Startup marketing mistakes and key points of startup Evolution Curve by Donatas Jonikas (PhD), the author of Startup Evolution Curve.
Startup Evolution Curve (https://goo.gl/hDKP0t) is a startup marketing manual based on global research of 1,447 startups and nearly 500 in-depth interviews. This practical book was highly evaluated by 30 international experts.
Two fundamental truths exist when marketing a startup.
“Nothi Ng kills a bad compaNy faster thaN good marketiNg.”
OnE iS THAT A grEAT PrODUCT ALOnE iS nOT EnOUgH TO SUCCEED.
THE OTHEr iS THAT nO AMOUnT OF MArKETing WiLL MAKE A CrAP PrODUCT gAin A MASS AUDiEnCE.
Start-ups today rely on ‘maybe’ and ‘I-feel-so’ factors rather on validated data. If you have a ‘great’ product your greatest proof is number of sales. This presentation's objective is to ensure tha you are building your marketing plan in the right direction with the right elements.
Would be glad to hear your thoughts out!
Predictable Revenue Guide to Tripling Your Sales Part 2 - Marketing + NetsJoshua Loomis
This document provides an overview of marketing strategies to generate leads through "Nets" or wide-reaching marketing efforts. It discusses the pros and cons of marketing leads, and introduces the concepts of inbound marketing and growth hacking. Common marketing fails are outlined, including "post and pray" tactics, being too corporate or boring in content, unrealistic lead expectations, and relying on a single marketing strategy. The document emphasizes focusing marketing efforts through proper management, targeting the right market, using relevant messages, and testing various methods. It stresses measuring the key metric of qualified lead velocity rate to predict future growth. Hiring demand generation specialists rather than corporate marketers is also recommended for growth-focused companies.
The document provides guidance on establishing an effective sales methodology for B2B SaaS companies. It summarizes the PUCCKA sales methodology advocated by Mark Suster, which stands for Pain, Unique Selling Proposition, Compelling Event, Champion, Key Players, and Aligned Purchasing Process. The document recommends developing a sales playbook, hiring two initial sales reps to learn from each other, and ensuring new reps' first 30 days are spent shadowing others and receiving training. The conclusion emphasizes that sales is key to a startup's success and that companies should implement a well-defined and adaptive methodology supported by tools like a CRM.
Trends, Tools and Techniques for the Modern Sales ProcessSean Henri
Question, how should sales teams spend their time? If you answered anything other than “selling,” you’re in the wrong business. But as it turns out, that’s not how most teams operate. A recent study showed that reps spend less than a third of their time actually selling – compared to a full 50% spent between administrative CRM tasks and searching for content.
So, how can your sales team make the shift to focusing more time on selling when you need them to keep up with everything else?
Join Pepperland Marketing’s Sean Henri to learn how your sales team can transform their approach the sales process.
During this session, you will learn:
· A new method of connecting with the modern buyer
· How to use technology to your sales team’s advantage
· Ways to easily identify the right prospects at the right time
View the slides or register to watch the on-demand webinar:
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...Debbie Gee
The document provides advice for emerging technology companies on how to jump start revenue generation. It discusses 10 key things companies need to know, including being wary of hastily hiring a sales force, being objective about their technology offering, knowing their competition, understanding where they are in the emerging technology curve, clearly communicating value to customers, being prepared to invest in winning customers, knowing when to partner, leveraging existing customers, simplifying their message, and being realistic about timelines. It also discusses how companies can execute their strategies through an outsourced sales and marketing option to help reduce costs and accelerate revenue.
Two fundamental truths exist when marketing a startup.
“Nothi Ng kills a bad compaNy faster thaN good marketiNg.”
OnE iS THAT A grEAT PrODUCT ALOnE iS nOT EnOUgH TO SUCCEED.
THE OTHEr iS THAT nO AMOUnT OF MArKETing WiLL MAKE A CrAP PrODUCT gAin A MASS AUDiEnCE.
Start-ups today rely on ‘maybe’ and ‘I-feel-so’ factors rather on validated data. If you have a ‘great’ product your greatest proof is number of sales. This presentation's objective is to ensure tha you are building your marketing plan in the right direction with the right elements.
Would be glad to hear your thoughts out!
