This document provides an overview of social media and engagement for brands. It discusses the evolution from Web 1.0 where companies controlled information, to Web 2.0 where conversations occur across many sites. It outlines levels of social media involvement from observing to publishing content to membership. Rules of engagement emphasize authenticity over marketing. Popular social networks like Facebook, Twitter, LinkedIn are analyzed for their audiences and fit for different types of brands. Tools for brand monitoring like RSS feeds and readers are also presented.
Social media can increase business success in several ways:
1) It allows businesses to directly engage with customers and get feedback on products/services.
2) Examples show how social media campaigns for brands like Ford and Kellogg's increased sales, brand awareness, and customer engagement.
3) Most internet users, especially younger generations, now use social media which businesses must engage with to reach customers where they are online.
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
This document provides an overview of digital channels and why they are important for modern business. It discusses the growth of social media and user-generated content. Digital channels allow businesses to engage with customers through search, social networks, forums, and more. The document also covers audience profiling, measuring intent, and how brands can start engaging through channels like search, social media, customer service, and more. It emphasizes being useful to audiences and focusing on dialogue over message broadcasting.
IBM Belgium Assistants Day. Presenting Assistants how to use Social Media for themselves or in name of their manager. Also discussed the thin line between always available in Social Media and private life
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is becoming increasingly important as users expect a more personalized and social experience online. By linking websites and applications through small bits of programming code, platform integration allows information and content to be shared across different software platforms. This facilitates recommendations and content sharing between sites and social networks, driving user engagement. The document discusses how platform integration benefits both users and businesses by increasing traffic, capturing user data, and building brand awareness through a user's trusted social connections.
Social media can increase business success in several ways:
1) It allows businesses to directly engage with customers and get feedback on products/services.
2) Examples show how social media campaigns for brands like Ford and Kellogg's increased sales, brand awareness, and customer engagement.
3) Most internet users, especially younger generations, now use social media which businesses must engage with to reach customers where they are online.
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
This document provides an overview of digital channels and why they are important for modern business. It discusses the growth of social media and user-generated content. Digital channels allow businesses to engage with customers through search, social networks, forums, and more. The document also covers audience profiling, measuring intent, and how brands can start engaging through channels like search, social media, customer service, and more. It emphasizes being useful to audiences and focusing on dialogue over message broadcasting.
IBM Belgium Assistants Day. Presenting Assistants how to use Social Media for themselves or in name of their manager. Also discussed the thin line between always available in Social Media and private life
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is becoming increasingly important as users expect a more personalized and social experience online. By linking websites and applications through small bits of programming code, platform integration allows information and content to be shared across different software platforms. This facilitates recommendations and content sharing between sites and social networks, driving user engagement. The document discusses how platform integration benefits both users and businesses by increasing traffic, capturing user data, and building brand awareness through a user's trusted social connections.
This document discusses social media strategies for businesses. It outlines the history and evolution of social media from early message boards and chat rooms to modern platforms. It then discusses the different types of social media marketing including paid, earned, and owned channels. The document provides examples of businesses like Dell, Comcast, and Starbucks that have successfully utilized social media. Finally, it recommends steps to build an effective social media strategy including establishing goals, understanding audiences, choosing appropriate channels, engaging communities, and analyzing results.
Social Networking: Trends and ApplicationsTeemu Arina
This document summarizes trends in social networking and applications from December 2009. It discusses the power of social networks and how search has become primary. It also examines prosumers who both produce and consume media, and how the technographics of social media vary by age. Key concepts covered include the reverse sales funnel, social objects, transaction costs, collaboration and informal network roles in digital ecosystems.
The document discusses social media use in retail. It outlines the major social media platforms like Facebook and their growing usage. It then examines how retailers have used social media for marketing, customer service, affiliate programs, and sales. Some retailers have created mobile apps and communities on social networks. However, challenges remain around integrating social media with online checkout and commerce capabilities. The document advocates that retailers follow customers to social networks and engage in "conversational commerce" across channels to build their brands.
Social Network Marketing with Facebook Pages & Applicationsnikhilnilakantan
This presentation discusses using social networks like Facebook for marketing. It provides statistics on Facebook usage and examples of how brands can create pages and applications to engage customers. The document outlines goals for Facebook campaigns, such as brand awareness, market research, and traffic generation. It analyzes successful and unsuccessful Facebook applications, and provides best practices for creating engaging apps that balance user value and brand goals.
