Although Innovation is considered to a very positive thing for a company but it can also be a threat for a company. In this paper, we'll try to see how.
Disruptive innovation describes innovations that create new markets by appealing to customers not served by existing products and eventually disrupting existing markets. It begins by targeting customers not valued by incumbent firms and later lowers prices in the existing market. In contrast, sustaining innovations improve existing products and allow firms to compete against each other. Clayton Christensen's research showed that disruptive innovations are often simpler combinations of existing technologies rather than new technologies. Disruptive innovations are enabled by new business models rather than technologies alone. Christensen distinguished between low-end and new-market disruption based on the customers targeted.
The document discusses innovation, entrepreneurship, and smart business models. It defines innovation as an invention paired with a process and market. Entrepreneurship is described as a process, not a person, and as being about large companies that happen to be small, not small businesses. Entrepreneurship bridges the gap between technology/opportunity and value. Technology entrepreneurship requires both technology entrepreneurship skills and management skills at different stages. It also discusses the importance of teamwork in entrepreneurship and the technology adoption lifecycle curve.
The document discusses sources of systematic innovation, identifying incongruities as a highly reliable indicator of opportunities for innovation. Incongruities refer to dissonances between what currently exists and what ought to exist, creating an opportunity to resolve the inconsistency through innovation. Sony's Walkman is provided as an example of an innovation that arose from addressing an incongruity, as teenagers wanted portable music players but existing options did not meet this need.
Presentation based on Harvard Business Review article: "What is Disruptive Innovation?", by Clayton M. Cristensen, Michael E. Raynor, and Rory McDonald – December, 2015 issue.
The theory of disruptive Innovation was introduced in the article: "Disruptive Technologies: Catching the Wave", by Joseph L. Bower and Clayton M. Christensen from the HBR january–february 1995 issue.
The document outlines 8 steps to build a systematic innovation capability:
1. Build a pipeline by laying the foundation of an innovation program with processes for idea management, buzz creation, and training.
2. Create a challenge book to source ideas by identifying pain points and opportunities.
3. Improve idea velocity by experimenting quickly and cheaply, rapidly prototyping, and iterating business models.
4. The final steps to increase success rate include building an innovation sandbox to safely test ideas and creating a margin of safety.
Innovation focuses on improving existing products or processes rather than inventing entirely new things. Joseph Schumpeter identified five patterns of innovation: introducing new goods or services, developing new production methods, opening new markets, finding new sources of supply, and reorganizing an industry. While inventions can drive innovation, a country or company does not need to invent something completely new to succeed - focusing on innovating existing technologies through combinations or improvements can also power economic growth, as Japan demonstrated by innovating on cars and TVs without originally inventing them.
Disruptive innovation describes innovations that create new markets by appealing to customers not served by existing products and eventually disrupting existing markets. It begins by targeting customers not valued by incumbent firms and later lowers prices in the existing market. In contrast, sustaining innovations improve existing products and allow firms to compete against each other. Clayton Christensen's research showed that disruptive innovations are often simpler combinations of existing technologies rather than new technologies. Disruptive innovations are enabled by new business models rather than technologies alone. Christensen distinguished between low-end and new-market disruption based on the customers targeted.
The document discusses innovation, entrepreneurship, and smart business models. It defines innovation as an invention paired with a process and market. Entrepreneurship is described as a process, not a person, and as being about large companies that happen to be small, not small businesses. Entrepreneurship bridges the gap between technology/opportunity and value. Technology entrepreneurship requires both technology entrepreneurship skills and management skills at different stages. It also discusses the importance of teamwork in entrepreneurship and the technology adoption lifecycle curve.
The document discusses sources of systematic innovation, identifying incongruities as a highly reliable indicator of opportunities for innovation. Incongruities refer to dissonances between what currently exists and what ought to exist, creating an opportunity to resolve the inconsistency through innovation. Sony's Walkman is provided as an example of an innovation that arose from addressing an incongruity, as teenagers wanted portable music players but existing options did not meet this need.
