A project on strategy of Facebook

1. PROJECT
STRATEGY
MANAGEMENT
Presented By :
Abhishek Mittal 064001
Akash Barman 064004
Aman Verma 064007
Anand Krishnan 064010
Chirag Hotwani 064015
Somesh Lakhmani 064051
O
N

2. Meta's Mission:
"To give people the power to build community and bring
the world closer together."
Our Story
When Facebook launched in 2004, it changed the way
people connect. Apps like Messenger, Instagram and
WhatsApp further empowered billions around the world.
Now, Meta is moving beyond 2D screens toward immersive
experiences like augmented, virtual and mixed reality to
help build the next evolution in social technology.
Meta's Vision:
"To bring the metaverse to life and help people connect,
find communities and grow businesses."
Mark Zuckerberg, Founder, Chairman and Chief
Executive Officer

3. META’S ECOSYSTEM
FACEBOOK (2004)
INSTAGRAM (2012, $1B)
WHATSAPP (2014, $16B)
MESSENGER (2010)
Oculus (2014, $2
billion
Giphy (2020,
$400M)
Mapillary (2015)
Kustomer (2019, $1B)
Social
Media
Platform
VR Hardware
and Software
Research
Companie
s
Meta AI (2015)
Reality Labs(2014$,2.3B)
Our principles
They embody what we stand for and guide our approach to how we build technology
for people and their relationships.

4. FACEBOOK'S SHIFT TO META
Resource-Based View (RBV) Analysis
Challenges and Risks
Resource Drain
Uncertain Future
Ethical Concerns

5. FINANCIALS
• The Power of Data: Meta possesses a vast and intricate
dataset on user demographics, interests, behaviors,
and social connections from its existing social media
platforms like Facebook, Instagram, and WhatsApp.
This data forms the bedrock of its targeted advertising
strategy, a key driver of its economic logic in the
metaverse.

6. AI & Machine
Learning
VR/AR Technologies
Software Development
Security & Privacy
Content Moderation
Network Effects
Talent Acquisition & Retention
Culture of
Cloud

7. Capability Scarcity Relevance Durability Transferability Replicability
Property
Rights
Bargaining
Power
Embeddedness
Data
Management &
Analysis
Moderately
Scarce
Highly
Relevant
High Moderate Moderate Limited Strong High
AI
& Machine Learning
Scarce
Highly
Relevant
Moderate Moderate Moderate Limited Moderate High
VR/AR
Technologies
Moderately
Scarce
Highly
Relevant
Moderate Moderate Moderate Limited Moderate High
Software
Development
Moderately
Scarce
Highly
Relevant
Moderate Moderate Moderate Limited Moderate High
Security
& Privacy
Moderately
Scarce
Highly
Relevant
High Moderate Moderate Limited Moderate High
Content
Moderation
Moderately
Scarce
Highly
Relevant
Moderate Moderate Moderate Limited Moderate High
Network
Effects
Highly
Scarce
Highly
Relevant
High Limited Difficult Limited Strong High
Talent
Acquisition &
Retention
Moderately
Scarce
Highly
Relevant
Moderate Moderate Moderate Limited Moderate High
Data-Driven
Decision Making
Moderately
Scarce
Highly
Relevant
Moderate Moderate Moderate Limited Moderate High
Culture
of Innovation
Moderately
Scarce
Highly
Relevant
High Limited Difficult Limited Moderate High

8. STRATEGY:
Meta transcends social connection, architecting the
immersive metaverse. Leveraging its digital reach, AI
acumen, and VR/AR mastery, it blurs boundaries
between play, work, and identity, redefining how we
live, connect, and exist. This vision, not just a
platform, but a portal, invites us to explore boundless
possibilities within the seamless fusion of physical
and digital realms.
Gaps or Values Meta is fulfilling:
Communication and Connectivity: Meta fills the gap
in global communication and connectivity by
providing platforms for people to connect, share,
and communicate.
Immersive Experiences: With Oculus and AR glasses,
Meta seeks to fill the gap in immersive experiences,
offering new ways for users to interact with digital
content.