Vandna Jerath, MD, ob/gyn physician and medical director of Optima Women's Healthcare and Optima Vitality MD, discusses health care social media (#HCSM) and digital health at the Greenway ENGAGE 2015 conference in Dallas, Texas (#GreenwayENGAGE). She discusses the importance and relevance by sharing her expertise, experience, and positive exposure with the ob/gyn and primary care providers and user groups (GOBUG & Green PC) to help them effectively connect, communicate, and collaborate, market and grow a practice, promote healthcare objectives, educate, engage, and empower patients, and make an overall positive impact on healthcare. #HCSM #GreenwayENGAGE #HIT #digitalhealth #EHR
Healthcare Social Media (#HCSM): Using word of mouse to market & manage your...Vandna Jerath, MD
Dr. Vandna Jerath discusses healthcare social media #HCSM at the Colorado ACOG Summer Educational Symposium. She demonstrates how to use word of mouse to market and manage your practice by educating, engaging, and empowering women. Learn about HCSM platforms and why networking is beneficial to promote healthcare objectives.
Social Networking: how to make a positive impact on your practice and healthcareVandna Jerath, MD
A seminar discussion on healthcare social media and the impact of social networking on a practice, patients, the community, and healthcare. Steps and instruction on how to make a positive impact by sharing my experience with healthcare social media.
Healthcare Social Media: using word of mouse to build a practice by educatin...Vandna Jerath, MD
Healthcare Social Media: using word of mouse to build a practice by educating, engaging, and empowering patients. Sharing my insights and experience in this presentation at the 4 corners MGMA conference - 4/25/2012.
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Healthcare Social Media (#HCSM): Using word of mouse to market & manage your...Vandna Jerath, MD
Dr. Vandna Jerath discusses healthcare social media #HCSM at the Colorado ACOG Summer Educational Symposium. She demonstrates how to use word of mouse to market and manage your practice by educating, engaging, and empowering women. Learn about HCSM platforms and why networking is beneficial to promote healthcare objectives.
Social Networking: how to make a positive impact on your practice and healthcareVandna Jerath, MD
A seminar discussion on healthcare social media and the impact of social networking on a practice, patients, the community, and healthcare. Steps and instruction on how to make a positive impact by sharing my experience with healthcare social media.
Healthcare Social Media: using word of mouse to build a practice by educatin...Vandna Jerath, MD
Healthcare Social Media: using word of mouse to build a practice by educating, engaging, and empowering patients. Sharing my insights and experience in this presentation at the 4 corners MGMA conference - 4/25/2012.
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social media presents both opportunities and obstacles for healthcare. It allows for marketing of healthcare services, engagement with patients, and sharing of general health information. However, healthcare is a highly regulated industry, and privacy laws limit what patient information can be shared online. Additionally, many healthcare providers are slow to adopt social media due to regulations and lack of education. While social media can help improve communication between doctors and patients, providers must balance the benefits with the time commitment required. Overall, used appropriately social media may enhance healthcare engagement and outcomes when policies ensure privacy and information sharing complies with all regulations.
The document provides tips and strategies for using social media in a healthcare setting. It discusses Mayo Clinic's philosophy of using social media to help patients access information and connect with providers. It also emphasizes that social media is now an essential part of reaching patients and must be prioritized as such. The document provides advice on setting goals, developing networks, engaging audiences, identifying influencers, gathering data and other best practices for using social media.
Leaders have a strong core of content marketing/education
Cautious experimentation by provider organizations
The Rise of e-Patients
Social Media’s role in patient engagement
Mobile devices impact
Where to we go from here?
This document discusses how Twitter can be used by surgeons to communicate medical evidence and influence public opinion. It provides examples of how Neil Floch, a bariatric surgeon, grew his Twitter following from 3,500 to 12,300 by tweeting studies, engaging with other users, and creating visual summaries of articles. The document outlines best practices for crafting effective tweets, such as including pictures, tagging other users, and using hashtags. It also shows how Twitter can measure the impact of tweets by tracking retweets, likes, and the results of polls. The overall message is that Twitter is a powerful tool for surgeons to educate the public and advocate for issues like obesity treatment.
Successful strategies and tactics for social media marketing in healthcare brand management.
www.healthcaremedicalpharmaceuticaldirectory.com
John G. Baresky
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
The document discusses the value and various uses of social media in healthcare, including engaging patients and networking. It addresses whether organizations should block or allow social media and the risks associated with each approach. The document provides guidance on developing social media policies, hosting social media internally, using social media in IT, monitoring social media discussions, and driving innovation through social media.
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - finalNiraj Gusani
This document discusses the opportunities and risks of physicians using social media professionally. It begins by defining social media and providing statistics on its growth and medical professionals' use of platforms like Twitter. The document then explores how physicians, medical institutions, and patients currently use social media for accessing new information, education, collaboration, and more. It also outlines some of the key risks around privacy, professionalism, and information credibility. Overall, the document advocates for physicians to leverage social media wisely while following guidelines to address risks and opportunities it provides for medical knowledge sharing and community building.
This is a lecture delivered to first year medical students (and their research mentors) to encourage use of social media in medical education. To enhance communication between medical students and their mentors, we shall use platforms such as facebook, twitter and slideshare.
How Anesthesiologists Can Use Social MediaBrianne Aiken
As the Department of Anesthesiology's digital communications manager, I spend a lot of time integrating social media into our promotion and outreach strategy.
Social media accounts for nearly a quarter of online time and engagement is growing rapidly, with over 750 million Facebook users and 200 million Twitter accounts. As people conduct more activities online like banking and travel, they expect similar convenience from healthcare. Social media can be used in healthcare for community engagement, peer support, research, education, advocacy, and marketing. While some view social media as just business tools, others see them as integral to the future of healthcare delivery. Physicians have an obligation to participate in online discussions to provide evidence-based and well-reasoned perspectives that can dispel myths.
The document discusses social media in healthcare. It defines social media and outlines its impact on patient care. Examples of popular social media platforms like Facebook, Twitter, LinkedIn and YouTube are provided. The document explores how social media empowers patients through online communities, health information and custom tools. It also examines appropriate social media use for healthcare professionals both during and outside of work. Guidelines for social media policies and maintaining professionalism online are presented.
This document discusses the use of social media in nursing education. It defines social media and media, noting that social media involves online sharing of information, communication through video, words and pictures. The document outlines advantages like innovative sharing of ideas and connection, and disadvantages like information overload. It recommends using social media in nursing education to share information, advertise events, and connect with the community. A proposed social media plan targets students, prospective students, faculty and clinical sites with objectives like creating awareness and engagement to enhance learning and admissions. Evaluation of effectiveness is also recommended.
