1. Customers are shaping brands through their online interactions and conversations every day. As customers change faster than companies, leaders must identify issues and problems mentioned by customers before they become widespread public issues.
2. Leaders will monitor patterns in customer conversations globally to identify issues early and be prepared with responses when problems become public. This builds customer trust that the company is actively listening.
3. Companies must meet customers where they are having conversations online, such as social media sites, rather than expecting customers to visit company sites. Building trust requires participating in the conversations that matter most to customers.
4. Less than 1% of customer time is spent making purchases; most time is spent browsing, learning and socializing. Companies must
The document discusses 15 key trends and observations for leaders of great brands based on changes in how customers interact with brands online. Some of the key points summarized are:
1) Customers are shaping brand reputations through online conversations and reviews.
2) Precision is important in understanding where conversations are occurring, who has influence, and driving relevant discussions.
3) Different types of social media are preferred for different brands and topics. Data should inform strategies.
WCG introduction to social media, presented by Bob Pearson and Paul Dyer on July 24, 2009. Presentation describes the ten areas of online influence, their implications for businesses, and how social media represents a transformation for how companies leverage the online world to connect with their customers.
The document discusses word-of-mouth marketing and how brands can create buzz and engage influencers through various tactics like building online communities, leveraging influencers on social media, hosting events, providing rewards and incentives, and ensuring authentic customer experiences. It also emphasizes the importance of focusing on creating awesome content and experiences, being social and authentic, and putting customers first in order to succeed with word-of-mouth marketing in today's digital world.
Word of Mouth Cheat Sheet (Agent Wildfire)Sean Moffitt
167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Sean Moffitt
The document discusses social business and the importance of change. It outlines four laws of the connected internet: awesomeness, socialness, authenticity, and being customer-driven. Great engaged brands connect through visual content, communities, and transparency. To succeed, companies must strategize engagement through a FLIRT model, maintain wikibrands, and avoid digital deafness. The future will be shaped by trends in personalization and thought leadership.
Presentation on the concentration of social influence on the social web by Agent Wildfire's Sean Moffitt - updates for April 2011 www.agentwildfire.com
The document discusses 15 key trends and observations for leaders of great brands based on changes in how customers interact with brands online. Some of the key points summarized are:
1) Customers are shaping brand reputations through online conversations and reviews.
2) Precision is important in understanding where conversations are occurring, who has influence, and driving relevant discussions.
3) Different types of social media are preferred for different brands and topics. Data should inform strategies.
WCG introduction to social media, presented by Bob Pearson and Paul Dyer on July 24, 2009. Presentation describes the ten areas of online influence, their implications for businesses, and how social media represents a transformation for how companies leverage the online world to connect with their customers.
The document discusses word-of-mouth marketing and how brands can create buzz and engage influencers through various tactics like building online communities, leveraging influencers on social media, hosting events, providing rewards and incentives, and ensuring authentic customer experiences. It also emphasizes the importance of focusing on creating awesome content and experiences, being social and authentic, and putting customers first in order to succeed with word-of-mouth marketing in today's digital world.
Word of Mouth Cheat Sheet (Agent Wildfire)Sean Moffitt
167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Sean Moffitt
The document discusses social business and the importance of change. It outlines four laws of the connected internet: awesomeness, socialness, authenticity, and being customer-driven. Great engaged brands connect through visual content, communities, and transparency. To succeed, companies must strategize engagement through a FLIRT model, maintain wikibrands, and avoid digital deafness. The future will be shaped by trends in personalization and thought leadership.
Presentation on the concentration of social influence on the social web by Agent Wildfire's Sean Moffitt - updates for April 2011 www.agentwildfire.com
Baby Boomers account for the majority of wealth and disposable income in the US; yet most marketers overlook them in favor of the "typical" target of 18-49 Adults.
Wikibrands Wikisports ..and other things that engage fansSean Moffitt
This document discusses the future of social business and customer engagement. It argues that brands must focus on socialness, authenticity, and being customer-driven in order to succeed. It provides several examples of brands that exemplify these principles, such as Nike's focus on customer values and lifestyles. The document also outlines key factors for building successful online communities, such as having clear focus, rules, incentives, and community management. Overall, it advocates for an approach where brands treat customers as fans and partners through social media engagement and content creation.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
Discussion around how to improve the way you engage with your customers to increase wallet share and reduce churn. The twist is to take advantage of the window of opportunity that 2 seconds when the customer is on your website, on a call, chatting with a teller.