Predictable Revenue Guide to Tripling Your Sales Part 2 - Marketing + NetsJoshua Loomis
This document provides an overview of marketing strategies to generate leads through "Nets" or wide-reaching marketing efforts. It discusses the pros and cons of marketing leads, and introduces the concepts of inbound marketing and growth hacking. Common marketing fails are outlined, including "post and pray" tactics, being too corporate or boring in content, unrealistic lead expectations, and relying on a single marketing strategy. The document emphasizes focusing marketing efforts through proper management, targeting the right market, using relevant messages, and testing various methods. It stresses measuring the key metric of qualified lead velocity rate to predict future growth. Hiring demand generation specialists rather than corporate marketers is also recommended for growth-focused companies.
The document provides guidance on establishing an effective sales methodology for B2B SaaS companies. It summarizes the PUCCKA sales methodology advocated by Mark Suster, which stands for Pain, Unique Selling Proposition, Compelling Event, Champion, Key Players, and Aligned Purchasing Process. The document recommends developing a sales playbook, hiring two initial sales reps to learn from each other, and ensuring new reps' first 30 days are spent shadowing others and receiving training. The conclusion emphasizes that sales is key to a startup's success and that companies should implement a well-defined and adaptive methodology supported by tools like a CRM.
Trends, Tools and Techniques for the Modern Sales ProcessSean Henri
Question, how should sales teams spend their time? If you answered anything other than “selling,” you’re in the wrong business. But as it turns out, that’s not how most teams operate. A recent study showed that reps spend less than a third of their time actually selling – compared to a full 50% spent between administrative CRM tasks and searching for content.
So, how can your sales team make the shift to focusing more time on selling when you need them to keep up with everything else?
Join Pepperland Marketing’s Sean Henri to learn how your sales team can transform their approach the sales process.
During this session, you will learn:
· A new method of connecting with the modern buyer
· How to use technology to your sales team’s advantage
· Ways to easily identify the right prospects at the right time
View the slides or register to watch the on-demand webinar:
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...Debbie Gee
The document provides advice for emerging technology companies on how to jump start revenue generation. It discusses 10 key things companies need to know, including being wary of hastily hiring a sales force, being objective about their technology offering, knowing their competition, understanding where they are in the emerging technology curve, clearly communicating value to customers, being prepared to invest in winning customers, knowing when to partner, leveraging existing customers, simplifying their message, and being realistic about timelines. It also discusses how companies can execute their strategies through an outsourced sales and marketing option to help reduce costs and accelerate revenue.
If you are ready to improve your sales systems, generate more opportunities, keep your current clients buying more and have a proven marketing plan you can live by, you are at the right place. Please review our solutuons catalog to get a better understanding of how DMC can help you achieve optimum success.
Your Annual Marketing Department ToolkitBrad Lloyd
The document provides an overview of various marketing tasks and strategies that can help grow a business easier, faster and smarter. It discusses 54 different annual marketing tasks including sending postcards, newsletters, and reactivation campaigns. It also covers topics like lead generation, content marketing, sales funnels, copywriting, referrals, and sales scripts. The overall message is that implementing the right combination of marketing strategies can help attract more customers, increase profits and free up time for business owners.
What’s missing from your experience tech strategy?
The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences.
But we risk using it for its own sake, forgetting that it is great ideas – not great technologies – that engage audiences and deliver effective results for brands. So technology can be a great enabler, but it can’t create a great experience on its own.
For most content marketers, sourcing or creating content is their biggest challenge. In our industry, however, we have always been creating killer content. It’s just that we often haven’t had a strategy to share it or to target it as a marketing tool.
This document provides advice and perspectives on start-up sales from Jeremy M. Seltzer. It discusses getting meetings with potential customers, pitching the company and solution, following up after meetings, and getting deals to the signature stage. Tips are provided for each stage of the sales cycle, from using tools like Slack and Salesforce to guide prospects through multiple meetings. Common challenges like negotiating legal agreements and setting pricing are also addressed. The goal is to help start-up salespeople effectively manage opportunities and move them towards closed deals.
The document provides tips and strategies for using social media to find and engage business prospects without spending money on advertising. It discusses participating in online communities to build trust, using research tools to customize outreach, and publishing valuable content to attract prospects. The overall goal is to find and engage prospects through social media before they become active buyers.