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies -- from education and recruitment to retention and reporting back results. The talk highlights online tools such as an institutional Clinical Studies Directory and Trial Promoter (http://trialpromoter.org). The talk also highlights some of the regular challenges and how to best address them.
This document discusses the importance of using social media for healthcare organizations. It notes that while over 80% of large companies use social media, only about 17% of hospitals do. It asks key questions about what competitors' social media presence may say about an organization. The document outlines potential benefits of social media including marketing, lead generation, customer service and demonstrating expertise. It also discusses privacy and HIPAA compliance concerns with social media use and strategies for developing social media policies, teams, tools and training to properly leverage social media.
Social Media And Ethical Concerns For Healthcare Professionals Marie Ennis-O'Connor
While social media use in healthcare has the potential to bring value to patient-provider relationships, it is not without its ethical and professional challenges. This presentation looks at those challenges and suggests ways to deal with them.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social media presents both opportunities and obstacles for healthcare. It allows for marketing of healthcare services, engagement with patients, and sharing of general health information. However, healthcare is a highly regulated industry, and privacy laws limit what patient information can be shared online. Additionally, many healthcare providers are slow to adopt social media due to regulations and lack of education. While social media can help improve communication between doctors and patients, providers must balance the benefits with the time commitment required. Overall, used appropriately social media may enhance healthcare engagement and outcomes when policies ensure privacy and information sharing complies with all regulations.
The document provides tips and strategies for using social media in a healthcare setting. It discusses Mayo Clinic's philosophy of using social media to help patients access information and connect with providers. It also emphasizes that social media is now an essential part of reaching patients and must be prioritized as such. The document provides advice on setting goals, developing networks, engaging audiences, identifying influencers, gathering data and other best practices for using social media.
Leaders have a strong core of content marketing/education
Cautious experimentation by provider organizations
The Rise of e-Patients
Social Media’s role in patient engagement
Mobile devices impact
Where to we go from here?
This document discusses how Twitter can be used by surgeons to communicate medical evidence and influence public opinion. It provides examples of how Neil Floch, a bariatric surgeon, grew his Twitter following from 3,500 to 12,300 by tweeting studies, engaging with other users, and creating visual summaries of articles. The document outlines best practices for crafting effective tweets, such as including pictures, tagging other users, and using hashtags. It also shows how Twitter can measure the impact of tweets by tracking retweets, likes, and the results of polls. The overall message is that Twitter is a powerful tool for surgeons to educate the public and advocate for issues like obesity treatment.
Successful strategies and tactics for social media marketing in healthcare brand management.
www.healthcaremedicalpharmaceuticaldirectory.com
John G. Baresky
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
The document discusses the value and various uses of social media in healthcare, including engaging patients and networking. It addresses whether organizations should block or allow social media and the risks associated with each approach. The document provides guidance on developing social media policies, hosting social media internally, using social media in IT, monitoring social media discussions, and driving innovation through social media.
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - finalNiraj Gusani
This document discusses the opportunities and risks of physicians using social media professionally. It begins by defining social media and providing statistics on its growth and medical professionals' use of platforms like Twitter. The document then explores how physicians, medical institutions, and patients currently use social media for accessing new information, education, collaboration, and more. It also outlines some of the key risks around privacy, professionalism, and information credibility. Overall, the document advocates for physicians to leverage social media wisely while following guidelines to address risks and opportunities it provides for medical knowledge sharing and community building.
This is a lecture delivered to first year medical students (and their research mentors) to encourage use of social media in medical education. To enhance communication between medical students and their mentors, we shall use platforms such as facebook, twitter and slideshare.
How Anesthesiologists Can Use Social MediaBrianne Aiken
As the Department of Anesthesiology's digital communications manager, I spend a lot of time integrating social media into our promotion and outreach strategy.
Social media accounts for nearly a quarter of online time and engagement is growing rapidly, with over 750 million Facebook users and 200 million Twitter accounts. As people conduct more activities online like banking and travel, they expect similar convenience from healthcare. Social media can be used in healthcare for community engagement, peer support, research, education, advocacy, and marketing. While some view social media as just business tools, others see them as integral to the future of healthcare delivery. Physicians have an obligation to participate in online discussions to provide evidence-based and well-reasoned perspectives that can dispel myths.
The document discusses social media in healthcare. It defines social media and outlines its impact on patient care. Examples of popular social media platforms like Facebook, Twitter, LinkedIn and YouTube are provided. The document explores how social media empowers patients through online communities, health information and custom tools. It also examines appropriate social media use for healthcare professionals both during and outside of work. Guidelines for social media policies and maintaining professionalism online are presented.
This document discusses the use of social media in nursing education. It defines social media and media, noting that social media involves online sharing of information, communication through video, words and pictures. The document outlines advantages like innovative sharing of ideas and connection, and disadvantages like information overload. It recommends using social media in nursing education to share information, advertise events, and connect with the community. A proposed social media plan targets students, prospective students, faculty and clinical sites with objectives like creating awareness and engagement to enhance learning and admissions. Evaluation of effectiveness is also recommended.
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies -- from education and recruitment to retention and reporting back results. The talk highlights online tools such as an institutional Clinical Studies Directory and Trial Promoter (http://trialpromoter.org). The talk also highlights some of the regular challenges and how to best address them.
This document discusses the importance of using social media for healthcare organizations. It notes that while over 80% of large companies use social media, only about 17% of hospitals do. It asks key questions about what competitors' social media presence may say about an organization. The document outlines potential benefits of social media including marketing, lead generation, customer service and demonstrating expertise. It also discusses privacy and HIPAA compliance concerns with social media use and strategies for developing social media policies, teams, tools and training to properly leverage social media.
Social Media And Ethical Concerns For Healthcare Professionals Marie Ennis-O'Connor
While social media use in healthcare has the potential to bring value to patient-provider relationships, it is not without its ethical and professional challenges. This presentation looks at those challenges and suggests ways to deal with them.
John Sharp presents on Cleveland Clinic's approach to social media in healthcare. He outlines opportunities and risks of social media use. Cleveland Clinic took a step-by-step approach, starting small by monitoring social media and establishing basic presences. They expanded use over time by developing blogs and online communities while educating employees on proper social media policies. With controls and education, Cleveland Clinic was able to successfully engage patients and overcome concerns around social media in healthcare.
This document provides an overview of social media success for nonprofits. It begins with introductions from Emily Davis, the founder of EDA Consulting LLC. The document then discusses understanding social networks and the social media lifecycle which includes stages from crawl to fly. It provides tips for using social media and addresses concerns around social media. The document also discusses developing a social media plan including identifying purposes and goals, choosing tools, implementation, and evaluation. It covers creating social media policies and considerations around HIPAA compliance. Resources for additional information on nonprofit social media are also provided.
