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Build. Better. Content!

Jonathon Colman

Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human. And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content. In this presentation, you'll learn: - How content strategy works in a context of product design and development - A framework for minimum viable content that provides quality and consistency - How to build and iterate on product content experiences to meet people's needs - How to stand up and become a better advocate for the people using your products Stand up for putting The Why before The How. Stand up for value, ease of use, and craft. Stand up for meeting (and exceeding) people's needs. Stand up for BETTER CONTENT! Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team. Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

Seo Best Practices

Kent Schnepp

The document outlines best practices for search engine optimization (SEO). It discusses factors that search engines consider like visible content, keyword rich pages, and site speed. On-page optimization techniques are covered such as optimizing title tags, meta descriptions, and images. Off-page SEO strategies include link building through blogs, press releases and social media. The presentation provides guidance on conducting keyword research and selecting keywords to target for SEO.

Quran kanzul-iman-and-tafsir-khazayen-ul-irfan

Faisal Nadeem Saher

The document discusses two important works related to the Quran - Kanz-ul-Iman and Khazain-ul-Irfan. Kanz-ul-Iman is the Urdu translation of the Quran done by AalaHazrat Imam Ahmed Raza Khan Barelvi. Khazain-ul-Irfan is the Urdu tafsir (explanation) and interpretation of the Quran done by Naeem ud Din Muradabadi. It provides details about the authors, language, and school of thought (Sunni Hanafi).

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Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand

The economic impact of the pandemic is still a major factor in most marketing budgets. And, today’s competition for marketing dollars, and space, is fiercer than ever. So what are some innovative, cost-effective ways you can make your brand stand out? What new channels can you add to your marketing mix to maximize ROI? Watch this webinar to discover how you can start thinking beyond search and shifting your focus to where your users are. You’ll learn about: - Search stagnation and the need to think “beyond.” - New performance marketing platforms that can help grow your business. - Emerging media trends across industries. Check out Sreekant Lanka, SVP of Digital Solutions at iQuanti, and learn new ways to refresh your search strategy and connect with your target audience. Ready to start investing in high-impact marketing channels and maximize results? Watch this webinar today and find out what it takes.

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.htaccess for SEOs - A presentation by Roxana Stingu

Roxana Stingu

The .htaccess file is famous for helping us set redirects but it can also help improve our website’s loading times as well as help with some crawling and indexing issues that I will cover in a bit. Learn where the file can be found, how it compares to https.conf, how it can be used for redirects, deal with duplicate content, what performance issues it can encounter, how it can help you create custom 404 pages, how it helps you leverage browser caching, gzip, disable image hotlinking, add canonical tags and robots directives in the HTTP headers and what tools and resources can help you learn even more.

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manish ray

This document provides information about Search Engine Optimization (SEO) training from SEO Training Point in Bangalore, India. It discusses what SEO is, its components and techniques, benefits, tools, and career opportunities. SEO Training Point offers a 40-hour SEO training program covering on-page and off-page optimization strategies. The training includes live projects and assistance with job placement. E-commerce in India is growing rapidly and SEO is a promising career path, providing over a dozen potential roles.

Creating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdf

Richard Lawrence

Richard Lawrence discusses how to create your own search quality evaluation algorithms by following Google's process. He explains that Google likely uses human raters to label content quality, then finds features that distinguish high and low quality content to build ranking algorithms. Lawrence proposes doing the same by labeling a sample of content, then using NLP models or multivariate techniques to build algorithms that measure how well content meets a search query's intent ("Needs Met") or achieves overall page quality. Creating such algorithms provides a way to evaluate content quality at scale.

SEO SEM SMO Plan

Rajesh Kumar

This document outlines an online marketing strategy involving SEO, SEM, and SMM. It discusses optimizing websites for search engines through on-page and off-page SEO, setting up pay-per-click advertising campaigns, and utilizing social media platforms to enhance brands and drive traffic. The strategy includes keyword research, technical site optimizations, link building, analytics setup, social media profiles and content, and other digital marketing tactics. The overall goal is to build connections between companies and customers online through search and social media.

