Claire Donner, strategy consultant and director, more onion Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. INTEGRATED
COMMUNICATIONS
Welcome journeys,
& technology

2. CLAIRE DONNER
claire@more-onion.com

4. DIGITAL MOBILISATION EXPERTS
Strategy, creative, technology

5. WHAT MAKES US SPECIAL?
• We work exclusively with not for profits
• We offer full-service campaign delivery:
strategy, creative and technology
• We are agile and focus on maximising
impact with available resources
• We love to collaborate and learn

6. Integrating
SUPPORTER
COMMUNICATIONS

8. WELCOME JOURNEYS

9. WELCOME JOURNEYS
TECHNOLOGY

10. WELCOME
JOURNEYS

11. Donations
Engagement
Campaigning
Loyalty

12. •Easy to ringfence data
•Integrate before separation can begin
•Shape supporter expectations
WHY WELCOME
JOURNEYS?

13. Case study:
FREEDOM FROM
TORTURE

14. INTEGRATION ≠
CROWDED ASKS

15. ONE AT A TIME

19. DONATIONS ON
THANK YOU PAGES
WERE
SIGNIFICANT

20. CAMPAIGN
ENGAGEMENT
INCREASED
PROPENSITY TO
GIVE

21. ADVANTAGES FOR CAMPAIGNING

22. ADVANTAGES FOR CAMPAIGNING
• Tens of thousands of more people reached
with campaign
• Thousands more taking action

23. INTEGRATED WELCOME
JOURNEYS GIVE YOU

24. •Supporters who understand your whole
mission
INTEGRATED WELCOME
JOURNEYS GIVE YOU

25. •Supporters who understand your whole
mission
•A rounded picture of each supporter
INTEGRATED WELCOME
JOURNEYS GIVE YOU

26. •Supporters who understand your whole
mission
•A rounded picture of each supporter
•Evidence of impact of integration
INTEGRATED WELCOME
JOURNEYS GIVE YOU

27. The importance of
INTEGRATED
TECHNOLOGY

29. WHY INTEGRATE
TECHNOLOGY?

30. •Save staff time (£)
WHY INTEGRATE
TECHNOLOGY?

31. •Save staff time (£)
•Personalisation
WHY INTEGRATE
TECHNOLOGY?

32. •Save staff time (£)
•Personalisation
•Advanced segmentation
WHY INTEGRATE
TECHNOLOGY?

33. •Save staff time (£)
•Personalisation
•Advanced segmentation
•Automation
WHY INTEGRATE
TECHNOLOGY?

34. WHAT DATA NEEDS TO
FLOW?
•First name
•Last name
•Email address
•Opt-in permissions

35. WHAT DATA NEEDS TO
FLOW?
•First name
•Last name
•Email address
•Opt-in permissions

36. WHAT DATA NEEDS TO FLOW?

37. Data needed
WHAT DATA NEEDS TO FLOW?

38. WHAT DATA NEEDS TO FLOW?

39. WHAT DATA NEEDS TO FLOW?

40. AUTOMATION

41. •Supporter centred
AUTOMATION

42. •Supporter centred
•Save staff time
AUTOMATION

43. AUTOMATION

44. AUTOMATION

45. Case study:
CARE
INTERNATIONAL UK

51. WE‘RE HERE
TO HELP

52. THANK YOU

53. 22 May 2019
London
#CharityIntegration
Integration: working together to
transform supporter experience

54. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk