Guidelines and suggestions by the Bocconi for innovation team on how to best prepare your pitch deck.
See the full guide on how to successfully apply for B4i at https://www.b4i.unibocconi.it/how-to-apply/
How to Write a Winning Business plan 2019John J. H. Oh
This document provides guidance on how to write an effective business plan in 3 sentences or less:
The document outlines the key elements that should be included in a business plan such as an executive summary, company description, products/services, market analysis, management team, and financial projections. It provides tips on how to effectively write each section including keeping descriptions concise and focusing on the problem the business solves and its competitive advantages. Sample outlines are also provided to illustrate how the various sections should be structured in the business plan.
This document provides guidance on creating an effective business plan. It emphasizes that a business plan should clearly explain the problem being solved, the solution or product/service offering, unique selling point, competition, target market, and marketing and financial plans. It recommends using templates or outlines to structure the business plan and including an executive summary, company details, product information, market analysis, operations, management team, growth strategy, financing needs, projections, and appendices. The goal is to present the information concisely and focus on the business model and value proposition to attract investors or clarify the vision for employees.
The document outlines the key elements of crafting a business plan and strategic plan for a small business, including an introduction defining what a business plan is, its benefits, and components. It then discusses each component in detail, such as the executive summary, description of products/services, marketing strategy, and financial projections. The document also covers developing a strategic plan, conducting competitor and environmental analyses, and establishing goals and performance controls. The overall purpose is to provide guidance to entrepreneurs on developing effective business and strategic plans.
The document provides guidance on developing an effective business plan, outlining 12 key sections to include such as the executive summary, market opportunity, products/technology, competition, marketing strategy, management team, financials, and exit strategy. It emphasizes that the business plan should clearly explain the problem being solved, the solution, market potential, and management capabilities in order to attract investors. The business plan is a critical tool to formally outline the company's goals and assess risks.
This document outlines the key components of an effective business plan framework. It discusses developing a solid business plan to help prepare for business success. The main sections of a business plan framework are described, including an executive summary, company description and operating history, product or service description, markets and competitors, marketing plan, production and operations, management objectives, finances, and risks/returns. Identifying key success factors and features versus benefits of the product or service are also important elements to cover. An effective business plan created using this framework can help entrepreneurs increase their chances of success.
Business Investments and Planning - Venstone AGVenstone AG
Few products offered to the market without that other similar products already exist (direct competition) or not others can be proposed substitution (indirect competition). We must take into account what may be near, or meet the same uses to determine where to place the product or service to deal with such another, which will set the arguments and rates.
How to Write a Winning Business plan 2019John J. H. Oh
This document provides guidance on how to write an effective business plan in 3 sentences or less:
The document outlines the key elements that should be included in a business plan such as an executive summary, company description, products/services, market analysis, management team, and financial projections. It provides tips on how to effectively write each section including keeping descriptions concise and focusing on the problem the business solves and its competitive advantages. Sample outlines are also provided to illustrate how the various sections should be structured in the business plan.
This document provides guidance on creating an effective business plan. It emphasizes that a business plan should clearly explain the problem being solved, the solution or product/service offering, unique selling point, competition, target market, and marketing and financial plans. It recommends using templates or outlines to structure the business plan and including an executive summary, company details, product information, market analysis, operations, management team, growth strategy, financing needs, projections, and appendices. The goal is to present the information concisely and focus on the business model and value proposition to attract investors or clarify the vision for employees.
The document outlines the key elements of crafting a business plan and strategic plan for a small business, including an introduction defining what a business plan is, its benefits, and components. It then discusses each component in detail, such as the executive summary, description of products/services, marketing strategy, and financial projections. The document also covers developing a strategic plan, conducting competitor and environmental analyses, and establishing goals and performance controls. The overall purpose is to provide guidance to entrepreneurs on developing effective business and strategic plans.
The document provides guidance on developing an effective business plan, outlining 12 key sections to include such as the executive summary, market opportunity, products/technology, competition, marketing strategy, management team, financials, and exit strategy. It emphasizes that the business plan should clearly explain the problem being solved, the solution, market potential, and management capabilities in order to attract investors. The business plan is a critical tool to formally outline the company's goals and assess risks.
This document outlines the key components of an effective business plan framework. It discusses developing a solid business plan to help prepare for business success. The main sections of a business plan framework are described, including an executive summary, company description and operating history, product or service description, markets and competitors, marketing plan, production and operations, management objectives, finances, and risks/returns. Identifying key success factors and features versus benefits of the product or service are also important elements to cover. An effective business plan created using this framework can help entrepreneurs increase their chances of success.
