“I’ve made an email marketing mistake. Now what?”
That’s not a question you want to answer on the fly and in a panic with your boss standing at your desk. You want to have a plan in place so you know exactly how to respond in a variety of circumstances.
In this webinar, we share a decision framework for how to recover as gracefully as possible from any email marketing mistake. Join Litmus Research Director Chad White as he puts this framework into action, applying it to 10 real-life case studies of email marketing errors made in recent years.
Este documento presenta información sobre la moralidad y la creación humana según la Biblia. Discute que Dios creó a Adán y Eva a su imagen y les dio normas morales para obedecer. Aunque fueron dotados de libre albedrío, son responsables ante Dios por sus acciones. El documento también habla sobre la igualdad de todos los seres humanos según el relato bíblico de la creación y la necesidad de amar a los prójimos como enseñó Jesús.
Huber Décor Hotel Breakfast Program SamplesHuber Decor
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Hemophilus is not a cause of atypical pneumonia. The common causes of atypical pneumonia are Mycoplasma, Chlamydia, Legionella, and viruses such as adenovirus. Hemophilus is a cause of typical community acquired pneumonia along with Streptococcus pneumoniae and Staphylococcus aureus. It is a gram-negative coccobacillus usually treated with ampicillin or amoxicillin.
Creating email campaigns that increase donations while saving time & moneyInformz
In this ASI Learning Lab from the 2012 AFP Techknow Conference, learn how you can expect to see your bottom line increase by just by using your data to personalize and target your email messages.
More Powerful Solr Search with Semaphore - Jeremy Bentleylucenerevolution
See conference video - http://www.lucidimagination.com/devzone/events/conferences/ApacheLuceneEurocon2011
Metadata is widely understood to be a critical element of search, discovery and classification. But with the preponderance of unstructured data addressed by search technology, consistent native metadata is often in short supply. Organizations often find that the quality and depth of contextual metadata -- what documents are about – can maker or break search relevancy, precision and recall.
Open Source Quality Assurance System for European Vocational Education (Sistema de código abierto para el aseguramiento de la calidad en la formación profesional europea)
Este documento presenta información sobre la moralidad y la creación humana según la Biblia. Discute que Dios creó a Adán y Eva a su imagen y les dio normas morales para obedecer. Aunque fueron dotados de libre albedrío, son responsables ante Dios por sus acciones. El documento también habla sobre la igualdad de todos los seres humanos según el relato bíblico de la creación y la necesidad de amar a los prójimos como enseñó Jesús.
Huber Décor Hotel Breakfast Program SamplesHuber Decor
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Hemophilus is not a cause of atypical pneumonia. The common causes of atypical pneumonia are Mycoplasma, Chlamydia, Legionella, and viruses such as adenovirus. Hemophilus is a cause of typical community acquired pneumonia along with Streptococcus pneumoniae and Staphylococcus aureus. It is a gram-negative coccobacillus usually treated with ampicillin or amoxicillin.
Creating email campaigns that increase donations while saving time & moneyInformz
In this ASI Learning Lab from the 2012 AFP Techknow Conference, learn how you can expect to see your bottom line increase by just by using your data to personalize and target your email messages.
More Powerful Solr Search with Semaphore - Jeremy Bentleylucenerevolution
See conference video - http://www.lucidimagination.com/devzone/events/conferences/ApacheLuceneEurocon2011
Metadata is widely understood to be a critical element of search, discovery and classification. But with the preponderance of unstructured data addressed by search technology, consistent native metadata is often in short supply. Organizations often find that the quality and depth of contextual metadata -- what documents are about – can maker or break search relevancy, precision and recall.