External Backlink Analysis

James Allen

- The document analyzes the backlink profile of a website. It found 88,172 total backlinks, of which 60,758 (around 70%) were still live. - The largest source of backlinks is from Boostblogtraffic.com/SmartBlogger, which accounts for 23% of all backlinks, but these are nofollowed links. - Most backlinks use the anchor text of the site owner's name, which comes from genuine user comments and is not considered risky. - Only 22% of backlinks are plain text links, so there is room for optimizing anchor text on additional links. - 58% of backlinks have no safety flags, and flagged links are from domains

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SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy? Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year. You’ll learn: - Why leveraging first-party data rather than third-party data is key for success. - Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula. - Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account. With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love. Register and get expert tips and proven strategies for hitting your growth goals next year.

3 Steps To Building A Winning Holistic Search Strategy

A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. By removing silos between teams and finding synergies on how paid and organic search can work together, you’ll be able to maximize digital shelf space. Watch this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online visibility. You’ll leave this session with a better understanding of: - What it means to develop a cohesive search strategy. - The roles of each channel and how they can complement each other. - Key factors and ways to deliver a connected search program. Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Erin Wilson, VP of Marketing at HomeEquity Bank, will walk you through the three steps to building a holistic search strategy. Watch now and discover how integrating paid and organic channels can improve your overall search performance and drive results for your business.

The Ultimate SEO Guide for Successful Web Migrations at #DigitalOlympus

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Martin Hayman

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Ranking in Google Since The Advent of The Knowledge Graph

A Two Person Panel Discussion/Presentation by Bill Slawski and Barbara Starr On June 23, 2015 The Lotico Semantic Web of San Diego The SEO San Diego Meetup The SEM San Diego Meetup http://www.meetup.com/InternetMarketingSanDiego/events/222788495/ User experience drives search engines, and hence their results. Search Engine Result Presentation/Placements naturally follow that route. This means that search results are no longer exclusively based on just ranking criteria. Amongst other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others.

Clickminded Agency Growth SOP Toolkit

ClickMinded

Solid standard operating procedures (SOP) are critical for business success. It clearly describes how to complete digital marketing activities for your company and clients. The Clickminded Agency Growth SOP Toolkit contains over 40 easy-to-follow SOPs and professional templates that anybody can execute. We designed the agency growth toolkit to change the way you do business. You should get this toolkit if you want to scale your business operations. The Clickminded Agency Growth SOP Toolkit helps agencies streamline operations, provide new services, manage teams, and train employees quickly and efficiently. This toolkit will save you time and effort by assisting you in quickly developing internal procedures and systemizing your business processes. This toolkit covers all major CRM platforms like WordPress, Shopify, Squarespace, wix.com, and custom platforms.

Expediente Xpath #SEOnderground 2021

MJ Cachón Yáñez

El documento contiene una discusión sobre el lenguaje XPath. MJ explica que XPath permite construir expresiones para navegar y seleccionar partes de un documento XML teniendo en cuenta su estructura jerárquica. Proporciona ejemplos de conceptos básicos como elementos, atributos y texto, así como sintaxis como nodos, relaciones y funciones. También discute casos prácticos de extracción de datos de páginas web usando XPath y la herramienta Screaming Frog.

How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual

How To Define A Conversion Path

This document discusses conversion paths, which are the process by which an anonymous website visitor becomes a known lead. A conversion path is important for marketers because it guides visitors through an online journey to become leads. A conversion path consists of three key elements: a call-to-action that drives visitors to landing pages where they can fill out forms, becoming leads, and are then directed to thank you pages that provide content and encourage further engagement. The document provides examples of how conversion paths work and recommends next steps for learning more about creating effective conversion paths.

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Why Security Matters for Marketers

Security is not something we actively think about much in Marketing. But in an era of cyber threats and hacking incidents, it’s become top-of-mind for many executives and CMOs. How are we supposed to prepare as marketers, and ensure we’re safe? Check out this SlideShare to learn: -What is SSL, and why your website should have it -How to establish a recovery plan in the event on an incident -How security impacts your discoverability, and ranking in search

31 Quotes To Celebrate Teamwork and Collaboration