Presentation given at the eHealth Summit: Scaling up eHealth Innovations for Inclusive Health during the Philippine National Science & Technology Week, 28 July 2015 at the SMX Convention Center, Mall of Asia.
This document summarizes a presentation about the role of social media in healthcare given by Lee Aase from the Mayo Clinic Social Media Network. The presentation discusses how social media has become an important part of Mayo Clinic's operations and patient outreach over time. It also highlights two Canadian collaborations, including developing an online social media curriculum with Hootsuite and hiring a community director. The presentation promotes the Mayo Clinic Social Media Network as a resource for healthcare professionals to learn best practices in using social media.
The document is an agenda for a digital marketing workshop hosted by Buzzooka, a social media training company. The workshop covers various topics related to digital marketing including Facebook, Twitter, LinkedIn, YouTube, email marketing and mobile marketing. It provides case studies of how major healthcare companies like Max Healthcare, Apollo Hospitals and Fortis Healthcare utilize different social media platforms. The document aims to educate attendees on effective digital marketing strategies and tools for the healthcare industry.
The document proposes a comprehensive in-school fitness and nutrition campaign called the Gen Z Fitness Challenge + Expo. It will include in-school assemblies, an online education course, a live competition and expo event, and fully integrated marketing platforms. The goal is to educate and empower Gen Z students on physical wellness using engaging formats tailored to their learning preferences and technology habits. Partners from the fitness, nutrition, and event industries will coordinate to deliver the program and associated marketing campaign to over 120,000 students.
The document summarizes a digital marketing workshop about healthcare and social media. It provides an overview of the workshop schedule and topics to be covered including Facebook, Twitter, LinkedIn, YouTube, email marketing and mobile marketing. It also shares healthcare-related social media statistics and examples of how hospitals like Max, Apollo and Fortis engage on social media.
Kansas Society of Clinical Oncology on Social MediaLee Aase
Lee Aase from the Mayo Clinic Center for Social Media discusses how social media can improve the patient experience. Social networking has been fundamental to the origins and development of Mayo Clinic by allowing doctors to share knowledge and patients to learn about specialized care. Mayo Clinic now uses social media tools like Facebook, YouTube, and Twitter to share stories about patient experiences, diffuse medical knowledge, and gain support from leadership. The Social Media Health Network, associated with the Mayo Clinic Center for Social Media, provides resources and communities for medical professionals and patients to engage with social media to promote health.
Social media has rapidly grown in scope and significance over the past few years. Twitter, Facebook and other social presences are now as much a staple of an organization's communication activity as a basic website. This evolution towards more active engagement with consumers is a natural fit for some industries, but presents unique challenges for others – including healthcare. Social media also offers healthcare organizations important opportunities to connect with consumers in a meaningful personal context.
110715 Social media for effective NFP marketingMark Walker
The document discusses using social media for effective marketing and communications by non-profit organizations. It provides an overview of key social media platforms like Facebook, Twitter, YouTube and websites and how they can be used. Some of the benefits mentioned are awareness, reputation, transparency, word of mouth, fundraising and being cost-effective. It also provides guidance on developing a social media strategy, planning campaigns, setting goals and measuring results.
A brief overview of the support aavailable in the General Practice Forward to help practices implement changes that will release time for care. Presenation to Lincolnshire LMC 25/05/17
This document provides an overview of BestLifeRewarded, an incentive platform for promoting healthy behaviors and sustained health behavior change. It discusses using incentives to boost engagement in healthy behaviors. The platform stratifies customers based on health risks and stage of change to provide personalized action plans, education, and tracking tools. It offers over 400 health rewards that can be customized. Participation and health outcome data is reported back. The platform is cited as an example of a successful patient incentive program and is recommended for implementation strategies to reduce non-communicable disease mortality rates.
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
This document discusses trends in healthcare and social media in 2009. It notes that many consumers use social media to research health information and find opinions from other patients. The document provides examples of popular social media platforms for healthcare at the time, such as blogs, microblogs, social networking sites and forums. It recommends that healthcare organizations consider using social media to engage with patients, but need to first listen to conversations, choose appropriate platforms and tools, and define clear objectives and strategies.
This document discusses using social media to promote a professional business in the health field. It provides information on popular social media platforms like Facebook, Twitter, and YouTube and their large user bases. The document advocates for using social media to increase the reach of health and safety information, engage with the public, and promote expertise. While social media provides benefits like wider networks and access to information, it also poses risks like loss of privacy and perceived unprofessional behavior. The document concludes by providing tips for using social media and examples of how social media can influence health behaviors on a large scale.
2014 Online Presence: Social Media in Health Care, Presentation to Emerging H...Paul Gallant
This document discusses using social media in healthcare. It begins with an introduction to the presenter and an overview of topics to be covered, including differences between healthcare and social media, lessons learned, and tips for effective social media use. Examples of popular social media platforms and healthcare-related groups on LinkedIn are provided. The document emphasizes building relationships through social media and provides strategies for reducing the gap between social media promotion and healthcare adoption. Advice from a poll on improving healthcare through social media is summarized. Resources for continuing education on social media and healthcare are listed at the end.
The document proposes a business plan to capitalize on the disruption in the healthcare market caused by Obamacare. It aims to offer new preventative healthcare solutions focused on long term health and longevity. The plan is to consolidate the alternative health market, combine alternative and traditional medical approaches, and build a multi-billion dollar wellness organization worldwide. It currently offers training programs and products on holistic health principles but seeks funding to expand services, build corporate wellness programs, franchise centers, and scale operations globally to shift the paradigm to long term health.
Integrating Social Media into Healthcare CommunicationsJamey Shiels
This presentation was given at the 2010 Premier Breakthroughs Conference in Washington DC. The presentation covers a strategic framework for how to Align, Identify, Integrate, Develop and Evolve a social media strategy. This is applicable inside and outside healthcare
The document discusses Kaiser Permanente's use of digital media to promote their brand and services. It outlines their large social media presence across platforms like Twitter, Facebook, YouTube and blogs. It highlights several digital campaigns including Every Body Walk! which promotes walking, and Care Stories, a video blog sharing patient stories. It also discusses how Kaiser Permanente engages members and the public through social media initiatives like live Twitter chats on health topics under #KPHealthyChat and addressing member concerns on Twitter via the @KPMemberService handle.
