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MASTER
CLASS
LOS ANGELES, CA ~ APRIL 11 - 12, 2024
DIGIMARCONWEST.COM | #DigiMarConWest
Generative AI Master Class -
Generative AI: Unleash Creative
Opportunity
Peter Weltman
CEO & FOUNDER
MAN OF THE WORLD MEDIA
Supercharge Marketing with
Generative AI
X
Loews Hollywood Hotel, April 12, 2024
About MOWM Media
Peter Weltman, Founder & CEO
● Storytelling entrepreneur with expertise in public
speaking, leadership, and deploying a
journalistic approach to client pursuits
● MOWM Achievements:
• Augment client fundraises ($80M+)
• Created durable brand messaging that lives
for years
• Tier 1 news interviews/articles, award
winning grant proposals (SBIR/STTR
~$50K US per grant)
• Worked with Nvidia, P&G, 3M, Carta,
SoCal Edison, etc.
• Winning accelerator applications (Y
Combinator)
• Create entire branding/rebrand/M&A/GTM
● Award winning journalist and book author
3 Key Takeaways
● Man of the World Media AI
Workflows
● Key prompts & settings for GenAI
tools
● Ways to expand your current
business
Four AI Tools Marketers Must Know
Midjourney: Settings
● Dial in your settings
○ /settings
■ Latest version (right now is V6 [ALPHA])
■ Aspect Ratio: --ar 16:9
■ Stylize: --s (0 to 1000) // 625 is default
■ Chaos: --chaos (0 and 100) // 0 is default
● Adds random stylization to your scene
Midjourney: Prompts
○ /imagine
■ Prompt Start: “A cinematic image of…”
■ Lighting: Soft, Noir, High, Natural, High Key,
etc.
● Reference back to Films
■ Camera shots: Long, extreme close up,
medium, Dutch, low, etc.
■ Reference back to directors: “in the style of…”
Wes Anderson, Quentin Tarantino, etc.
■ Key Directives: --cref (Character Reference), --
sref (Style Reference)
■ Use your descriptive language and knowledge!
Meme
Break
Key tip: Always generate
5 examples at a time
Key Runway Tool: Motion Brush
Runway Key Tool: Motion Brush
Topaz Settings
Questions!?
MOWM Recap
● Man of the World Media AI Workflows
● Key prompts & settings for GenAI tools:
Midjourney, Magnific, Runway, Topaz
● Ways to expand your current business
● BONUS:
Coffee is
always a
great idea
Peter@mow.media // www.mowm.xyz
Thank
You!
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Peter Weltman

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Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Peter Weltman

  • 1. MASTER CLASS LOS ANGELES, CA ~ APRIL 11 - 12, 2024 DIGIMARCONWEST.COM | #DigiMarConWest Generative AI Master Class - Generative AI: Unleash Creative Opportunity Peter Weltman CEO & FOUNDER MAN OF THE WORLD MEDIA
  • 2. Supercharge Marketing with Generative AI X Loews Hollywood Hotel, April 12, 2024
  • 3.
  • 4.
  • 5. About MOWM Media Peter Weltman, Founder & CEO ● Storytelling entrepreneur with expertise in public speaking, leadership, and deploying a journalistic approach to client pursuits ● MOWM Achievements: • Augment client fundraises ($80M+) • Created durable brand messaging that lives for years • Tier 1 news interviews/articles, award winning grant proposals (SBIR/STTR ~$50K US per grant) • Worked with Nvidia, P&G, 3M, Carta, SoCal Edison, etc. • Winning accelerator applications (Y Combinator) • Create entire branding/rebrand/M&A/GTM ● Award winning journalist and book author
  • 6.
  • 7. 3 Key Takeaways ● Man of the World Media AI Workflows ● Key prompts & settings for GenAI tools ● Ways to expand your current business
  • 8.
  • 9. Four AI Tools Marketers Must Know
  • 10.
  • 11. Midjourney: Settings ● Dial in your settings ○ /settings ■ Latest version (right now is V6 [ALPHA]) ■ Aspect Ratio: --ar 16:9 ■ Stylize: --s (0 to 1000) // 625 is default ■ Chaos: --chaos (0 and 100) // 0 is default ● Adds random stylization to your scene
  • 12. Midjourney: Prompts ○ /imagine ■ Prompt Start: “A cinematic image of…” ■ Lighting: Soft, Noir, High, Natural, High Key, etc. ● Reference back to Films ■ Camera shots: Long, extreme close up, medium, Dutch, low, etc. ■ Reference back to directors: “in the style of…” Wes Anderson, Quentin Tarantino, etc. ■ Key Directives: --cref (Character Reference), -- sref (Style Reference) ■ Use your descriptive language and knowledge!
  • 13.
  • 15.
  • 16.
  • 17. Key tip: Always generate 5 examples at a time
  • 18. Key Runway Tool: Motion Brush
  • 19. Runway Key Tool: Motion Brush
  • 21.
  • 23. MOWM Recap ● Man of the World Media AI Workflows ● Key prompts & settings for GenAI tools: Midjourney, Magnific, Runway, Topaz ● Ways to expand your current business ● BONUS: Coffee is always a great idea