Social Media Marketing Channels - Initial EmbarkmentDuong Nguyen Thuy
The document discusses the Vietnamese social media landscape in 2013. It finds that Facebook, Zing Me, and Google+ were the most popular social networks, with Facebook dominating. Fanpages on Facebook had become effective for brands to engage customers, with 61% of users following and interacting with brands. Word-of-mouth marketing was also important and was empowered by social media. Mobile access to social networks was rising across age groups. Popular chat apps like Zalo, Viber, Kakao Talk and Line were providing new opportunities for social media marketing in Vietnam. Zalo in particular saw success with 2 million users by mid-2013 and useful tools for marketers.
A look at new concepts, marketing frameworks and paradigms for social media marketing on mobile useful for brands, agencies and mobile publishers. Some award winning case studies included.
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
This document summarizes a social media workshop presented by Apurv Modi. Apurv has extensive experience with startups and is known for his expertise in marketing, sales strategies, branding, and social media marketing. He has been actively involved in digital marketing for over 5 years, regularly speaking at conferences on the topic. The workshop covered various social media platforms and how to effectively utilize them, including blogs, forums, wikis, virtual worlds, and more. Examples and exercises were provided to demonstrate how to engage audiences and build communities through these different online tools and networks.
Integrate Pitcha Kucha: "Breaking Down the Barriers between Paid, Owned and E...Digiday
This document discusses paid, owned, and earned media and breaking down barriers between them. It defines paid media as advertising the brand pays for to leverage channels. Owned media includes a brand's owned channels they control like websites and social profiles. Earned media involves customers spreading messages through word-of-mouth and social sharing. It outlines challenges and benefits of each channel and how brands can analyze metrics, audiences, and apply learnings across channels to optimize integrated marketing strategies.
The What & The Why: Small Business Social Web StrategyNatalie Alvanez
The document discusses developing a social media strategy for small businesses. It covers identifying relevant consumer social media tools, examining customer behavior, setting business objectives, and differences between small and large brands. It provides a methodology ("POSTm") for the strategy, which involves focusing on people, objectives, strategy, tools, and measurement. Key aspects include listening first, getting a professional plan, allocating most funds to staff, and measuring return on participation over time.
This document discusses the rise of video reviews on websites as a new trend in product reviews. It notes that video reviews provide a more vivid depiction of products than text reviews, allowing viewers to see the product's appearance, effects, and usage tips. Sample video reviews are gaining popularity among netizens, especially those with attractive demonstrators. The emergence of video reviews represents a new era that is more visual than traditional text-based reviews.
Social Media Influence (SMI) is an influential publication in the social media sector that is seeking "thought leaders" to partner with. SMI has a growing readership of executives and senior/mid-level professionals through its website, newsletter, LinkedIn and Twitter presence. It is seeking experts in various sectors to contribute 3-6 articles or reports per year to enhance its content and coverage of important topics. In exchange, experts would receive high levels of exposure and opportunities to participate in SMI events, training programs and networks to establish themselves as leaders in their fields.
Twitter is a microblogging platform with over 125 million monthly visits. It allows individuals and companies to engage with consumers in strategic ways. For businesses, Twitter can be used for customer service, marketing, sales, and internal communication. However, businesses should focus on providing useful, engaging content rather than self-promotion. Measurement of Twitter activities should align with overall business objectives.
Kuliza is a social technology firm that helps companies leverage social media, mobile apps, and cloud services to improve business performance, customer engagement, and communication. It offers solutions for building social platforms, mobile apps, and cloud infrastructure. Specifically, Kuliza designs Facebook engagement solutions, online communities, social commerce sites, mobile CRMs, and loyalty programs to help companies connect with customers on new channels.
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
This document provides guidance on how to effectively summarize and sell the value of social media internally within an organization. It begins by listing numerous articles and resources that outline convincing arguments for social media's benefits. These include emphasizing metrics like ROI, addressing common objections, and demonstrating how social media can help with customer retention and thought leadership. The document then discusses overcoming resistance from those uncertain about social media, such as by operating cautiously within company rules and identifying supportive co-workers. Overall, it advocates grounding your pitch in concrete value like feedback and removing perceived barriers rather than just enthusiasm for new tools.
