How change ordinary into meaningful?
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We have less and less time. We want to live through more and more meaningful. This is my first presentation describing new approach to design. Design2.0
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How change ordinary into meaningful?
- 1. How to design meaningful experiences 1 >> Or how change ordinary into meaningful. Jan Kremlacek 2007-03-22 is work is licensed under the Creative Commons Attribution- Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
- 2. How to design meaningful experiences 2 >> Why design it? Why experience? Meaningful? is is not any holy grail. In case there is any holy grail, there could not exist something like experience, even meaningful one.
- 3. How design what? 3 >> ese days we recognise lot of buz. words like experience marketing, experience branding, experience economy, 360 degree branding and lot of others. Important is authenticity rather than business terms.
- 4. Why experience? 4 >> Technicaly, everything is a form of experience.
- 5. What is the experience? 5 >> Easily, we can define the experience as a feeling of change. Taking a different view, the experience is a process we are part of and we affect. Something is happening which we are affecting and perceiving.
- 6. Why now? 6 >> “Walk of life hides encrypted solution of all questions man can ask. We feel it as a life, until we realise it’s truth.” [Ralph Waldo Emerson]
- 7. Why now? 7 >> Because of evolution of way we choose products. Because of relationship between our life and archetypes ‘bigger’ than us.
- 8. Why now? 8 >> e evolution of choosing product. 1900 FordT, function and price 1930 - 1940 social studies, effort to understand human behaviour 1950 - 1960 brand focus, “new and improved”, mass communication 2000 experience, web 2.0, customer drives content
- 9. Why now? 9 >> common waste of meaning of life individuation vs. socialism vs. capitalism
- 10. Individuation 10 >> en.wikipedia.org/wiki/Individuation
- 11. We know why experience 11 >> as well as why meaningful, so ..
- 12. Can we design experience? 12 >> “ e elements that contribute to superior experiences are knowable and reproducible, which make them designable.” [Nathan Shedroff]
- 13. But .. 13 >> In a fact, we can’t design the experience, we only can design for experience.
- 14. Why we are spending time talking about it? 14 >> While everything is a an experience of some sort, there is something special to them that make them fascinating or disgusting.
- 15. Design? 15 >> e word design is a bit of trick. Someone can imagine fashion, someone else interior, car or for example architecture. What is is? Design is mostly process. Design is a process, which creates meaning.
- 16. Design? 16 >> It’s interesting to take a closer look how people sentient and value design. Where the value of design came from? What makes meaning of design?
- 17. Value of design 17 >> Function Price Emotions Identity Meaning
- 18. Value of design 18 >> Function Is this something I need? Price Emotions Identity Meaning
- 19. Value of design 19 >> Function Price Do I want this for the money I have to pay? Emotions Identity Meaning
- 20. Value of design 20 >> Function Price Emotions Am I excited about it? Identity Meaning
- 21. Value of design 21 >> Function Price Emotions Identity Is it me? Meaning
- 22. Value of design 22 >> Function Price Emotions Identity Meaning Does it correspond with my feeling of meaning of life?
- 23. Meaning 23 >> “It’s better to not start searching for the meaning of life. But once you started, strive for it quickly.” [Dan Millman]
- 24. What defines meaning? 24 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 25. What defines meaning? 25 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 26. What defines meaning? 26 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 27. What defines meaning? 27 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 28. What defines meaning? 28 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 29. What defines meaning? 29 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 30. What defines meaning? 30 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 31. What defines meaning? 31 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 32. What defines meaning? 32 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 33. What defines meaning? 33 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 34. What defines meaning? 34 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 35. What defines meaning? 35 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 36. What defines meaning? 36 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 37. What defines meaning? 37 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
- 38. Where is happiness or satisfaction? 38 >> ere are tons and tons other elements affecting our inner meaning of life. Sensations like happiness or satisfaction are very individual and more then primary feeling they are effect of elements mentioned.
- 39. How to change ordinary into meaningful? 39 >> We, as a designers, have to approach more then function and beauty. We should focus on design more conceptually. We should perceive process of designing as a merging of function, economy points, emotions and social aspects. We should not forget cultural context as well.
- 40. How to change ordinary into meaningful? 40 >> Interaction
- 41. How to change ordinary into meaningful? 41 >> Interaction Participation
- 42. How to change ordinary into meaningful? 42 >> Interaction Feedback Participation
- 43. How to change ordinary into meaningful? 43 >> Control
- 44. How to change ordinary into meaningful? 44 >> Dramaturgy/ Time
- 45. How to change ordinary into meaningful? 45 >> Dramaturgy/ time Interaction Creativity Participation Control
- 46. How to change ordinary into meaningful? 46 >> Communication
- 47. How to change ordinary into meaningful? 47 >> Adaptability
- 48. How to change ordinary into meaningful? 48 >> Interaction
- 49. How to change ordinary into meaningful? 49 >> [Ikea]
- 50. How to change ordinary into meaningful? 50 >> [2nd life]
- 51. How to change ordinary into meaningful? 51 >> [Muji]
- 52. How to change ordinary into meaningful? 52 >> [Apple]
- 53. ank you. 53 >> jan@kremlacek.com