Presentation based on Harvard Business Review article: "What is Disruptive Innovation?", by Clayton M. Cristensen, Michael E. Raynor, and Rory McDonald – December, 2015 issue.
The theory of disruptive Innovation was introduced in the article: "Disruptive Technologies: Catching the Wave", by Joseph L. Bower and Clayton M. Christensen from the HBR january–february 1995 issue.
The document outlines 8 steps to build a systematic innovation capability:
1. Build a pipeline by laying the foundation of an innovation program with processes for idea management, buzz creation, and training.
2. Create a challenge book to source ideas by identifying pain points and opportunities.
3. Improve idea velocity by experimenting quickly and cheaply, rapidly prototyping, and iterating business models.
4. The final steps to increase success rate include building an innovation sandbox to safely test ideas and creating a margin of safety.
Innovation focuses on improving existing products or processes rather than inventing entirely new things. Joseph Schumpeter identified five patterns of innovation: introducing new goods or services, developing new production methods, opening new markets, finding new sources of supply, and reorganizing an industry. While inventions can drive innovation, a country or company does not need to invent something completely new to succeed - focusing on innovating existing technologies through combinations or improvements can also power economic growth, as Japan demonstrated by innovating on cars and TVs without originally inventing them.
La disruption n’est pas seulement un mot tendance. C’est aussi une réalité qui bouscule tous les grands acteurs du marché. Que signifie-t-elle exactement ? Quels sont ses effets positifs et négatifs et comment la gérer ?
This document discusses sources of innovation opportunities. It identifies seven key opportunity areas for innovation, both inside and outside a company. The opportunity areas inside a company include: 1) unexpected occurrences, 2) incongruities, 3) process needs, and 4) industry and market changes. The opportunity areas outside a company include: 5) demographic changes, 6) changes in perception, and 7) new knowledge. Effective innovation starts small, requires knowledge and focus, and involves analyzing sources of new opportunities.
This book discusses the practice of innovation and entrepreneurship. It outlines 7 sources of innovative opportunities and provides strategies for entrepreneurship, including being first to market or finding a specialized niche. The book argues that systematic innovation requires purposefully searching for changes and analyzing new opportunities, and that entrepreneurship is the institution that drives innovation.
Building Great Innovation Challenges - 1st Edition v3GreenData.IO
What is a great innovation challenge?
Building Great Innovation Challenges answers this question along with:
- What makes innovation programs fail?
- Who is mission critical to innovation challenge program success?
- What are the steps to delivering a challenge and engaging the crowd?
- How can innovation challenges create value for my organization?
- Where can I go to participate in an innovation challenge and try this out?
This document discusses disruptive innovation and provides context and examples. It begins with an introduction to disruptive innovation theory and its origins. It then analyzes the field of innovation management and discusses frameworks for measuring innovation. The document focuses its research on disruptive innovation, exploring areas of debate and impact across several industries, including informal tourism (Airbnb), cloud computing, healthcare, and electric vehicles (Tesla).
define of creativity ,define of innovation ,types of innovation ,processes of innovation , source of innovation .importance of innovation ,risk involved in innovation
HBR's 10 must reads on Innovation. The author is Peter Drucker, the founder of modern management. The most innovative business ideas come from methodically analyzing seven areas of opportunity. You have to identify the opportunity and need a leap of imagination to arrive at the right response.
The document discusses innovation and entrepreneurship. It defines innovation as the successful implementation of new ideas, whether products, processes or systems. Entrepreneurship is defined as starting and managing a business to make a profit by taking on risks and opportunities. The document outlines different types of innovation like breakthrough, sustaining, new market, and disruptive innovations. It emphasizes that innovation and entrepreneurship are important for economic growth and for businesses to stay competitive through constant evolution.
The document discusses the concept of diffusion, which is the process by which new ideas spread through social groups and become innovations. Diffusion is a type of social change that results from this process of a new idea being communicated and adopted by members of a social system. For an idea to result in social change, it needs to go through the diffusion process and be adopted by enough individuals to reach a critical mass and become self-sustaining. The rate of diffusion of a new idea depends on factors like its perceived advantages, compatibility, complexity, trialability, and observability.