E Health; Building Bridges - Bringing clinicians and patients closer through ...JC Duarte
The document discusses using social media in healthcare to bring clinicians and patients closer together. It outlines 3 objectives: spark awareness and understanding of social media's role in healthcare, challenge adoption of social media into practices, and share learning and practical approaches. Several case studies are presented, including one where social media helped accelerate diabetes education and empower patients by reducing A1C and BMI levels. The document suggests tools for social media at beginner, intermediate, and expert levels and emphasizes collaborative efforts.
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
This is a presentation I gave on August 25, 2011 to a group of EU and UK equine veterinarians at the EBMS International Conference, at the Bartley Lodge Hotel in the New Forest, UK. I was very impressed with the discussions we had and the willingness the attendees had to implement social media in their veterinary practices. I gave them all a challenge to become dedicated users of social media in their businesses, otherwise there will be a real risk that their vet practices might not exist as they know it in the next 5-10 years. I truly believe that social media is the best opportunity we have as veterinarians to combat the numerous challenges facing our industry.
On 12th November, our Head of Communications, Joe McCrea led a three-hour masterclass with Practice Managers looking at the challenge of embedding social media in GP Practices. The slides are attached. For any enquiries, e-mail joe.mccrea@eastleicestershireandrutlandccg.nhs.uk
Similaire à Healthcare Social Media and Digital Health: how to effectively connect, communicate, and collaborate to make a positive impact (20)
Mentorship for Medical and Healthcare Careers: obstetrics & gynecologyVandna Jerath, MD
Vandna Jerath, MD discusses how to obtain a mentor in medicine to optimize your chances of getting into medical or osteopathic school, physician assistant school, or nursing school.
Learning Objectives:
Learn why it is a privilege to be a physician and a general overview of obstetrics & gynecology.
Learn the pros and cons of a career in medicine and obstetrics & gynecology.
Learn the education and training required for a career in medicine.
Learn how to cultivate a passion and purpose that will begin a career path in medicine and healthcare.
Learn how to pick ideal mentors, shadowing experiences, develop essential skills, and maximize mentorships.
Learn the basic medical career options, appropriate healthcare questions to ask, current healthcare hot topics, benefits of research, how to engage with helpful medical mentors, and importance of building relationships.
Learn how to share your authentic selves in the application and interview process to optimize chances of acceptance to medical school, osteopathic school, physician assistant school, dental school, or nursing school.
Healthcare Social Media: how to make a positive impact on your practice and ...Vandna Jerath, MD
This document summarizes a seminar presented by Dr. Vandna Jerath on using social media in healthcare. The seminar covered:
- Statistics on the growth and widespread use of social media and internet
- Examples of popular social media platforms and how hospitals are using social media
- Tips for healthcare providers on using different social media platforms like Facebook, Twitter and LinkedIn to engage patients, provide health information and grow their practice.
Menopause: how to balance your hormones and live vibrantlyVandna Jerath, MD
Vandna Jerath, MD discusses menopause, hormonal imbalance, how to balance hormones, and living vibrantly for a health seminar at Parker Adventist Hospital in Parker, CO. She outlines a number of treatment modalities including hormone replacement therapy (HRT), bioidentical hormone replacement therapy (BHRT), and alternative therapy. She reviews the latest women's health updates related to menopause and vulvovaginal atrophy as well as her current practice usage of BioTE hormone pellet therapy and MonaLisa Touch vaginal laser revitalization treatment.
Gluten Free & Healthy Living: sort the fads from the factsVandna Jerath, MD
Vandna Jerath, MD, ob/gyn physician at Parker Adventist Hospital in Parker, CO, presents a community health seminar on gluten free diets sorting out the health vs hype. Topics include celiac disease, gluten sensitivity, gluten intolerance, gluten free diets, fads vs facts, research, and gastroenterology.
Vandna Jerath, MD discusses gluten: fads vs. facts and the impact on your health for the Women's Health & Wellness Expo for Parker Adventist Hospital at the Parker PACE Center. Learn about gluten, celiac disease, gluten sensitivity, a gluten free diet, and evolving gastroenterology (GI) research.
A discussion of women's health issues over age 40 including fertility, infertility, family planning, contraception, PMS, menopause, hormones, urinary incontinence, and osteoporosis, and cancer for the Illuminate women's luncheon.
A discussion of hormones that affect women and how to stay balanced and optimize women's health through the stages of menopause. Treatment options including nutrition, lifestyle modification, hormone replacement therapy, herbal and botanical options, and bioidentical hormones discussed.
KEY Points of Leicester travel clinic In London doc.docxNX Healthcare
In order to protect visitors' safety and wellbeing, Travel Clinic Leicester offers a wide range of travel-related health treatments, including individualized counseling and vaccines. Our team of medical experts specializes in getting people ready for international travel, with a particular emphasis on vaccines and health consultations to prevent travel-related illnesses. We provide a range of travel-related services, such as health concerns unique to a trip, prevention of malaria, and travel-related medical supplies. Our clinic is dedicated to providing top-notch care, keeping abreast of the most recent recommendations for vaccinations and travel health precautions. The goal of Travel Clinic Leicester is to keep you safe and well-rested no matter what kind of travel you choose—business, pleasure, or adventure.
LGBTQ+ Adults: Unique Opportunities and Inclusive Approaches to CareVITASAuthor
This webinar helps clinicians understand the unique healthcare needs of the LGBTQ+ community, primarily in relation to end-of-life care. Topics include social and cultural background and challenges, healthcare disparities, advanced care planning, and strategies for reaching the community and improving quality of care.
PET CT beginners Guide covers some of the underrepresented topics in PET CTMiadAlsulami
This lecture briefly covers some of the underrepresented topics in Molecular imaging with cases , such as:
- Primary pleural tumors and pleural metastases.
- Distinguishing between MPM and Talc Pleurodesis.
- Urological tumors.
- The role of FDG PET in NET.
Let's Talk About It: Breast Cancer (What is Mindset and Does it Really Matter?)bkling
Your mindset is the way you make sense of the world around you. This lens influences the way you think, the way you feel, and how you might behave in certain situations. Let's talk about mindset myths that can get us into trouble and ways to cultivate a mindset to support your cancer survivorship in authentic ways. Let’s Talk About It!
Dr. David Greene R3 stem cell Breakthroughs: Stem Cell Therapy in CardiologyR3 Stem Cell
Dr. David Greene, founder and CEO of R3 Stem Cell, is at the forefront of groundbreaking research in the field of cardiology, focusing on the transformative potential of stem cell therapy. His latest work emphasizes innovative approaches to treating heart disease, aiming to repair damaged heart tissue and improve heart function through the use of advanced stem cell techniques. This research promises not only to enhance the quality of life for patients with chronic heart conditions but also to pave the way for new, more effective treatments. Dr. Greene's work is notable for its focus on safety, efficacy, and the potential to significantly reduce the need for invasive surgeries and long-term medication, positioning stem cell therapy as a key player in the future of cardiac care.