The document discusses several trends related to children, media, and media literacy. It notes that media has become highly converged through mobile devices, with 92% of American teens going online daily. Media multi-tasking is also common, with teens engaging in several media activities simultaneously. The document also discusses how media can influence attitudes, beliefs, and self-image through language, narratives, representation, institutions, and advertising. It provides examples of how advertising targets children and influences purchasing. Overall, the document advocates for media literacy and critical thinking skills to help children engage with media appropriately.
Social media engagement and word-of-mouth recommendations are increasingly important for the travel and tourism industry. The document discusses how people's social networks influence their travel decisions and how brands can utilize social media to influence word-of-mouth. It also examines how the internet has impacted word-of-mouth conversations and how brands can provide resources to customers before, during, and after these conversations. Finally, it outlines strategies for travel brands to engage customers on social media through content creation, customer service, and thought leadership in order to build brand awareness and positive word-of-mouth.
Marketing in a Downturn: Think Digital presentation by Ian Fenwick to the Thai Canadian Chamber of Commerce (TCCC).
Follow me on Twitter, http://www.Twitter.com/DrIanFenwick. Or check out http://www.DigiMarketingNow.com
Moments of Mobile - Will evolution translate into revolution?Borderless Access
This document discusses how consumer behavior research must evolve to keep up with an always connected digital world. It highlights how mobile devices and social media have created a globally connected generation. New innovative research methods are needed that combine both online and offline data sources in real-time to generate deeper cultural insights. A case study compares car shopping behaviors in Germany and India, finding differences in influence of online research and friends/family. The boundaries between cultures are also diminishing for younger generations.
Excerpts from:Effective Brand Communications:How to tell the story of your...AAA National
Effective Brand Communications
How to tell the story of your company to increase funding and awareness
Branding is a term that everyone knows but not everyone quite understands. Entrepreneur.com has an excellent definition of branding: the practice of creating a name, symbol or design that identifies and differentiates a product from other products. This concept extends to how organizations communicate about their brand. It is critical that all members of your company use the same messaging when talking about the work that you do. In this interactive session, you’ll learn:
-- Why it’s important to have a brand presence
-- How to begin the message development process in order to tell your story
-- Key components of traditional and social media outreach plans
-- The do’s and don’ts of building your strategic communications plan
To learn more, contact AndMore Communications, LLC at ann@andmorecommunications.com
Effect on word of mouth and e word of mouth on cbRajeev K
This document discusses word-of-mouth marketing (WOMM) and its advantages over traditional marketing. WOMM involves positive or negative person-to-person communication about products and services. It is a highly effective marketing method because people trust recommendations from other consumers more than commercial messaging. The document then explores electronic word-of-mouth on the internet and defines opinion leadership, before examining case studies of successful WOMM campaigns and providing statistics on the impact and prevalence of WOMM.
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
Case Study: Defending and Strengthening the Iconic Brand Online
Presented by: Chris Preuss, Vice President, Global Communications, General Motors Company
GM, one of the world’s largest companies, employing more than 235,000 people in 140 countries, is poised to thrive after one of the most difficult economic times in the organization’s history. Chris will share lessons learned from how GM embraced customers, automotive enthusiasts, suppliers and the media through social media and online channels during the turbulence of 2009. By engaging through multiple online channels transparently, GM was able to protect its reputation by having an honest dialogue with constituents while positioning itself for growth. Connecting through social media and online channels is now part of the fabric of GM’s overall communications strategy.
www.bdionline.com
PR disasters: is social the problem or the solution?Bob Pickard
As this presentation outlines, the answer is 'both.' Social CEOs - using digital communications platforms effectively real-time and in tune with community emotion - can intercept and attenuate most corporate issues and incidents to prevent them from becoming full-blown PR disasters.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
A Bee's Eye View of Imaging/Document/Content ManagementSteve Weissman
The document discusses how people working on content management projects can get bogged down in details and lose sight of their overall goals, likening this to bees that stay focused on the hive versus humans who are more prone to distractions. It advocates keeping the big picture goals in mind related to saving time, money and improving customer service. New technologies are enabling more mobile access to content which is driving changes in customer expectations and business needs.
The document outlines 15 key trends and observations for leaders of great brands in a changing media landscape. Some of the main points include: customers now help shape brands through social media and expect to be listened to; less than 1% of customer time is spent on purchases, while 99% is spent browsing and socializing online; content must be syndicated across multiple sites and platforms to meet customer preferences; and maintaining trust requires ethical social media practices and engagement in conversations important to customers around the world.
