Ivan Boothe of Rootwork.org talks about the implications of the Google Plus social network for nonprofits and social change. This is a recording of a presentation from the August 2011 PhillyNetSquared.org event on Google Plus. While this presentation does not cover the basics of what Google Plus is and how it works, it looks at how nonprofits and activists might effectively use Google Plus and highlights its most useful tools. The presentation also discusses the effects that Google Plus's approach to social networking might have on online activism in general.

1. Google Plus
Nonprofit & Social Change
Implications
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2. People only. For now.
Image: Flickr user crosby_cj
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3. Finding people to organize
gets easier.
Public Profiles Real Names
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4. Professionalizing
communications
Moving from the
bazaar
back to the
cathedral
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5. Email list segmentation
Send this message to...
Last Name = Obama
OR
State = District of Columbia
OR
Has Donated = < $50
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6. Social media list segmentation
Send this Google Plus post to...
Last Name =
2
OR
State =
682
OR
Has Donated = 1,105
What has been common in email communications could
now be (manually) created through Google Plus Circles
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7. Actually
organizing
people
gets harder
*
Image: Flickr user dugspr
requisite cute cat picture
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8. ...though finding “network connectors” might result
in more viral messages
Source: Valdis Krebs and June Holley, Building Smart Communities through Network Weaving
courtesy of Flickr user cambodia4kidsorg, under Creative Commons license
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9. Real
names
required
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10. Google+ “Hangouts”
for nonprofits & activists
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11. Quick collaboration
with colleagues
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12. Impromptu webinars
with supporters
Image: Flickr user k-ideas
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13. Go where your people are.
Image: Flickr user povertyinitiative
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14. Avoid
Shiny Object
Syndrome
Image: Flickr user roshnii
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15. Resources!
bit.ly/gplus-1 bit.ly/gplus-5
“How to Use G+” “What G+ Means for Political
ReadWriteWeb Advocacy and Campaigning”
bit.ly/gplus-2 Colin Delany, e.politics
“G+ and Nonprofits” bit.ly/gplus-6
Nonprofit Tech 2.0 “G+ for Crowdsourcing Crisis Information,
Crisis Mapping and Disaster Response”
bit.ly/gplus-3 Patrick Meier
“Security and Control: G+”
Amy Sample Ward bit.ly/gplus-7
“Ways G+ Can Help Nature and
bit.ly/gplus-4 Wildlife Lovers”
“Charities Explore Potential of G+” Adam Jack, Nat’l Wildlife Fed.
Chronicle of Philanthropy
bit.ly/gplus-8
G+ Compared to Facebook, Twitter
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16. More resources!
GENERAL PSEUDONYM DEBATE
bit.ly/gplus-privacy bit.ly/eff-gplus
A Guide to G+ Privacy EFF: “A case for pseudonyms”
www.causepl.us bit.ly/petition-gplus
“Doing good on G+” Change.org petition in support of
bit.ly/gplus-nptech G+ pseudonyms
Nonprofit Tech folks on G+ bit.ly/realname-gplus
bit.ly/org-gplus “Real Name Policies Are an
Adina Levin: “G+ for organizing” Abuse of Power,” danah boyd
bit.ly/diversity-gplus
“G+ and Diversity,” Jon Pincus
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17. Stay in touch!
Ivan Boothe
ivan@rootwork.org
gplus.to/rootwork
@rootwork on Twitter
facebook.com/rootwork
slideshare.net/rootwork
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