Huntly is developing an AI and 3D mapping-powered real estate search platform to revolutionize the industry. Their solution addresses the challenges of visualizing properties and lengthy searches by allowing users to explore cities and properties in immersive 3D. Huntly projects reducing search times by up to 50% and increasing satisfaction by 40% compared to traditional methods. Over three years, Huntly expects to achieve profitability, with revenues growing from $953,760 in Year 1 to $1.6 million in Year 3 as the user base expands 40% annually. Huntly is requesting $1 million in funding to support product development, marketing, and operations over the first year as they work towards becoming the leading real estate platform lever

1. Revolutionizing Real Estate
with AI and 3D Mapping
Huntly App Pitch
Deck
E:
huntly@contact.com
M: +21 (346)
292999 Get
Started
4.83

2. Problem and Solution
01

3. 02
Problem Statement
Current market challenges include
difficulty in visualizing property
contexts and time-consuming
searches.
Of homebuyers say understanding the property's
context and surroundings is a major challenge in
online listings.
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Properties
80%

4. Traditional property search tools rely
on static images and generic filters,
leading to lengthy search processes
and difficulty in understanding a
property's context and potential.
03
Problem
PROBLEM

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Huntly leverages cutting-edge 3D
mapping technology, allowing
users to explore cities and
properties in immersive detail.
Huntly's Solution:
DREAMER HOME
Our AI-driven search engine personalizes property
recommendations by analyzing user preferences,
behavior, and interactions with listings. This not only
simplifies the search process but also introduces
users to properties that match their lifestyle and
needs, which might not have been discovered
through traditional search parameters.
04
Huntly
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Our agents will guide you through
the entire buying process, from
property
SOLUTIONS

6. 0%
5%
10%
20%
30%
40%
50%
Another App Huntle
05
Solution
Overview
Early tests indicate that users can
reduce their property search time by
up to 50%, with a 40% increase in
satisfaction with the properties found
through Huntly compared to
traditional search methods.
up to
50%
SOLUTIONS

7. Highlight the unique combination of
3D mapping and AI for a
personalized, efficient property
search experience.
Key Features
UNIQUE VALUE
PROPOSITION
House Semarang
Best Match for your
needs
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more
$150,000 -
$350,000
Los Angeles
Sell Rent
Search
Property type
06
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8. Market Analysis
70% of real estate companies are
increasing their tech investments,
focusing on AI and virtual reality.
From $3.4 trillionin 2023
From to $4.2 trillion
by 2028, with a 5.2% CAGR. in 2023
07
Bungalow House
4.7 Jakarta,
Indonesia
$ 235,000/month
Bridgeland Modern
House
4.9 Semarang,
Indonesia
$ 260,000/month

9. Target Audiency
08

10. 09
Ages 25-40, primarily millennials
entering the real estate market
either as first-time homebuyers or
investors.
This group is tech-savvy, values efficiency, and is looking
for a streamlined approach to finding their next home or
investment
Demographics
TARGET AUDIENCE
0-25 25-40 50-60

11. Annual household incomes of
$50,000 to $150,000, interested in
properties ranging from $200,000 to
$1,000,000.
$200,000
$400,000
$600,000
$800,000
$100,000,000
Income Range
10
PRIMARY TARGET AUDIENCE
$50,000 to
$150,000

12. This audience prefers online platforms
for major decision-making processes
and values tools that save time and
offer personalized recommendations.
1
1
Behavioral Insights
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property
PRIMARY TARGET AUDIENCE

13. SECONDARY TARGET
AUDIENCE
Agents and Brokers
Agents and brokers looking for
innovative tools to enhance property
listings, attract clients, and close
deals more efficiently.
1
2

14. The primary audience in the U.S. alone is
estimated at 45 million potential users,
with the secondary audience adding
another 2 million potential professional
users
10 million
potential users
SECONDARY TARGET
AUDIENCE
Estimated Market Size
1
3

15. 14
While Zillow and Redfin focus on 2D
photos, Huntly's 3D mapping and AI offer
a 35% faster match rate.
35% faster
COMPETITIVE ANALYSIS
Competitors vs. Huntly
360°

16. Business Model
15

17. $1.2million
from
subscriptions
16
REVENUE STREAMS
Premium Subscriptions:
Users can subscribe to a premium service for $9.99/month,
which offers exclusive access to advanced AI
recommendations, premium 3D views, and priority customer
support.
Real Estate Professional Partnerships:
Monthly fees starting from $99 for real estate agents and
brokers to list their properties on the platform, including
features like enhanced listings, 3D tours, and AI-driven
analytics to target potential buyers.
Advertising:
Targeted advertising opportunities for home-related services
(e.g., moving, renovation, home insurance) with an average
CPM (Cost Per Thousand Impressions) of $20 and an estimated
500,000 monthly active users in the first year.
$1.2millio
n
from professional
partnerships
$120,000
from
advertising

18. Marketing Strategy
Overview
1
7

19. Goal: Position Huntly as the
leading real estate app using
AI and 3D tech to boost user
adoption in Year 1.
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18

20. This streamlined strategy focuses on
leveraging digital marketing, social
engagement, and strategic partnerships to
drive Huntly's market presence and user
growth efficiently.
MARKETING STRATEGY OVERVIEW
Strategies
19
Digital & Social Media:
Targeted ads and influencer partnerships on
platforms like Instagram and Facebook.
Content & Email Marketing:
Monthly newsletters and lead nurturing campaigns to
engage potential users.
Partnerships:
Collaborations with real estate firms for exclusive
listings and joint marketing efforts.
Targets:
100,000 downloads and 50,000 active users by Year
1 end, with a 5% conversion to premium.
Budget:
$300,000 allocated across digital marketing (40%),
social media (30%), email (10%), and partnerships
(20%).

