women Power Day
Gameset.co
 
Gameset - prezentacja na Cyber Transformations 2019
Gameset - prezentacja na Cyber Transformations 2019Gameset - prezentacja na Cyber Transformations 2019
Gameset - prezentacja na Cyber Transformations 2019
Gameset.co
 
Gameset - prezentacja na Multiscreen Day 2019
Gameset - prezentacja na Multiscreen Day 2019Gameset - prezentacja na Multiscreen Day 2019
Gameset - prezentacja na Multiscreen Day 2019
Gameset.co
 
Gameset - prezentacja na Kongres Badaczy 2018
Gameset - prezentacja na Kongres Badaczy 2018Gameset - prezentacja na Kongres Badaczy 2018
Gameset - prezentacja na Kongres Badaczy 2018
Gameset.co
 
Gameset prezentacja na in digital marketing 2018
Gameset   prezentacja na in digital marketing 2018Gameset   prezentacja na in digital marketing 2018
Gameset prezentacja na in digital marketing 2018
Gameset.co
 
Gameset - prezentacja na Forum IAB 2018 - GR GRY/eSPORT - Marketing gamingowy...
Gameset - prezentacja na Forum IAB 2018 - GR GRY/eSPORT - Marketing gamingowy...Gameset - prezentacja na Forum IAB 2018 - GR GRY/eSPORT - Marketing gamingowy...
Gameset - prezentacja na Forum IAB 2018 - GR GRY/eSPORT - Marketing gamingowy...
Gameset.co
 
Gameset - prezentacja na Forum IAB 2018 / Twitch
Gameset - prezentacja na Forum IAB 2018 / TwitchGameset - prezentacja na Forum IAB 2018 / Twitch
Gameset - prezentacja na Forum IAB 2018 / Twitch
Gameset.co
 
Gameset - prezentacja na Digital Dragons 2018
Gameset - prezentacja na Digital Dragons 2018Gameset - prezentacja na Digital Dragons 2018
Gameset - prezentacja na Digital Dragons 2018
Gameset.co
 
Gameset - prezentacja na Cyber Human 2018
Gameset - prezentacja na Cyber Human 2018Gameset - prezentacja na Cyber Human 2018
Gameset - prezentacja na Cyber Human 2018
Gameset.co
 
Gameset - prezentacja na IAB HowTo play esports & gaming marketing 2017
Gameset - prezentacja na IAB HowTo play esports & gaming marketing 2017Gameset - prezentacja na IAB HowTo play esports & gaming marketing 2017
Gameset - prezentacja na IAB HowTo play esports & gaming marketing 2017
Gameset.co
 
Gameset - prezentacja na Sponsoring i Marketing Sportowy 2017
Gameset - prezentacja na Sponsoring i Marketing Sportowy 2017Gameset - prezentacja na Sponsoring i Marketing Sportowy 2017
Gameset - prezentacja na Sponsoring i Marketing Sportowy 2017
Gameset.co
 
Gameset - prezentacja na InternetBeta 2017
Gameset - prezentacja na InternetBeta 2017Gameset - prezentacja na InternetBeta 2017
Gameset - prezentacja na InternetBeta 2017
Gameset.co
 
Gameset - prezentacja na Forum IAB 2017
Gameset - prezentacja na Forum IAB 2017 Gameset - prezentacja na Forum IAB 2017
Gameset - prezentacja na Forum IAB 2017
Gameset.co
 

Plus de Gameset.co (16)

Gameset - prezentacja na Etrade Show 2020
Gameset - prezentacja na Etrade Show 2020Gameset - prezentacja na Etrade Show 2020
Gameset - prezentacja na Etrade Show 2020
 
Gameset - prezentacja na Insight Day 2019
Gameset  - prezentacja na Insight Day 2019Gameset  - prezentacja na Insight Day 2019
Gameset - prezentacja na Insight Day 2019
 
Gameset - prezentacja na Forum IAB 2019
Gameset - prezentacja na Forum IAB 2019Gameset - prezentacja na Forum IAB 2019
Gameset - prezentacja na Forum IAB 2019
 
Gameset - prezentacja na Women Power Day
Gameset - prezentacja na Women Power DayGameset - prezentacja na Women Power Day
Gameset - prezentacja na Women Power Day
 
