To generate revenue and employment, by providing the highest value to our B2B clients through personal engagement and innovation along with ethics, efficiency, honesty, and integrity in our daily functioning always. To establish Privilege Exports as an industry leader, patronizing Indian Craftsmanship with MAKE IN INDIA Philosophy through innovative products, high standards of quality, and technological excellence.

1. Founding Year: Dec 2021
Building products for privilege life
www.privilegexp.com

2. Tech enabled B2B startup marrying traditional artisanship &
modern sensibilities
Tech led GTM & Production
Multiple sales motion – B2B Cross border, Ecom B2C
In-house design & manufacturing
Multiple trade certifications
Expertise in Production, QC & Ops
Company Overview

3. To generate revenue and employment, by providing the
highest value to our B2B clients through personal
engagement and innovation along with ethics, efficiency,
honesty, and integrity in our daily functioning always.
To establish Privilege Exports as an industry leader,
patronizing Indian Craftsmanship with MAKE IN INDIA
Philosophy through innovative products, high standards of
quality, and technological excellence.
Vision
Mission
Following are facts about Privilege Exports:
• Export-related trade company
• B2B business Model for profits
• Home Décor & Furniture items
• Startup having high growth
• Overseas clients as importers
• Worldwide revenue business
• Located in Moradabad, India

4. • Home Décor is a $700B+ industry world over
• Despite a glorious past, Indian exports are affected by multiple
issues affecting its competitiveness
• Fragmented market
• Suffers from information asymmetry
• lack of standardization in operations, quality, and production
output
• Low technology adoption in manufacturing and exports
Problem

5. India is a major exporter of home décor and handicraft items. The
global home décor market was valued at $616.6 billion in 2019 and
is estimated to reach $838.6 billion by 2027.
The global furniture market size was USD 475.4 billion in 2020. It is
projected to grow from USD 493.6 billion in 2021 to USD 720.2
billion by 2028.
Major Trade treaties to facilitate exports from India are APTA, India
ASEAN TIG, GSTP, IBSA, SAFTA, ISLFTA, IMCECA, ISCECA, JICEPA,
IKCEPA, etc. Exports from India grow at a rate of 25% with Make in
India government scheme.
Market Cap

6. Our Solution: “Simplify B2B global trade by providing ‘Reliable,
High Quality, and Aesthetically Pleasing Products’ and
implement tools and technologies in managing daily operations”
We are a B2B export firm that focuses on end-to-end ownership
in the international trade ecosystem which will cause a tangible
difference in the journey for both buyers and our company.
We are currently focusing on the handicrafts, furniture, and
décor sector. Our aim is to aid the artisans by generating export
demand for them and adding a layer of export-suitable design
expertise that further enhances the value we provide.
Solution
Catalogue refreshes backed by trend magazines and data on purchasing
Collaborative design tool to
speed up product design

7. We have a network of 50+ artisans who create
handicrafts for daily use and as decorative.
We have 200+ SKUs across 20+ sub
categories for home décor.
We have 100+ SKUs across 5 furniture ranges
catering to various price points
• HANDICRAFTS
$680 B
• HOME DECOR
$682 B
• FURNITURE
$545 B
We are working on three broad categories of products :
Product
in-house design, product development and manufacturing
full suite of packaging and logistics solutions for clients

8. Jewelry Stand Garden Planters Wall Mirror Bar Trolley
Pendant Light Table Lamp Console Table Tabletop Vase
Select Product Range

9. M A I N R E V E N U E S O U R C E
Privilege Exports will get its income from
Overseas buyers, Buying or Sourcing
agencies, and Domestic volume buyers.
P R I C I N G S T R U C T U R E
Pricing will be as per the requirements of
the buyer and trade terms of payment. We
have been able to generate 10-50% margin.
RevenueModel
Distributors of retail stores and e-commerce businesses abroad will be our partners in this international trade. Privilege
Exports will get purchase orders from them and complete these orders with profits. The corporate office will be set up in
Delhi NCR while the production unit will be in Moradabad. Overseas Clients visit many trade fairs in Delhi NCR and import
similar product ranges in huge quantities from exporters of Moradabad as the city has resources and talented craftsmen.
Moradabad is a major center of Metal handicrafts & furniture. By 2018 it had a metalcraft business turnover of ₹9700
crores out of which ₹5400 crores was export revenue and the same year Moradabad was counted amongst India's
manufacturing hubs by Economic Times. SEZ is also established here. The presence of buying houses here is also an asset.

