The promotional campaign for a hearing center gave away a free pair of hearing aids. This generated over 280 marketing leads who provided their contact information and 65 requests for consultations. Tactics included digital ads, social media posts, and a custom sweepstakes page where entrants could complete a survey with contact and qualification questions. The campaign successfully grew the business's email list and scheduled sales consultations as objectives.
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
The document provides an agenda for a marketing seminar for not-for-profit organizations. It introduces the speakers Jo-Jo Burke and Samantha Singer who will discuss offline and digital marketing techniques. The seminar will cover topics such as using social media, messaging, cause-related marketing, and integrating online strategies for NFPs. It encourages participants to book consultations with the speakers to help their organizations improve marketing.
Verified Lead Generation provides a full-service lead generation process with four key steps:
1. They understand the client's brand and target audience through research to develop messaging and campaigns tailored to audience behaviors and preferences.
2. They create marketing plans, landing pages, ads, and creative content to attract and engage the target audience across multiple digital channels.
3. Campaigns are executed and optimized based on performance metrics like lead volume and conversion rates.
4. All leads are verified by calling prospects to confirm identity and intent before being passed to clients, ensuring only qualified leads are delivered.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
This document provides an overview of marketing automation and lead management. It discusses how marketing automation can help address challenges like competitive markets, lack of marketing processes and data insights. Benefits of marketing automation include lower costs per lead, increased conversion rates, and improved marketing ROI. Key aspects covered include lead scoring, segmentation, nurturing campaigns, and closed-loop integration with CRM and sales. Implementing marketing automation can help generate more marketing-qualified leads, reduce lead leakage, and increase revenue by better engaging prospects throughout their buyer journey.
Inside look at the org charts, KPIs, acquisition channels and more from the top startup marketing teams in Chicago.
In conjunction with Northwestern's Kellogg MBA program, this deck shares the results of a survey with the most promising startup marketing leaders in Chicago. The deck talks about some of the trends around startup marketing leader profiles, goes in-depth on various org charts, and highlights the KPIs, top acquisition channels, and more that Chicago's startup marketing leaders focus on.
Tyme leverages over 16 years of experience in sales, marketing, and consulting within action and mainstream sports. They specialize in growing brand awareness, increasing engagement, driving conversions, and utilizing relationships within the sports industry ecosystem.
tyme is built on sixteen years of sales, marketing and consulting experience within Action and Mainstream Sports. The game is different now. The business has changed. The plight of emerging brands, teams and athletes is more expansive and complicated than ever before.
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
The document provides an agenda for a marketing seminar for not-for-profit organizations. It introduces the speakers Jo-Jo Burke and Samantha Singer who will discuss offline and digital marketing techniques. The seminar will cover topics such as using social media, messaging, cause-related marketing, and integrating online strategies for NFPs. It encourages participants to book consultations with the speakers to help their organizations improve marketing.
Verified Lead Generation provides a full-service lead generation process with four key steps:
1. They understand the client's brand and target audience through research to develop messaging and campaigns tailored to audience behaviors and preferences.
2. They create marketing plans, landing pages, ads, and creative content to attract and engage the target audience across multiple digital channels.
3. Campaigns are executed and optimized based on performance metrics like lead volume and conversion rates.
4. All leads are verified by calling prospects to confirm identity and intent before being passed to clients, ensuring only qualified leads are delivered.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
This document provides an overview of marketing automation and lead management. It discusses how marketing automation can help address challenges like competitive markets, lack of marketing processes and data insights. Benefits of marketing automation include lower costs per lead, increased conversion rates, and improved marketing ROI. Key aspects covered include lead scoring, segmentation, nurturing campaigns, and closed-loop integration with CRM and sales. Implementing marketing automation can help generate more marketing-qualified leads, reduce lead leakage, and increase revenue by better engaging prospects throughout their buyer journey.
Inside look at the org charts, KPIs, acquisition channels and more from the top startup marketing teams in Chicago.
In conjunction with Northwestern's Kellogg MBA program, this deck shares the results of a survey with the most promising startup marketing leaders in Chicago. The deck talks about some of the trends around startup marketing leader profiles, goes in-depth on various org charts, and highlights the KPIs, top acquisition channels, and more that Chicago's startup marketing leaders focus on.
Tyme leverages over 16 years of experience in sales, marketing, and consulting within action and mainstream sports. They specialize in growing brand awareness, increasing engagement, driving conversions, and utilizing relationships within the sports industry ecosystem.
tyme is built on sixteen years of sales, marketing and consulting experience within Action and Mainstream Sports. The game is different now. The business has changed. The plight of emerging brands, teams and athletes is more expansive and complicated than ever before.