Iwom watch 1st half year review 2007:Consumer conversations for marketing: th...Kantar Media CIC
The document provides a summary of key consumer conversations and trends related to Internet word-of-mouth (IWOM) marketing in China from January to June 2007. It highlights how brands like Dell, KFC, and Google engaged with online consumers during this period. It also discusses the growing influence of online video and collaboration among Chinese internet users.
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
This document discusses developing a social media strategy. It begins by noting how customers, companies and the world have changed with new technologies and media choices. To develop an effective strategy, companies should ask who their key influencers are online and what is being said about the company. The document then outlines Forrester's four steps to social media: understand your people and objectives, develop strategies, and determine which technologies to use. It provides examples of listening tools, objectives for different departments, considerations for strategies, and an overview of various social media technologies. The key is to join the conversation online, engage customers, add value for them and ultimately connect with customers to make social media successful.
Building Effective Social Media Communities for BusinessJim Haughwout
10 Steps to build effective social media communities for business. Contact haughwout@oulixeus.com for details on how I can present this to your company as a speaking engagement or as a two-day instructional class in social media
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina
The new Web 2.0 applications are dramatically changing the consumer behaviour.
Blogs, podcasts, social networks, wikis... More than ever, the consumer is in control and can make his/her voice heard. Together with our experts, explore the new challenges, threats and opportunities offered by Web 2.0. Stop broadcasting: engage a conversation with your target.
This document discusses social media strategies for businesses. It outlines the history and evolution of social media from early message boards and chat rooms to modern platforms. It then discusses the different types of social media marketing including paid, earned, and owned channels. The document provides examples of businesses like Dell, Comcast, and Starbucks that have successfully utilized social media. Finally, it recommends steps to build an effective social media strategy including establishing goals, understanding audiences, choosing appropriate channels, engaging communities, and analyzing results.
Social Networking: Trends and ApplicationsTeemu Arina
This document summarizes trends in social networking and applications from December 2009. It discusses the power of social networks and how search has become primary. It also examines prosumers who both produce and consume media, and how the technographics of social media vary by age. Key concepts covered include the reverse sales funnel, social objects, transaction costs, collaboration and informal network roles in digital ecosystems.
The document discusses social media use in retail. It outlines the major social media platforms like Facebook and their growing usage. It then examines how retailers have used social media for marketing, customer service, affiliate programs, and sales. Some retailers have created mobile apps and communities on social networks. However, challenges remain around integrating social media with online checkout and commerce capabilities. The document advocates that retailers follow customers to social networks and engage in "conversational commerce" across channels to build their brands.
Social Network Marketing with Facebook Pages & Applicationsnikhilnilakantan
This presentation discusses using social networks like Facebook for marketing. It provides statistics on Facebook usage and examples of how brands can create pages and applications to engage customers. The document outlines goals for Facebook campaigns, such as brand awareness, market research, and traffic generation. It analyzes successful and unsuccessful Facebook applications, and provides best practices for creating engaging apps that balance user value and brand goals.
Social Media Marketing Channels - Initial EmbarkmentDuong Nguyen Thuy
The document discusses the Vietnamese social media landscape in 2013. It finds that Facebook, Zing Me, and Google+ were the most popular social networks, with Facebook dominating. Fanpages on Facebook had become effective for brands to engage customers, with 61% of users following and interacting with brands. Word-of-mouth marketing was also important and was empowered by social media. Mobile access to social networks was rising across age groups. Popular chat apps like Zalo, Viber, Kakao Talk and Line were providing new opportunities for social media marketing in Vietnam. Zalo in particular saw success with 2 million users by mid-2013 and useful tools for marketers.
A look at new concepts, marketing frameworks and paradigms for social media marketing on mobile useful for brands, agencies and mobile publishers. Some award winning case studies included.
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
This document summarizes a social media workshop presented by Apurv Modi. Apurv has extensive experience with startups and is known for his expertise in marketing, sales strategies, branding, and social media marketing. He has been actively involved in digital marketing for over 5 years, regularly speaking at conferences on the topic. The workshop covered various social media platforms and how to effectively utilize them, including blogs, forums, wikis, virtual worlds, and more. Examples and exercises were provided to demonstrate how to engage audiences and build communities through these different online tools and networks.