Disruptive Innovation describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves upmarket, eventually displacing established competitors.
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
This document discusses open innovation and the innovation ecosystem. It defines key concepts like creativity, innovation, ideas, and inventions. It explains how innovations diffuse through adoption curves and discusses different types of innovations. The document advocates for open innovation using both internal and external ideas. It also discusses how crowdsourcing and gamification can be applied to innovation processes like idea generation and collaboration. Finally, it provides parting thoughts that innovation is multifaceted and requires involvement from both internal and external participants to be successful.
Innovation happen when an Idea is implemented to create an impact.
It has three element:
1. Idea
2. Implementation and
3. Impact (Profit Companies – Higher Revenue or Lower Cost and Non-Profitable Companies – Other Criteria's of measurement)
Innovation and creativity produce new technology, entrepreneurship turns ideas and innovations into manifest everyday practice. It can be argued that entrepreneurship is the process by which the future is created from ideas and innovations. This study unit will use the creation of a new venture as a method of entrepreneurship, so called Quasi-Enterprise model of Private-Public-Partnership. The course will simulate the development of a new venture through the creative practices of the participants. In the process key theories and ideas will be presented and discussed. The structure is designed to support the kind of learning required, a cognitive structure emphasizing key concepts, themes and intellectual abilities. The module covers some fundamental concepts and trends in research in the field. Linkages are made with innovation, creativity and foresight. The module then explores the processes of entrepreneurship in the discovery, evaluation, and the exploitation of opportunities. This follows a logical sequence from initial ideas and innovation through the emergence and evaluation of the opportunity into a planned and shaped activity and into the implementation process.
Does silicon valley style work in your place?TAKA KONDO
In many places, people have been trying to build their own “Silicon Valley”. But none of them were successful as long as I know. Look at the world from a different perspective, there should be better examples. It might be old but new style. This slide shows my thoughts on starting a business outside USA.
the article I have written is all about the International Marketing. In this article Innovations are made in International Marketing are described. This article is also published by National Conference Magazine named as Innovative Practices in Business Management and Information Technology in New Millennium which ISBN no is 978-93-83587-12-4.
Top 10 des meilleurs sites pour apprendre à coder - La fabrique du netLa-Fabrique-du-Net
Vous souhaitez apprendre à coder ? Nombreux sont les sites qui vous permettent aujourd'hui d'apprendre à programmer pas à pas en toute autonomie. Chacun à ses spécificités, à vous de trouver celui ou ceux qui vous conviennent le mieux.Pour bien commencer, voici le top 10 des meilleurs sites pour apprendre à coder sélectionnés pour vous par la Fabrique du Net
La disruption n’est pas seulement un mot tendance. C’est aussi une réalité qui bouscule tous les grands acteurs du marché. Que signifie-t-elle exactement ? Quels sont ses effets positifs et négatifs et comment la gérer ?
This document discusses sources of innovation opportunities. It identifies seven key opportunity areas for innovation, both inside and outside a company. The opportunity areas inside a company include: 1) unexpected occurrences, 2) incongruities, 3) process needs, and 4) industry and market changes. The opportunity areas outside a company include: 5) demographic changes, 6) changes in perception, and 7) new knowledge. Effective innovation starts small, requires knowledge and focus, and involves analyzing sources of new opportunities.
This book discusses the practice of innovation and entrepreneurship. It outlines 7 sources of innovative opportunities and provides strategies for entrepreneurship, including being first to market or finding a specialized niche. The book argues that systematic innovation requires purposefully searching for changes and analyzing new opportunities, and that entrepreneurship is the institution that drives innovation.
Building Great Innovation Challenges - 1st Edition v3GreenData.IO
What is a great innovation challenge?
Building Great Innovation Challenges answers this question along with:
- What makes innovation programs fail?
- Who is mission critical to innovation challenge program success?
- What are the steps to delivering a challenge and engaging the crowd?
- How can innovation challenges create value for my organization?
- Where can I go to participate in an innovation challenge and try this out?