This document provides guidance on how to market events through a 5-step process: 1) Analyze past marketing data and tactics, 2) Research best practices, 3) Evaluate and select tactics, 4) Implement a new marketing strategy, and 5) Repeat the analysis process. The first step involves analyzing metrics from past events to determine what drove success. Common drivers were referrals, returning participants, and social media. The second step reviews various marketing tactics and trends, such as email marketing, direct mail, and social media advertising. Tactics are then evaluated in step three using criteria like registrations, cost, and ease. A sample scorecard ranks tactics. Step four involves communicating a new one-page marketing plan. The process
This document outlines an agency's approach to developing and implementing marketing campaigns for mental health providers to improve existing procedures and adopt trauma-sensitive practices. The agency uses sophisticated communication strategies, rigorous measurement of outcomes, and over 20 years of experience. They help build engagement, expand networks, and ensure high return on investment. Campaigns are based on detailed profiles of target mental health providers and include integrated tactics like websites, email, social media, videos and public relations. The agency's 8-step process includes defining clear messages, setting goals and objectives, and measuring results to improve over time. They offer expertise in various areas and have a team led by an experienced founder with a track record of success.
This deck will help you learn how you can leverage Marketing Metrics from the webinar led by Dr. Som Singh, Founder & Chief Marketing Advisor at Unspun Consulting Group. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.
Marketing Mavericks provides digital marketing solutions to help local businesses grow their online presence and customer base. They offer services like SEO, social media management, Google ads, and content creation to boost brands online. Their targeted strategies are data-driven and aim to increase visibility, sales, leads, and brand awareness. They provide customized solutions and dedicated account managers to ensure goals are achieved through transparent reporting. Testimonials praise their expertise, creativity, and responsiveness in helping clients elevate their online presence and connect with audiences.
Sherri Sklar Strategies provides expertise in growing revenue through optimizing all aspects of an organization that contribute to revenue generation. They have extensive knowledge of sales, marketing, and business development. Their strategies focus on opening new profitable demand sources, creating a customer-centric sales culture, and tapping into new revenue sources across an organization. Their services cover various areas including analysis and strategy, marketing innovation, sales enablement, lead generation, and social selling. They help companies analyze their revenue-generating operations, develop metrics-driven strategies, and create high-performance sales environments.
This document provides a template for planning a digital marketing campaign. It includes sections for defining campaign goals and metrics, targeting audiences, key messages and offers, strategy, media mix and budget, and a media schedule. The template is intended to help marketers integrate digital tactics into broader campaigns and prompt consideration of new digital approaches. It was created by Dave Chaffey and Danyl Bosomworth of the consultancy Smart Insights to provide a structured framework for campaign planning.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Uncover the reasons why insurance agents need a digital marketing strategy to reach their target audience. Insurance agents can utilize digital marketing to retain business, generate new leads, and much more.
Marketing Wizards is a data-driven marketing agency that offers services like campaign analysis, customer segmentation, lead generation, and social media, content, and email marketing. They aim to generate $500,000 in turnover and $100,000 in net profit in their first year. Their pricing ranges from $500-3,000 per month. Their goal is to become the leading provider of data-driven marketing services over the next 15 years as they expand into new markets and develop new products and services.
The document discusses optimizing marketing systems and leveraging hidden assets to drive business growth. It provides examples of how to systematically map core sales numbers, evaluate results, and tweak processes to increase prospects, conversion rates, and customer value. Hidden assets like past customers, relationships, and underutilized offerings are opportunities to optimize. The key is implementing a multi-pillar marketing system across advertising, sales, customer service and more to attract more prospects, increase conversions, and boost each customer's value through add-ons and retention. Small improvements in these areas can lead to exponential overall growth.
This document provides an overview of key concepts in digital marketing strategy and content marketing. It discusses frameworks like the AIDA model for customer journeys and SWOT/PEST analysis. It emphasizes creating customer personas and using a variety of content types and formats. The document also covers channels, branding, creating a content calendar, publishing/managing content, and using blogs/vlogs. The overall message is that an effective digital marketing strategy requires understanding customers, creating the right mix of content, and distributing it across owned, earned, paid, and shared channels.
Do you know the average life expectancy of today's CMO is a little over a year and a half? Shocking? Not really when you consider the current economic climate. Marketing as a practice is evolving and so are the strategies and technologies available.
Changes over the last decade and the recent economic situations have led businesses to new directions. Marketers and Small Business Owners are being charged with doing more for less and generating greater results than ever before. The internet has forever changed the way we interact with and market to customers.
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW
Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note.
Attendees will benefit by learning how to:
● Build effective campaign themes to support their marketing goals;
● Pull the levers needed to grow brand awareness and influence in the market;
● Identify the keys to successful reporting;
● Make an impact on the business by championing a big idea!