10. Privilege Exports is planning to first start building business in India with Domestic Volume Buyers and improve our
experience and traction here, the company will also work in international markets and export products in parallel.
• High-quality via strong QC, operations
excellence etc.
• Competitive pricing due to location
advantage, end-to-end ownership
• One-point solutions for home décor
• Tech led approach in sales & production
• High initial capital requirement
for expansion
• Getting B2B clients in the initial
stage is challenging for startups.
• Untapped overseas market & Tier 2 &3
cities in India
• 90% of people there buy from stores
nearby and we could be their supplier.
• Few established players cornering
market
• Potential Initial high marketing spend
SWOT Analysis

11. We are currently getting traction from Domestic Buyers
and working in parallel in the international markets too.
Our current business revenues are:
Clients Orders
Gross
revenue
Net
revenue
Q1 2022 10 15 $20,000 $11,000
Q2 2022 20 24 $25,000 $16,000
Q3 2022 26 27 $30,000 $25,000
Q4 2022 34 45 $40,000 $30,000
Online portals and services we are associated with:
Company Traction

12. Business Canvas

13. Competitor Analysis
Competitors India Abroad Home Décor Furniture
Pepperfry
Urban Ladder
Godrej Interio
Designco
Dewan & Sons
CL Gupta Exports
AC Brothers

14. 01
In-house design & development: Aids to identify new materials and re-
engineer products by exploring different materials
02
Tech led sales motion – using state of the art cataloguing, trade fair &
ecom channels
03
Trend analysis & focus on own designs specifically catering to
each geography
04
Full stack services to client – from product discovery to logistics
05
Capability to manufacture large spectrum the home décor categories
(typically factories focus on 1 or 2 segments)
Design Match: PASS Colour Match: PASS
A fully equipped sampling lab coming soon to further
go deeper in product development and innovation
Image processing led QA/QC checks on Orders
Competitive Advantage

15. Target Customers
We currently are targeting a few international companies as our B2B clients. Some of them are:

16. Phase I (2022) Phase II (2023) Phase III (2024) Phase IV (2025)
1. Setup Office for the company. 1. Hire 2 guys for sales and 3 for
production.
1. Contact overseas clients for
requirements.
1. Work on setting up factory for
production.
2. Get requests from PAN India clients. 2. Ensure the company is profitable at
the unit level.
2. Get our company required
compliances.
2. Hire managers and buy machines
required.
3. Send quotation of products to them. 3. Get a partnership with retailers in
India.
3. Send samples to clients by exporting. 3. Fulfill orders of clients from the
factory.
4. Select Vendors for outsourcing
requests.
4. Managing all operations effectively. 4. Get a purchase order from agencies or
clients directly to start production.
4. Check compliances and budget for
this.
5. Get packaging material in the office. 5. Contact Buying agencies for
requirement.
5. Maintain repeat order from Indian
clients.
5. Work on fundraising if required for
setup.
6. Transport products timely to our
clients.
6. Setup company for export business. 6. Check profitability and management. 6. Appoint company secretary for
finance.
7. Implement improvements in the
process.
7. Get permissions and compliance on
time
7. Work on business development
further.
7. Work on profitable business cycles
now.
Go-to Market

17. Privilege Exports Pvt. Ltd. is working on fundraising for an amount of $ 1.1 Million. Our target is to add 100+ clients in the next
2 years with projected revenue of $ 1.3 Million from PAN India & over $ 2.7 Million from overseas clients annually. As global
events and the location of India on the world map favors our company, it is expected to get business and profitability every year.
Equity Percentage to offer – 1 5 %
Any prior funding? - Yes, from Bootstrapping
Fundraising
Requirements Priority Occurrence Amount
Sample/order production 1 Daily ₹ 5,600
Sales and Marketing 2 Daily ₹ 4,000
Product testing from QC 3 Monthly ₹ 12,700
Logistics cost 4 Weekly ₹ 6,900
Salary of min 5 employees 5 Monthly ₹ 93,000
Office Maintenance 6 Month ₹ 18,500
Team Expansion
Marketing & Sales
Compliance
Product Development
Here are the details about how the funds will be utilized for the next 18 months in generating revenue.
Estimation of expenses in running the company Areas where funds will be used