Predictable revenue guide to tripling your sales part 2 - marketing + netsVichitpong Sattawongsa
This document discusses inbound marketing and growth hacking strategies. It begins with an introduction to "Nets" lead generation, which refers to marketing leads generated through 1-to-many programs. It then provides an overview of an effective 4-step marketing framework focusing on management, market, messages, and methods. Common marketing fails are discussed, including unrealistic expectations and lack of focus. The importance of setting lead generation goals and quotas for marketing is emphasized. Finally, it introduces "lead velocity rate" as the most important growth metric for companies to track.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
This document provides tips from sales experts on topics related to sales performance. It begins with four experts providing single-sentence tips on having dedicated prospecting time, the importance of a clear path to success over incentives, delivering value beyond products/services, and leading with data. The document is an e-book with 130 tips across 12 chapters covering topics like productivity, coaching, motivation, and social selling. The tips are meant to help readers succeed in sales in 2015 and beyond.
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
How to Tell Your Story: A Simple Framework for StartupsOm Malik
A large part of what we do at True Ventures is guide early-stage startup founders along their journeys. One question we get all the time: How should I tell my story, and what will entice reporters to write about us? Here, I share insights from my years as a journalist to help founders discover and share their stories while adding value to the media landscape.
Audience Targeting Techniques for B2B MarketersTodd Ebert
According to Google’s Changing Face of B2B Marketing, many B2B marketers operate under the myth that B2B marketing should only target the highest-level executives. In reality, the decision-making ecosystem has dramatically changed. 81% of non-C suite workers now have a say in purchase decisions.
“B2B marketers need to understand that it’s not just about targeting a specific buyer, online. The B2B decision making process is a journey that involves not just one audience, but many. Company influencers and end users actually weigh in on the purchase decision,” says Todd Ebert, MultiView’s Chief Marketing Officer.
This ebook shows B2B marketers how to navigate today’s changing world of digital marketing by understanding online audiences and applying a variety of audience targeting techniques.
This document provides an overview of a digital lead generation process consisting of 9 steps: 1) defining a target audience and their problem, 2) positioning one's firm to solve that problem, 3) developing a valuable lead magnet, 4) identifying where the target audience can be found online, 5) crafting an attention-grabbing hook, 6) including an email capture mechanism, 7) delivering the lead magnet, 8) implementing a nurturing program, and 9) achieving conversions. The process is designed to generate targeted leads by addressing an audience's unawareness through content that moves them from interest to consideration and ultimately conversion.
A digital marketing plan is an essential tool for your business. Companies with a clear marketing plan, that regularly measure their efforts, see 60% faster growth than those without a marketing plan. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your audiences through a variety of digital channels. An in-depth and detailed approach to laying out your digital marketing strategy can reveal new opportunities and expand your reach.
This document summarizes a presentation by Matt Heinz of Heinz Marketing on using networking and social media to increase business contacts and opportunities. The presentation covers developing a networking plan with targeted prospects, collecting and processing contact information from various sources, implementing daily social media engagement activities, using tools like LinkedIn, Buffer and HootSuite to automate content sharing, and making the most of live industry events to build relationships. The goal is to engage and nurture prospects continuously before they become active buyers.
How to properly brief your agency by JJ Nonis Hacking DigitalJude Jefferson Nonis
This is just a little basic deck on why Client's should write a proper brief to their Agency. A proper brief will help agencies understand and create better strategies & creative for brands.
101 ways to advertise your business online and offlineRajVeer78
This document provides 101 tips for advertising a business in 2021. It discusses how advertising has changed and now requires standing out from competitors through creative ads. Consumers want value, not misleading promises. An effective advertising plan uses multiple mediums to clearly communicate what the business offers customers. Word-of-mouth remains important through good customer service and community involvement. Free online advertising includes search engines, social media, and press releases. Building a website and blog can help with search engine optimization through regular posts and links.
The document provides an overview of a marketing workshop for nonprofits. It introduces the instructor, Missy Blankenship, who has 25+ years of experience in business development, marketing, PR, and sales. The workshop agenda covers defining marketing, sharing marketing successes, rules for sales and marketing, discovering niche markets, the marketing planning process, common mistakes, branding myths, and exercises.