This 4-part marketing workshop covers key marketing concepts over a 4 hour period from 10:00am to 12:00pm on April 7th. It will discuss what marketing is, defining your target audience, crafting your marketing message, understanding the buyer and customer journey, creating a customer experience, budgeting, and measuring metrics. Key aspects include creating an avatar of your target customer, determining what problem you solve and how you are different than competitors, developing a marketing message and call to action. It also stresses the importance of customer retention by outlining the customer journey and investing in a CRM to track engagement.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
Marketing Plans for Vacation Rental ManagersAmy Hinote
This document outlines an agenda for a vacation rental marketing planning workshop. The workshop will guide participants through developing a written marketing plan, including setting objectives, analyzing their market and competitors, determining budgets, identifying target demographics, and selecting marketing tactics and evaluation metrics. Participants will work in groups to complete exercises on various aspects of developing a marketing plan over the course of the afternoon workshop.
Verify Digital - Verified Lead GenerationMatthew King
Verified provides lead generation and verification services. They have a team of marketing experts who research target audiences and develop customized lead generation strategies. This includes creating media plans, landing pages, ads, and tracking results. They execute campaigns across multiple online channels and optimize for conversions. All leads are then verified through calls to confirm identity and intent. This process aims to provide quality leads and maximize return on investment for clients.
Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers.
But having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place.
In fact, 61% of marketers say their biggest challenge is generating qualified traffic and leads.
Check out these webinar slides to learn:
• Ways to drive qualified traffic to your site – both free and paid tactics
• The importance of setting goals and measuring website traffic
• Why website traffic is important
Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries.
We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including:
• Average cost per click
• Average click-through rate
• Average cost per lead
• Average conversion rate
Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.
Contenu connexe
Similaire à How to Drive Measurable Leads and Grow Your Database (Fast!) with Custom Promotions
This document provides guidance on how to market events through a 5-step process: 1) Analyze past marketing data and tactics, 2) Research best practices, 3) Evaluate and select tactics, 4) Implement a new marketing strategy, and 5) Repeat the analysis process. The first step involves analyzing metrics from past events to determine what drove success. Common drivers were referrals, returning participants, and social media. The second step reviews various marketing tactics and trends, such as email marketing, direct mail, and social media advertising. Tactics are then evaluated in step three using criteria like registrations, cost, and ease. A sample scorecard ranks tactics. Step four involves communicating a new one-page marketing plan. The process
This document outlines an agency's approach to developing and implementing marketing campaigns for mental health providers to improve existing procedures and adopt trauma-sensitive practices. The agency uses sophisticated communication strategies, rigorous measurement of outcomes, and over 20 years of experience. They help build engagement, expand networks, and ensure high return on investment. Campaigns are based on detailed profiles of target mental health providers and include integrated tactics like websites, email, social media, videos and public relations. The agency's 8-step process includes defining clear messages, setting goals and objectives, and measuring results to improve over time. They offer expertise in various areas and have a team led by an experienced founder with a track record of success.
This deck will help you learn how you can leverage Marketing Metrics from the webinar led by Dr. Som Singh, Founder & Chief Marketing Advisor at Unspun Consulting Group. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.
Marketing Mavericks provides digital marketing solutions to help local businesses grow their online presence and customer base. They offer services like SEO, social media management, Google ads, and content creation to boost brands online. Their targeted strategies are data-driven and aim to increase visibility, sales, leads, and brand awareness. They provide customized solutions and dedicated account managers to ensure goals are achieved through transparent reporting. Testimonials praise their expertise, creativity, and responsiveness in helping clients elevate their online presence and connect with audiences.
Sherri Sklar Strategies provides expertise in growing revenue through optimizing all aspects of an organization that contribute to revenue generation. They have extensive knowledge of sales, marketing, and business development. Their strategies focus on opening new profitable demand sources, creating a customer-centric sales culture, and tapping into new revenue sources across an organization. Their services cover various areas including analysis and strategy, marketing innovation, sales enablement, lead generation, and social selling. They help companies analyze their revenue-generating operations, develop metrics-driven strategies, and create high-performance sales environments.
This document provides a template for planning a digital marketing campaign. It includes sections for defining campaign goals and metrics, targeting audiences, key messages and offers, strategy, media mix and budget, and a media schedule. The template is intended to help marketers integrate digital tactics into broader campaigns and prompt consideration of new digital approaches. It was created by Dave Chaffey and Danyl Bosomworth of the consultancy Smart Insights to provide a structured framework for campaign planning.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Uncover the reasons why insurance agents need a digital marketing strategy to reach their target audience. Insurance agents can utilize digital marketing to retain business, generate new leads, and much more.
Marketing Wizards is a data-driven marketing agency that offers services like campaign analysis, customer segmentation, lead generation, and social media, content, and email marketing. They aim to generate $500,000 in turnover and $100,000 in net profit in their first year. Their pricing ranges from $500-3,000 per month. Their goal is to become the leading provider of data-driven marketing services over the next 15 years as they expand into new markets and develop new products and services.