Business Investments and Planning - Venstone AGVenstone AG
Few products offered to the market without that other similar products already exist (direct competition) or not others can be proposed substitution (indirect competition). We must take into account what may be near, or meet the same uses to determine where to place the product or service to deal with such another, which will set the arguments and rates.
The document provides an outline for an investor pitch deck, including recommended slide content and order. It suggests beginning with slides on the company overview, market opportunity, solution, traction, competition, revenue model, and financial projections. Optional slides include the team, advisors, competitive advantages, and exit strategy. It also offers potential appendix slides with more detailed information. The goal is to concisely convey the problem being solved, solution, market fit, business model, team and traction in the core deck, tailored based on the length.
This document outlines the agenda for a class on presentation skills and successful pitches. Session 6 will focus on presentation skills and successful pitches. It provides information on past class topics such as creativity, passion, business plans, and financials. It includes links to videos on marketing plans and pitching for startups. The class will include an exercise where students introduce their startup idea, components of their business plan, and demo their prototype. An appendix includes a sample startup business plan template adapted from Guy Kawasaki's 10/20/30 principle of 10 slides, 20 minutes, and 30 point font.
The document provides guidance on creating an effective startup pitch deck for presenting to angels and venture capitalists (VCs). It outlines the key components to include in a pitch deck, such as the problem/solution, team, traction, financial projections, and ask. Additional slides cover the market opportunity, competition, business model, and exit strategy. The document emphasizes telling a clear story, demonstrating product-market fit, and focusing on the most pressing customer needs or problems.
Getting funded sometimes seems like a career itself (and indeed it is a big part of the CEO’s responsibilities). In order to succeed, need to understand both the rules of the game and the equipment – without these you may squander some of your most valuable resources - time and relationships. Two keys communication tools are the Executive Summary and the PowerPoint Presentation (Pitch Deck). This forum will help you understand how these tools are used to generate a face-to-face meeting, make a persuasive and memorable presentation, and then follow through with the details needed for investors to begin their due diligence process.
The document provides guidelines for creating an effective startup pitch deck to present to angels and venture capitalists. It outlines the core components that should be included in the deck, such as the elevator pitch, team, solution, traction, competition, business model, financials, and ask. The guidelines recommend keeping the deck concise with clean slides, showing results instead of just telling about them, and practicing the pitch. It also provides tips for preparing for the pitch meeting, such as researching the investors and checking fit beforehand.
This document outlines best practices for creating an effective startup pitch deck. It recommends including core slides that introduce the problem, solution, team, traction, business model, financials, and capital request. Additional slides can provide more details on the market, competition, marketing strategy and financial projections. Key advice includes showing qualitative and quantitative validation, telling a clear story, addressing the big problem and opportunity, and focusing on the essential information. The goal is to grab attention, prove fit and potential, and get to the next meeting.
This document provides guidance on developing a business plan, including defining what a business plan is, its key components, and how to present it to potential investors. It explains that a business plan is a written document that describes a new business, including its goals, operations, market analysis, and financial projections. The document outlines the typical sections of a business plan, such as the executive summary, company description, marketing plan, and financial projections. It also provides tips for presenting the business plan, recommending a 12-slide PowerPoint presentation that covers the problem, solution, opportunity, competition, management team, and financing request. The intended learning outcomes are to enable students to develop and outline an effective business plan and presentation for potential investors.
The document provides an overview of key sections to include when writing a business plan for a startup IT business. The executive summary should be 2 pages or less and explain the business concept, products/services, customers, ownership, and future outlook. The marketing plan discusses the target market, competitors, and marketing strategy. The operational plan covers daily operations, production, location, personnel, and inventory. The financial plan includes profit projections, cash flow statements, and break-even analysis. Appendices contain supplemental materials.
This document provides guidance on developing an effective business plan, outlining the typical sections included and key information to address within each section. It discusses including an executive summary with mission statement, company information, growth highlights, products/services, and financial information. Other sections covered are company description, market analysis including target market and competition, organization/management, product/service line, marketing/sales, funding request, and financial projections along with an appendix to provide supporting details. The goal is to clearly convey the business concept, market opportunity, management team, and financial viability to potential investors or lenders.
The document provides guidance on developing a business plan. It defines a business plan and outlines its key components, including an executive summary, description of the product/service, market analysis, marketing strategy, organizational structure, and financial projections. An effective business plan clearly conveys customer value, market size and growth potential, and feasibility while addressing competition and risks. Developing a business plan requires thorough research and forces disciplined thinking about transforming a business idea into a viable enterprise.