Open Source Quality Assurance System for European Vocational Education (Sistema de código abierto para el aseguramiento de la calidad en la formación profesional europea)
Estudio de concienciación de la LOPD en sector hotelero - IT360.esToni Martin Avila
Este documento presenta los resultados de un estudio sobre el nivel de conocimiento y cumplimiento de la Ley de Protección de Datos (LOPD) entre profesionales del sector hotelero en España. El estudio encontró que aunque la mayoría de hoteles han registrado sus ficheros de datos, la percepción y conocimiento real de la LOPD entre los profesionales necesita mejorar. El sector hotelero maneja grandes volúmenes de datos personales de clientes de diferentes países, lo que conlleva riesgos si no se siguen las normas de protección de datos.
Municipal Fire Management Plan 2013-2016Aimee Haywood
This document provides a 3 year Municipal Fire Management Plan for Wyndham City from 2013-2016. It outlines the purpose and objectives of the plan which is to address potential fire threats on public and private land through prevention, preparedness, response and recovery. It discusses the environmental context of Wyndham including its population growth, fire history, and assumptions about future growth. It also describes the membership and role of the Municipal Fire Management Planning Committee.
Este documento proporciona información sobre un libro infantil titulado "Míster Cuervo" escrito por Luisa Morandeira y Maurizio A. C. Quarello e publicado por Editora Oqo en enero de 2006. Se describe que es la primera edición de un libro con 40 páginas encuadernado en cartoné de 25x23 centímetros y está disponible en gallego, castellano, catalán y portugués con un precio de 10,48 euros sin IVA y 10,90 euros con IVA.
Una articulación es el área de contacto entre dos huesos, un hueso y un cartílago, o entre tejido óseo y los dientes. Una articulación une dos huesos próximos y permite el movimiento entre ellos. Las articulaciones son estructuras anatómicas que conectan los huesos del cuerpo.
Este documento proporciona información sobre varios sistemas de gestión empresarial como ERP, SAP, CRM y JD Edwards. Explica las definiciones, historias, características y beneficios de estos sistemas, destacando que ayudan a las organizaciones a automatizar procesos, integrar información y mejorar la toma de decisiones.
El documento presenta una serie de diapositivas sobre la Revolución Industrial en 1850 y los principales inventores de esa época como James Hargreaves, Samuel Crompton y Robert Roberts. Explica que hubo inventores iniciales, mejoradores que optimizaron los inventos y ejecutores que los implementaron a gran escala. Luego compara esto con el proceso de mejora continua en el diseño de experiencia de usuario, donde los "tweakers" o mejoradores juegan un rol importante. Finalmente, resume lecciones sobre la importancia de la mejora continua, el conocimiento compartido y
Periodico Escolar del Centro Educativo Mata de CañaFrancisco Durango
Este documento presenta información sobre el Centro Educativo Mata de Caña. Anuncia que las Tecnologías de la Información y la Comunicación (TIC) llegarán a las sedes del centro educativo gracias al programa Computadores para Educar. También resalta eventos como el acto de clausura del año escolar y un galardón que recibirá la directora. Presenta además a estudiantes y docentes destacados.
Milena describes her daily routine, starting with waking up at 7am and going to school, where classes begin at 9am. She has breakfast at noon after morning classes, and returns home after classes end at 1pm for lunch. Milena goes to bed at 9pm, completing her daily schedule.
En 2009, el Banco Galicia comenzó una campaña publicitaria basada en el concepto de "cada día más" usando a los personajes de Marcos y Claudia para promover sus beneficios y servicios. Estos personajes lograron una fuerte identificación con el público. En 2010 se lanzó la plataforma de beneficios "Quiero!" para que los clientes puedan acceder a descuentos y promociones desde cualquier lugar. Marcos y Claudia continuaron siendo usados para explicar a los clientes cómo funcionaba la plataforma. La campaña ha tenido
This document is a classified advertisement section from a local newspaper. It contains ads for various vehicles including domestic and import cars, trucks, SUVs, RVs, motorcycles, boats, and ATVs. It also has ads for real estate, employment, and other miscellaneous items. The largest section is for automobiles with ads ranging from older classic cars to newer models priced from $2,500 to $47,995.