Gameset - prezentacja na Cyber Transformations 2019
Gameset - prezentacja na Cyber Transformations 2019Gameset - prezentacja na Cyber Transformations 2019
Gameset - prezentacja na Cyber Transformations 2019
 
Gameset - prezentacja na Multiscreen Day 2019
Gameset - prezentacja na Multiscreen Day 2019Gameset - prezentacja na Multiscreen Day 2019
Gameset - prezentacja na Multiscreen Day 2019
 
Gameset - prezentacja na Kongres Badaczy 2018
Gameset - prezentacja na Kongres Badaczy 2018Gameset - prezentacja na Kongres Badaczy 2018
Gameset - prezentacja na Kongres Badaczy 2018
 
Gameset prezentacja na in digital marketing 2018
Gameset   prezentacja na in digital marketing 2018Gameset   prezentacja na in digital marketing 2018
Gameset prezentacja na in digital marketing 2018
 
Gameset - prezentacja na Forum IAB 2018 - GR GRY/eSPORT - Marketing gamingowy...
Gameset - prezentacja na Forum IAB 2018 - GR GRY/eSPORT - Marketing gamingowy...Gameset - prezentacja na Forum IAB 2018 - GR GRY/eSPORT - Marketing gamingowy...
Gameset - prezentacja na Forum IAB 2018 - GR GRY/eSPORT - Marketing gamingowy...
 
Gameset - prezentacja na Forum IAB 2018 / Twitch
Gameset - prezentacja na Forum IAB 2018 / TwitchGameset - prezentacja na Forum IAB 2018 / Twitch
Gameset - prezentacja na Forum IAB 2018 / Twitch
 
Gameset - prezentacja na Digital Dragons 2018
Gameset - prezentacja na Digital Dragons 2018Gameset - prezentacja na Digital Dragons 2018
Gameset - prezentacja na Digital Dragons 2018
 
Gameset - prezentacja na Cyber Human 2018
Gameset - prezentacja na Cyber Human 2018Gameset - prezentacja na Cyber Human 2018
Gameset - prezentacja na Cyber Human 2018
 
Gameset - prezentacja na IAB HowTo play esports & gaming marketing 2017
Gameset - prezentacja na IAB HowTo play esports & gaming marketing 2017Gameset - prezentacja na IAB HowTo play esports & gaming marketing 2017
Gameset - prezentacja na IAB HowTo play esports & gaming marketing 2017
 
Gameset - prezentacja na Sponsoring i Marketing Sportowy 2017
Gameset - prezentacja na Sponsoring i Marketing Sportowy 2017Gameset - prezentacja na Sponsoring i Marketing Sportowy 2017
Gameset - prezentacja na Sponsoring i Marketing Sportowy 2017
 
Gameset - prezentacja na InternetBeta 2017
Gameset - prezentacja na InternetBeta 2017Gameset - prezentacja na InternetBeta 2017
Gameset - prezentacja na InternetBeta 2017
 
Gameset - prezentacja na Forum IAB 2017
Gameset - prezentacja na Forum IAB 2017 Gameset - prezentacja na Forum IAB 2017
Gameset - prezentacja na Forum IAB 2017
 

Dernier

Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
arshrathee745
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Dernier (20)

Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 

Gameset - presentation for V4 Future Sports Conference 2019 - Turkowski

  • 1. WHY THE BATTLE ROYALE GENRE BECAME A BIG THING IN ESPORTS? LUKASZ TURKOWSKI / GAMESET
  • 2. Source: Gameloco blog CHALLANGE FOR BUSINESS FAST CHANGING TRENDS
  • 3. 2013 “The Goal Is to Become HBO Faster Than HBO Can Become Us” 2019 “We compete with (and lose to) Fortnite more than HBO” WHY DOES NETFLIX FEAR FORTNITE?
  • 4. WHY DOES NETFLIX FEAR FORTNITE? 250 M PLAYERS 140 M CLIENTS Such comparison is obviously flawed - Fortnite is a free-to-play game, while Netflix has a subscription fee. >
  • 5. WHY DOES NETFLIX FEAR FORTNITE? 6-10 HOURS PER WEEK* 8-10 HOURS PER WEEK** Time spent is the most important variable - both platforms rival essentially for the same time. ? Own calculations based on:: *https://www.pcmag.com/news/364107/fortnite-by-the-numbers-how-many-hours-are-you-playing-each ** https://www.marketwatch.com/story/we-now-spend-more-time-on-netflix-than-we-do-bonding-with-our-kids-2018-09-13-12882032 https://finance.yahoo.com/news/netflix-takes-8-percent-time-152700650.html
  • 6. = NEW GAMING PARADIGM > Gaming is driven primarily by engagement, that is prioritized over spending. Viewing became as important part of gaming world as playing itself. Gaming is a unique entertainment, with it’s own set of rules that can be used to the advantage of any business - including consumer brands.
  • 7. BATTLE ROYALE AS A PERFECT FULFILLMENT OF THE NEW PARADIGM FROM MOVIES The Idea of Battle Royale comes from Japanese culture. THROUGH MODS Japanese movies were an inspiration for books and movies from the Hunger Games series - which motivated the creators of mods to recreate the formula in games. TO STAND ALONE GAMES Developers picked up the trend and began to create separate games based on this concept.
  • 8. HAVE YOU HEARD ABOUT FORTNITE? HAVE YOU PLAYED FORTNITE? HAVE YOU WATCHED FORTNITE?
  • 9. WHAT IS FORTNITE? A. AN ONLINE ACTION GAME WITH BATTLE ROYALE MODE? https://www.youtube.com/watch?v=2gUtfBmw86Y
  • 10. WHAT IS FORTNITE? B. A POP-CULTURAL PHENOMENON? Antoine Griezmann celebrating a goal Thanos dancing like no Avenger is watching Jimmy Fallon invited top k-pop band BTS to perform Fortnite dances together
  • 11. WHAT IS FORTNITE? C. A GAME OF CHOICE FOR MAINSTREAM CELEBRITIES? Zlatan Ibrahimović casually streams Fortnite games followed by e.g. Dele Alli or Mesut Özil Drake broke Twitch records when he joined Ninja on stream Kevin Knox wore a custom made Fortnite suit to NBA Draft
  • 12. WHAT IS FORTNITE? D. ONE OF THE MOST POPULAR VIDEO GAMES IN THE WORLD? Monthly Active Users in Sep 2018 78,3 mln 8,3 mln 1+ bln 1st place Max Concurrent Players in Sep 2018 Revenues since launch Most watched game on Twitch and Youtube in 2018
  • 13. WHAT IS FORTNITE? ONE OF THE MOST POPULAR VIDEO GAMES IN THE WORLD ✓ A GAME OF CHOICE FOR MAINSTREAM CELEBRITIES ✓ A POP-CULTURAL PHENOMENON ✓ AN ONLINE ACTION GAME WITH BATTLE ROYALE MODE ✓
  • 14. WHAT ARE THE BENEFITS? You can play the game on almost any gaming device with connection to Internet Comic and colourful makes it appealing to masses while still being unique Through either patches and fixes or new content: skins, map area or game modes You can meet people, build, shoot, dance and compete seriously or casually
  • 15. Source: Peter Warman, Newzoo CONTRIBUTION TO ESPORTS INDUSTRY
  • 16. MAJOR QUESTION? IS THE BATTLE ROYALE GENRE ALREADY A BIG THING IN ESPORTS?
  • 17. CURRENT SITUATION Fortnite esports prize pool 100 mln $ 2,3 mln Mobile Max Concurrent viewers of Fortnite World Cup PUBG is betting on mobile (ASIA)
  • 18. CHALLENGES ESPORTS CAN’T BE MORE IMPORTANT THAN GAMEPLAY WITHOUT SUPPORT OF TALENTS VIEWERSHIP PLUMMETS NEW GAMES ARE COMING (TfT) GATHERING ATTENTION
  • 19. TAKEAWAYS AND INSIGHTS 1. Follow trends. Utilize interests in new games but don’t bet on sports performance. Bet on personalities who attract people. 2. Building a long lasting position requires time so for strategic presence in esports “old” games are most reliable choice. Battle Royale needs time to find own way in esports worlds. 3. Battle Royale games are expensive and difficult to host an events. Choose online events, make shift towards entertainment - this will support a brand and more competitive oriented divisions. 4. New games come and go. Talents last.