The document discusses strategies for effective lead generation, referred to as "lead farming". It outlines a 5-step process for lead farming: 1) Crop Selection - Choosing the right products/solutions for the target market. 2) Land Preparation - Identifying key markets and opportunities. 3) Seeding - Promoting solutions through content marketing before engaging customers. 4) Irrigation - Maintaining ongoing dialogue through consistent content. 5) Harvesting - Maximizing sales during peak periods and mining existing customers for additional opportunities. Case studies of HP, Intel and IBM demonstrate how to execute each step through integrating various online and offline marketing tactics.
If you are ready to improve your sales systems, generate more opportunities, keep your current clients buying more and have a proven marketing plan you can live by, you are at the right place. Please review our solutuons catalog to get a better understanding of how DMC can help you achieve optimum success.
Your Annual Marketing Department ToolkitBrad Lloyd
The document provides an overview of various marketing tasks and strategies that can help grow a business easier, faster and smarter. It discusses 54 different annual marketing tasks including sending postcards, newsletters, and reactivation campaigns. It also covers topics like lead generation, content marketing, sales funnels, copywriting, referrals, and sales scripts. The overall message is that implementing the right combination of marketing strategies can help attract more customers, increase profits and free up time for business owners.
What’s missing from your experience tech strategy?
The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences.
But we risk using it for its own sake, forgetting that it is great ideas – not great technologies – that engage audiences and deliver effective results for brands. So technology can be a great enabler, but it can’t create a great experience on its own.
For most content marketers, sourcing or creating content is their biggest challenge. In our industry, however, we have always been creating killer content. It’s just that we often haven’t had a strategy to share it or to target it as a marketing tool.
This document provides advice and perspectives on start-up sales from Jeremy M. Seltzer. It discusses getting meetings with potential customers, pitching the company and solution, following up after meetings, and getting deals to the signature stage. Tips are provided for each stage of the sales cycle, from using tools like Slack and Salesforce to guide prospects through multiple meetings. Common challenges like negotiating legal agreements and setting pricing are also addressed. The goal is to help start-up salespeople effectively manage opportunities and move them towards closed deals.
The document provides tips and strategies for using social media to find and engage business prospects without spending money on advertising. It discusses participating in online communities to build trust, using research tools to customize outreach, and publishing valuable content to attract prospects. The overall goal is to find and engage prospects through social media before they become active buyers.
Predictable revenue guide to tripling your sales part 2 - marketing + netsVichitpong Sattawongsa
This document discusses inbound marketing and growth hacking strategies. It begins with an introduction to "Nets" lead generation, which refers to marketing leads generated through 1-to-many programs. It then provides an overview of an effective 4-step marketing framework focusing on management, market, messages, and methods. Common marketing fails are discussed, including unrealistic expectations and lack of focus. The importance of setting lead generation goals and quotas for marketing is emphasized. Finally, it introduces "lead velocity rate" as the most important growth metric for companies to track.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
This document provides tips from sales experts on topics related to sales performance. It begins with four experts providing single-sentence tips on having dedicated prospecting time, the importance of a clear path to success over incentives, delivering value beyond products/services, and leading with data. The document is an e-book with 130 tips across 12 chapters covering topics like productivity, coaching, motivation, and social selling. The tips are meant to help readers succeed in sales in 2015 and beyond.
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
How to Tell Your Story: A Simple Framework for StartupsOm Malik
A large part of what we do at True Ventures is guide early-stage startup founders along their journeys. One question we get all the time: How should I tell my story, and what will entice reporters to write about us? Here, I share insights from my years as a journalist to help founders discover and share their stories while adding value to the media landscape.
Audience Targeting Techniques for B2B MarketersTodd Ebert
According to Google’s Changing Face of B2B Marketing, many B2B marketers operate under the myth that B2B marketing should only target the highest-level executives. In reality, the decision-making ecosystem has dramatically changed. 81% of non-C suite workers now have a say in purchase decisions.
“B2B marketers need to understand that it’s not just about targeting a specific buyer, online. The B2B decision making process is a journey that involves not just one audience, but many. Company influencers and end users actually weigh in on the purchase decision,” says Todd Ebert, MultiView’s Chief Marketing Officer.
This ebook shows B2B marketers how to navigate today’s changing world of digital marketing by understanding online audiences and applying a variety of audience targeting techniques.
