The document discusses strategies for using social media to raise money for charitable causes. It recommends making fundraising personal by sharing why the cause is meaningful, using stories to engage supporters at different levels, and emphasizing relationships, rewards, and reciprocity. Specific tactics mentioned include using birthdays, photos, contests and Twitter to spur donations in a fun and competitive way. The overall message is that an open, personal approach on social media can effectively raise money and awareness for good causes.