18. PARTICULAR 2023 2024 2025 2026 2027
1 EQUITY & LIABILITIES
SHAREHOLDER'S FUND
(A) SHARE CAPITAL 1.00 1.00 1.00 1.00 1.00
(B) RESERVES AND SURPLUS 1.02 2.16 3.43 4.87 6.47
2 NON-CURRENT LIABILITIES
(A) LONG-TERM BORROWINGS
UNSECURED LOANS 0.00 0.00 0.00 0.00 0.00
3 CURRENT LIABILITIES
(A) OTHER CURRENT LIABILITIES 1.00 1.00 1.00 1.00 1.00
TOTAL 3.02 4.16 5.43 6.87 8.47
II ASSETS
1 NON-CURRENT ASSETS
(A) FIXED ASSETS 0.00 0.00 0.00 0.00 0.00
2 CURRENT ASSETS
(A) CLOSING STOCK 1.00 1.25 1.50 1.75 2.00
(B) TRADE RECEIVABLES 1.00 1.50 2.00 2.00 2.00
(C) OTHER CURRENT ASSETS 1.02 1.41 1.93 3.12 4.47
TOTAL 3.02 4.16 5.43 6.87 8.47
PARTICULAR 2023 2024 2025 2026 2027
I REVENUE FROM OPERATIONS 10.00 11.00 12.10 13.30 14.60
.
TOTAL REVENUE 10.00 11.00 12.10 13.30 14.60
III EXPENSES :
PURCHASES 7.00 7.70 8.47 9.31 10.22
MANUFACTURING EXPS. 0.50 0.50 0.50 0.50 0.50
SALARY & WAGES 0.45 0.45 0.50 0.50 0.55
OFFICE & ADMINISTRATIVE OVERHEADS 0.50 0.60 0.70 0.80 0.90
SELLING/PACKING EXPS. 0.10 0.11 0.12 0.13 0.15
TOTAL EXPENDITURE 8.55 9.36 10.29 11.24 12.32
IV PROFIT/(LOSS) BEFORE TAX (IV-V) 1.45 1.64 1.81 2.06 2.28
V TAX EXPENSES 0.44 0.49 0.54 0.62 0.69
VI PROFIT/(LOSS) AFTER TAX (IV-V) 1.02 1.15 1.27 1.44 1.60
PARTICULAR 2023 2024 2025 2026 2027
I. INFLOW OF FUNDS
EQUITY CAPITAL 1.00 0.00 0.00 0.00 0.00
CASH ACCRUAL 1.02 1.15 1.27 1.44 1.60
OTHER CURRENT LIABILITY 1.00 0.00 0.00 0.00 0.00
TOTAL 3.02 1.15 1.27 1.44 1.60
II. OUTFLOW OF FUNDS
FIXED ASSETS 0.00 0.00 0.00 0.00 0.00
STOCK 1.00 0.25 0.25 0.25 0.25
S. DEBTORS 1.00 0.50 0.50 0.00 0.00
OTHER CURRENT ASSETS 1.02 0.40 0.52 1.19 1.35
REPAYMENT OF CURRENT LIABILITY 0.00 0.00 0.00 0.00 0.00
TOTAL 3.02 1.15 1.27 1.44 1.60
PARTICULAR 2023 2024 2025 2026 2027
I. DEBT/EQUITY RATIO - - - - -
II. PAT/INCOME 10% 10% 10% 11% 11%
III. DEBT SERVICE COVERAGE RATIO - - - - -
(PROFIT BEFORE INTEREST/ INTEREST)
IV. CURRENT RATIO 3.02 4.16 5.43 6.87 8.47
PROJECTED BALANCE SHEET PROJECTED STATEMENT OF PROFIT AND LOSS
PROJECTED CASH FLOW STATEMENT PROJECTED RATIOS
(RS IN LACS)
(RS IN LACS)
(RS IN LACS)
Financials

19. Acquisition
Most preferred exit plan for our
investors from Privilege Exports
Potential companies who can acquire us:
Exit Strategy

20. FoundingTeam
F o u n d e r
Founder of Privilege Exports, Rakshit
has relevant experience in IT,
startup, manufacturing, & exports.
Previously learned skills during jobs in
Capgemini, CLG Exports, and Nexprt
are used in managing this company.
T e c h n i c a l H e a d
CSE graduate from IIIT BH, Pranay has
worked recently in a startup i.e. Ever
Stage. Having strong expertise in
coding, using technology, and working
in Bangalore, Pranay will lead the
technical aspects of Privilege Exports
R A K S H I T A G A R W A L L A K S H Y A R A J P U T P R A N A Y A G A R W A L
P r o d u c t i o n H e a d
Having experience in quality
analysis, production management,
and working with vendors helped
Lakshya in gaining insights into this
industry. His relevant knowledge is
an asset to Privilege Exports today.

21. info@privilegexp.com /privilegeexports
Delhi Road, Moradabad,
Uttar Pradesh, India 244001
C O N T A C T A D D R E S S O N L I N E
Thank You
Privilege Exports manufactures high-quality handicrafts, home décor, and furniture items. All products are
made from glass, ceramic, metals, cane, marble, and wood. We use technology, relevant experience, market
research, and talented people to create and export our range of products and are part of International trade.
www.privilegexp.com
+91 9690157167