This document provides an overview of a digital lead generation process consisting of 9 steps: 1) defining a target audience and their problem, 2) positioning one's firm to solve that problem, 3) developing a valuable lead magnet, 4) identifying where the target audience can be found online, 5) crafting an attention-grabbing hook, 6) including an email capture mechanism, 7) delivering the lead magnet, 8) implementing a nurturing program, and 9) achieving conversions. The process is designed to generate targeted leads by addressing an audience's unawareness through content that moves them from interest to consideration and ultimately conversion.
A digital marketing plan is an essential tool for your business. Companies with a clear marketing plan, that regularly measure their efforts, see 60% faster growth than those without a marketing plan. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your audiences through a variety of digital channels. An in-depth and detailed approach to laying out your digital marketing strategy can reveal new opportunities and expand your reach.
This document summarizes a presentation by Matt Heinz of Heinz Marketing on using networking and social media to increase business contacts and opportunities. The presentation covers developing a networking plan with targeted prospects, collecting and processing contact information from various sources, implementing daily social media engagement activities, using tools like LinkedIn, Buffer and HootSuite to automate content sharing, and making the most of live industry events to build relationships. The goal is to engage and nurture prospects continuously before they become active buyers.
How to properly brief your agency by JJ Nonis Hacking DigitalJude Jefferson Nonis
This is just a little basic deck on why Client's should write a proper brief to their Agency. A proper brief will help agencies understand and create better strategies & creative for brands.
101 ways to advertise your business online and offlineRajVeer78
This document provides 101 tips for advertising a business in 2021. It discusses how advertising has changed and now requires standing out from competitors through creative ads. Consumers want value, not misleading promises. An effective advertising plan uses multiple mediums to clearly communicate what the business offers customers. Word-of-mouth remains important through good customer service and community involvement. Free online advertising includes search engines, social media, and press releases. Building a website and blog can help with search engine optimization through regular posts and links.
The document provides an overview of a marketing workshop for nonprofits. It introduces the instructor, Missy Blankenship, who has 25+ years of experience in business development, marketing, PR, and sales. The workshop agenda covers defining marketing, sharing marketing successes, rules for sales and marketing, discovering niche markets, the marketing planning process, common mistakes, branding myths, and exercises.
The document discusses strategies for effective lead generation, referred to as "lead farming". It outlines a 5-step process for lead farming: 1) Crop Selection - Choosing the right products/solutions for the target market. 2) Land Preparation - Identifying key markets and opportunities. 3) Seeding - Promoting solutions through content marketing before engaging customers. 4) Irrigation - Maintaining ongoing dialogue through consistent content. 5) Harvesting - Maximizing sales during peak periods and mining existing customers for additional opportunities. Case studies of HP, Intel and IBM demonstrate how to execute each step through integrating various online and offline marketing tactics.
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.
This document is a guide to social media marketing that covers various topics across 24 chapters. It discusses what social media marketing is and its purpose, outlines key social media platforms like Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn and their uses for marketing. It emphasizes defining objectives and target audiences. Several chapters provide steps and strategies for social media marketing, developing personal brands, working with influencers, and evaluating performance.
This document discusses growth hacking strategies used by companies like Hotmail and Airbnb to achieve rapid growth. It defines growth hacking as using tactics and best practices to increase user growth. Some key strategies discussed include viral growth, landing page optimization, copywriting, and behavioral experiments. The document emphasizes measuring the user lifecycle funnel and testing multiple experiments to find improvements. It recommends establishing product-market fit and adopting a growth mindset before implementing funnel analytics and relentless experimentation to activate rapid growth.
All the things an entrepreneur or start-up needs to know. Is it about the idea? Is it about a great product? How to build a team? Do I need a business plan? How do I raise money? What is a great business strategy?
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
This document discusses the importance of having a lifecycle marketing strategy for a small business. It provides an overview of the lifecycle marketing framework, which includes three phases: attract, sell, and wow. The attract phase involves defining target customers, finding where they spend time, and using lead magnets to attract them. The document encourages collecting visitor information to follow up with leads. It also includes sections on identifying target markets, attracting more customers, and capturing visitor information.
Startup Bootcamp Lean Marketing for StartupsIdan Tohami
This document provides guidance on lean marketing strategies for startups. It outlines three key elements:
1) Determine an accurate market strategy focused on your target market's behavior.
2) Plan marketing activities based on where your target market is located and how to reach them. Set 2-3 goals for each activity.
