This document discusses international marketing and provides definitions, characteristics, objectives, and challenges. It defines international marketing as marketing activities that cross national boundaries. The key points covered are: - International marketing involves identifying customer needs in foreign markets and making marketing mix decisions for diverse international customers. - Characteristics include the dominance of multinationals, large scale operations, and restrictions from trade blocks. - Objectives are to develop international marketing skills and gain experience developing global strategies. - Challenges include cultural, economic, political, and legal differences between countries.