Este documento ofrece consejos sobre cómo monetizar el conocimiento a través de medios digitales. Explica un proceso de 4 pasos que incluye definir el embudo de ventas, determinar los medios digitales a utilizar, sacar provecho de la experiencia en línea y crear un plan de acción con metas y métricas. El objetivo final es atraer clientes de manera constante a través de contenido atractivo y casos de éxito para generar ingresos.
“Successful flash games” (Seth de Koning, Jaludo)flash_gamm
Which flash games we played most last 3 years? What factors determine the success of these flashgames? What can we learn out of this to produce better flash games in the future?
Este documento presenta conceptos generales sobre documentos y archivos. Explica que los documentos de archivo surgen como resultado de las actividades y procedimientos administrativos y constituyen el principal tipo documental en la administración pública. Señala que los documentos se agrupan en expedientes, correspondencia, registros y documentos de apoyo informativo.
The Trends Transforming the Email Service Provider LandscapeLitmus
ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high.
In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from Litmus' first-ever State of Email Service Providers report, along with insights from other research we’ve done.
You’ll learn...
- What’s driving—and likely to keep driving—consolidation in the ESP industry
- Which ESPs are the most popular among brands in different industries, geographies, and more
- What’s involved with switching ESPs
- How to get more out of your current ESP
The passage discusses the importance of summarization in an age of information overload. It notes that with the massive amounts of data available online, being able to quickly understand the key points of lengthy documents, articles, or reports is crucial. The ability to produce clear, concise summaries helps people save time and focus on only the most essential information.
Email Workflows that Work: 5 Trends to Help You Build Better Emails FasterLitmus
Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster?
Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending.
In this webinar, Litmus’ Chad S. White and Jason Rodriguez dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow that you can put into practice immediately.
You’ll learn...
- How email teams leverage project management software and email briefs to keep email campaigns on track
- Why collecting feedback and approvals is the largest time drain in the email process—and how you can streamline this step in the workflow
- Why more brands are embracing modular design, and how this design approach can reduce your production time
- And more!
The State of Email in 2018: 5 Insights from the Litmus Marketing TeamLitmus
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs.
In this webinar, the Litmus marketing team talked about what you need to succeed in a volatile industry, including our five key insights from the 2018 State of Email Report.
See how your plans stack up against some of the biggest challenges facing marketing teams and hear about the strategies and resources you need to tackle them head-on. Along the way, we shared a behind-the-scenes look at how we’re approaching those challenges here at Litmus.
The Best of the 2017 State of Email Survey Research SeriesLitmus
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the...
- 2017 State of Email Workflows report
- 2017 State of Email Deliverability report
- 2017 State of Email Creative report
This presentation highlights the most interesting and actionable insights from those reports, including…
1. The best ways to improve your email production process
2. The subscriber acquisition sources that most endanger your deliverability
3. The best ways to make your email creative more effective
5 Embarrassing Subject Line Mistakes to AvoidLitmus
This document discusses 5 common embarrassing mistakes to avoid in email subject lines: 1) Not overwriting placeholder text, 2) Typographical errors, 3) Broken personalization, 4) Improperly inputted or unsupported emojis and special characters, and 5) Awkward truncation. It provides examples of each mistake and recommends double checking spelling, grammar, content, personalization, and previewing subject lines in different email clients to avoid these mistakes.
Estudio de concienciación de la LOPD en sector hotelero - IT360.esToni Martin Avila
Este documento presenta los resultados de un estudio sobre el nivel de conocimiento y cumplimiento de la Ley de Protección de Datos (LOPD) entre profesionales del sector hotelero en España. El estudio encontró que aunque la mayoría de hoteles han registrado sus ficheros de datos, la percepción y conocimiento real de la LOPD entre los profesionales necesita mejorar. El sector hotelero maneja grandes volúmenes de datos personales de clientes de diferentes países, lo que conlleva riesgos si no se siguen las normas de protección de datos.