The document discusses optimizing marketing systems and leveraging hidden assets to drive business growth. It provides examples of how to systematically map core sales numbers, evaluate results, and tweak processes to increase prospects, conversion rates, and customer value. Hidden assets like past customers, relationships, and underutilized offerings are opportunities to optimize. The key is implementing a multi-pillar marketing system across advertising, sales, customer service and more to attract more prospects, increase conversions, and boost each customer's value through add-ons and retention. Small improvements in these areas can lead to exponential overall growth.
This document provides an overview of key concepts in digital marketing strategy and content marketing. It discusses frameworks like the AIDA model for customer journeys and SWOT/PEST analysis. It emphasizes creating customer personas and using a variety of content types and formats. The document also covers channels, branding, creating a content calendar, publishing/managing content, and using blogs/vlogs. The overall message is that an effective digital marketing strategy requires understanding customers, creating the right mix of content, and distributing it across owned, earned, paid, and shared channels.
Do you know the average life expectancy of today's CMO is a little over a year and a half? Shocking? Not really when you consider the current economic climate. Marketing as a practice is evolving and so are the strategies and technologies available.
Changes over the last decade and the recent economic situations have led businesses to new directions. Marketers and Small Business Owners are being charged with doing more for less and generating greater results than ever before. The internet has forever changed the way we interact with and market to customers.
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW
Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note.
Attendees will benefit by learning how to:
● Build effective campaign themes to support their marketing goals;
● Pull the levers needed to grow brand awareness and influence in the market;
● Identify the keys to successful reporting;
● Make an impact on the business by championing a big idea!
This 4-part marketing workshop covers key marketing concepts over a 4 hour period from 10:00am to 12:00pm on April 7th. It will discuss what marketing is, defining your target audience, crafting your marketing message, understanding the buyer and customer journey, creating a customer experience, budgeting, and measuring metrics. Key aspects include creating an avatar of your target customer, determining what problem you solve and how you are different than competitors, developing a marketing message and call to action. It also stresses the importance of customer retention by outlining the customer journey and investing in a CRM to track engagement.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
Marketing Plans for Vacation Rental ManagersAmy Hinote
This document outlines an agenda for a vacation rental marketing planning workshop. The workshop will guide participants through developing a written marketing plan, including setting objectives, analyzing their market and competitors, determining budgets, identifying target demographics, and selecting marketing tactics and evaluation metrics. Participants will work in groups to complete exercises on various aspects of developing a marketing plan over the course of the afternoon workshop.
Verify Digital - Verified Lead GenerationMatthew King
Verified provides lead generation and verification services. They have a team of marketing experts who research target audiences and develop customized lead generation strategies. This includes creating media plans, landing pages, ads, and tracking results. They execute campaigns across multiple online channels and optimize for conversions. All leads are then verified through calls to confirm identity and intent. This process aims to provide quality leads and maximize return on investment for clients.
Similaire à How to Drive Measurable Leads and Grow Your Database (Fast!) with Custom Promotions (20)
Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers.
But having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place.
In fact, 61% of marketers say their biggest challenge is generating qualified traffic and leads.
Check out these webinar slides to learn:
• Ways to drive qualified traffic to your site – both free and paid tactics
• The importance of setting goals and measuring website traffic
• Why website traffic is important
Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries.
We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including:
• Average cost per click
• Average click-through rate
• Average cost per lead
• Average conversion rate
Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
- The 14 best marketing channels of 2022.
- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
This document provides benchmarks for key search advertising metrics including average cost per click (CPC), click-through rate (CTR), cost per lead (CPL), and conversion rate (CVR) across different industries. It analyzes the data collection strategy and discusses the meaning and factors that influence each metric. Industry experts are quoted discussing CPC, CTR, CPL, and CVR. The importance of benchmarking metrics against industry standards and adjusting strategies accordingly is emphasized. The presentation concludes that search ads can help businesses' bottom lines by setting realistic goals, knowing what matters most to each business, using benchmarking as a tool, and having backup plans since different metrics may perform better in different situations.
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
This document discusses how to build a strong online presence through various marketing strategies. It covers optimizing your website, social media presence, online listings, paid ads, and content. The key strategies outlined include having an attractive, optimized, and visible website; engaging on social media with relevant, shareable content; claiming and optimizing business listings; running effective paid search and display ads; and creating diverse, accessible content. The goal is to improve search visibility, trust, and reach in order to drive more website traffic and conversions.
This document discusses how search engine optimization (SEO) and pay-per-click (PPC) advertising can be used together more effectively. It provides an overview of each approach and their respective pros and cons. SEO is described as an organic, long-term solution while PPC provides faster results but is more expensive. The document outlines several scenarios where combining SEO and PPC strategies can overcome limitations of each individual approach. It presents a case study showing how one company achieved a three-fold increase in leads by integrating both SEO and PPC over time. The key message is that SEO and PPC work best as complementary digital marketing strategies.
To scale and grow your digital marketing agency, you need to offer more to your clients. Easy right? Not so fast.
Do you spend more money and time hiring and training staff to support new services, or do you risk quality of work by bringing in independent contractors?