Integrate Pitcha Kucha: "Breaking Down the Barriers between Paid, Owned and E...Digiday
This document discusses paid, owned, and earned media and breaking down barriers between them. It defines paid media as advertising the brand pays for to leverage channels. Owned media includes a brand's owned channels they control like websites and social profiles. Earned media involves customers spreading messages through word-of-mouth and social sharing. It outlines challenges and benefits of each channel and how brands can analyze metrics, audiences, and apply learnings across channels to optimize integrated marketing strategies.
The What & The Why: Small Business Social Web StrategyNatalie Alvanez
The document discusses developing a social media strategy for small businesses. It covers identifying relevant consumer social media tools, examining customer behavior, setting business objectives, and differences between small and large brands. It provides a methodology ("POSTm") for the strategy, which involves focusing on people, objectives, strategy, tools, and measurement. Key aspects include listening first, getting a professional plan, allocating most funds to staff, and measuring return on participation over time.
This document discusses the rise of video reviews on websites as a new trend in product reviews. It notes that video reviews provide a more vivid depiction of products than text reviews, allowing viewers to see the product's appearance, effects, and usage tips. Sample video reviews are gaining popularity among netizens, especially those with attractive demonstrators. The emergence of video reviews represents a new era that is more visual than traditional text-based reviews.
Social Media Influence (SMI) is an influential publication in the social media sector that is seeking "thought leaders" to partner with. SMI has a growing readership of executives and senior/mid-level professionals through its website, newsletter, LinkedIn and Twitter presence. It is seeking experts in various sectors to contribute 3-6 articles or reports per year to enhance its content and coverage of important topics. In exchange, experts would receive high levels of exposure and opportunities to participate in SMI events, training programs and networks to establish themselves as leaders in their fields.
Twitter is a microblogging platform with over 125 million monthly visits. It allows individuals and companies to engage with consumers in strategic ways. For businesses, Twitter can be used for customer service, marketing, sales, and internal communication. However, businesses should focus on providing useful, engaging content rather than self-promotion. Measurement of Twitter activities should align with overall business objectives.
Kuliza is a social technology firm that helps companies leverage social media, mobile apps, and cloud services to improve business performance, customer engagement, and communication. It offers solutions for building social platforms, mobile apps, and cloud infrastructure. Specifically, Kuliza designs Facebook engagement solutions, online communities, social commerce sites, mobile CRMs, and loyalty programs to help companies connect with customers on new channels.
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
This document provides guidance on how to effectively summarize and sell the value of social media internally within an organization. It begins by listing numerous articles and resources that outline convincing arguments for social media's benefits. These include emphasizing metrics like ROI, addressing common objections, and demonstrating how social media can help with customer retention and thought leadership. The document then discusses overcoming resistance from those uncertain about social media, such as by operating cautiously within company rules and identifying supportive co-workers. Overall, it advocates grounding your pitch in concrete value like feedback and removing perceived barriers rather than just enthusiasm for new tools.
Iwom watch 1st half year review 2007:Consumer conversations for marketing: th...Kantar Media CIC
The document provides a summary of key consumer conversations and trends related to Internet word-of-mouth (IWOM) marketing in China from January to June 2007. It highlights how brands like Dell, KFC, and Google engaged with online consumers during this period. It also discusses the growing influence of online video and collaboration among Chinese internet users.
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
This document discusses developing a social media strategy. It begins by noting how customers, companies and the world have changed with new technologies and media choices. To develop an effective strategy, companies should ask who their key influencers are online and what is being said about the company. The document then outlines Forrester's four steps to social media: understand your people and objectives, develop strategies, and determine which technologies to use. It provides examples of listening tools, objectives for different departments, considerations for strategies, and an overview of various social media technologies. The key is to join the conversation online, engage customers, add value for them and ultimately connect with customers to make social media successful.
Building Effective Social Media Communities for BusinessJim Haughwout
10 Steps to build effective social media communities for business. Contact haughwout@oulixeus.com for details on how I can present this to your company as a speaking engagement or as a two-day instructional class in social media
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina
The new Web 2.0 applications are dramatically changing the consumer behaviour.
Blogs, podcasts, social networks, wikis... More than ever, the consumer is in control and can make his/her voice heard. Together with our experts, explore the new challenges, threats and opportunities offered by Web 2.0. Stop broadcasting: engage a conversation with your target.