Municipal Fire Management Plan 2013-2016Aimee Haywood
This document provides a 3 year Municipal Fire Management Plan for Wyndham City from 2013-2016. It outlines the purpose and objectives of the plan which is to address potential fire threats on public and private land through prevention, preparedness, response and recovery. It discusses the environmental context of Wyndham including its population growth, fire history, and assumptions about future growth. It also describes the membership and role of the Municipal Fire Management Planning Committee.
Este documento proporciona información sobre un libro infantil titulado "Míster Cuervo" escrito por Luisa Morandeira y Maurizio A. C. Quarello e publicado por Editora Oqo en enero de 2006. Se describe que es la primera edición de un libro con 40 páginas encuadernado en cartoné de 25x23 centímetros y está disponible en gallego, castellano, catalán y portugués con un precio de 10,48 euros sin IVA y 10,90 euros con IVA.
Una articulación es el área de contacto entre dos huesos, un hueso y un cartílago, o entre tejido óseo y los dientes. Una articulación une dos huesos próximos y permite el movimiento entre ellos. Las articulaciones son estructuras anatómicas que conectan los huesos del cuerpo.
Este documento proporciona información sobre varios sistemas de gestión empresarial como ERP, SAP, CRM y JD Edwards. Explica las definiciones, historias, características y beneficios de estos sistemas, destacando que ayudan a las organizaciones a automatizar procesos, integrar información y mejorar la toma de decisiones.
El documento presenta una serie de diapositivas sobre la Revolución Industrial en 1850 y los principales inventores de esa época como James Hargreaves, Samuel Crompton y Robert Roberts. Explica que hubo inventores iniciales, mejoradores que optimizaron los inventos y ejecutores que los implementaron a gran escala. Luego compara esto con el proceso de mejora continua en el diseño de experiencia de usuario, donde los "tweakers" o mejoradores juegan un rol importante. Finalmente, resume lecciones sobre la importancia de la mejora continua, el conocimiento compartido y
Periodico Escolar del Centro Educativo Mata de CañaFrancisco Durango
Este documento presenta información sobre el Centro Educativo Mata de Caña. Anuncia que las Tecnologías de la Información y la Comunicación (TIC) llegarán a las sedes del centro educativo gracias al programa Computadores para Educar. También resalta eventos como el acto de clausura del año escolar y un galardón que recibirá la directora. Presenta además a estudiantes y docentes destacados.
Milena describes her daily routine, starting with waking up at 7am and going to school, where classes begin at 9am. She has breakfast at noon after morning classes, and returns home after classes end at 1pm for lunch. Milena goes to bed at 9pm, completing her daily schedule.
En 2009, el Banco Galicia comenzó una campaña publicitaria basada en el concepto de "cada día más" usando a los personajes de Marcos y Claudia para promover sus beneficios y servicios. Estos personajes lograron una fuerte identificación con el público. En 2010 se lanzó la plataforma de beneficios "Quiero!" para que los clientes puedan acceder a descuentos y promociones desde cualquier lugar. Marcos y Claudia continuaron siendo usados para explicar a los clientes cómo funcionaba la plataforma. La campaña ha tenido
This document is a classified advertisement section from a local newspaper. It contains ads for various vehicles including domestic and import cars, trucks, SUVs, RVs, motorcycles, boats, and ATVs. It also has ads for real estate, employment, and other miscellaneous items. The largest section is for automobiles with ads ranging from older classic cars to newer models priced from $2,500 to $47,995.
Este documento ofrece consejos sobre cómo monetizar el conocimiento a través de medios digitales. Explica un proceso de 4 pasos que incluye definir el embudo de ventas, determinar los medios digitales a utilizar, sacar provecho de la experiencia en línea y crear un plan de acción con metas y métricas. El objetivo final es atraer clientes de manera constante a través de contenido atractivo y casos de éxito para generar ingresos.
“Successful flash games” (Seth de Koning, Jaludo)flash_gamm
Which flash games we played most last 3 years? What factors determine the success of these flashgames? What can we learn out of this to produce better flash games in the future?
