We had the immense pleasure to welcome @SeanEllis, the CEO and co-founder of GrowthHackers.com, at TheFamily.
Sean is an entrepreneur, angel investor, and startup advisor.
He's also known for popularizing the term product/market fit, and coining the term "growth hacking" in 2010.
The event was packed and he gave us tons of good tips.
5. Why More Agility Needed
• New channel opportunities
emerge every day
• Shelf life for proven tactics
getting shorter
• Teams must become more agile
to seize opportunitiesBy James Currier
6. Harder to Stay Agile as Team Grows
Small Agile Team Large Team Less Flexible
7. Challenges to Scaling Agile Team
1. Too busy to find high leverage growth opportunities
2. Difficult to mobilize team to achieve objectives
3. Lack visibility into test learning and live tests
12. Finding Leverage: LogMeIn Example
• Tried to build channels but couldn’t scale
beyond $10K/month
• Analysis revealed that “activation” friction
blocked most new users
• Fixed friction, same channels then profitably
scaled 100X
18. GH Example: Achieving Objective
• Set aggressive 30 day activation goal for projects (400%
improvement)
• VP engineering expressed doubts, “negotiated” 45 days for goal.
Then created new onboarding prototype.
• Exceeded goal in only 20 days with Eng. VP’s idea
20. Problems with Limited Visibility
• No one is sure what has already been tested
(hard to onboard new team members)
• New tests don’t factor in learning from old tests
(details too hard to find)
• Conflicting tests that negate each other
21. Even Unicorns Have this Problem
• Head of growth mentioned “great
growth program”
• Explained she became too busy
to execute it herself
• No playbook documented for
others to execute it
22. Solution: Create System of Record
• Capture all test learning in a
knowledge base
• View backlog of ideas, planned
and live tests
• Easier to sync team & onboard
new members
23. Key Takeaways
• Free your time to find high leverage growth opps
• Centralize communications to mobilize team to achieve
objectives
• Set up a system of record to keep track of testing & learning