Check out these webinar slides to learn clever, time-saving ways to expand your agency offerings and increase profits. You’ll also learn how to:
• Fill gaps that are hurting your revenue.
• Gain and retain quality clients.
• Use a secret swiss army knife of targeting tools not seen anywhere else.
Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN).
Check out these webinar slides to learn:
• A clear picture of Google Display ads and their benefits.
• How to setup a Google Display campaign.
• Ad types, image sizes, costs, and targeting parameters.
• How to target even more audiences outside of the GDN.
With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about.
Check out these webinar slides to learn what these changes are and how to make sense of everything.
You’ll learn:
• The 5 major changes, including those related to the Apple iOS 14 update.
• The effects these changes could be having (positive and negative) on your accounts.
• How to adapt your marketing strategy to continue seeing success on Facebook.
The document discusses 3 surprising ways to beat Facebook ad fatigue including hosting an event, creating a Facebook group, and using Facebook stories to engage audiences. It encourages readers to get a free Facebook ads assessment to improve their marketing strategies on the platform and avoid ad fatigue among their target audiences. The summary provides the key ideas and purpose of the document in 3 sentences.
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
In this Google Ads 101 session, our experts:
- Provide a clear picture of Google Display ads and their benefits.
- Walk you through setting up a Google Display campaign.
- Clarify ad types, image sizes, costs, and targeting parameters.
You’ll leave this session feeling equipped to start your own Google Display Ads campaign that yields results.
Plus de Internet Marketing Software - WordStream (20)
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
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The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
2. LOCALiQ is
an all-in-one
marketing
platform to
help you find,
convert
and keep
customers.
PROPRIETARY MARKETING TECHNOLOGY
Our platform runs on optimization technology and AI (informed by
data from 1M+ LOCALiQ campaigns!) that you can’t find anywhere
else. That means unmatched ROI for your business.
FREE TOOLS AT YOUR FINGERTIPS
Wondering how your current online footprint stacks up to that of
your competitors’? Want to identify growth areas based on
customer calls? We can help with that – for free.
MORE TIME TO FOCUS ON RUNNING YOUR
BUSINESS
Our experts manage your entire marketing strategy for you, using
vertical expertise to implement innovative campaigns. And don’t
worry – you’ll have insight into all your progress and can manage new
leads 24/7.
How exactly do we help small
businesses grow and thrive?
Meet
4. Susie Marino
• Content Marketing Specialist | LOCALiQ
• Digital Marketing Consultant | WordStream
• Based in Boston
@SusieMarinoPPC /in/susie-marino129/
5. Rebecca Capparelli
in/rebeccacapparelli/
• Vice President of Promotions,
LOCALiQ/Gannett
• 11+ years at Gannett/GateHouse Media
• Partners with Gannett’s Leadership and sales
divisions on their companywide Promotions
and Community Choice Strategy
• Recognized as one of the Top Women in
Media by Folio Magazine, 2020
• Local Media Association’s Digital Innovator
of the Year, 2019
6. Matt Chaney
• Regional Director of Promotions,
LOCALiQ/Gannett
• 20+ years in local media in sales and marketing
roles
• Almost half of that time has been spent
helping companies and advertisers leverage
promotions
• Proud Tennessean who lives in San Diego, CA
with his wife and two daughters
in/mattchaney/
7. LOCALiQ
Promotions is a
full-service
department
supporting you
with planning,
sales strategy,
marketing and
execution of
campaigns.
PROMOTIONS STRATEGY EXPERTISE
The LOCALiQ Promotions team has been been awarded the Best Group
Wide Promotions Strategy for the past six consecutive years from
Second Street; an audience engagement software platform used by over
4,000 media companies.
DELIVERING RESULTS FOR YOUR BUSINESS
Our campaigns focus on customer acquisition by working to understand
your ideal prospects and creating a promotional series around your goals.
Promotions provide you with transparent and actionable first-party data
and leads, and with LOCALiQ Promotions, you have the power of our 4.6+
million company-wide database to leverage for your campaign.
SUPPORT FROM OUR AWARD-WINNING TEAM
Our experts will oversee your campaign from start to finish and assist
you with planning, execution, rules and fulfillment. We are experts at
executing promotions on a local, regional and national scale.
About Promotions
8. • Why Should You Invest in Promotions?