This document discusses disruptive innovation and provides context and examples. It begins with an introduction to disruptive innovation theory and its origins. It then analyzes the field of innovation management and discusses frameworks for measuring innovation. The document focuses its research on disruptive innovation, exploring areas of debate and impact across several industries, including informal tourism (Airbnb), cloud computing, healthcare, and electric vehicles (Tesla).
define of creativity ,define of innovation ,types of innovation ,processes of innovation , source of innovation .importance of innovation ,risk involved in innovation
HBR's 10 must reads on Innovation. The author is Peter Drucker, the founder of modern management. The most innovative business ideas come from methodically analyzing seven areas of opportunity. You have to identify the opportunity and need a leap of imagination to arrive at the right response.
The document discusses innovation and entrepreneurship. It defines innovation as the successful implementation of new ideas, whether products, processes or systems. Entrepreneurship is defined as starting and managing a business to make a profit by taking on risks and opportunities. The document outlines different types of innovation like breakthrough, sustaining, new market, and disruptive innovations. It emphasizes that innovation and entrepreneurship are important for economic growth and for businesses to stay competitive through constant evolution.
The document discusses the concept of diffusion, which is the process by which new ideas spread through social groups and become innovations. Diffusion is a type of social change that results from this process of a new idea being communicated and adopted by members of a social system. For an idea to result in social change, it needs to go through the diffusion process and be adopted by enough individuals to reach a critical mass and become self-sustaining. The rate of diffusion of a new idea depends on factors like its perceived advantages, compatibility, complexity, trialability, and observability.
Disruptive Innovation describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves upmarket, eventually displacing established competitors.
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
This document discusses open innovation and the innovation ecosystem. It defines key concepts like creativity, innovation, ideas, and inventions. It explains how innovations diffuse through adoption curves and discusses different types of innovations. The document advocates for open innovation using both internal and external ideas. It also discusses how crowdsourcing and gamification can be applied to innovation processes like idea generation and collaboration. Finally, it provides parting thoughts that innovation is multifaceted and requires involvement from both internal and external participants to be successful.
Innovation happen when an Idea is implemented to create an impact.
It has three element:
1. Idea
2. Implementation and
3. Impact (Profit Companies – Higher Revenue or Lower Cost and Non-Profitable Companies – Other Criteria's of measurement)
Innovation and creativity produce new technology, entrepreneurship turns ideas and innovations into manifest everyday practice. It can be argued that entrepreneurship is the process by which the future is created from ideas and innovations. This study unit will use the creation of a new venture as a method of entrepreneurship, so called Quasi-Enterprise model of Private-Public-Partnership. The course will simulate the development of a new venture through the creative practices of the participants. In the process key theories and ideas will be presented and discussed. The structure is designed to support the kind of learning required, a cognitive structure emphasizing key concepts, themes and intellectual abilities. The module covers some fundamental concepts and trends in research in the field. Linkages are made with innovation, creativity and foresight. The module then explores the processes of entrepreneurship in the discovery, evaluation, and the exploitation of opportunities. This follows a logical sequence from initial ideas and innovation through the emergence and evaluation of the opportunity into a planned and shaped activity and into the implementation process.
Does silicon valley style work in your place?TAKA KONDO
In many places, people have been trying to build their own “Silicon Valley”. But none of them were successful as long as I know. Look at the world from a different perspective, there should be better examples. It might be old but new style. This slide shows my thoughts on starting a business outside USA.
the article I have written is all about the International Marketing. In this article Innovations are made in International Marketing are described. This article is also published by National Conference Magazine named as Innovative Practices in Business Management and Information Technology in New Millennium which ISBN no is 978-93-83587-12-4.