Uitleg over hoe je een ondernemerspln kunt maken. Uitleg in drie niveau's van detail: eerst op hoofd-termen, dan met korte uitleg en video's en vervolgens met zeer veel details (in Engelse taal). De details zijn voorbeelden en zijn naar eigen inzicht te benoemen of niet, dan wel zelf elementen toe te voegen.
This document provides guidance on writing an effective business plan. It discusses that a business plan is typically 25-35 pages and serves both internal and external purposes. There are two primary audiences: a firm's employees and investors/stakeholders. The document outlines the key sections of a business plan, including an executive summary, industry and market analysis, company description, marketing plan, financial projections, and appendices. It emphasizes that the plan should be concise, clear, and follow a conventional structure to communicate the merits of the new venture to outsiders.
The document provides guidance on developing an effective business plan, including key components and considerations. An executive summary introduces the purpose of a business plan, which is to define business goals and strategies. The document then outlines various sections that should be included in a business plan, such as descriptions of the business concept, market analysis, management team, marketing plan, financial plan, and operations plan. Tips are provided on tailoring a business plan for different audiences and securing funding.
New 13 strategy-maps bsc integrative-thinkingZiya-B
This document discusses the use of strategy maps and the balanced scorecard (BSC) to implement organizational vision and strategy. It provides an overview of how strategy maps can link strategic objectives and their drivers through cause-and-effect relationships. It also explains the four perspectives of the BSC - financial, customer, internal processes, and innovation/growth - and how goals and measures can be defined for each perspective. Examples are given of objectives, measures, and how to develop a strategy map and BSC for an organization.
Concrete Logic helps high-tech startups and internal incubators with market strategy development. They provide services to define the market opportunity, verify the value proposition, make the business case, analyze the adoption cycle, expect the unexpected, build the business model, and convert strategy into action. Their process involves exploring topics through discussion, research, validation, and deliverables like executive summaries and presentations to secure funding and move projects forward.
The document discusses the importance of developing a thorough business plan when starting a new venture. It explains that a business plan should communicate the entrepreneur's vision to attract investors, employees and customers. The business plan components include an executive summary, market analysis, business team details, product/service overview and financial projections. It also provides tips for implementing the plan, measuring progress, updating it over time, and reasons why some plans fail like unreasonable goals or lack of market need.
This document provides tips and guidance for creating an effective startup pitch deck. It discusses the purpose of a pitch deck, sample deck structure and slide content, tips for each slide, common mistakes to avoid, and next steps after completing the deck. The overall goals are to get meetings with investors, move forward in the fundraising process, and ultimately raise capital. Building an effective pitch deck is positioned as an important exercise that will help founders articulate their opportunity and address key questions.
The document provides an outline for an investor pitch deck, including recommended slide content and order. It suggests beginning with slides on the company overview, market opportunity, solution, traction, competition, revenue model, and financial projections. Optional slides include the team, advisors, competitive advantages, and exit strategy. It also offers potential appendix slides with more detailed information. The goal is to concisely convey the problem being solved, solution, market fit, business model, team and traction in the core deck, tailored based on the length.
This document outlines the agenda for a class on presentation skills and successful pitches. Session 6 will focus on presentation skills and successful pitches. It provides information on past class topics such as creativity, passion, business plans, and financials. It includes links to videos on marketing plans and pitching for startups. The class will include an exercise where students introduce their startup idea, components of their business plan, and demo their prototype. An appendix includes a sample startup business plan template adapted from Guy Kawasaki's 10/20/30 principle of 10 slides, 20 minutes, and 30 point font.
The document provides guidance on creating an effective startup pitch deck for presenting to angels and venture capitalists (VCs). It outlines the key components to include in a pitch deck, such as the problem/solution, team, traction, financial projections, and ask. Additional slides cover the market opportunity, competition, business model, and exit strategy. The document emphasizes telling a clear story, demonstrating product-market fit, and focusing on the most pressing customer needs or problems.
Getting funded sometimes seems like a career itself (and indeed it is a big part of the CEO’s responsibilities). In order to succeed, need to understand both the rules of the game and the equipment – without these you may squander some of your most valuable resources - time and relationships. Two keys communication tools are the Executive Summary and the PowerPoint Presentation (Pitch Deck). This forum will help you understand how these tools are used to generate a face-to-face meeting, make a persuasive and memorable presentation, and then follow through with the details needed for investors to begin their due diligence process.