3) Maintain consistency in your marketing rather than jumping from idea to idea, and outsource specialized tasks rather than relying on internal staff to handle marketing.
This document provides an interview transcript with marketing expert Philip Kotler. Some key points:
- Kotler is known as the "father of modern marketing" for his influential marketing textbooks and articles over the past 50 years.
- He sees the biggest challenges for marketers today as adapting to the digital revolution and understanding unconscious consumer motivations. Marketing is shifting from mass marketing to more personalized approaches using big data.
- Kotler discusses how marketing and sales must better integrate in the digital age. Companies also need more innovation and focus on corporate social responsibility.
- Emerging markets should focus on free markets, competitive advantages, attracting foreign investment, and identifying industries for growth.
- Kotler's recent
The essence of International Marketing. Most fundamentals for every company and brand wishing to expand globally. Compass to effective export strategy and global brand building.
This document provides an overview of a Lifecycle Marketing planner created by Infusionsoft to help small businesses develop a sales and marketing strategy. The planner contains sections to help users map their lifecycle marketing strategy, identify their target market, attract more customers, capture visitor information, educate customers to increase sales, make offers to customers, close more sales, create customer loyalty, and grow referrals. The goal of the planner is to provide small businesses with everything they need to develop a strategic plan to keep their business on track for growing sales and marketing over time.
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
Can Mid-Sized Brands Afford Experiential Marketing?ICE Factor
It often gets heard that mid-sized brands cannot afford the expenses of Experiential Marketing. However, experts say that this notion is completely a myth. Experiential marketing is not just possible for small brands, but it is also a must for them.
This presentation looks at the consumer perspective and the small business perspective on social media marketing and what Constant Contact is doing about it.
First interactive is a marketing and technology company focused on interactive and experiential marketing. Their core values are confidence, commitment, and community. They provide services such as copywriting, planning and strategy, interactive marketing campaigns, product development, social media marketing, and technology outsourcing. They aim to solve common marketing problems in Vietnam through effective branding, generating word of mouth, capturing customer data, and driving interaction. Their goal is to increase revenue, loyalty, awareness, and referrals for clients which include large companies. They launch new interactive and experiential marketing technologies and solutions.
Social media manager presentation facebookMontyMoran
This document discusses social media marketing strategies for small to mid-size businesses. It begins by introducing the speaker and their experience in marketing and business ownership. It then contrasts old marketing funnel approaches like television, radio, and print advertising with new approaches using social media platforms. Specifically, it recommends setting up business pages on Facebook, Twitter, YouTube, Google Places, and Yahoo Local and integrating them to generate word-of-mouth referrals through online recommendations and reviews. It offers to set up a basic social media marketing plan across these five platforms for $247.
Similaire à Hands on Startup Marketing by Donatas Jonikas (PhD) (20)
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
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Hands on Startup Marketing by Donatas Jonikas (PhD)
1. STARTUP MARKETING
Top 10 mistakes to avoid & how
to transform your idea into
successful startup
Most dangerous mistakes and how
to avoid them
Dr. Donatas Jonikas
2. AGENDA
1. Global RESEARCH on startup marketing
2. Top 10 most dangerous MISTAKES
3. HOW TO create a successful startup
STARTUP MARKETING
9. Startup Evolution Curve is in the same league with The Four
Steps to the Epiphany by Steve Blank and The Art of Start by Guy
Kawasaki.
Denis Todirica,
Start-up Chile Entrepreneur. Forbes 30 under 30
Donatas' book is like an IKEA guide for building your next startup.
Michal Tomek,
Co-founder & Editor at Slovak STARTUP
I don’t know any book that sums up better the startup evolution
and growth than the Startup Evolution Curve by Dr. Donatas
Jonikas.
Velimir Tasic,
Co-founder of ESAA entrepreneurship incubator in Singapore
If I could have read this book before creating my first startup, I
would have avoided many pitfalls and tons of frustration.
Ariel Mizrahi,
Serial Entrepreneur & Mentor at StartupMexico
11. Creating the product first,
thinking about marketing later
#1
STARTUP MARKETING: MISTAKES
12. Fousing on product creation is a business mindset
that was popular and very effective in... 1960s
1960s
21st Century
You have to create products that will be loved and
used by customers, not you!