Este documento presenta conceptos generales sobre documentos y archivos. Explica que los documentos de archivo surgen como resultado de las actividades y procedimientos administrativos y constituyen el principal tipo documental en la administración pública. Señala que los documentos se agrupan en expedientes, correspondencia, registros y documentos de apoyo informativo.
The Trends Transforming the Email Service Provider LandscapeLitmus
ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high.
In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from Litmus' first-ever State of Email Service Providers report, along with insights from other research we’ve done.
You’ll learn...
- What’s driving—and likely to keep driving—consolidation in the ESP industry
- Which ESPs are the most popular among brands in different industries, geographies, and more
- What’s involved with switching ESPs
- How to get more out of your current ESP
The passage discusses the importance of summarization in an age of information overload. It notes that with the massive amounts of data available online, being able to quickly understand the key points of lengthy documents, articles, or reports is crucial. The ability to produce clear, concise summaries helps people save time and focus on only the most essential information.
Email Workflows that Work: 5 Trends to Help You Build Better Emails FasterLitmus
Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster?
Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending.
In this webinar, Litmus’ Chad S. White and Jason Rodriguez dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow that you can put into practice immediately.
You’ll learn...
- How email teams leverage project management software and email briefs to keep email campaigns on track
- Why collecting feedback and approvals is the largest time drain in the email process—and how you can streamline this step in the workflow
- Why more brands are embracing modular design, and how this design approach can reduce your production time
- And more!
The State of Email in 2018: 5 Insights from the Litmus Marketing TeamLitmus
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs.
In this webinar, the Litmus marketing team talked about what you need to succeed in a volatile industry, including our five key insights from the 2018 State of Email Report.
See how your plans stack up against some of the biggest challenges facing marketing teams and hear about the strategies and resources you need to tackle them head-on. Along the way, we shared a behind-the-scenes look at how we’re approaching those challenges here at Litmus.
The Best of the 2017 State of Email Survey Research SeriesLitmus
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the...
- 2017 State of Email Workflows report
- 2017 State of Email Deliverability report
- 2017 State of Email Creative report
This presentation highlights the most interesting and actionable insights from those reports, including…
1. The best ways to improve your email production process
2. The subscriber acquisition sources that most endanger your deliverability
3. The best ways to make your email creative more effective
5 Embarrassing Subject Line Mistakes to AvoidLitmus
This document discusses 5 common embarrassing mistakes to avoid in email subject lines: 1) Not overwriting placeholder text, 2) Typographical errors, 3) Broken personalization, 4) Improperly inputted or unsupported emojis and special characters, and 5) Awkward truncation. It provides examples of each mistake and recommends double checking spelling, grammar, content, personalization, and previewing subject lines in different email clients to avoid these mistakes.
Email Tactics Customers Hate and Why Marketers Continue to Use ThemLitmus
The document summarizes a webinar discussing email tactics that customers hate and why marketers continue to use them. The webinar covered several reasons why marketers use annoying tactics, including that they are legal, competitors are doing it, and email metrics look good. However, the webinar argues these reasons are flawed and that over-reliance on technology and data is causing marketers to make decisions that actually hurt email programs and subscriber relationships over time. The webinar advocates for taking a more holistic and customer-centric view of email marketing success.
The email marketing industry is constantly shifting as it adapts to consumer, business, and technological changes. That can make setting the priorities for the months extra difficult.
We’ll help you set the direction for your email marketing kickoff planning with our three-point plan:
1. Assessing your email program to truly understand your audience and to capture what worked in 2017—and what didn’t
2. Addressing challenges your team is facing
3. Seizing opportunities to leverage the industry trends that can truly move the needle for your program
In this webinar, Litmus’ Chad White and Bettina Specht discuss each of those points. Along the way, they share research and advice that will help you set priorities and distribute resources the right way, so your team is set up for email success in 2018.
The Top 5 Opportunities for Improving Your Email CreativeLitmus
Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel.