Chandrima Spa Ajman is one of the leading Massage Center in Ajman, which is open 24 hours exclusively for men. Being one of the most affordable Spa in Ajman, we offer Body to Body massage, Kerala Massage, Malayali Massage, Indian Massage, Pakistani Massage Russian massage, Thai massage, Swedish massage, Hot Stone Massage, Deep Tissue Massage, and many more. Indulge in the ultimate massage experience and book your appointment today. We are confident that you will leave our Massage spa feeling refreshed, rejuvenated, and ready to take on the world.
Visit : https://massagespaajman.com/
Call : 052 987 1315
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - ...rightmanforbloodline
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - 34.
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - 34.
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - 34.
Trauma Outpatient Center is a comprehensive facility dedicated to addressing mental health challenges and providing medication-assisted treatment. We offer a diverse range of services aimed at assisting individuals in overcoming addiction, mental health disorders, and related obstacles. Our team consists of seasoned professionals who are both experienced and compassionate, committed to delivering the highest standard of care to our clients. By utilizing evidence-based treatment methods, we strive to help our clients achieve their goals and lead healthier, more fulfilling lives.
Our mission is to provide a safe and supportive environment where our clients can receive the highest quality of care. We are dedicated to assisting our clients in reaching their objectives and improving their overall well-being. We prioritize our clients' needs and individualize treatment plans to ensure they receive tailored care. Our approach is rooted in evidence-based practices proven effective in treating addiction and mental health disorders.
Gemma Wean- Nutritional solution for Artemiasmuskaan0008
GEMMA Wean is a high end larval co-feeding and weaning diet aimed at Artemia optimisation and is fortified with a high level of proteins and phospholipids. GEMMA Wean provides the early weaned juveniles with dedicated fish nutrition and is an ideal follow on from GEMMA Micro or Artemia.
GEMMA Wean has an optimised nutritional balance and physical quality so that it flows more freely and spreads readily on the water surface. The balance of phospholipid classes to- gether with the production technology based on a low temperature extrusion process improve the physical aspect of the pellets while still retaining the high phospholipid content.
GEMMA Wean is available in 0.1mm, 0.2mm and 0.3mm. There is also a 0.5mm micro-pellet, GEMMA Wean Diamond, which covers the early nursery stage from post-weaning to pre-growing.
Unlocking the Secrets to Safe Patient Handling.pdfLift Ability
Furthermore, the time constraints and workload in healthcare settings can make it challenging for caregivers to prioritise safe patient handling Australia practices, leading to shortcuts and increased risks.
We are one of the top Massage Spa Ajman Our highly skilled, experienced, and certified massage therapists from different corners of the world are committed to serving you with a soothing and relaxing experience. Luxuriate yourself at our spas in Sharjah and Ajman, which are indeed enriched with an ambiance of relaxation and tranquility. We could confidently claim that we are one of the most affordable Spa Ajman and Sharjah as well, where you can book the massage session of your choice for just 99 AED at any time as we are open 24 hours a day, 7 days a week.
Visit : https://massagespaajman.com/
Call : 052 987 1315
INFECTION OF THE BRAIN -ENCEPHALITIS ( PPT)blessyjannu21
Neurological system includes brain and spinal cord. It plays an important role in functioning of our body. Encephalitis is the inflammation of the brain. Causes include viral infections, infections from insect bites or an autoimmune reaction that affects the brain. It can be life-threatening or cause long-term complications. Treatment varies, but most people require hospitalization so they can receive intensive treatment, including life support.
MBC Support Group for Black Women – Insights in Genetic Testing.pdfbkling
Christina Spears, breast cancer genetic counselor at the Ohio State University Comprehensive Cancer Center, joined us for the MBC Support Group for Black Women to discuss the importance of genetic testing in communities of color and answer pressing questions.
Healthy Eating Habits:
Understanding Nutrition Labels: Teaches how to read and interpret food labels, focusing on serving sizes, calorie intake, and nutrients to limit or include.
Tips for Healthy Eating: Offers practical advice such as incorporating a variety of foods, practicing moderation, staying hydrated, and eating mindfully.
Benefits of Regular Exercise:
Physical Benefits: Discusses how exercise aids in weight management, muscle and bone health, cardiovascular health, and flexibility.
Mental Benefits: Explains the psychological advantages, including stress reduction, improved mood, and better sleep.
Tips for Staying Active:
Encourages consistency, variety in exercises, setting realistic goals, and finding enjoyable activities to maintain motivation.
Maintaining a Balanced Lifestyle:
Integrating Nutrition and Exercise: Suggests meal planning and incorporating physical activity into daily routines.
Monitoring Progress: Recommends tracking food intake and exercise, regular health check-ups, and provides tips for achieving balance, such as getting sufficient sleep, managing stress, and staying socially active.
Healthcare Social Media and Digital Health: how to effectively connect, communicate, and collaborate to make a positive impact
1. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting
Healthcare Social Media
and Digital Health
how to effectively connect, communicate, and
collaborate to make a positive impact
Vandna Jerath, MD, FACOG
August 30, 2015
#HCSM #HIT #EHR
#GreenwayENGAGE
#digitalhealth
optimawomenshealthcare.com | @optimawhc
drjerath.com | @drjerath
optimavitalitymd.com | @optimavitality
3. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Vandna Jerath, MD
Ob/ Gyn physician, FACOG - Board-Certified
Private practice - 17 years
Optima Women’s Healthcare
Full scope obstetrics & gynecology
Optima Vitality MD
Wellness practice
Enjoy education and community outreach
Promote patient education, engagement, and empowerment
Personalized medicine
Disclosure – no affiliations
Local social media expert , pioneer, and resource – well-established in Colorado
Active user , passionate advocate, interest in digital health
Presentations/Consulting
Medical societies, hospitals, 4corners MGMA, Colorado ACOG, colleagues, practice managers, case studies
Websites
Drjerath.com
Optimawomenshealthcare.com
Optimavitalitymd.com
4. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Objectives
Discuss healthcare social media, the variety of
platforms, and why it is so important
Discuss how social media impacts healthcare and
digital health and how to benefit from social
networking.
Discuss how to grow a practice and promote other
healthcare objectives via word of mouse.
5. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Social Media Revolution
Photos: stock photos from Dollar Photo Club
6. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
What is Social Media?
A cocktail party or networking event
Microblogging or “small talk”
Collaborative online networking and communication
Starting a conversation
Developing a relationship
Maintaining communication
60-90% people use internet for health related information
Usage
Personal vs professional
Here to stay – NOT A TREND
Strong growth and future
Time to get on board
7. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Why use #HCSM?
