GIAF London Fall 2017 - Video advertising strategy for f2 p mobile gamingdeltaDNA
What design options exist for including video ads inside F2P games and which do players prefer?
Does displaying an ad for a competitive game inside your app increase churn?
Do video ads cannibalise IAP revenue?
Deltadna achieving better engagement and LTV by combining gamification and ...deltaDNA
DeltaDNA CEO, Mark Robinson will discuss how to transfer the essence of game mechanics into real money gaming, and how real-time marketing can be specifically employed at each stage of the player lifecycle to maximise player lifetime value (LTV).
Measuring Collaboration in a Multiplayer Game
Deirdre Kerr – Associate Research Scientist at Educational Testing Service (ETS)
The secrets to successful F2P ad monetization: An analytics perspective
Mark Robinson, CEO at deltaDNA
Q&A: Trends in mobile gaming marketing, UA and analytics in 2016Filippo De Rose, Business Performance Manager at 99Games
UK GIAF: Winter 2015
26th November, London
Kindly hosted at the offices of Space Ape Games.
GIAF returns to London with a fantastic line-up of industry speakers covering a broad range of topics from the realm of game analytics.
Speakers:
Juan Gabriel Gomila Salas, CEO at Frogames
Slot machines: Tweaking randomness in Social Casino
Learn how manipulating randomness on social casino games drives engagement, retention and monetisation.
Fred Easey, Head of Analytics at Space Ape Games
Analytical techniques: A practical guide to answering business questions
Exploring different methods you can use as an analyst to understand your game data
Mark Robinson, CEO at deltaDNA
Survey results: The secrets to successful F2P ad monetisation
Get a first-look at the data generated from a research project on in-game advertising, with over 100 game developers surveyed on their top grossing F2P games.
The Games Industry Analytics Forum returned for its 10th meet-up on Thursday 27th August at Product Madness in London.
GIAF is a free event for game analytics practitioners held in both the USA and UK, organised by game analytics & marketing company deltaDNA.
Featuring ever-changing presentations, venues and expert panel discussions, it's a unique opportunity for practitioners looking to generate insight and value from big data game analytics; one of the most important trends in games.
UK GIAF: Summer 2015 Featured:
Peter Warman, CEO and Co-founder at Newzoo
What to do with data from 1 billion smart devices in China?
Volodymyr (Vlad) Kazantsev, Head of Data Science at Product Madness
From Data Science to Data Impact: On many ways to segment your players & more
Heather Stark, Analyst at Kinran Limited
Trends in game analytics: What’s happening (and why)
Interested in speaking at a future event or in finding our more? Visit www.deltadna.com/GIAF
The Games Industry Analytics Forum returned for its third gathering of the year in San Francisco and its 10th meet-up, on Monday August 10th.
Featuring presentations and expert panel discussions, the GIAF is a unique opportunity for practitioners looking to generate insight and value from big data game analytics; one of the most important trends in games.
Talks at this GIAF:
Nurturing the player journey
Kady Srinivasan, Sr Director of Player Engagement - Mobile at Electronic Arts
Lean analytics
Will Perone, CTO at Wicked Fun
Analytics architecture at IMVU
Jon Watte, VP of Technology at IMVU
Using data to prove the value of haptics
Nick Thomas*, Head of Gaming at Immersion Corporation.
The event is free for game analytics practitioners. For more info on future GIAF events, visit www.deltadna.com/GIAF
*Slides from Immersion are not included in this slide deck at present
7 deadly game insights: Webinar slides July 2015 deltaDNA
Discover 7 deadly game & player insights to make games profitable & keep players happy. Mark Robinson, CEO of game analytics platform deltaDNA, reveals unique insights generated from the 1000s of games on the platform.
These slides accompany the Appsflyer and deltaDNA webinar. Learn how to find the right players, improve their experience and monetize your game.
What will you learn?
- How to measure and optimize your user acquisition and retargeting campaigns
- Why game personalization matters to LTV and engagement
- How to use tools to personalize your game
- How to drive bottom line commercial success
The Games Industry Analytics Forum returned for its first gathering of 2015 in the UK and its 8th meet-up.
The line up was as follows:
Changes in Mobile Play & its Analytic Implications
Philip Tuck - Gaming Realms
The Trials of Building a Custom Analytics Solution
Andres Tallos - Fun Fungus
Analytics and Adserving: The Future
A panel of experts from Rebellion, Bee7, InMobi and deltaDNA looked at the issues surrounding the future of analytics and adserving.
A video of the GIAF including the panel discussion will be available on the deltaDNA blog from April 21st 2015.
Double Game Revenue & Engagement:10 Killer InsightsdeltaDNA
Key Takeaways
How to:
Unlock player data beyond dashboards.
Segment players, understand behaviors and drive deeper data insight.
Understand why players leave and when.
Reduce reliance on whales.
Spread spend across the player base.
Find the high potential players not spending.
Understand how timing, geography and platform affect player behavior.
Get players paying multiple times, and why this is important.
A huge amount of effort is focused on analytics in the Games Industry, but how much of it delivers actionable player insight? If you feel that there is more info in your data than you are currently unlocking, then this session is for you.
Since deltaDNA was founded four years ago, our platform and approach has generated key insights that have transformed the player experience and game success. In this talk, we will share these killer insights based on player behaviors and deep data analytics. Use these to double your revenues and engagement levels by creating a better environment for ALL players. All these findings are relevant to your game and are actionable. Know your players and you will create successful and fun games.