In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville and I will identify the top 5 opportunities to improve your team’s email creative process, based on the findings of Litmus’ 2017 State of Email Creative research report. But they won’t just give you the insights, they’ll share practical how-to advice to help you executive on each opportunity at your brand.
20 Things Successful Email Marketing Programs DoLitmus
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are...
Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report.
After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing those root causes.
In this webinar, Research Director Chad White and deliverability expert and Litmus Product Manager Jay Brangiforte discuss the various ways that marketers are trying to improve their deliverability and which ones work best.
This document outlines an agenda for an email troubleshooting workshop. It includes background information on common email rendering issues. The plan covers troubleshooting workflows, common bugs and fixes, email optimization, and a Q&A session. Breaks and lunch are also included on the agenda. Attendees will participate in exercises to practice identifying and fixing common email issues related to images, layouts, links, responsiveness, and rendering in different clients like Gmail.
Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design. Together, we’ll discuss why email clients do what they do and fixes for almost every problem you’ll encounter in email design today. We’ll also take time to look at your own campaigns and work through solutions to improve your next send.
8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making ThemLitmus
Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. In this slide deck, we share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.
Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design. Together, we’ll discuss why email clients do what they do and fixes for almost every problem you’ll encounter in email design today. We’ll also take time to look at your own campaigns and work through solutions to improve your next send. Each attendee will be eligible to submit a campaign for inclusion.
Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending.That report is focused on industry averages, but what does the exceptional email workflow look like?
We answer that question in this slide deck, where we share insights about the behaviors and processes that separate successful email programs from less successful ones. Some of those behaviors include the use of a year-round content calendar, the create of email briefs for every email, the use of partials, and utilizing an extensive pre-send checklist.
In this webinar, we’ll share our findings and advice from the 2017 State of Email so you can arm yourself and your team with knowledge to navigate these changes and build email campaigns that surprise, delight, and ultimately, convert.
Everything You Need to Know About Gmail RenderingLitmus
Gmail is a headache for people who make and send email.
Until September 2016, Gmail required the use of inlined CSS and didn’t support responsive email. A major update to the Gmail rendering engine rolled out support for embedded styles and media queries. Months after the update, rendering fragmentation still remains and is cause for confusion in the email community.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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5. Campaigns
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With Regards
Gokila digital marketer
Coimbatore
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
2. @chadswhite #EmailMistakes
Email marketing mistakes are
not a matter of if, but when.
Email is too dynamic, too complex,
and too quick of a medium to avoid
mistakes completely.
3. @chadswhite #EmailMistakes
The best you can hope for is to
keep mistakes infrequent and small,
and then to manage them quickly
and recover with a degree of
grace when they do happen.
4. @chadswhite #EmailMistakes
To that end, we created a decision
framework to help guide you to the
appropriate response to any error,
one that minimizes the impact and
prevents overreactions.
5. The Pivotal Questions:
• Is the error minor or easily understood as an error?
@chadswhite #EmailMistakes
6. The Pivotal Questions:
• Is the error minor or easily understood as an error?
• Has the send completed?
@chadswhite #EmailMistakes
7. The Pivotal Questions:
• Is the error minor or easily understood as an error?
• Has the send completed?
• Can you fix the error or eliminate most of the resulting
confusion post-send?
@chadswhite #EmailMistakes
8. The Pivotal Questions:
• Is the error minor or easily understood as an error?
• Has the send completed?
• Can you fix the error or eliminate most of the resulting
confusion post-send?
• Does the error only affect subscribers who click or try
to convert?
@chadswhite #EmailMistakes
9. The Pivotal Questions:
• Is the error minor or easily understood as an error?
• Has the send completed?
• Can you fix the error or eliminate most of the resulting
confusion post-send?
• Does the error only affect subscribers who click or try
to convert?
• Does the mistake warrant wider damage control?
@chadswhite #EmailMistakes
10. The Pivotal Questions:
• Is the error minor or easily understood as an error?