The Value of Marketing & Sales Leads
• How to Get Started with Promotions:
Easy Steps to Run a Successful Campaign
• How Promotions Drive Marketing Leads
• How Promotions Drive Sales Leads
• Proven Campaign Successes:
Case Studies
• Leveraging Promotions for PR
& Market Engagement
Agenda
13. What Advertisers Want & Promotions Can Deliver
Promotions Deliver Measurable
Marketing & Sales Leads
• Engage Target Audience
• Collect First-Party Data
• Increase Website Traffic & Video Views
• Increase Social Following
• Increase Email & Mobile Databases
• Generate Sales Leads
• Increase Foot Traffic
33%
of advertisers list
sweepstakes as a top
proven solution to
increase first-party data
Source: LiveIntent / Advertiser Perceptions
14. How to Get Started
with Promotions
Six Steps to Run a Successful Campaign
15. How to Get Started with Promotions
The following tactics will increase the effectiveness of
your campaigns and deliver you with successful results
Define Your Marketing Goals & Objectives
Build a Marketing Plan to Reach Your Target
Audience
Maximizing the Tactic of Promotions for Lead
Generation
Prize Optimization
Contest Rules & Fulfillment
Leveraging Outcomes in Your Overall
Marketing Strategy and Tactics
1
2
3
4
5
6
16. How to Get Started with Promotions
What are your Marketing Goals & Objectives?
• Who do you most want to engage and
attract to your business?
• What time of year do you want a burst of
leads and for what profit centers?
• We can help you identify and target your
ideal prospects and build a promotional
series around your goals.
• Q1 – Memberships
• Q2 – Camps
• Q3 – School Wrap
Around Programs
• Q4 – Holiday Gifts
Membership Sweeps
Camp Sweeps
Back To School Sweeps
Holiday Gift Sweeps
Profit Centers and Seasonality
Ex: Fitness Center
Monthly campaigns can be used
for consistent lead generation:
• Smile of the Month Sweeps
• Furniture store monthly gift card giveaways
1
17. How to Get Started with Promotions
• We will help you to determine a budget and build a marketing plan designed to
reach the ideal consumer to become your lead sources
• The marketing plan will help to effectively deliver your promotional strategy to the
right consumers to reach your campaign goals
• You will have the added reach via our rich promotions database
Build a Marketing Plan to Reach Your Target Audience
2
18. How to Get Started with Promotions
Maximizing the Tactic of Promotions for Lead Generation
NOMINATION
PROGRAMS
QUIZZES
SWEEPSTAKES
PHOTO
CONTESTS
BALLOTS
3
19. Low barrier of consumer entry
GREAT for LEAD GENERATION
How to Get Started with Promotions
High barrier of consumer entry
not good for lead gen
but great for engagement
The sweepstakes tactic has a low barrier of entry and delivers the highest
participation, resulting in maximum engagement and accelerated marketing
and sales leads for your business.
Maximizing the Tactic of Promotions for Lead Generation (Cont.)
3
20. How to Get Started with Promotions
Prize Optimization
Having a great prize is fundamental to the success of your promotion. The prize should always
be relevant to both your business and your target audience. A high-value prize of your
products or services will increase lead relevancy, which improves conversions and sales.
Two general admission tickets
DON’T
VIP PRIZE PACKAGE:
• Front Row Tickets
• Meet & Greet
• Signed Gear
• Hotel & Dinner
DO
The VIP Prize is provided
by you to increase lead
quantity and quality
4
21. Contest Rules & Fulfillment
• All promotional campaigns require a rules document to outline details on eligibility to win,
restrictions, prize details, etc.
• Some specific categories and prize amounts require additional due diligence
• Specific state rules may also apply
• Winners must complete affidavits for publicity and tax paperwork
• If you work with us, our experts will oversee your campaign from start to finish
How to Get Started with Promotions
5
22. How to Get Started with Promotions
Leveraging Outcomes in Your Overall Marketing Strategy and Tactics
Promotions are a great pairing to be integrated into your overall DMS marketing strategies.
• Promotions can level up your current lead generation strategy and are a creative marketing
solution that differentiates you from your competitors
• First-party data and outcomes from promotional campaigns can be utilized to better serve
your current marketing strategies – including SEM, Search, Email, and Social campaigns
6
24. How Promotions Drive
Marketing Leads
for Your Business
Collect First-Party Data
Grow Your Email Database
Increase Your Website Traffic
Grow Your Social Following
Incentivize Entrants with
Prompts and Special Offers
1
2
3
4
5
25. How Promotions Drive Marketing Leads
Collect First-Party Data and Consumer Insights
Age Gender
Zip Code
Promotions capture the big three demographics – zip code, age, and gender.
These will give you a better sense of who you’re reaching so you can tailor your
marketing and messaging to the right audience.
Use captured first-party data to fuel and better serve your overall marketing strategies,
such as search and email campaigns.
1
27. Who is your favorite
Pro Football Team?
How Promotions Drive Marketing Leads
Collect First-Party Data and Consumer Insights (cont.)
1
Understand the plans and motivation of your consumers. Those who indicate they
are interested in hearing from your company regarding your services or products
are bottom of the funnel opportunities and qualified sales leads.
28. How Promotions Drive
Marketing Leads
56%
Ranked email as the #1
Digital Marketing tactic for
customer retention
42%
Ranked email as the #1
Digital Marketing tactic for
conversions
Source: GigaOm, Emarketer
You now have a
channel to keep in
touch with people
who are interested in
your products or
services.