The document provides guidelines for creating an effective startup pitch deck to present to angels and venture capitalists. It outlines the core components that should be included in the deck, such as the elevator pitch, team, solution, traction, competition, business model, financials, and ask. The guidelines recommend keeping the deck concise with clean slides, showing results instead of just telling about them, and practicing the pitch. It also provides tips for preparing for the pitch meeting, such as researching the investors and checking fit beforehand.
This document outlines best practices for creating an effective startup pitch deck. It recommends including core slides that introduce the problem, solution, team, traction, business model, financials, and capital request. Additional slides can provide more details on the market, competition, marketing strategy and financial projections. Key advice includes showing qualitative and quantitative validation, telling a clear story, addressing the big problem and opportunity, and focusing on the essential information. The goal is to grab attention, prove fit and potential, and get to the next meeting.
This document provides guidance on developing a business plan, including defining what a business plan is, its key components, and how to present it to potential investors. It explains that a business plan is a written document that describes a new business, including its goals, operations, market analysis, and financial projections. The document outlines the typical sections of a business plan, such as the executive summary, company description, marketing plan, and financial projections. It also provides tips for presenting the business plan, recommending a 12-slide PowerPoint presentation that covers the problem, solution, opportunity, competition, management team, and financing request. The intended learning outcomes are to enable students to develop and outline an effective business plan and presentation for potential investors.
The document provides an overview of key sections to include when writing a business plan for a startup IT business. The executive summary should be 2 pages or less and explain the business concept, products/services, customers, ownership, and future outlook. The marketing plan discusses the target market, competitors, and marketing strategy. The operational plan covers daily operations, production, location, personnel, and inventory. The financial plan includes profit projections, cash flow statements, and break-even analysis. Appendices contain supplemental materials.
This document provides guidance on developing an effective business plan, outlining the typical sections included and key information to address within each section. It discusses including an executive summary with mission statement, company information, growth highlights, products/services, and financial information. Other sections covered are company description, market analysis including target market and competition, organization/management, product/service line, marketing/sales, funding request, and financial projections along with an appendix to provide supporting details. The goal is to clearly convey the business concept, market opportunity, management team, and financial viability to potential investors or lenders.
The document provides guidance on developing a business plan. It defines a business plan and outlines its key components, including an executive summary, description of the product/service, market analysis, marketing strategy, organizational structure, and financial projections. An effective business plan clearly conveys customer value, market size and growth potential, and feasibility while addressing competition and risks. Developing a business plan requires thorough research and forces disciplined thinking about transforming a business idea into a viable enterprise.
Uitleg over hoe je een ondernemerspln kunt maken. Uitleg in drie niveau's van detail: eerst op hoofd-termen, dan met korte uitleg en video's en vervolgens met zeer veel details (in Engelse taal). De details zijn voorbeelden en zijn naar eigen inzicht te benoemen of niet, dan wel zelf elementen toe te voegen.
This document provides guidance on writing an effective business plan. It discusses that a business plan is typically 25-35 pages and serves both internal and external purposes. There are two primary audiences: a firm's employees and investors/stakeholders. The document outlines the key sections of a business plan, including an executive summary, industry and market analysis, company description, marketing plan, financial projections, and appendices. It emphasizes that the plan should be concise, clear, and follow a conventional structure to communicate the merits of the new venture to outsiders.
The document provides guidance on developing an effective business plan, including key components and considerations. An executive summary introduces the purpose of a business plan, which is to define business goals and strategies. The document then outlines various sections that should be included in a business plan, such as descriptions of the business concept, market analysis, management team, marketing plan, financial plan, and operations plan. Tips are provided on tailoring a business plan for different audiences and securing funding.
New 13 strategy-maps bsc integrative-thinkingZiya-B
This document discusses the use of strategy maps and the balanced scorecard (BSC) to implement organizational vision and strategy. It provides an overview of how strategy maps can link strategic objectives and their drivers through cause-and-effect relationships. It also explains the four perspectives of the BSC - financial, customer, internal processes, and innovation/growth - and how goals and measures can be defined for each perspective. Examples are given of objectives, measures, and how to develop a strategy map and BSC for an organization.
Concrete Logic helps high-tech startups and internal incubators with market strategy development. They provide services to define the market opportunity, verify the value proposition, make the business case, analyze the adoption cycle, expect the unexpected, build the business model, and convert strategy into action. Their process involves exploring topics through discussion, research, validation, and deliverables like executive summaries and presentations to secure funding and move projects forward.
The document discusses the importance of developing a thorough business plan when starting a new venture. It explains that a business plan should communicate the entrepreneur's vision to attract investors, employees and customers. The business plan components include an executive summary, market analysis, business team details, product/service overview and financial projections. It also provides tips for implementing the plan, measuring progress, updating it over time, and reasons why some plans fail like unreasonable goals or lack of market need.