• Has the send completed?
• Can you fix the error or eliminate most of the resulting
confusion post-send?
• Does the error only affect subscribers who click or try
to convert?
• Does the mistake warrant wider damage control?
@chadswhite #EmailMistakes
Plus one more critical question…that we’ll
address at the end.
11. Chad White @chadswhite
• Research Director at Litmus
• Author of Email Marketing Rules
• Written thousands of posts and articles
on email marketing
• Quoted in over 100 publications,
including The New York Times,
The Wall Street Journal,
and USA Today
12. You’ll receive a copy of
How to Recover from
Email Marketing
Mistakes, which contains
the decision tree, along
with these slides and the
recording following the
webinar. @chadswhite #EmailMistakes
13. Over the next half-hour,
we’ll discuss 10 real-world
email marketing mistakes and
use the decision framework to guide
us to the appropriate response.
@chadswhite #EmailMistakes
15. @chadswhite #EmailMistakes
Linens-N-Things
Nov. 28, 2011 (Cyber Monday)
Subject line of the 1st email of day:
Cyber Monday Deals + Free Shipping Sitewide
Subject line of the 2nd email of day:
Last Chance: Cyber Monday Deals End in 60
Minutes
Subject line of the 3rd email of day, which arrived 4 hours after the 2nd:
Last Chance: Cyber Monday Deals End in 60 Miutes
17. @chadswhite #EmailMistakes
Subject line of the 4th email of day, which arrived 2 hours after the 3rd
and 5 hours after the sale was supposed to end:
Oops! Sorry for the Typo: Cyber Monday Deals End
in Minutes!
18. Ignoring the credibility issues around the end of the
sale, apologizing for an easily understood typo isn’t
necessary—even when it’s in the subject line.
Plus, sending a 4th email on Cyber Monday that
gives subscribers just minutes to respond will irritate
some at a time when opt-outs and complaints are
costly.
@chadswhite #EmailMistakes
19. Some brands have seen such a
positive response to their correction
emails that they regularly
manufacture mistakes for the sole
purpose of issuing an apology.
@chadswhite #EmailMistakes
20. Since it’s difficult to measure the long-
term brand damage done by routine
apologies, our advice is to save your
goodwill for when you actually make
a mistake.
@chadswhite #EmailMistakes
24. Thanks in part to B&H’s smart use of defensive
design, consisting of extensive HTML text andALT
text, their email was able to convey its message
adequately while their image server was offline.
Although situations like this are rare, they are another
reason to design your email with images off in mind.
@chadswhite #EmailMistakes
28. While this email was clearly sent a week earlier than
intended, it was close enough. More importantly, the
early send didn’t impair subscribers’ ability to act.
The silver lining is that it’s possible this email stood
out because there were no other season’s greetings
emails that week and less email volume in general.
@chadswhite #EmailMistakes
29. If you’re unsure if an error is truly
minor, check your email metrics.
Sometimes things aren’t as bad as
you imagine them to be.
@chadswhite #EmailMistakes
34. Clearly this was a test email that got loose.
Especially considering the popularity of cat pictures,
this was a low-risk mistake.
However, with some clever copywriting and images,
Fab turned this non-catastrophe into an oppurrtunity.
But if you’re not as clever or fun as Fab, let it go.
@chadswhite #EmailMistakes
43. The recipients mostly likely to buy championship
gear knew that the game hadn’t taken place yet.
Amazon could have used the landing pages to
clarify that gear would be available after the game
“tonight.”
In this case, sending an apology only seemed to
draw more attention to the mistake.
@chadswhite #EmailMistakes
48. OfficeMax was able to act quickly and update all of
the images in their primary content block to
transform this outdated email into an apology email.
They also sent a mass apology email the next day.
The delay, plus a relatively weak call-to-action,
probably made it a low performer.
@chadswhite #EmailMistakes
55. Thanks to a heads up by our Twitter followers, we
were able to recognize the problem quickly, halt the
send, fix the problem, resume the send, and send
corrected versions to the 53,000 subscribers who
received the broken interactivity.
