How to Create a Killer Marketing Plan with Limited Budget

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The document provides guidance on crafting an effective marketing plan with limited time and resources. It outlines a simplified go-to-market framework with 4 core components: 1) Market strategy focused on identifying market need and timing opportunities. 2) Customer and story centered around problem-customer fit. 3) Distribution channels, emphasizing focusing on one channel. 4) Marketing funnel to streamline trusted customer experiences from website to purchase. The framework is designed to help build 7-8 figure revenue companies with limited marketing budgets.

Crafting a Killer Marketing Plan
with Limited Time and Resources

THIS IS WHAT A FORTUNE 100 GO-TO-MARKET PLAN
LOOKS LIKE...

YOU DO NOT HAVE THE RESOURCES OR THE BUDGET OF A
FORTUNE 100 COMPANY….
...BUT YOU CAN STILL BUILD (OR INVEST INTO)
A 7-8 FIGURE-REVENUE COMPANY WITH LIMITED MARKETING $$
@TREDIGITAL

SIMPLIFIED GO-TO-MARKET FRAMEWORK: 4 CORE COMPONENTS
1- YOUR MARKET
STRATEGY
@TREDIGITAL
2- YOUR CUSTOMER
AND STORY
3- YOUR DISTRIBUTION
CHANNELS
4- YOUR MARKETING
FUNNEL

THE NUMBER ONE REASON STARTUPS FAIL IS NO
MARKET NEED. THE NUMBER ONE REASON THEY
SUCCESS IS TIMING.
~ CB Insights and Bill Gross
@TREDIGITAL

Timing
Founders and Investors
Majority of Customers
@TREDIGITAL

EVERY FAILED STARTUP HAS A PRODUCT.
WHAT FAILED STARTUPS DON’T HAVE ARE
ENOUGH CUSTOMERS.
~ Traction: AStartupGuide to Getting
Customers
@TREDIGITAL

“PROBLEM- CUSTOMER FIT”
@TREDIGITALImage credit: Synergy Says

25 MARKETING CHANNELS
B2BB2C
❏ VIRAL MARKETING
❏ INFLUENCER MARKETING
❏ LIFESTREAMING
❏ WORD OF MOUTH
❏ PUBLICITY/PUBLICITY
STUNTS
❏ DISPLAY ADS
❏ EMAIL MARKETING
❏ SOCIAL MEDIA (ORGANIC)
❏ CONTENT MARKETING
❏ SEO
❏ MESSENGER (NEW AND GROWING!!!)
❏ SOCIAL ADS
❏ EARNED MEDIA/GUEST
BLOGGING
❏ REMARKETING
❏ SEM/PPC
❏ AFFILIATE PROGRAMS
❏ EVENTS/TRADE SHOWS
❏ MOBILE MARKETING
❏ COMMUNITY BUILDING
❏ WEBINARS
❏ PUBLIC RELATIONS
❏ BUSINESS DEVELOPMENT
❏ DIRECT SALES
❏ INFLUENCE BUILDING
❏ SPEAKING ENGAGEMENTS
@TREDIGITAL

IF YOU GET A SINGLE DISTRIBUTION CHANNEL
RIGHT, YOU HAVE A GREAT BUSINESS.
IF YOU GO FOR SEVERAL BUT DO NOT NAIL ONE,
YOU ARE FINISHED.
~ PeterThiel
@TREDIGITAL

CHANNEL PRIORITIZATION FRAMEWORK
@TREDIGITALImage Credit: Sean Ellis

ONLY 3% OF PEOPLE ARE IN THE “READY TO BUY
NOW” MODE.
~Chet Holmes
@TREDIGITAL

STREAMLINED FUNNEL CREATES TRUSTED EXPERIENCES FOR
YOUR CUSTOMERS
@TREDIGITAL
Your Website
Image Credit: Ash Maurya

QUESTIONS AND STAY IN TOUCH!
@TREDIGITAL IN/MARIADYKSTRA MARIAD@TREDIGITAL.COM

RESOURCES/TOOLS
CUSTOMER
How to Find & Interview
Customers at
CustomerDevLab.com
STORY
Value Prop and Other Critical
Story Components via Lean
Canvas from Leanstack.com
CHANNELS
Overview of the Traction
Channels from Traction (the
book)
NeilPatel.com - Tools + Tips on
Maximizing channels
FUNNEL
Tools to create sequence:
ConvertKit (email) &
ClickFunnels.com (funnel
templates)
Growthhackers.com - Online
Community of GrowthHackers
@TREDIGITAL

How to Create a Killer Marketing Plan with Limited Budget

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How to Create a Killer Marketing Plan with Limited Budget