This document discusses how social media is changing the banking industry and how banks can leverage social media. It provides perspectives from banking executives on how social media can drive innovation through service, product, and process innovation. Social media allows banks to improve customer service, generate leads, deepen customer relationships, and differentiate from competitors. Banks need to listen to customers on social media, engage in conversations, and join discussions in online communities to benefit. Executives share how their banks are learning from early social media experiences and adapting their strategies to be more active and responsive online. Web listening tools and private online communities are presented as ways for banks to gain insights from customers.
1. Respond quickly and professionally to negative comments, showing you care about customer feedback.
2. Don't get defensive - acknowledge valid criticisms and show a willingness to improve.
3. Turn negative conversations positive by offering solutions or explaining your perspective in a polite, solution-oriented manner. The goal is to resolve issues and regain trust, not attack critics.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
awesomize.me, launched in Jan of 2012, is the social b2b2c (business 2 business 2 consumer) to help both the consumers and the enterprise to connect and manage their brand leveraging the power of rating by the community. The platform is a powerful social interaction engine that will help users to determine intelligently and effectively their quality vs quantity fans, friends, followers, and clients online.
The document discusses the potential of social media for B2B marketers. It defines social media as "media with a social component where anyone can add to it." It outlines different types of social media including publishing, sharing, and networking platforms. The document notes that social media allows everyone to connect globally and that it is an important tool for research, customer service, and brand awareness for businesses. It recommends marketers experiment with social media but also consider defining their brand, identifying relevant platforms, and designating spokespeople.
The document discusses using social media and web 2.0 technologies like LinkedIn, Facebook, Twitter, and podcasting to build relationships and expand client communications. It provides an overview of what constitutes web 2.0, different types of social media and their benefits. It then discusses how to build an online presence, manage online reputation, and offers specific tips on using platforms like LinkedIn, Facebook, and Twitter as well as creating podcasts.
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Our Social Times
1) The document discusses end-to-end social CRM, which is the ability to engage customers across all channels continuously to drive insights, innovation, marketing, sales and service.
2) It provides examples of how companies can use social media research communities, private dialogue panels, and open engagement to better understand customers and influence prospects.
3) The key is to leverage social media conversations to drive conversions by amplifying customer content and activating brand ambassadors across online and offline channels.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
This is a presentation given in Atlanta to a group of Chief Marketing Officers and Vice Presidents of Marketing that provided an overview of today's public relations landscape and the role that digital communications plays in it today. As we've seen, the social and digital media landscape has changed the way that organizations communicate, engage and gather their information. Take a look and provide your thoughts or even share some of your best practices!
Social networking has become important for marketers due to a weak economy, media fragmentation, and consumers expecting personalization. Social media refers to internet and mobile-based tools for sharing information through words, pictures, video and audio. Social networks outperform other categories in key metrics. They have evolved from one-way information delivery on Web 1.0 to two-way interactions on Web 2.0 and knowledge-based interactions on Web 3.0. The key social networking sites reviewed are LinkedIn, Facebook, and Twitter.
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
Getting Started with business social networkingLee Bryant
This document discusses the potential benefits of internal social networking for organizations. It suggests that internal social networks can help rescue employees from outdated tools by allowing knowledge sharing and flows of information mediated through social connections. An effective internal social network could include basic features like profiles, contact management, status updates, social bookmarking and sharing. The document argues that internal social networks are about supporting people, not just implementing new software tools, in order to address real business needs.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Social media platforms enable mass collaboration and crowdsourcing, disrupting traditional businesses. Custom objects in a social network allow organizations to engage customers, partners and employees to foster knowledge sharing, innovation, and manage information. Users add value through participation and collective intelligence.
Similaire à Getting on the Grid:The Basics of Social Media (20)
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Getting on the Grid:The Basics of Social Media
1. Getting on the Grid:
The Basics of Social Media
Presented by:
David Mitzenmacher
Director of Customer Experience
Rackspace Hosting
Date: November 2008
2. 2
Today’s Agenda
• The Evolution of Online Brand Discussions
• Levels of Involvement
• Rules of Engagement
• Taxonomy of Popular Social Networks
• The Social Media Toolbox
3. 3
Web 1.0
Buy XYZ brand
widgets!
Buy ABC brand
widgets!
XYZ.com ABC.com
Customers
Companies were the primary publishers of
information about their brand. Customers were
passive audiences.
4. 4
Web 1.5
XYZ Widgets are Except the new
pretty good. model has bugs
QUIET YOU!!!
XYZ.com
Customer comments integrated in to companies’
websites … but only the positive ones.