Grow Your Email Database
2
29. Your Custom Ad Here
Advertiser Logo
Here
Your Custom Ad Here
Advertiser Logo
Here
How Promotions Drive Marketing Leads
BRANDED ENTRY PAGE
Participants will be directed to the landing
page located on our publication sites to
submit their entries. This page will be
customized to contain your branding and
digital ad.
INCREASE WEBSITE TRAFFIC
Your custom ad on the contest page will
contain a direct click through to your
website.
CONTEST PAGE AD UNITS
• Top Leaderboard Ad Unit
• Mobile Responsive Ad Unit
The contest landing page allows you to showcase your product/services and drive
entrants to your website through your custom ad unit.
Increase Your Website Traffic
3
30. How Promotions Drive
Marketing Leads
74%
SMBs using social media
to promote their business
55%
SMBs have a Facebook
page for business use
Facebook Like Button and
Facebook Share incentives
Source: BIA Kelsey
Grow Your Social Following
4
31. 5
How Promotions Drive
Marketing Leads
AUTOMATED
THANK-YOU
EMAILS DRIVE
CONVERSIONS
Effectively drive measurable
results by incentivizing entrants
to gain extra chances to win if
they take action on the custom
prompts set up for your
promotion such as:
• Refer a Friend
• Email Opt-in to your business
• Lead Generation Questions
• Promote your Instagram page
• Watch your Video
• Click a Link to your website
• Download your App
• Like your Facebook page
• Install an Alexa Skill
After the consumer
enters, they will
automatically receive
a ‘Thank You For
Entering’ message
which can include links
to special online offers
or printable coupons
from your business.
MAXIMIZE PARTICIPATION,
MARKETING LEADS, AND ROI
Thank you for entering
the sweepstakes!
Your Custom
Contest Graphic
Here
Incentivize Entrants with Prompts and Special Offers
34. Auto Dealer’s Gas Card Giveaway Generated Over
130 Marketing Leads and 53 Test Drives in First Week
Goals and Objectives
The client was looking for new ways to stand out from competition in the
marketplace, increase loyalty, build their email database, gain marketing
leads and increase auto sales.
The “Gas Card Giveaway” was created with $500 in gas gift cards and a
fully-integrated campaign was developed to reach a vast number of people.
Solutions
345
Participants have Entered
the Sweepstakes
137 Email Marketing Leads
How Promotions Drive Sales Leads
Leverage Lead Generation Questions
Lead Generation Survey Questions to Set the Foundation
for Segmentation and Targeting Look-A-Likes
• Would you like to know more about current Auto incentives?
• Would you like a trade in value on your current vehicle?
• Would you like to schedule a test drive?
93 Requests for Current Auto
Incentives
63 Requests for Current
Vehicle Trade in Value
53 Requests to Schedule a
Test Drive
35. Family Dentistry’s Sweepstakes Generated Over 140
New Patient Consultations and 76 Invisalign Leads
Goals and Objectives
The client is a family dentistry who wanted to obtain new patients, generate
marketing leads, create brand awareness, and build their email database.
The campaign leveraged a premium prize with dental whitening and
Invisalign treatment. A fully integrated campaign was developed, and ran
across multiple platforms to reach the community.
Solutions
10,796 Total Entries
2,933 Participants Entered
the Sweepstakes
How Promotions Drive Sales Leads
Leverage Lead Generation Questions (cont.)
Lead Generation Survey Questions to Set the Foundation
for Segmentation and Targeting Look-A-Likes
• Have you had a dental cleaning in the last six months?
• Are you interested in scheduling a general cleaning appointment?
• Would you like to be contacted via text by a representative regarding
orthodontics or Invisalign treatment plans?
1,189 Email Marketing Leads
143 New Patient
Consultations
76 Requests for Invisalign
Consultation
37. Furniture Store’s $50,000 Giveaway Targeted
New Movers and Generated Over 18,700 Marketing Leads
The client wanted to grow their qualified lead database to increase in-store
and online furniture sales. They also wanted to differentiate and elevate
their brand with a creative strategy focused on targeting a higher income
audience likely to spend more on furniture.
GET Creative, LOCALiQ's in-house agency developed an omni-channel
promotional strategy rooted in data. The GET Creative Strategy Team
analyzed Proprietary Furniture Research to understand what motivates
consumers to purchase furniture. These motivations fueled the creative
strategy that was designed to humanize the client's brand while
simultaneously driving entries of a qualified furniture audience.
• GET Creative Agency Services (strategy, creative development)
• Custom promotion
• High Impact Ads
• Email
• Targeted Display
• Social
• 424,119 Total Entries
• 32,845 Unique Entries
• 18,772 Email Marketing Leads
112
LEADS IN FIRST MONTH OF SEARCH
ENGINE MARKETING CAMPAIGN
801
LEADS FROM SEO IN ONE YEAR
11%
WEBSITE LEAD CONVERSION RATE
Solution
Results
Tactics
424,119
Total Entries
18,772
Marketing Leads
32,845
Unique Entries
Objective
38. HVAC Service Company’s Air Conditioning Sweepstakes
Generated Over 160 Marketing Leads and $70,000 in Sales
The client was looking to generate targeted leads within their region in
order to grow their business. They were looking to schedule consultations,
increase email database, and generate sales.