GIAF London Fall 2017 - Video advertising strategy for f2 p mobile gamingdeltaDNA
What design options exist for including video ads inside F2P games and which do players prefer?
Does displaying an ad for a competitive game inside your app increase churn?
Do video ads cannibalise IAP revenue?
Deltadna achieving better engagement and LTV by combining gamification and ...deltaDNA
DeltaDNA CEO, Mark Robinson will discuss how to transfer the essence of game mechanics into real money gaming, and how real-time marketing can be specifically employed at each stage of the player lifecycle to maximise player lifetime value (LTV).
Measuring Collaboration in a Multiplayer Game
Deirdre Kerr – Associate Research Scientist at Educational Testing Service (ETS)
The secrets to successful F2P ad monetization: An analytics perspective
Mark Robinson, CEO at deltaDNA
Q&A: Trends in mobile gaming marketing, UA and analytics in 2016Filippo De Rose, Business Performance Manager at 99Games
UK GIAF: Winter 2015
26th November, London
Kindly hosted at the offices of Space Ape Games.
GIAF returns to London with a fantastic line-up of industry speakers covering a broad range of topics from the realm of game analytics.
Speakers:
Juan Gabriel Gomila Salas, CEO at Frogames
Slot machines: Tweaking randomness in Social Casino
Learn how manipulating randomness on social casino games drives engagement, retention and monetisation.
Fred Easey, Head of Analytics at Space Ape Games
Analytical techniques: A practical guide to answering business questions
Exploring different methods you can use as an analyst to understand your game data
Mark Robinson, CEO at deltaDNA
Survey results: The secrets to successful F2P ad monetisation
Get a first-look at the data generated from a research project on in-game advertising, with over 100 game developers surveyed on their top grossing F2P games.
The Games Industry Analytics Forum returned for its 10th meet-up on Thursday 27th August at Product Madness in London.
GIAF is a free event for game analytics practitioners held in both the USA and UK, organised by game analytics & marketing company deltaDNA.
Featuring ever-changing presentations, venues and expert panel discussions, it's a unique opportunity for practitioners looking to generate insight and value from big data game analytics; one of the most important trends in games.
UK GIAF: Summer 2015 Featured:
Peter Warman, CEO and Co-founder at Newzoo
What to do with data from 1 billion smart devices in China?
Volodymyr (Vlad) Kazantsev, Head of Data Science at Product Madness
From Data Science to Data Impact: On many ways to segment your players & more
Heather Stark, Analyst at Kinran Limited
Trends in game analytics: What’s happening (and why)
Interested in speaking at a future event or in finding our more? Visit www.deltadna.com/GIAF
The Games Industry Analytics Forum returned for its third gathering of the year in San Francisco and its 10th meet-up, on Monday August 10th.
Featuring presentations and expert panel discussions, the GIAF is a unique opportunity for practitioners looking to generate insight and value from big data game analytics; one of the most important trends in games.
Talks at this GIAF:
Nurturing the player journey
Kady Srinivasan, Sr Director of Player Engagement - Mobile at Electronic Arts
Lean analytics
Will Perone, CTO at Wicked Fun
Analytics architecture at IMVU
Jon Watte, VP of Technology at IMVU
Using data to prove the value of haptics
Nick Thomas*, Head of Gaming at Immersion Corporation.
The event is free for game analytics practitioners. For more info on future GIAF events, visit www.deltadna.com/GIAF
*Slides from Immersion are not included in this slide deck at present
7 deadly game insights: Webinar slides July 2015 deltaDNA
Discover 7 deadly game & player insights to make games profitable & keep players happy. Mark Robinson, CEO of game analytics platform deltaDNA, reveals unique insights generated from the 1000s of games on the platform.
These slides accompany the Appsflyer and deltaDNA webinar. Learn how to find the right players, improve their experience and monetize your game.
What will you learn?
- How to measure and optimize your user acquisition and retargeting campaigns
- Why game personalization matters to LTV and engagement
- How to use tools to personalize your game
- How to drive bottom line commercial success
The Games Industry Analytics Forum returned for its first gathering of 2015 in the UK and its 8th meet-up.
The line up was as follows:
Changes in Mobile Play & its Analytic Implications
Philip Tuck - Gaming Realms
The Trials of Building a Custom Analytics Solution
Andres Tallos - Fun Fungus
Analytics and Adserving: The Future
A panel of experts from Rebellion, Bee7, InMobi and deltaDNA looked at the issues surrounding the future of analytics and adserving.
A video of the GIAF including the panel discussion will be available on the deltaDNA blog from April 21st 2015.
Double Game Revenue & Engagement:10 Killer InsightsdeltaDNA
Key Takeaways
How to:
Unlock player data beyond dashboards.
Segment players, understand behaviors and drive deeper data insight.
Understand why players leave and when.
Reduce reliance on whales.
Spread spend across the player base.
Find the high potential players not spending.
Understand how timing, geography and platform affect player behavior.
Get players paying multiple times, and why this is important.
A huge amount of effort is focused on analytics in the Games Industry, but how much of it delivers actionable player insight? If you feel that there is more info in your data than you are currently unlocking, then this session is for you.
Since deltaDNA was founded four years ago, our platform and approach has generated key insights that have transformed the player experience and game success. In this talk, we will share these killer insights based on player behaviors and deep data analytics. Use these to double your revenues and engagement levels by creating a better environment for ALL players. All these findings are relevant to your game and are actionable. Know your players and you will create successful and fun games.