STARTUP MARKETING: MISTAKES
13. Offering “nice to have,” but
not essential value
#2
STARTUP MARKETING: MISTAKES
14. • 106 repair shops in 5 countires interviewed
• Some of them interviewed 5 or 6 times
• 26 prototypes built in PowerPoint
• $5,000 experiment with 3 of 3
AutoPixie
STARTUP MARKETING: MISTAKES
16. • €20,000 in government grants
• contract for a small government investment
• shortlisted onto one of the world’s top accelerators
• Silicon Valley angel syndicate prepared to invest
$500,000
AutoPixie
STARTUP MARKETING: MISTAKES
17. Lack of market verification: saying is
not the same as paying!
#3
STARTUP MARKETING: MISTAKES
18. are trying to address really serious problems and
create tremendous value but don’t test it in the
market or they do it in the wrong way
42,6%
STARTUP MARKETING: MISTAKES
You’ll never have real market verification until customers
give you their money for your product.
19. STARTUP MARKETING: MISTAKES
Location 124.5 million households in USA
Food gardening
31% of all US households (estimated at 36 million) did food gardening in 2008
(2015 data is available under paid subscription at National Gardening
Association)
Climate zone 22% of the 36 million households (or 7.92 million) are cold climate gardeners
Gardening purpose
Vegetable gardeners are 23% of
7.92 or 1.7 million households
Herb gardeners are 12% of 7.92 or 0.95
million households
Target market size 1.7 + 0.95 = 2.6 million households
Campaign goal
2,000 households, which is less than 0.08% of the estimated target market
size
Modgarden
20. Anything to please investors
instead of customers
#4
STARTUP MARKETING: MISTAKES
21. can bring money, their network, and quick solutions to
some of the challenges of a startup, but only if you
have a valuable and verified solution.
Investors
STARTUP MARKETING: MISTAKES
If they are happy, many things follow automatically,
including the investors standing at your door to provide
you needed funds.
Customers
22. Thinking that “we have no
competitors”
#5
STARTUP MARKETING: MISTAKES
23. have evaluated their micro and macro business
environment, while others hadn’t even thought about it
33,9%
STARTUP MARKETING: MISTAKES
Ask Yourself
“How can we find out with whom we are competing”
24. We have brilliant idea and it
will go viral by itself
#6
STARTUP MARKETING: MISTAKES
25. Why should anyone recommend your service or
product? What’s in it for them to do so?
“Hope marketing”
STARTUP MARKETING: MISTAKES
3 Engines of Growth
Take action to implement at least one of those engines:
viral, sticky, paid
26. A good growth hacker is all we
need!
#7
STARTUP MARKETING: MISTAKES
27. Good growth hacker will kill your startup if you are
not well prepared!
Death by Growth
<20%
Only 20% of startups have developed their up-sell and
cross-sell strategies
STARTUP MARKETING: MISTAKES
28. Marketing needs a huge
budget, therefore we’ll take
care of it after fundraising
#8
STARTUP MARKETING: MISTAKES
29. were already on the market, but only 39.4% had
developed their brand and positioning and only
17.4% had a consistent marketing plan
47,9%
Crafting positioning statement and marketing
strategy as well as creating a marketing plan
requires effort, not money!
STARTUP MARKETING: MISTAKES
30. We’ll enter the market with
“big boom” launch
#9
STARTUP MARKETING: MISTAKES
31. Big launches might be a strategy for the well-
established, traditional business, but for startups,
it usually just causes failure in the form of wasted
money and insufficient sales.
WRONG!
STARTUP MARKETING: MISTAKES
33. Allways know hos wast you are “burning” your
money. Does it create tangible value?
Cash Burn Rate
STARTUP MARKETING: MISTAKES
See the Difference
between fundraised and earned money and which
milestones you can achieve with current “cash burn” rate
34. • $11 million fundraised
• Entered into 13 country markets
• Team of more than 150 people
• Millions of users!
• Run out of funds!...
Expensive Mistake
STARTUP MARKETING: MISTAKES
38. Value Proposition
STARTUP MARKETING: HOW TO DO IT...
Osterwalder Alexander, Pigneur Yves, Bernarda Gregory, Smith Alan. Value Proposition Design: How
to Create Products and Services Customers Want (Strategyzer). Wiley; 1 edition (October 20, 2014)
39. Target Market
STARTUP MARKETING: HOW TO DO IT...