Baby Boomers account for the majority of wealth and disposable income in the US; yet most marketers overlook them in favor of the "typical" target of 18-49 Adults.
Wikibrands Wikisports ..and other things that engage fansSean Moffitt
This document discusses the future of social business and customer engagement. It argues that brands must focus on socialness, authenticity, and being customer-driven in order to succeed. It provides several examples of brands that exemplify these principles, such as Nike's focus on customer values and lifestyles. The document also outlines key factors for building successful online communities, such as having clear focus, rules, incentives, and community management. Overall, it advocates for an approach where brands treat customers as fans and partners through social media engagement and content creation.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
Discussion around how to improve the way you engage with your customers to increase wallet share and reduce churn. The twist is to take advantage of the window of opportunity that 2 seconds when the customer is on your website, on a call, chatting with a teller.
The document discusses several trends related to children, media, and media literacy. It notes that media has become highly converged through mobile devices, with 92% of American teens going online daily. Media multi-tasking is also common, with teens engaging in several media activities simultaneously. The document also discusses how media can influence attitudes, beliefs, and self-image through language, narratives, representation, institutions, and advertising. It provides examples of how advertising targets children and influences purchasing. Overall, the document advocates for media literacy and critical thinking skills to help children engage with media appropriately.
Social media engagement and word-of-mouth recommendations are increasingly important for the travel and tourism industry. The document discusses how people's social networks influence their travel decisions and how brands can utilize social media to influence word-of-mouth. It also examines how the internet has impacted word-of-mouth conversations and how brands can provide resources to customers before, during, and after these conversations. Finally, it outlines strategies for travel brands to engage customers on social media through content creation, customer service, and thought leadership in order to build brand awareness and positive word-of-mouth.
Marketing in a Downturn: Think Digital presentation by Ian Fenwick to the Thai Canadian Chamber of Commerce (TCCC).
Follow me on Twitter, http://www.Twitter.com/DrIanFenwick. Or check out http://www.DigiMarketingNow.com
Moments of Mobile - Will evolution translate into revolution?Borderless Access
This document discusses how consumer behavior research must evolve to keep up with an always connected digital world. It highlights how mobile devices and social media have created a globally connected generation. New innovative research methods are needed that combine both online and offline data sources in real-time to generate deeper cultural insights. A case study compares car shopping behaviors in Germany and India, finding differences in influence of online research and friends/family. The boundaries between cultures are also diminishing for younger generations.
Excerpts from:Effective Brand Communications:How to tell the story of your...AAA National
Effective Brand Communications
How to tell the story of your company to increase funding and awareness
Branding is a term that everyone knows but not everyone quite understands. Entrepreneur.com has an excellent definition of branding: the practice of creating a name, symbol or design that identifies and differentiates a product from other products. This concept extends to how organizations communicate about their brand. It is critical that all members of your company use the same messaging when talking about the work that you do. In this interactive session, you’ll learn:
-- Why it’s important to have a brand presence
-- How to begin the message development process in order to tell your story
-- Key components of traditional and social media outreach plans
-- The do’s and don’ts of building your strategic communications plan
To learn more, contact AndMore Communications, LLC at ann@andmorecommunications.com
Effect on word of mouth and e word of mouth on cbRajeev K
This document discusses word-of-mouth marketing (WOMM) and its advantages over traditional marketing. WOMM involves positive or negative person-to-person communication about products and services. It is a highly effective marketing method because people trust recommendations from other consumers more than commercial messaging. The document then explores electronic word-of-mouth on the internet and defines opinion leadership, before examining case studies of successful WOMM campaigns and providing statistics on the impact and prevalence of WOMM.
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
Case Study: Defending and Strengthening the Iconic Brand Online
Presented by: Chris Preuss, Vice President, Global Communications, General Motors Company
GM, one of the world’s largest companies, employing more than 235,000 people in 140 countries, is poised to thrive after one of the most difficult economic times in the organization’s history. Chris will share lessons learned from how GM embraced customers, automotive enthusiasts, suppliers and the media through social media and online channels during the turbulence of 2009. By engaging through multiple online channels transparently, GM was able to protect its reputation by having an honest dialogue with constituents while positioning itself for growth. Connecting through social media and online channels is now part of the fabric of GM’s overall communications strategy.
www.bdionline.com
PR disasters: is social the problem or the solution?Bob Pickard
As this presentation outlines, the answer is 'both.' Social CEOs - using digital communications platforms effectively real-time and in tune with community emotion - can intercept and attenuate most corporate issues and incidents to prevent them from becoming full-blown PR disasters.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
A Bee's Eye View of Imaging/Document/Content ManagementSteve Weissman
The document discusses how people working on content management projects can get bogged down in details and lose sight of their overall goals, likening this to bees that stay focused on the hive versus humans who are more prone to distractions. It advocates keeping the big picture goals in mind related to saving time, money and improving customer service. New technologies are enabling more mobile access to content which is driving changes in customer expectations and business needs.