@chadswhite #EmailMistakes
56. Action is needed when an email
marketing error significantly impairs
subscribers’ ability to act on the
message or causes significant brand
damage by annoying, angering, or
offending subscribers.
@chadswhite #EmailMistakes
62. Permission is sacred. So even though there were
some signs that this email was just a mistake, it was
definitely worth clarifying the issue.
Alchemy Worx did that with a simple apology email
that they were able to get out quickly, less than a
hour and a half after sending the erroneous email.
@chadswhite #EmailMistakes
68. Humor, which The Sharper Image uses well in the
subject line of this apology email, can take the edge
off a mistake. However, when an error reveals that
some people are getting something that others are
not, the best way to avoid any hurt feelings is
generally to let everyone have the offer, if possible.
@chadswhite #EmailMistakes
84. This mistake caused genuine pain to some
subscribers and sparked lots of media attention.
To try to minimize damage to the brand, Shutterfly
sent a text-based apology signed by the CMO,
broadcasted apologies on social media, and
responded to individuals via social and email.
@chadswhite #EmailMistakes
88. Avoidable failures are common
and persistent, not to mention
demoralizing and frustrating,
across many fields—from
medicine to finance, business
to government.
89. And the reason is increasingly
evident: the volume and
complexity of what we know has
exceeded
our individual ability to deliver
its benefits correctly, safely,
or reliably.
90. Dr. Gawande’s prescription for better
outcomes is the checklist—and it’s
ours as well.
@chadswhite #EmailMistakes
91. Some process changes and checks to consider:
• Creating a brief for every email
@chadswhite #EmailMistakes
92. Some process changes and checks to consider:
• Creating a brief for every email
• Eliminating production processes that invite errors
@chadswhite #EmailMistakes
93. Some process changes and checks to consider:
• Creating a brief for every email
• Eliminating production processes that invite errors
• Restricting access to certain tools or tool functions for some team members
@chadswhite #EmailMistakes
94. Some process changes and checks to consider:
• Creating a brief for every email
• Eliminating production processes that invite errors
• Restricting access to certain tools or tool functions for some team members
• Improving copyediting
@chadswhite #EmailMistakes
95. Some process changes and checks to consider:
• Creating a brief for every email
• Eliminating production processes that invite errors
• Restricting access to certain tools or tool functions for some team members
• Improving copyediting
• Using an email rendering tool
@chadswhite #EmailMistakes
96. Some process changes and checks to consider:
• Creating a brief for every email
• Eliminating production processes that invite errors
• Restricting access to certain tools or tool functions for some team members
• Improving copyediting
• Using an email rendering tool
• Checking that all links are functional and lead to the correct destinations
@chadswhite #EmailMistakes
97. Some process changes and checks to consider:
• Creating a brief for every email
• Eliminating production processes that invite errors
• Restricting access to certain tools or tool functions for some team members
• Improving copyediting
• Using an email rendering tool
• Checking that all links are functional and lead to the correct destinations
• Double-checking that the final email matches specs in the brief
@chadswhite #EmailMistakes
98. Some process changes and checks to consider:
• Creating a brief for every email
• Eliminating production processes that invite errors
• Restricting access to certain tools or tool functions for some team members
• Improving copyediting
• Using an email rendering tool
• Checking that all links are functional and lead to the correct destinations
• Double-checking that the final email matches specs in the brief
• Running the final email through spam filter tests
@chadswhite #EmailMistakes
99. Some process changes and checks to consider:
• Creating a brief for every email
• Eliminating production processes that invite errors
• Restricting access to certain tools or tool functions for some team members
• Improving copyediting
• Using an email rendering tool
• Checking that all links are functional and lead to the correct destinations
• Double-checking that the final email matches specs in the brief
• Running the final email through spam filter tests
• Strengthening the approval process
@chadswhite #EmailMistakes