The “Air Conditioning” Sweepstakes was created encouraging members of
the community to enter for a chance to win a professionally installed
central air system. A fully-integrated campaign was developed, and ran
across multiple platforms, to reach a vast amount of people across the
targeted area.
• Digital Display and Rich Media Ads
• Targeted Display Ads • Print Display Ads
• Organic Social Media Posts • Bounce Back Coupon
• Branded Custom Sweepstakes Page
• Customer Survey Questions on Registration
• 492 Total Entries
• 350 Unique Entries
• 168 Email Marketing Leads
• $70,000 Generated in Sales
112
LEADS IN FIRST MONTH OF SEARCH
ENGINE MARKETING CAMPAIGN
801
LEADS FROM SEO IN ONE YEAR
11%
WEBSITE LEAD CONVERSION RATE
Solution
Results
Tactics
492
Total Entries
$70,000
Generated in Sales
168
Marketing Leads
Objective
39. Hearing Center’s Hearing Aid Giveaway Generated
Over 280 Marketing Leads and 65 Consultations
The client was looking for new ways to market their business, stand out
from their competition and generate leads, grow social following and
engage new customers. They were interested in growing an email database
and generating marketing and sales leads for hearing consultations.
After an assessment of options were made available, the client decided a
custom lead generation sweepstakes would accomplish all of their goals.
• Digital Display Ads • Rich Media
• Print Display Ads • Home Page Promotion
• Direct/Custom Emails
• Branded Online Sweepstakes Page
• Organic Social Media Posts
• 1,214 Total Entries
• 538 Unique Emails
• 289 Email Marketing Leads
• 65 Hearing Consultations
• 96 Facebook Likes
112
LEADS IN FIRST MONTH OF SEARCH
ENGINE MARKETING CAMPAIGN
801
LEADS FROM SEO IN ONE YEAR
11%
WEBSITE LEAD CONVERSION RATE
Solution
Results
Tactics
538
Unique Entries
65
Hearing Consultations
289
Marketing Leads
Objective
40. Fitness Center’s Smart Solution + Promotion Generated
Over 1,200 New Members and $830K+ in Annual Revenue
The client was looking for a solution to grow their membership units and
reach individuals in the surrounding communities to engage with their
brand locally, increase membership units, and grow their database of
potential members.
The client launched a Smart Solution + Promotion enrollment campaign
with targeted email, direct mail, and digital display ads. The campaign
featured a $5k Membership Giveaway valid at any of their four locations in
the surrounding area.
• Smart Solution Direct Mail Component
• Custom promotion
• High Impact Ads
• Email • Social
• Targeted Display
• 1,267 Total New Members, at an average value of $55 per member
• 719 New Members from the Direct Mail component of the Smart Solution
• 548 New members from the Promotion
• $836,220 annual revenue ($69,685 monthly revenue) against a total
spend of $70K
112
LEADS IN FIRST MONTH OF SEARCH
ENGINE MARKETING CAMPAIGN
801
LEADS FROM SEO IN ONE YEAR
11%
WEBSITE LEAD CONVERSION RATE
Solution
Results
Tactics
719
New Members from Direct Mail
$836,220
Annual Revenue
548
New Members from Promotion
Objective
42. Leveraging Promotions for PR
& Market Engagement
Including a VIP/Creative Prize
featuring your Products or
Services
Publicizing the Winner’s Story
on Your Social and Website
1
2
43. Leveraging Promotions for PR & Market Engagement
Share your promotional campaign on your
social channels and let your followers know
about your giveaway!
Your campaign has the potential to engage
a large amount of new consumers.
Giving away your product in a fun ‘VIP’
way will drive maximum engagement and
serve as great content to promote on
your social media channels and website.
Including a VIP/Creative Prize featuring your Products or Services
1
44. Leveraging Promotions for PR & Market Engagement
Publicizing the Winner’s Story on Your Social and Website
2
Announce your contest winner on your social media channels and website to keep your
audience engaged and share the winner selection. People love a feel good story and these
create great content for your business’s social and website. Thank those who participated in
your giveaway and take the opportunity to invite them to check out your products or services.
46. Key Takeaways
Leverage promotions for
lead generation and
building email, social and
mobile audiences.
Utilize captured
first-party data to
increase results in all of
your marketing efforts.
Leverage promotions
for public relations and
high-octane market
engagement.
Level Up Your
Lead Generation
Tactics
Fuel Your Overall
DMS Marketing
Strategies
Boost Your Market
Engagement and
Public Relations