The document outlines 15 key trends and observations for leaders of great brands in a changing media landscape. Some of the main points include: customers now help shape brands through social media and expect to be listened to; less than 1% of customer time is spent on purchases, while 99% is spent browsing and socializing online; content must be syndicated across multiple sites and platforms to meet customer preferences; and maintaining trust requires ethical social media practices and engagement in conversations important to customers around the world.
Trends in social media for business include:
1) Customers shape brands' reputations through online conversations, so companies must listen to understand customers and address issues early.
2) Less than 1% of customer time is spent on purchases; the other 99% is spent searching and socializing online, so companies must engage customers throughout the experience.
3) Customers want to share ideas, knowledge, and help solve problems online, so companies should support these activities to build trust.
Intro to social media - YTA Peer Group PresentationAmplifi
The document discusses social media and its importance for businesses. It provides statistics on social media usage, trends in corporate social media strategies, and best practices. Specifically, it finds that most social media users are ages 18-33 but many over 50 also use it regularly. The majority of users engage on social platforms to stay connected with friends or make new contacts. Many companies are actively using social media for brand promotion, customer engagement, and marketing. The document advocates for a strategic approach to social media that focuses on content, connections, community, and conversion.
This document discusses brand monitoring and conversation tracking. It provides quick facts about social media platforms like Facebook and Twitter. It then explains what brand monitoring and conversation tracking are and how they can help companies by listening to online conversations about their brand and competitors. The document outlines the key deliverables of brand monitoring reports including sentiment analysis, influence analysis, and competitive analysis. It suggests best practices for online brand management and responding to negative comments. Finally, it discusses the process of analyzing consumer conversations and what metrics should be measured.
The document summarizes a presentation by Sean Moffitt on building brands in today's social media landscape. Some key points from the presentation include:
- Brands must engage customers through social media and online communities to build advocacy and remain relevant. Successful brand communities provide value and incentives for members.
- Metrics like member engagement, traffic, new registrations, and referrals are important for measuring community success, but the objectives of the community should guide the metrics.
- Building a brand in social media requires changes to company culture and a focus on listening to customers and empowering them as advocates and collaborators.
Social media is a fundamental shift in how people communicate rather than just a passing fad. It allows for more customer engagement through feedback and sharing experiences which builds brand equity. Companies that embrace social media by acting as content providers and listening to customers rather than traditional advertisers will be more successful.
Put social in your sales process and get to the next levelXeeMe
This document discusses how sales processes need to adapt to changing customer behaviors and the rise of social media. It recommends that salespeople spend 20 minutes per day on social media to strengthen relationships, monitor discussions, and engage prospects without directly selling. A three-quarter action plan is proposed to discover prospects on social networks, build an online community, and leverage advocacy to gain mind share over competitors. Training on relationship and social selling is also promoted.
The document discusses word of mouth marketing and buzz generation. It provides 30 facts and insights on topics like the importance of word of mouth, types of word of mouth like viral, social, influencer marketing, and how to measure word of mouth. It also discusses who spreads word of mouth like influencers, considerations for choosing a word of mouth strategy, and the future of word of mouth marketing.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
R&A Marketing 2010 Roundtable Powerpoint. Presentations on PPC, SEO, Social Networking, Web Design, Email Marketing, Online Surveys and Marketing Integration.
The document discusses the importance of listening to online conversations and understanding what is being said about brands, products, and industries. It notes that markets are conversations that are vibrant, emotional, and emergent. It emphasizes that companies need to listen before joining conversations to understand customer concerns and share their voice authentically. It describes tools like reputation monitoring and buzz monitoring that can help companies understand what is being said online to identify opportunities and threats.
Going Deep with Social: Methods to Listen andRipple6, Inc.
Go beyond the initial step of listening on the web to see how simple, yet comprehensive solutions can help you to gain insights from some of the most relevant conversations among your customers. You'll learn about nimble, cost-effective methods that can be quickly deployed and integrated with your overall research plans.