Networking
Connect
Communicate
Collaborate
My practice philosophy
Be educated
Be engaged
Be empowered
Who?
Community
Colleagues
Healthcare Providers
Patients
Anyone & Everyone
8. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Inspiration
“Profits are like oxygen. You need it to survive, but
ultimately what matters is passion, growth, and a higher
purpose.” @zappos – Tony Hsieh, CEO
http://blogs.zappos.com/blogs/ceo-and-coo-
blog/2009/01/25/how-twitter-can-make-you-a-better-and-
happier-person
“Transparency & Values: Twitter constantly reminds me of who I
want to be, and what I want Zappos to stand for”
“Reframing Reality: Twitter encourages me to search for ways to
view reality in a funnier and/or more positive way”
“Helping Others: Twitter makes me think about how to make a
positive impact on other people’s lives”
“Gratitude: Twitter helps me notice and appreciate the little
things in life”
10. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Digital Statistics
Source & Image : Digital
Statshot by Simon
Kemp on
http://wearesocial.net/tag/statshot/
11. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Evolution of Social Media
Source and Infographic: http://www.mediavisioninteractive.com/blog/social-media/evolution-social-media/
12. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Evolution of Social Media
Source and Infographic:
http://www.mediavisioninteractive.com/blog/social-
media/evolution-social-media/
13. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Evolution of Social Media
Source and Infographic:
http://www.mediavisioninteractive.com/
blog/social-media/evolution-social-
media/
14. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Growth and Reach of Social Media
To reach 50 million users
Radio - 38 years
TV - 13 years
Internet - 4 years
Facebook – less than 6 months
Source: Douglas Idugboe at http://Smedio.com
15. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Growth and Reach of Social Media
Social Media Now
Facebook - 1.49 billion users
Twitter - 1 billion users ( 316 million active)
Linked In - 380 million users
YouTube – 1 billion users
Google+ - 300 million users
Pinterest – 72.8 million users
Instagram – 300 million users
Blogs - 273 million
Other - My Space, Flickr, Yelp, Yammer, Snapchat, Vine,
Vimeo, Periscope, Meerkat, Tumblr, Reddit
Medical – Sermo, Doximity, Doctors Hangout, Share
Practice
Source: Social Media Sites directly, statista.com, & expandedramblings.com
16. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
A Day In the Internet
Infographic
Demonstrates the power and reach of the internet
Source: MBAonline.com
http://www.adweek.com/socialtimes/files/2012/0
3/internet-day.jpg?red=at
17. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Hospital Usage
U.S. Hospitals that use Social Networking tools
1,576 Hospitals total
718 YouTube Channels
1302 Facebook pages
1009 Twitter Accounts
653 LinkedIn Accounts
1080 Four Square
212 Blogs
6,550 Hospital Social Networking Sites
Source: Ed Bennett, University of Maryland Medical System
Source: http://socialmedia.mayoclinic.org/hcsml-grid/
19. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Types of Social Media
Facebook
Twitter
Linked In
YouTube
Google +
Pinterest
Instagram
Four Square
My Space
Flickr
Tumblr
Yelp
Yammer
Reddit
Blogs
Vine
Vimeo
Periscope
Meerkat
Website
Slide Share
Medical
Sermo
Doximity
Share Practice
Doctors Hangout
20. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Why Use Social Media?
My Top 10 Reasons
Patient education, engagement, and empowerment
Branding
Marketing/Growth
Community outreach
Transparency/Credibility
Patient loyalty and satisfaction
Self-education and professional learning
Networking/Messaging
Direct Access – physician and patients
Innovation/Interaction
21. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My Social Media Usage
Facebook
Facebook.com/drjerath
Facebook.com/optimawhc
Twitter
Twitter.com/drjerath
Twitter.com/optimawhc
Twitter.com/optimavitality
YouTube
Youtube.com/doctorjerath
Linked In
Linkedin.com/in/drjerath
Linkedin.com/company/optima-women's-
healthcare
Google +
Goggle.com/+drjerathMD
Google.cm/+OptimaWomensHealthcareP
arker
Pinterest
Pinterest.com/drjerath
Pinterest.com/optimawhc
Pinterest.com/optimavitality
Instagram
Instagram.com/drjerath
Instagram.com/optimawhc
Vine
Vine.co/drjerath
Slide Share
Slideshare.net/VandnaJerathMD
Blog
Drjerath.com
Website
Optimawomenshealthcare.com
Optimavitalitymd.com
22. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My Content & Tips
Women’s health
My ob/gyn practice
Baby photos (with patient
consent)
Pregnancy tips
Medical issue in the news
General medicine
New service lines
New clinical procedures
Healthcare reform
Health awareness
promotion
Trivia – OptimaWHC
Healthe-Challenge
Polls
Contests
Sports
Politics
World news
Fashion
23. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Facebook Tips for Doctors’ Offices and
Medical Practices
Be a source of health tips or medical news
Answer a medical question in general terms, suggest an appointment
Answer common questions coming in to the office
Answer a patient billing complaint
Always thank patients for endorsements (it encourages more)
Show benefits and answer questions about a therapy
Show a specific expertise
Show a new or improved piece of technology
Show an educational video
Introduce or recognize doctors and staff
Show some personality of your office
Offer an educational or inspirational contest on Facebook
Ask a question with Facebook’s polling function
Make a seasonal or short-time offer
Promote your patient portal or blog
Show community spirit — let your page be a neighborhood bulletin board
Source: Jeff B. Copeland 12/2011
24. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My Costs & Investment
FREE?