1. Crafting a Killer Marketing Plan with Limited Time and Resources

2. THIS IS WHAT A FORTUNE 100 GO-TO-MARKET PLAN LOOKS LIKE...

3. YOU DO NOT HAVE THE RESOURCES OR THE BUDGET OF A FORTUNE 100 COMPANY…. ...BUT YOU CAN STILL BUILD (OR INVEST INTO) A 7-8 FIGURE-REVENUE COMPANY WITH LIMITED MARKETING $$ @TREDIGITAL

4. SIMPLIFIED GO-TO-MARKET FRAMEWORK: 4 CORE COMPONENTS 1- YOUR MARKET STRATEGY @TREDIGITAL 2- YOUR CUSTOMER AND STORY 3- YOUR DISTRIBUTION CHANNELS 4- YOUR MARKETING FUNNEL

5. 1 - MARKET STRATEGY @TREDIGITAL

6. THE NUMBER ONE REASON STARTUPS FAIL IS NO MARKET NEED. THE NUMBER ONE REASON THEY SUCCESS IS TIMING. ~ CB Insights and Bill Gross @TREDIGITAL

7. Timing Founders and Investors Majority of Customers @TREDIGITAL

8. David vs Goliath @TREDIGITAL

9. Buying Power @TREDIGITAL

10. 2 - CUSTOMER AND STORY @TREDIGITAL

11. EVERY FAILED STARTUP HAS A PRODUCT. WHAT FAILED STARTUPS DON’T HAVE ARE ENOUGH CUSTOMERS. ~ Traction: AStartupGuide to Getting Customers @TREDIGITAL

12. “PROBLEM- CUSTOMER FIT” @TREDIGITALImage credit: Synergy Says

13. FOCUSING ON OUTCOMES VS. FEATURES stuff

14. 3 - DISTRIBUTION CHANNELS @TREDIGITAL

15. 25 MARKETING CHANNELS B2BB2C ❏ VIRAL MARKETING ❏ INFLUENCER MARKETING ❏ LIFESTREAMING ❏ WORD OF MOUTH ❏ PUBLICITY/PUBLICITY STUNTS ❏ DISPLAY ADS ❏ EMAIL MARKETING ❏ SOCIAL MEDIA (ORGANIC) ❏ CONTENT MARKETING ❏ SEO ❏ MESSENGER (NEW AND GROWING!!!) ❏ SOCIAL ADS ❏ EARNED MEDIA/GUEST BLOGGING ❏ REMARKETING ❏ SEM/PPC ❏ AFFILIATE PROGRAMS ❏ EVENTS/TRADE SHOWS ❏ MOBILE MARKETING ❏ COMMUNITY BUILDING ❏ WEBINARS ❏ PUBLIC RELATIONS ❏ BUSINESS DEVELOPMENT ❏ DIRECT SALES ❏ INFLUENCE BUILDING ❏ SPEAKING ENGAGEMENTS @TREDIGITAL

16. IF YOU GET A SINGLE DISTRIBUTION CHANNEL RIGHT, YOU HAVE A GREAT BUSINESS. IF YOU GO FOR SEVERAL BUT DO NOT NAIL ONE, YOU ARE FINISHED. ~ PeterThiel @TREDIGITAL

17. CHANNEL PRIORITIZATION FRAMEWORK @TREDIGITALImage Credit: Sean Ellis

18. 4 - MARKETING FUNNEL @TREDIGITAL

19. ONLY 3% OF PEOPLE ARE IN THE “READY TO BUY NOW” MODE. ~Chet Holmes @TREDIGITAL

20. STREAMLINED FUNNEL CREATES TRUSTED EXPERIENCES FOR YOUR CUSTOMERS @TREDIGITAL Your Website Image Credit: Ash Maurya

21. QUESTIONS AND STAY IN TOUCH! @TREDIGITAL IN/MARIADYKSTRA MARIAD@TREDIGITAL.COM

22. APPENDIX

23. RESOURCES/TOOLS CUSTOMER How to Find & Interview Customers at CustomerDevLab.com STORY Value Prop and Other Critical Story Components via Lean Canvas from Leanstack.com CHANNELS Overview of the Traction Channels from Traction (the book) NeilPatel.com - Tools + Tips on Maximizing channels FUNNEL Tools to create sequence: ConvertKit (email) & ClickFunnels.com (funnel templates) Growthhackers.com - Online Community of GrowthHackers @TREDIGITAL

24. PUT THEORY INTO PRACTICE

Notes de l'éditeur

Image Credit: marketing templates
Image credit: Synergy Says
Image Credit: Sean Ellis
Image credit: Neil Patel
Image Credit: Kate Grunton, buildalittlebiz.com