Name: Anna Gender: Female Age: 30
Occupation: accountant, secretary Education: college degree
Work location: business center in city Living location: condo in suburb
Monthly income: $ 1,500 Family status: married, 2 children
Other details:
Family monthly income $ 2,000 – 3,500
Have one or two family cars, but uses public transport as well
Number of similar
customers:
42,500
Potential revenue
in segment:
$ 1,000,000
Description:
cares about healthy lifestyle of the family
goes to the gym at least 2-3 times a week
loves gardening, but has no garden at home
loves cooking on weekends
reads professional and lifestyle magazines, romantic novels
Motivates Demotivates
natural source of vitamins and minerals
fresh vegetables and herbs for weekend
cooking
aesthetics and modern look of furniture
being proud about home-grown
Doubts about durability and maintenance
New furniture needs additional space
Price
40. Business Model
STARTUP MARKETING: HOW TO DO IT...
Maurya Ash. Running Lean: Iterate from Plan A to a Plan That Works. O'Reilly Media; 2 edition
(March 9, 2012)
42. 1. Promblem
2. Solution
3. Segment
4. Price
5. Channels
Main Hypotheses
STARTUP MARKETING: HOW TO DO IT...
43. Marketing Srategy
Purpose
Target customers enroll in comprehensive online courses at a
price range of $997 - $2,999
How to achieve it
Lead magnets will generate sign ups to free online mini-courses
that will solve one or more painful problems related to startup
marketing and will deliver tangible value right during the course.
Then I will show them what other problems could be solved in my
comprehensive online courses and how these courses help
startups to build a profitable and scalable business faster.
Strategic calls (video conference via Skype) could be used for
onboarding high ticket customers at the final stage.
Target market
Early stage startups who have innovative ideas, but are still
searching for how to build a profitable and scalable business, and
have no resources or don’t want to spend them on hiring
professional marketers or consultants at this early stage.
Marketing weapons
Lead magnets (templates and spreadsheets for startup
marketing, free online courses, webinars), virality boost tools (for
example Maitre App, Pay with a tweet), social media advertising,
contextual advertising, blogging and guest blogging, guest
speaking at startup events, email marketing automation, affiliate
marketing partnerships, free e-books, and other useful
giveaways.
Niche
Comprehensive startup marketing online courses with six months
mentoring and one-on-one consulting.
Identity Expertise, individual, and in-depth approach
Budget $2,000 starting budget, 20% of revenue will go for marketing
STARTUP MARKETING: HOW TO DO IT...
44. STARTUP MARKETING: Mistakes
Feasibility
Study
Prototype
(MVP) Funding
Product
Launch
Growth
Hacking
Milestones
Fundraising
Material
Secured
Investments
Main
Hypotheses
Validated
Business Model
Marketing
Strategy
Value
Proposition
Target
Market
Business
Model
47. STARTUP MARKETING: Mistakes
Feasibility
Study
Prototype
(MVP) Funding
Product
Launch
Growth
Hacking
Irresistible
Offer
Marketing
Plan
Execute,
Measure,
Learn
Milestones
Fundraising
Material
Secured
Investments
Main
Hypotheses
Validated
Business Model
Marketing
Strategy
Value
Proposition
Target
Market
Business
Model
50. Irresistible Offer
STARTUP MARKETING: HOW TO DO IT...
Be ready to downgrade your main offer if
customers find it too expensive
Consider Down-Sell Strategy
04
03
05
Think about how you could sell once
and get revenue multiple times
Create Repeat Sales Business Model
01 Generate at least a few ideas to increase
value and earn extra revenue per sale
Create Up-Selling Offers
Think about how to encourage customers to
purchase related or complementary items
Create Cross-Selling Offers
02
Find people who will sell your product and
earn commissions per sale
Find Partners for Affiliate Sales
51. STARTUP MARKETING: Mistakes
90% 35%75% 15% 7%
Feasibility
Study
Prototype
(MVP) Funding
Product
Launch
Growth
Hacking
Viral Loop
Growth
Engines
Marketing
Automation
Irresistible
Offer
Marketing Plan
Execute,
Measure, Learn
Milestones
Fundraising
Material
Secured
Investments
Main
Hypotheses
Validated
Business Model
Marketing
Strategy
Value
Proposition
Target
Market
Business
Model