GTM roadmap for Google Photos. As Head of the Product for Google Photos, want to improve the Engagement on the App and diversify the use cases for a large audience.

2. - Submitted by Tanishq Mishra
https://www.linkedin.com/in/tanishqmishra/
Tanishq0630@gmail.com
PMSchool
Live Challenge no. 76
Improve the Engagement for Google Photos

3. Android and iOS compatibility, and a website
Users back up their photos to the cloud service
Analyzes and organizes images into groups
IDs features such as beaches, skylines, etc
Analyzes photos for similar faces
Recipients of shared images can view web
galleries
Photo editing
Heat map of photo locations
Google Photos lets you store, share, view, and edit
photos and videos, and includes an AI-powered
assistant to help manage your media
Google Photos offers 15GB of online storage for
free, Google reports as of 2020, approximately 28
billion photos and videos are uploaded to the
service every week, and more than 4 trillion photos
are stored in the service total.
1.3-4 Product solutions
2.Balsamiq/Figma wireframe
3.Success metrics for the product solution
4.GTM Strategy
As Head of the Product for Google Photos, want to
improve the Engagement on the App and diversify
the use cases for a large audience.
About
Services
Goal
Competitor
Problem Statement
About Google Photos

4. Needs
Pain Points
Rashi, 24, is a post-graduate
student from Pune. She likes to keep
up with the social media trend and
aspires to be an Influencer.
Needs
Find the best place to visit
Find the best spot to take a pic
Needs to fill various forms/applications which
needs photos in a different size
Pain Points
Naman, 30, is a mechanical
engineer working in an IT firm. He
likes to travel a lot with his friends
and family. He also likes to record
those moments for his memory
-Instagramer who takes casual photos of her
dog and likes to take multiple photos of what
she does in her life every day
-Engineer who loves taking photos and videos
to remember where he has been
Needs to rely on other apps for pdf scans
Planner tool to time the content
Google photo recommendations
Needs to scan and upload assignments
Planner which can post stories/posts on time
Someone who can recommend the trendy content
Recommend the place where he should go
Recommend a spot which is very popular
Export images with different dimension and size
Persona

5. Not sure where he should go
Unable to find the most popular
spot
Export images with different
dimension and size
Planner tool to time the content
Google photo recommendations
Needs to rely on other apps for
pdf scans
Best pose to gain LIKEs
Export images in different
dimensions and sizes
Template for social media
Plan post as per date and time
Select photos and export in .pdf
Recommend best spot to take a pic
Recommend best place to take a pic
PDF
Export
Schedule
Template
Best Pose
Best Place
Best Spot
6
R: 7 I: 7 C: 75% E: 6
11
R: 9 I: 8 C: 75% E: 5
8
R: 9 I: 8 C: 75% E: 7
7
R: 7 I: 7 C: 75% E: 5
11
R: 9 I: 8 C: 75% E: 5
5
R: 6 I: 6 C: 70% E: 5
4
R: 7 I: 6 C: 70% E: 7
Om
Kale
Nikhil
Jadhav
Note: The maximum RICE score would be 100. So from Rice score, I have prioritized PDF, Export and Best Spot
Feature Prioritization
Users Pain Points Ideas Feature Name RICE Score

6. Feature 1 : PDF
Google Photo
Home Page
Select the
images
Percentage of visitors who actually clicked on
the feature
This will not only impact the existing users but
also bring new users for this exact feature
Click on
PDF icon
Edit as
per needed
Download
or
Share
This feature will help user to turn their picture into PDF with features like B&W, magic filter and will also
allow them to rearrange the images and add pg no. as well
Functionality
Low High
Impact
User Flow
Success Metrics
Feature Description
Kano Model
Low
Satisfaction
High

7. Task 1: User will open the google photo
Task 2: Select images
Task 3: Click on options and then on create PDF
Task 4: Edit as per need and then download or share
Feature 1 : PDF Wireframe

8. Feature 2 : Export
Google Photo
Home Page
Select the
images
This will have a huge impact as users
specifically having this pain point are large in
number
Percentage of visitors who actually clicked on
the feature
No. of images processed
Click on
Image Size
Export
This feature will help users to export images in different dimensions (Identity cards, Passport Size, etc)
and will also allow users to compress them (which can be added as a premium feature too)
Impact
User Flow
Success Metrics
Feature Description
Kano Model
Functionality
Low High
Low
Satisfaction
High

9. Task 1: User will open the google photo
Task 2: Click on the images
Task 3: Click on the Export icon and enter the dimensions or select preset examples
Feature 2 : Export Wireframe
Scroll Up

10. Google Photo
Home Page
Places
This will help users stay on the platform more
and scroll through the map
Percentage of visitors who actually clicked on
the feature
Average times spent per day by the users on
that feature page
Opens the
Map view
Best Spot
This feature will recommend people the spots where they could take the pic by showing a heat map and
Instagramavgera likes of that spot.
Feature 3 : Best Spot
Functionality
Low High
Impact
User Flow
Success Metrics
Feature Description
Kano Model Satisfaction
Low
High

11. Task 1: User will open the google photo
Task 2: Click on the search option
Task 3: Enter a search query
Task 4: Select the best spots according to the heat map (google map link can also be generated)
Feature 3 : Best Spot Wireframe

12. Installation
QR code circulated on question paper of
students who needs to upload their
answer sheet in pdf
QR code pasted in xerox/photocopy
shops where people generally visit to fill
an application or print images as per given
dimensions
QR codes on the bus stops, railway
stations and airports to let people know
places which can make them insta famous
Announcement
Email to the Users about the new features
Sending Push Notification
Awareness
Articles & blogs on different Product
Review websites
Partner with micro Influencers to show the
new features
Google Photos
Google Photos
Circuit insta pe like nahi aa rahe kutta bhi le
leya....
Bhai Google Photos pe naya feature aaya hai
Circuit mereko ye photo ka pdf mangtai!
Munna bhai we got you covered!
Go-to-Market Strategy
Best
Spot in
Pune
Scan the QR code to find which spot in
Pune can fetch your picture hundreds of
likes

13. TanishqMishra
Thankyou
https://www.linkedin.com/in/tanishqmishra/
Tanishq0630@gmail.com