21. User Feedback
20

22. 2
1
USER FEEDBACK

23. 92%of beta users reported a
significant improvement in their ability to
visualize property settings.
87% felt that AI recommendations
closely matched their preferences and
needs
USER FEEDBACK
Quantitative Feedback
22

24. Achieve 100,000 users in Year
1, with an aggressive growth
strategy targeting a 40%
annual increase in user base
over the next 3 years.
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23

25. 24
USER FEEDBACK
Strategies for
Growth

26. KPIs For Success
25

27. User Retention Rate:
Aim for a 60% retention rate six months
post-signup, indicating strong user
engagement and satisfaction.
Premium Conversion
Rate:
Target a 5% conversion rate from free to
premium subscriptions within the first
year, reflecting the perceived value of
premium features.
Real Estate Listings:
Secure 20,000 property listings in Year 1,
demonstrating platform adoption by real
estate professionals.
Measurement Tools:
Use of advanced analytics to monitor user
behavior, satisfaction surveys to gather
user feedback, and monthly performance
reviews with real estate partners to adjust
strategies as needed.
Key Performance
Indicators
USER FEEDBACK
26

28. KPIS FOR SUCCESS
Financial Health
Revenue vs.
Expenses:
Project to achieve net positive
cash flow by Q4 of Year 2, with
revenues outpacing expenses
as user base and premium
subscriptions increase.
Pre-Funding Operational
Costs:
Maintained below $150,000, with a lean startup
approach focusing on minimal viable product
development and initial market testing.
Burn Rate:
Post-funding, we anticipate a monthly burn rate of
approximately $83,333 over the first 12 months,
factoring in expanded development, marketing
efforts, and operational costs.
27

29. Financial Projections
28

30. Let's condense the detailed
financial projections into a concise
summary:
29
let’s start
FINANCIAL PROJECTIONS

31. Year 1: Launch and
Growth
Revenue: $953,760, driven by premium
subscriptions, real estate partnerships, and
advertising.
Expenses: $850,000, covering development,
marketing, and operations.
Profit: $103,760, indicating a
successful market entry.
FINANCIAL PROJECTIONS
30

32. Year 2: Expansion
3
1
Growth: User base and revenue increase by
40%, with enhanced subscription and
partnership strategies.
Revenue: $1,240,440, with a diversified
income stream.
Expenses: $800,000, focusing on development
and aggressive marketing.
Profit: $440,440, reflecting scaling efficiency.
FINANCIAL PROJECTIONS
Dreamsville
House
Jl. Sultan Iskandar Muda, Jakarta
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4
Bathroom
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Floor
lamp
Main
light

33. Year 3: Consolidation
and Proitability
Growth: Continued user and revenue growth at
40%, with a focus on product innovation.
Revenzue: $1,594,056, marking a significant
market presence.
Expenses: $900,000, invested in development
and market penetration.
Profit: $694,056, showcasing strong
profitability and growth potential.
FINANCIAL PROJECTIONS
32

34. 33
Funding Request
This summary presents a clear, professional overview of Huntly’s
financial trajectory over the first three years, highlighting key
revenue streams, strategic investments, and the path to
profitability.
Break-even
Point:
Achieved within the first
year. Strategy:
Ongoing product innovation
and market expansion.
Long-term Outlook:
Solid path to profitability, with
Huntly poised for sustainable
growth and market leadership.
FINANCIAL PROJECTIONS

35. Use of Funds
$400,000 for product development
$300,000 for marketing
$200,000 for operations
$100,000 as a contingency fund
FINANCIAL PROJECTIONS
$400,00
0
$300,00
0
$200,000
$100,000
34

36. 35
Return on Investment
Projected ROI:
5x over 5 years based on
conservative revenue
growth projections,
expanding market share,
and increasing adoption
of premium features.
Exit Strategy:
Potential acquisition by a
larger tech or real estate
company within 5-7 years,
with preliminary valuation
estimates suggesting a 7-10x
return on initial investment.
Investor Benefits:
Beyond financial returns,
investors will gain visibility in
the tech and real estate sectors
and opportunities for early
involvement in subsequent
funding rounds or spin-off
technologies.
FINANCIAL PROJECTIONS

37. 36
CEO: Alex Rivera, MBA
Former real estate analyst with a
passion for technology; has led two
successful tech startup exits.
CTO: Jamie Chen, Ph.D.
Computer Science - Expert in AI and
machine learning, with 10 years of
experience in developing scalable tech
solutions.
CMO: Priya Kumar, M.S.
Marketing - Digital marketing strategist
with a track record of growing startups
into market leaders through innovative
campaigns.
John Doe, Real Estate Mogul
Provides industry insights and
connections to major real estate
networks.

38. Contact us today for a consultation and
discover how Hutly can empower your digital
future.
Get Started
Free
Our experts can provide valuable insights and assist
you in identifying properties.
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