The document discusses using WordPress and Mailchimp for email marketing. It provides definitions of WordPress as a free content management system and Mailchimp as a free email marketing software. It then covers how to set up email marketing campaigns using these tools, including creating lists, designing emails, and tracking metrics. Tips are provided on writing effective content and maintaining subscriber engagement.

1. zero G media Ltd
The power of email marketing
with Wordpress & Mailchimp
WP-Brighton 2011
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

2. about me
• Creative director at zero G
• CMO at Grovelands
Resourcing
• partner in an internet start-
up
• Background: Saatchi’s and
Y&R
• Yoga practitioner and
teacher
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

3. about zero G media
• zero G is a Brighton based design agency
helping people get the most out of
marketing with digital media
• our expertise covers: branding, business
model innovation, design, content
management, social media strategy and
email marketing
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

4. 2 simple definitions
• Wordpress: open-source website content
management system (free software)
• Mailchimp: online email marketing
software with a freemium business
model
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

5. why Wordpress?
• free (open-source)
• easy to use
• easy to customise
• widely supported
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

6. why Mailchimp?
• free* (Freemium)
• fully featured (segments)
• easy to use (ish)
• great email support
• regular updates
• reporting
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

7. Is email marketing for you?
• email marketing can benefit anyone who
offers services or products, and it’s quite
easy!
• when done well it’s extremely effective
but it’s also easy to get it wrong
• let’s start with some principles:
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

8. your marketing mix
• Wordpress & Mailchimp are marketing
tools that form part of your marketing
mix:
• your website, LinkedIn, Facebook,
Twitter, Youtube,
• but you don’t need to do it all at once!
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

9. the bare essentials
• a list of email addresses (start small)
• a Mailchimp account
• an email address
• a plan - doh!
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

10. what else you’ll need
• something interesting to say
• somewhere to go - website, social profile
• a bit of fancy design - email template
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

11. how it works
• someone visits your website and signs up
to receive your emails - the sign up form
is linked to your Mailchimp list
• you create an email campaign in
Mailchimp and send it to your email list
• your list members read your email (or
not) and click on any links
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

12. the ABCs of email marketing
• It’s permission based: I signed up for
this!
• It feels personalised: “Hi Guy,”
• It’s direct: straight to my inbox (pull)
• It’s measurable: open & click rates
• It’s automated: yet still personalised
• It’s a romance: mmm?
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

13. permission marketing
• that’s right you need permission!
• start with your existing email list and
invite them to sign up to receive more
• double opt-in
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

14. the first date
• introduce yourself
• be interesting and interested
• dress well but don’t overdo it
• don’t talk about yourself too much
• be relaxed but not too familiar
• keep it short and sweet
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

15. the second date
• be consistent
• be clear about what you’re offering
• add something new (stay interesting)
• stay on point
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

16. the boudoir
• the intimacy of the inbox
• always be respectful
• don’t be boring
• don’t try too hard
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

17. falling in love
• enjoy the good times!
• ask for referrals + testimonials
• segment your list (rewards)
• keep it steady
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

18. tough times
• list fatigue - clean your list
• segment your list (re-engagement)
• ask for feedback
• new products & services
• don’t give up
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

19. getting dumped
• don’t take it personally
• don’t be a stalker
• do accept it and move on
• remember - it happens to everyone
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

20. Wordpress & Mailchimp
• your blog - RSS driven email campaigns
• Mailchimp sign-up form widget
• landing pages for email content
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

21. useful stuff
visit www.zerogmedia.co.uk for:
• smell the coffee free digital media
events
• sign up to our blog
• sign up to receive “10 ways to improve
your website now!”
• check out our Mailchimp screencasts
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

22. zero G media Ltd
benefits
• effective content management for the
website
contact Guy or Amy if you have
• improve the overall visitor experience
any queries
• consistency between catalogue and
website thank you
• monthly analytics reports and quarterly
website performance review
• 07971 558 067
+44
peace of mind with wind powered
hello@zerogmedia.co.uk
www.zerogmedia.co.uk
hosting