This document provides tips and guidance for creating an effective startup pitch deck. It discusses the purpose of a pitch deck, sample deck structure and slide content, tips for each slide, common mistakes to avoid, and next steps after completing the deck. The overall goals are to get meetings with investors, move forward in the fundraising process, and ultimately raise capital. Building an effective pitch deck is positioned as an important exercise that will help founders articulate their opportunity and address key questions.
Similaire à How to structure your pitch - B4i template (20)
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Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
How to structure your pitch - B4i template
1. Powered by
HOW TO STRUCTURE
YOUR PITCH
Guidelines & Suggestions
November 2021
2. 2
Flow - not a slide for your pitch
• Introduction
• Problem
• Product/Service Description
• Milestones 7
• Team
• Market & Competition
• Business Model & Go-To-Market Strategy
• Financial Plan
• Investment Round & Needs
3. 3
Presentation guidelines
• Present in a clear and synthetic way (no more than 20 slides).
• Use big type size (min. 18-20) and write as less as you can, use
images & charts when possible.
• You don’t need a fancy UX, some of the most successful pitch
decks were able to convey concise messages without a strong
brand identity (few examples later).
• Explain clearly what the company does in the first few slides.
• Show why your company is a terrific investment opportunity
(milestones reached/growth/market potential).
• Show a vision. Make the listener-investor believe in you.
4. 4
Introduction
• Company name & logo.
• Define the company/business in one sentence.
• “Company presentation for B4i Acceleration/Pre-Acceleration
Program - Spring 20XX”.
AN
EXAM
PLE
Fall 2022
5. 5
Problem
• What problem you’re solving?
• How are your potential customers solving the problem today?
• Include data backing your claims. Sources for market research
could be: Doxa, Statista, Euromonitor, etc.
6. 6
Product/Service Description
• Which is the Unique Selling Proposition (USP)?
• What are the benefits and solutions offered to customers (don’t
just focus on features)?
• Which are the technological, product and market sustainable
advantages?
• Show an image, video or a demo of your product, when possible.
7. 7
Milestones
• Yearly and/or monthly revenue trends.
• Weekly and/or monthly user growth trends.
• Current leads/contracts closed with B2B customers.
• Patents and brands registered (if any).
• Existing significant strategic customers/partnerships.
8. 8
Team
• Founder 1 name, qualification (+ picture).
• Relevant experiences (no more than 2 lines, or logos of previous
employers).
• Founder 2 name, qualification.
• Relevant experiences.
• Founder 3 (etc.).
• Advisors (if any).
• Investors/shareholders (if any).
AN
EXAM
PLE
9. 9
Market and Competition
• Target Market (and its segmentation).
• Market dimension (Total Available Market - TAM in €) and growth rate.
• Main competitors, barriers to entry, main market dynamics, important
competitive factors (competition chart).
• External and available market research.
10. 10
Business Model & Go-to-Market
Strategy
• How do you make money/acquire customers.
• Go-to-market strategy.
• Strategies about provisions and production (when
applicable/relevant).
11. 11
Financial Plan
• The closer your startup is to product/market fit, the further your plan
should look into the future - with a limit of maximum 3 years.
• Feel free to keep your projections at 1-2 years into the future: what we are
looking for is not a scientifically precise financial forecast, but a sound
reasoning from the entrepreneur who is structuring the plan.
• Make sure to include revenue and EBITDA indicators, as well as a
projection of the most relevant metrics for your business.
• If you’re applying for Pre-Acceleration, it is not mandatory to prepare a
financial plan. We nevertheless recommend starting to think about it, as it
will be a pillar document to support your decisions during the life of your
company.
12. 12
Investments Round & Needs
• How much are you raising?
If you’re aiming at just the €50k from B4i, no need to include this point.
• To do what?
(investments planned: Area 1, %/€, Area 2, %/€, Area 3, %/€).
• Current cap table.
• Other investors interested.
AN
EXAM
PLE
13. 13
Additional sources and
benchmarks for your pitch deck
• Lessons From A Study of Perfect Pitch Decks - Techcrunch
• The Early Pitch Decks Of 15 Startups Before They Became Billion-
Dollar Companies - CBInsights
• Sequoia Capital Pitch Deck Template
• What should be in my fundraising slides?
14. B4i BOCCONI FOR INNOVATION
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GOT QUESTIONS?
Feel free to email us at infob4i@unibocconi.it