• How do you generate rich qualitative insight on the discussions that are most relevant to you?
• How can you paint more vivid, lifelike pictures of your audience by understanding how they are connected and the context of conversations
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
It Takes a Community to Raise a Brand, Not a CampaignSean Moffitt
In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build and 51 examples of brand communities as pulled together by Sean Moffitt from Agent Wildfire. I hope you enjoy and benefit from our successes, mistakes and learning.
The document discusses the changing landscape of communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The document provides advice on developing a social media strategy, including listening to audiences, creating a plan to participate and engage communities, and measuring success through key metrics. It emphasizes the importance of an integrated approach and having conversations to influence audiences rather than trying to control messages.
The document discusses the changing landscape of corporate communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The presentation recommends that companies integrate social media into their strategies to better understand customer needs, reach audiences cost-effectively, and participate in conversations rather than try to control the message. It provides tips on how to effectively engage through social listening, planning, participation and evaluation.
It Takes a Community to Raise a Brand - by Sean MoffittSean Moffitt
In today's marketplace, it really does take a community, not a cleverly made campaign to raise a brand. Whether its a wiki, fan club, online network or fully fledged brand community, the brands geared for the new business and customer environment are embracing their stakeholders in neat and inventive ways. Inside you\'ll find out the who, how, why and whats of building brand communities, the steps involved and 51 examples of interesting brand community platforms.
Similaire à Tuck Symposium -- Social Media & Trust (20)
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
1. What Leaders of Great Brands Understand about Building Trust Online Bob Pearson President, The Blog Council Chief Technology & Media Officer, WeissComm Group June 2, 2009
2. #1) Customers are co-shaping your reputation everyday Are you accidently outsourcing the building of your brand?
4. Customers are Changing Faster than Companies Breadth – 500k new online customers each day Location -- >40% of online in Asia 1st Impressions -- YouTube Is 2nd largest search engine Habits -- Brazil one of leading consumers of online info Are you a student or an observer?
6. #2) Leaders will identify issues before they happen Customers assume we are listening to their issues in real time
7. Patterns are Clues Waiting to Be Found Patterns emerge before public awareness A common problem emerges in a forum in Beijing, a blog in the UK and a mention on twitter in the U.S. Your multi-function hot issues team springs in to action to analyze what is happening and prepare When the issue becomes public, you are ready with answers Customers trust us to be smarter on identifying issues You decide that if a hot issue is defined, it must be solved Your company continuously integrates online learning’s into key parts of your company(institutional memory)
8. #3) You Realize that Your Customer Does Not Care Where You Want Them To Go Customers are part of their own liquid network Become a friend who can be trusted
9. A Tectonic Shift is Occurring in Where Conversations Occur Language – customers speak online in their first language (10 reach 95%) Location – Facebook, Twitter, Forums Time of Day – Ex/low volume during day, high volume in evenings Where do your customers like to hang-out, learn and share?
12. #4) You Know that <1% of a Customer’s Time is Spent Purchasing a Product 99% of time is spent browsing and socializing You build trust by being there when you are needed, not when you need the customer
13. THE REAL WORLD OF OUR CUSTOMERS ONLINEOpinions are formed during the 99% of time outside of the purchase path The Purchase Experience<1% of a person’s time is spent actually purchasing our products Broadband users spend 1 hour, 40 minutes (48% of their spare time) online, and more than half of this is spent accessing entertainment and communication
14. E-Commerce Will Become E-Community Reality -- <1% of time is spent buying online. 99% is spent browsing & socializing Peer Influence – 3 of 4 customers look to their peers for advice on a purchase Integration – why would we ask a customer to go to multiple sites? The value is…….? Convergence is led by convenience
15. #5) You Focus on How People Consume Content & Understand How it is Changing Customers decide where they will learn It is not via advertising……
16. The Media World isn’t Changing…..it Changed Media Outlets – 74 of top 100 outlets for Techmeme are blogs/online sites Bloggers – 3 of 4 look to each other for their next story Customers – 3 of 4 look to each other for purchase advice Conversations – are the driver of SOV, influence and recommendations Don’t define it as offline or online. It’s all one media world. Just know which conversations are defining your brand
19. 6) Your Customer is Discussing Your Brand Everyday Do you know where they are occurring? Are you a participant or observer or are you absent?
