How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing

HOW NONPROFITS
CAN ADAPT THEIR
STORYTELLING IN A
TIME OF SOCIAL
DISTANCING
Julia Campbell
www.StorytellingThatSticks.com

JOIN TODAY - WWW.STORYTELLINGTHATSTICKS.COM

ADAPT YOUR STORYTELLING STRATEGY
IN THE TIME OF SOCIAL DISTANCE

OUR UNIQUE RESPONSIBILITY
Trust in institutions, brands, nonprofits is at an all
time low.
The content we share should build a community
of people who believe what we believe.
We have a moral obligation to engage our
communities on digital platforms.

WHAT CAN
STORYTELLING
DO?

https://www.softwareadvice.com/resources/how-to-create-repeat-donors/ JOIN TODAY - WWW.STORYTELLINGTHATSTICKS.COM

STOP THINKING OF
STORYTELLING AS A
MEGAPHONE TO
PROMOTE YOUR
AGENDA.
THINK OF IT AS A GIFT
FOR YOUR SUPPORTERS.

WHAT STORIES
SHOULD WE TELL?
Stories that are
Intentional
Authentic
Honest
Inspiring
“Stories bring soul to the human
condition.”

EMAIL EXAMPLES
www.bit.ly/NPCovid - Google Drive of examples
All In a Day at Rosie's Place
Fwd: Letter from Erika: Working Together in Uncertain Times
Anxious – We Feel You
Front and Centre – what we have accomplished
Stories of Hope
Your response to this crisis is a prologue to a better future

ASK PEOPLE FOR
THEIR STORIES!
Give them clear instructions.
Make it easy to participate.

DON’T STOP
STORYTELLING.
Make yourself visible!
Your donors want to hear from you.
Be the go-to resource.

EXPLAIN THE
PROBLEM.
Use data and statistics to demonstrate
that this is an urgent, timely, and
relevant problem.
Incorporate emotional storytelling.
Invite me in to help solve it.

CAPTIVATING STORY BUILDING BLOCKS
HOOK CHARACTER STAKES DETAILS CTA

YOUR STORIES ARE THE GOLD.
“Think of the story itself as gold.
You mine the gold, you capture the story.
Then you bring it back to your office and you need to pound that gold into difference
shapes and sizes, depending on whom you’re talking to, or also where you’re telling it.”
~Andy Goodman

WHERE YOU SHARE
DEPENDS ON…
Your goals!
What do you hope to achieve
with digital storytelling?
What does success look like?
What do you want people to
do?

WHERE YOU SHARE
DEPENDS ON…
Your target audience!
Where do they spend their time?
Which platforms do they use?

WHERE YOU SHARE
DEPENDS ON…
Your capacity!
How much time do you have?
What kind of budget do you
have?

YOUR WEBSITE

EMAIL

SOCIAL MEDIA
Short and sweet
Poignant
Eye-catching visuals
Specific call-to-action

DON’T STRESS ABOUT
PERFECT CONTENT.
JUST DOCUMENT.
http://www.gibbesmuseum.org/news/wfh-day-by-day/

QUALITIES OF A
STELLAR STORYTELLER
Remain generous. To touch
other people’s hearts, you must
be willing to expose your own.
A great storyteller takes time
to understand the audience –
what they care about, what they
want to hear.
Stories should be crafted and
delivered with these elements in
mind.

QUALITIES OF A
STELLAR STORYTELLER
Prepare, prepare, prepare.
Preparation is key when
delivering a great story.
However, Stellar Storytellers
are able to improvise and are
not rigid in their delivery.

QUALITIES OF A
STELLAR STORYTELLER
Practice being open-minded,
enthusiastic, and motivated.
Remain curious. Always be asking
yourself the questions that your
audience will be asking:
“How did that happen?
Why did that happen?
Why couldn’t something else have
happened?”

QUALITIES OF A
STELLAR STORYTELLER
Understand the context. Are you
telling the story in front of a group of
100 people, at an intimate dinner, or
during a Twitter Q&A tweet chat?
Molding the story to fit the context is
a huge part of being successful in
storytelling.

GREAT
STORYTELLERS ARE
CURIOUS.
“What information do I need to
convey?”
INSTEAD ASK:
“What questions do I want my
audience to ask?”

“THE ART OF
STORYTELLING IS YOUR
MOST POWERFUL
WEAPON IN THE WAR OF
IDEAS.”
CARMINE GALLO

NEED A SIMPLIFIED SYSTEM TO COLLECT,
CRAFT, AND SHARE STORIES?

MODULE 1: HOW TO SET UP YOUR STORY
COLLECTION SYSTEM
What you will learn:
How to set yourself up for storytelling success long-term.
How to determine the best types of stories to collect based on your goals and
audience.
How to ensure ethical storytelling practices and create a Storyteller’s Bill of Rights.
How to start setting up your Storytelling Calendar.
Strategies to get buy-in from co-workers, supervisors, and board members.
Syllabus: https://docs.google.com/document/d/1zFKJNOGWH5h50UjDg8K6-
RoIfK9pICbRXPytGGmQHOw/edit#

MODULE 2: HOW TO CRAFT CAPTIVATING
STORIES THAT STICK
The essential building blocks of a captivating story.
How to drive your donors, supporters, and online fans to take action through
compelling storytelling.
How to grab attention with a great hook and how to craft powerful calls-to-action.
Common challenges in nonprofit storytelling including confidentiality restrictions and
the fear that you don’t have a “sexy cause” (oh, but you do my friend!)

MODULE 3: HOW TO SHARE STORIES ON
YOUR WEBSITE, EMAIL, SOCIAL MEDIA
How to figure out how often to share stories, and on which platforms.
How to combine storytelling across all of the channels you use, online and off.
How to fill out your Storytelling Calendar.
Creating great nonprofit emails that inspire action.
How to balance planning ahead with spontaneity.

MODULE 4: HOW TO SPREAD STORIES
THAT STICK
How to use digital tools like livestreaming to spread your stories.
How to use Storytelling Ambassadors to spread your stories to new networks.
How to use visuals and video on a shoestring budget.
Ways to use social media to tell your nonprofit’s story, connect with donors, and raise
awareness for your cause.

BONUS: VISUAL STORYTELLING IN A
DIGITAL WORLD: HOW TO STAND OUT
AND GET NOTICED
What we will cover in this special bonus
training:
How to use visual storytelling platforms like
Instagram, Snapchat, and TikTok to reach younger
audiences and stay relevant.
How to use visual storytelling to drive donations in
fundraising campaigns.
Free and low-cost tools nonprofits that nonprofits
can use to create visuals for their storytelling, on a
bootstrap budget.

BONUSES!
On demand video trainings:
How to Drive Donor Engagement with
Social Media workshop (50 minutes)
The Art of Storytelling in the Digital Age
workshop (50 minutes)
How to Future-Proof Your Nonprofit In
The Age of Coronavirus (90 minutes)
How to Launch an Emergency
Crowdfunding Campaign for your
Nonprofit (60 minutes)
E-books & Guides:
The Essential Nonprofit Guide to Social
Media Ambassadors
How to Build Your Nonprofit Email List
Using Your Website and Social Media
Storytelling in the Digital Age: Nonprofit
Strategy Workbook
The Nonprofit Facebook Ad Planner
The Ultimate Guide to Instagram for the
Small Nonprofit

WHAT’S IN THIS COURSE?
Here’s what you get when you enroll in Storytelling That Sticks:
4 training modules taught LIVE each week by Julia, with manageable homework that we
work on together.
Bonus training and coaching around ethical storytelling!
Weekly live Study Hall sessions, where we review the homework, share what we
accomplished that week, and get all of your burning questions answered.
Action-packed checklists, worksheets, and resource guides for each module to keep you on
track, progressing, and taking action.
5+ hours of on-demand video BONUS trainings.
Exclusive Facebook community just for students, to give you deeper support and peer
guidance.
Lifetime access to the course and all updates. (Yep! I said LIFETIME.)

COST TO YOU FOR LIFETIME ACCESS
One-time cost for lifetime DIY
access: $397
Get the VIP Package with 2 calls
with Julia - $797 (only 10
available)
Register:
www.StorytellingThatSticks.com

How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing

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