Time is money
Time investment
Full-time ob/gyn, patients come first
3 months solid to get started
Maintenance 1-2 hours/week
Minimal website and blog hosting fee
< $20/month
Marketing
Most practices 5-10% of revenue
I spend < $1000/year
25. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My Success
One of the first physicians locally with extensive social
media involvement
Over 10000 social media connections
New physician in new market/community
Marketing and growth opportunity
New patients
Building practice I desire
Creating a brand and credibility
Develop and maintain loyalty
Provide transparency
Patient and community outreach and education
Ability to be a resource
Patient interaction and word of mouse
Direct physician access
Positive image
Exponential growth
Increased online visibility
Higher SEO
Network with other colleagues
Collaboration
New opportunities
Considered a local #hcsm expert and pioneer
Writing articles, interviews, blogs, presentations,
consulting
Staff involvement
FUN and FULFILLING
26. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My ROI
15%
10%
30%
45%
Patient Referral Sources
COG Patients
Print/Other
Referrals
Social Media
28. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Media Coverage
Doctor heads to social media to find patients
9News Video
Profile story by Cheryl Preheim
November 4, 2011
http://on9news.tv/sjozH2
29. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Greenway Health
Engaging customers, vendors, partners, and
patients
Client testimonials, case studies, and
showcasing events that can all be shared on
social media
Providing education, updates, and new
innovation
Building partnerships
Photos: courtesy of Greenway Health
30. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Facebook.com/greenwayhealth
Photos: courtesy of Greenway Health
31. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Greenwayhealth.com
Photos and Information : courtesy of
Greenway Health
32. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
MedPageTODAY – Yelp Phenomenon
MedPageTODAY article by Molly Walker
Source: http://www.medpagetoday.com/PublicHealthPolicy/GeneralProfessionalIssues/47640
33. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
MedPage TODAY – Yelp Phenomenon
MedPageTODAY article by Molly Walker
Source: http://www.medpagetoday.com/PublicHealthPolicy/GeneralProfessionalIssues/47640
34. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
MedPage TODAY – Dr. Google
Source: MedPageTODAY article by Molly Walker
http://www.medpagetoday.com/PracticeManagement/InformationTechnology/50022
35. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Doctors and Social Media: should the
two mix?
Source: http://www.examiner.com/article/doctors-and-social-media-should-the-two-mix
36. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Doctors and Social Media: should the
two mix?
Another local doctor that tweets frequently is Dr. Vandna Jerath, MD of Optima
Women's Healthcare. She tweets both about what's going on in the women's
health field locally and on a more global scale, showing that she keeps up-to-date
with current medical knowledge. She also engages people on a personal level,
whether they are patients or not. For example, awhile back a rather touchy, and
often considered controversial, subject came up. When differing points of view
were presented, she didn't attack or say anything resembling "I'm a doctor so
what I say is the only thing that matters," like many doctors I have encountered.
She addressed each point of view from an honest perspective and even
acknowledged that, in some cases, what is right for one family may not be right
for another. I admit that I was very impressed by this.
I'm not a patient of either of these doctors but I follow them, regardless, as the
information that they share can be helpful, especially in the case of Dr. Jerath.
Source: http://www.examiner.com/article/doctors-and-social-media-should-the-two-mix
37. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Facebook Tips for Doctors’ Offices and
Medical Practices
Source: Jeff B. Copeland 12/2011
38. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Facebook Tips for Doctors’ Offices and
Medical Practices
Source: Jeff B. Copeland 12/2011
39. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Physician Social Media Users Say ROI
is Real
Source: http://www.fiercepracticemanagement.com/story/physician-social-media-users-say-roi-real/2011-11-09#ixzz1dEhSzw9S
41. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Getting Started & Simple Steps
Getting started
Do not be overwhelmed
Can be done on your own
Inexpensive
Investment of time
Use local resources
Social Media course
Professional internet, SEO, marketing
companies
Read blogs and advice on the internet
Try it, experiment and learn
Keep learning
Work in progress
Have fun – it is NOT a chore
Simple Steps
Set-up Google alert
Set-up Google analytics
Setup Google + page
Use hashtags (#HCSM, #HIT, #EHR ,
#ENGAGE15, #digitalhealth)
Set-up website
Identify who can manage your social media
Have a social media policy
Encourage the physicians to participate
Start with a Facebook practice page and tell
your patients
Expand from there
Rotate content on your sites
Engage your audience
42. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Advertise your Social Media
Business Cards
Marketing
Tell patients
Newsletters
Emails
Postcards
Brochures
Patient Portal
Flyers
Encourage participation
Encourage staff
Create engagement and interaction
43. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Email Signature
45. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Your Concerns
HIPAA compliance
Patient interaction
Patient consent –
Sample form by Michelle Harden, ESQ of Messner & Reeves
Email: mharden@messner.com
Boundaries
Medical Advice
Ethical Standards
Time consumption
Management of social media
Getting started
ROI
Online reviews
Reputation management
46. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Sample Consent Form
47. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My Top 10 Tips
Be yourself and be personable
Share, share, and share
Keep professional and ethical boundaries (maintain HIPAA)
Know why you are doing this and what your goals are
Know your audience
Engage your fans, patients, followers, supporters, & friends
Be a resource, leader, and expert
Listen, ask, acknowledge, and respond (don’t be self-
absorbed) – keep learning
Keep branding and marketing
ALWAYS stay positive
48. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Social Media Do’s & Don’ts From ACOG
Do’s
Always maintain your professionalism
Be careful with humor and political opinions
Speak in lay terms patients and consumers will understand
Ask your employer and/or hospital if it has social media
guidelines you must follow
Consider creating a social media policy for your practice
Ask your professional liability carrier if it has social media
coverage or guidelines
Source: http://www.acog.org/-/media/ACOG-Today/acogToday201211.pdf
49. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Social Media Do’s & Don’ts From ACOG
Don’ts
Don’t discus patients online, even in general terms
Don’t give medical advice (2/2015 committee opinion says medical
information ok)
Don’t post photos of patients or babies (debatable – obtain
permission/consent, not mentioned in 2/2015 committee opinion)
Don’t post anything you don’t want the entire world to read.
Everything you do and say online is public.
Don’t “friend” your patients on Facebook. If you have a personal
Facebook page, consider creating a separate professional one. (left at
physician discretion in 2/2015 committee opinion)
Don’t spend too much time directly promoting your practice. Social
media is about having a conversation, so limit self-serving practice
promotions such as “We have 4-D fetal ultrasound at our downtown
location!”
Source: http://www.acog.org/-/media/ACOG-Today/acogToday201211.pdf
http://www.acog.org/Resources-And-Publications/Committee-Opinions/Committee-on-Professional-
Liability/Professional-Use-of-Digital-and-Social-Media
50. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Social Media 101
Cheat sheets and general info
HubSpot.com
Marketo.com
SocialMediaExaminer.com
MariSmith.com
Mashable.com
Provide email address to download resources
Cover Photo Sizes (2015)
Facebook: 851 px wide x 315 px tall
Twitter: 1,500 px wide by 500 px tall
LinkedIn: 646 px wide x 220 px tall
Google+: 2,120 px wide x 1,192 px tall
YouTube: 2,560 px wide x 1,440 px tall
Desktop Banner: 2,560 px wide x 473 px tall
Source and Photo: http://blog.hubspot.com/marketing/social-media-cover-photo-sizing-cheat-sheet
52. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Mayo Clinic – MCCSM & SMHN
“At Mayo, we believe individuals have the
right and responsibility to advocate for their own
health, and it's our responsibility to help them use
social networking tools to get the best information,
and connect with providers as well as one
another.”