20. How does your customer discuss your brand? Do you know with precision? Dynamic Drill Down River of News Topic Trends Conversation Cloud Language Media Type Post Tag Region Sentiment Source Tag User Assignment WHAT DOES THIS TELL ME? Top 50 most mentioned words in conversations surrounding “Pharmaceutical” over the past 30 days.
21. Do you know where the real traffic is? Allstate insurance – 3.99MM Allstate insurance company – 943k Geico.com – 1.83MM Geico insurance – 1.77MM State Farm insurance company – 4.9MM Or Insurance quote – 31.99MM Insurance group – 22.3MM Home insurance – 75.8MM Auto insurance – 64.8MM
22. What is being said about your brand in each key language?
23. 7) There Isn’t a Destination for a Customer Visiting your site is not their goal, no matter how pretty it looks We are expected to just sort of “be there” when needed
24. Syndication of Content MattersMore than Site Traffic Micro-Communities – the social media world grows & fragments, simultaneously Customer-Driven Preference – “I want what I want where I want it”. Stop “spamming me”. Participation is a Choice – if companies don’t listen, customers vote via lack of traffic and participation. What is your content syndication plan?
25. 10-20% of Your Customers Will Call You Each Year Due to a Problem 80-90% will not call you despite a problem Few will call you just to catch up
26. Q&As matter Word of mouth matters Partnering with customers matters
27. 8) Customers Want to Do Three Things to Help Each Other You build trust by being part of this process
28. Ideas, Knowledge, Solutions Share ideas – let’s improve the next product or service together Share product knowledge – here is what I know…hope it helps you. Help peers with problems – I had the same problem, here is what I did.
30. Think Big -- Empower your customers to share their knowledge and benefit the world Solved button added to Original Post; clicking it will take user to AS AS Post Turns Green and logo added
31. #9) We don’t have to measure trust internally, we live it Our employees feel free to help each other and, as a result, our company Leverage the world’s greatest operating system – the web
32. Employees don’t change when they arrive for work They prefer blogs They like to share ideas and comments They want real-life video, not canned productions They want to help each other, not be polite to senior management and hold in their thoughts
33. 10) We Judge a Person on How They Interact With Us Guess what….customers do the same thing when they shop with us online
34. Shopping is Changing Permanently Ratings & Reviews – your peers define the brand and experience for you Co-Browsing – your peers help you shop Contextual Content – info you want appears when you discuss it Individuals in companies can have the respect of peers. How many “company peers” do you have?
35. 11) We Listen to our Customers, so We Create New Communities Think outside the box, then get rid of the box
38. Free Recycling add $0 Support Reforestation: “Plant A Tree for Me” [add $2] Recycling Kit and “Plant A Tree for Me” [add $2] Partnering with Customers
39. 12) We Know Preparing for Yesterday is Ineffective Old models and habits hold back innovation Watch for “antibodies”
40. Ask yourself if you know the answers to these questions Since mobile will be the leading source to go online in the next few years, our mobile plan will do……….. Since ten lanugages reach 95% of the online world, we are having conversations with customers in x today and y in the U.S. alone We know Facebook is growing fast, but we’re also participatng in x, y and z properties, since they have high potential In China (or France or Czech or Brazil), we are active in the local sites, such as Toudou, since they are the online leaders in their country for video (or photos or search or other) We know the world’s greatest operating system is the web, so our employees can now access all competitive information in real time by xyz tool on abc platform
41. Yesterday’s Thinking Leads Us to Place High Value on Depreciating Assets The Top Rankings Matter – mainstream media is decreasing in total SOV online The Brand is King – personalities drive brands more than brands alone online The World is Important, But We Really Focus Mainly on the U.S. – 53 countries have English as a language and see similar content High Brand Awareness is Good, We’ll Build Brand Value in the Future Locally – your brand is being shaped by your customers now Customers Count on Us – nope, they count on each other, not you
42. Observations on the Old School They are old school, but don’t realize it They think tweaking the media mix will work They wear ties, sound smart and have an answer for everything and often represent yesterday’s thinking They are planning to succeed in a world that won’t exist in a few years They like to “content dump” to get rid of their messages in hopes someone will find it
43. 13) We Understand Ethical Behavior is a Key Part of Maintaining Trust We don’t support Flogs or Splogs We would never create a fake ad, so why a fake blog post?
44. #14) We know that Leaders will enter and become relevant in conversations that occur everyday in every language all around the world in communities of importance to our customers Companies that cling to the past may not realize it, but they will lose relevance.