5. 5
Web 2.0
XYZ Widgets are Except the new
pretty good. model has some
bugs.
Buy XYZ brand widgets
Customers.org
Conversations are happening in a million different
places, and often times companies aren’t invited.
13. 13
Levels of Involvement
Involvement Description Good For …
Do Nothing Completely ignore social media. Industries where brand reputation
is not important, or decision
makers are not influenced by social
media.
Brand Watcher Use tools to find when your brand Most companies.
is mentioned, and respond as
appropriate.
Content Publisher Create brand-specific content Companies with compelling
content, opinions or features that
will attract regular visitors.
Trusted Community Active participant in your niche High-touch, close knit community
communities, even when the topic of customers. Products aimed at
Member is not about you. bleeding-edge adopters and power
users.
14. 14
Your Platform or Mine?
Platform Pros Cons
Social Network hosted You can moderate and Hard to attract audience
on your own site direct the conversation
May be viewed as
censored or
whitewashed
Can be costly
Established Social Huge audience Getting a mass market
Network audience to care about
Prebuilt platform your specific product
Niche Networks/Blogs Incredibly passionate Incredibly passionate
audience audience!
15. 15
Before You Jump In …
Think like an anthropologist. Before engaging, determine:
• Who are the members of the community? Who are the influencers?
• Are there any companies currently interacting with this community? What
are the successful ones doing?
• What are the written and unwritten rules of this community?
16. 16
Social Network Taxonomy
Network Description Good For … Not So Great For … About the Users
Facebook The most popular social networking Advertising – higher click through Conversations tend to be Early membership
site in the US. Originally targeted to and conversion than most social limited to those within your requirements seeded the
college students, it later became open networking sites. network, thus narrowing scope community with college
to anyone corporate employees, and and reach graduates and corporate
eventually to anyone. Incredibly viral community a good employees. “Where white
match for B2C products that have collar workers let their hair
passionate customers. down”
MySpace Prior to Facebook, MySpace was the Passionate community, especially B2B is a non-starter on Comparatively younger, less
king of social networking sites. around entertainment (music, MySpace. Don’t bother. educated and lower household
Acquired by Fox Interactive. movies). income compared to
Facebook.
Youth brands.
Twitter Microblogging platform – update via Very passionate community, 140 characters limits what you Technically savvy, early
mobile phone or web in 140 relatively easy for messages to go can communicate. adopters. Many influencers are
characters or less. viral. power-users of Twitter.
Great channel for customer
service.
LinkedIn Professional social networking site. B2B. Reaching decision makers Non-luxury consumer brands. Highest average income &
and high-income individuals. education of all social networks
(by far).
YouTube Video sharing site Publishing content. Lots of views Comments section will remind Viewers are varied, but active
and linking. you of Junior High. commenters are mostly
teens/tweens.
Digg Link sharing site with voting The “kingmaker” for getting sites Very insular community. College-age, technically savvy.
to go viral
17. 17
Social Media Rules of Engagement
• Authenticity matters. Steer clear of “marketing speak”
• Each community has its’ own social mores. Ignore them at your own peril!
• Don’t attempt to control the conversation.
• Never, ever ask someone to unpublish something simply because it is
negative.
• Always remember that it’s a two way conversation.
21. 21
Creating a Watch Feed
1. Enter your keywords into Google Blog Search (google.com/blogsearch)
2. Click on the “RSS” link on the results page
3. This feed will be automatically added to your feed reader!
23. 23
Placing it in Context
Break Stories Commentary
Size of Audience
24. 24
Placing it in Context
These are your influencers. Make
Model of “break news and then every attempt to be continuously
move on” means short attention engaged with this group. Seek
span. Evaluate damage and product input, ask them to serve on
formulate response with the mindset your customer council, etc.
of “respond now or don’t bother”.
Break Stories Commentary
Size of Audience
This group sees themselves as one
hot tip away from being the next Matt This group tends to be personal
Drudge. Tread carefully. Understand blogs that are read by the friends and
the size of the audience and family of the author. In most cases,
potential liabilities before responding, this is a job for your customer service
as this group is more interested in department to handle in a 1:1
being first than being right. manner.
27. 27
Recap: Create Your Plan of Attack
• Decide on your level of involvement
• Choose the networks in which you wish to participate
• Setup your “brand watcher” feeds
• Develop your response plan for each of the 4 quadrants