Mayo Clinic Center for Social Media (MCCSM)
Social Media Health Network (SMHN)
53. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Digital Health – What is it?
“Digital Health is the collaborative integration of disparate
technologies into Healthcare to prevent, diagnose, treat, and
manage diseases and to encourage, measure, track, and
support wellness. It is – above all – about people, not things.”
–Phil Baumann
Source & Photo:
http://healthissocial.com/digital-health/the-
definition-of-digital-health/
54. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Digital Health - Definition
“Digital health is the convergence of the digital and
genomic revolutions with health, healthcare, living,
and society. Digital health is empowering people to
better track, manage, and improve their own and
their family’s health, live better, more productive
lives, and improve society. It’s also helping to
reduce inefficiencies in healthcare delivery,
improve access, reduce costs, increase quality, and
make medicine more personalized and precise”. –
Paul Sonnier
Source: http://storyofdigitalhealth.com/definition/
55. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Educated, Engaged, & Empowered
“Blockbuster Drug Of The Century – An Engaged Patient” --Leonard
Kish
“Healthcare must be built on a foundation of Health IT-supported care
coordination and patient engagement, there is no other way to
consistently and quickly scale improvements and care, and to
accelerate the overall learning of the health care system.” --Leonard
Kish
“By empowering individuals to engage in their own health, we can
build a preventive care system in America.” --Elizabeth Holmes
“Digital and social media are not only acceptable for the modern
practicing physician, but have become necessary elements for
relating to patients and practicing medicine. Knowing how to
monitor your digital presence and practicing low-risk behavior will
substantially assist you in limiting your professional online exposure
to liability. “ --ACOG committee opinion 2/2015
Source: http://www.hl7standards.com/blog/2012/08/28/drug-of-the-century/
https://theranos.com/
http://www.acog.org/Resources-And-Publications/Committee-Opinions/Committee-on-
Professional-Liability/Professional-Use-of-Digital-and-Social-Media
56. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Celebrity Power
Angelina Jolie and genetic testing for hereditary breast and
ovarian cancers with BRCA 1 & 2 and CA-125.
Source: http://www.nytimes.com/2013/05/14/opinion/my-medical-choice.html
http://www.nytimes.com/2015/03/24/opinion/angelina-jolie-pitt-diary-of-a-surgery.html?_r=0
http://time.com/3450368/the-angelina-effect/
57. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Celebrity Power
FDA Admonishes Diclegis & Kim Kardashian for
Instagram post Source:
http://www.forbes.com/sites/davidkroll/2015/08/11/f
da-spanks-drug-maker-over-kim-kardashian-instagram-
endorsement/
http://www.fda.gov/downloads/Drugs/GuidanceComp
lianceRegulatoryInformation/EnforcementActivitiesby
FDA/WarningLettersandNoticeofViolationLetterstoPha
rmaceuticalCompanies/UCM457961.pdf
58. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Be a #HCSM Celebrity
Share your healthcare expertise and voice
Be a #HCSM influencer
Don’t fear social media – it is for the greater good
Lots of healthcare providers and physicians on
social media making a difference in digital health.
No comprehensive list.
59. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Positive #HCSM Physician Influencers
A few examples and some of my favorites
@kevinmd – Kevin Pho, MD
@atul_gawande – Atul Gawande, MD
@erictopol – Eric Topol, MD
@drseisenberg – Steven Eisenberg, MD
@seattlemamadoc – Wendy Sue Swanson, MD
@drromila – Romila Mustaq, MD
@healthcarewen – Wen Dombrowski, MD
@doctor_v – Bryan Vartabedian, MD
@drjengunter – Jennifer Gunter, MD
@drmikesevilla – Mike Sevilla, MD
@drves – Ves Dimov, MD
@bob_wachter – Bob Wachter, MD
@endogoddess – Jen Dyer, MD
@hjluks – Howard Luks, MD
@drleanawen – Leana Wen, MD
@hrana – Hisham Rana, MD
@glevin1 (+GaryLevin) – Gary Levin, MD
60. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Positive Digital Health Influencers
Nonphysician examples
@ahier – Brian Ahier
@epatientdave – Dave deBronkart
@susannahfox – Susannah Fox
@paulsonnier - Paul Sonnier
@johnnosta – John Nosta
@halletecco – Halle Tecco
@healthythinker – Jane Sarasohn-Kahn
@leonardkish – Leonard Kish
@danamlewis – Dana Lewis
@nicolaziady – Nicola Ziady
@healthissocial – Phil Baumann
@internetmeds – John Bennett
61. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Digital Health Examples
EHR companies
Our favorite – Greenway Health
Greenway Marketplace
Engagement/Interaction
ZocDoc
iTriage
Patient portals
Wearable technology
Apple Watch
FitBit
Google Glass
Smart phones
Apps
BP monitoring/EKG/diabetes
testing
Blood testing
Theranos
Genetics/Genome testing
23 & me – ancestry DNA testing
Personalized medicine
Drug tolerance
Gene testing
Public health information
Text4Baby
Glucose/Insulin monitoring
Telemedicine
Photo: stock photo from Dollar Photo Club
62. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Digital Health Unicorns
@halletecco posted on twitter 8/25/2015
Missing EHR company?
63. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Future of HCSM & Digital Health
More physician involvement
More hospital involvement
More patient interaction and
communication
Patient clinical feedback (e.g. BP &
glc monitoring) & group patient
education
More collaborative networking
(healthcare providers & patients)
Telemedicine
E-Patient engagement
Medical and healthcare apps
Direct healthcare and medical
advice
Medical news
Medical surveys
Medical marketing
Referrals
Emergency and disaster
information
Public health information
Genome testing
Personalized medicine
Patient empowerment
http://philbaumann.com/2009/01/
16/140-health-care-uses-for-
twitter/
65. Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Professional Resources
ACOG
ACOG Committee Opinion (Feb 2015): Professional Use of Digital and Social Media
http://www.acog.org/Resources-And-Publications/Committee-Opinions/Committee-on-Professional-Liability/Professional-
Use-of-Digital-and-Social-Media
Social Media Guide (Nov 2012)
http://www.acog.org/~/media/ACOG%20Today/acogToday201211.pdf
Social Media Professionalism Video
http://www.youtube.com/watch?v=3N8A5LMlego
Social Media Blog Article
http://acogpresident.org/?tag=social-media-professionalism
CDC
http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf
AMA
http://www.ama-assn.org/ama/pub/meeting/professionalism-social-media.shtml
Mayo Clinic
http://socialmedia.mayoclinic.org/learning/social-media-residency
Bringing the Social Media Revolution to Healthcare - Book
FSMB
http://fsmb.org/pdf/pub-social-media-guidelines.pdf