Top 10 des meilleurs sites pour apprendre à coder - La fabrique du netLa-Fabrique-du-Net
Vous souhaitez apprendre à coder ? Nombreux sont les sites qui vous permettent aujourd'hui d'apprendre à programmer pas à pas en toute autonomie. Chacun à ses spécificités, à vous de trouver celui ou ceux qui vous conviennent le mieux.Pour bien commencer, voici le top 10 des meilleurs sites pour apprendre à coder sélectionnés pour vous par la Fabrique du Net
This document discusses innovation and change management. It notes that innovation is the creation of new ideas or rearranging old ideas. It identifies challenges to innovation such as unwillingness to expose failed ideas, bureaucracy, lack of vision/strategy, and risk aversion. Success factors for facilitating change include cultures that support change, willingness to listen to new ideas, communication, and involvement of those affected. The document outlines elements of the PDCA cycle for incremental change and lists elements needed for managing change such as leadership support, communication, training, and measurement of results. It stresses the importance of customer focus in any change and avoiding changes that negatively impact operations or quality.
This document discusses the importance of ethics in marketing research. It outlines several potential ethical issues researchers may face, including harming participants psychologically or financially. It also discusses codes of ethics from groups like the American Marketing Association. The document emphasizes treating participants fairly, maintaining confidentiality, and avoiding conflicts between company and client interests. Researchers must consider how their work may affect participants and protect all stakeholders from criticism or lawsuits.
This document discusses marketing ethics and provides definitions and frameworks. It addresses factors that influence ethical decision making in marketing, including individual, organizational, and opportunity factors. Ethical issues related to the marketing mix of product, price, place, and promotion are explored. The roles of laws, regulatory authorities, and codes of conduct in governing ethical marketing practices are also summarized. Overall, the document outlines the importance of ethics in marketing and gaining consumer trust.
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
This document discusses ethics in marketing. It begins by defining ethics as determining right and wrong moral behavior. Marketing is defined as exploring, creating, and delivering value to satisfy customer needs at a profit. The document explains that behaving ethically builds trust and positive attitudes among customers. Marketing ethics judges actions as right or wrong. It applies moral principles to products, pricing, distribution, promotion, and advertising. Ethical issues are discussed within the four P's of marketing - product issues include safety and reliability, while pricing issues include price fixing. Distribution ethics involve sales pressures. Advertising ethics involve truthfulness and influencing children.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
Macro factors affecting business environmentaayush30
This document discusses macro factors that affect a business's external environment. It defines business and explains that businesses operate within multiple levels of environmental forces, both internal and external. The external forces can provide opportunities or threats and come from the national, regional, or international level. The document then discusses the systems approach to understanding a business's environment, noting that while managers can control internal aspects, broader external systems like the industry, country, region, and global levels are less controllable. It identifies the key components of a business environment as the internal environment and external environment, which includes economic, socio-cultural, political-legal, technological, and international factors.
Disruptive Innovation and environmental safeguarding process ppt.pptxrmusunur
This document discusses the concept of disruptive innovation through several perspectives and examples. It begins by defining disruptive innovation as a process where a smaller company challenges an established business by entering at the bottom of the market and moving up-market over time. It then provides 4 key concepts for understanding disruptive innovation theory, including that not all innovation is disruptive, and that disruption can be low-end or target new markets. The document also discusses different types of disruptive strategies like open disruption through collaboration and structural disruption through cross-functional teams. Overall, the document aims to explain what disruptive innovation is and provide frameworks for understanding it.
This document discusses innovation in child care services. It aims to identify a process of innovation that is suitable for individuals and communities by examining psychological and social factors that influence innovation. It will also seek to develop a clear, generalized definition of innovation to inform the proposed innovation process. The focus on child care workers aims to help reduce gaps between existing child care services and needs through fostering innovation.
Ignite your strategic thinking mit innovation labAlan Scrase
IGNITE your…. strategic thinking
Presenter – Dr. Dave Richards, experienced and highly successful serial entrepreneur, innovator and master strategist, will be presenting on
“The MIT Innovation Lab: 5 key Learnings”
Dr Dave is an inspirational speaker, adviser, author and globally recognised thought leader.
He is honorary visiting Fellow with the Faculty of Management, Cass Business School, City University, London, co-founder and honorary lifetime member of the Massachusetts Institute of Technology Innovation Lab, Fellow of the Institute of Directors and the Royal Society for the Encouragement of the Arts, Manufactures & Commerce as well as adviser to a variety of business and government leaders.
The document discusses the S-curve model of technological adoption. It explains that the S-curve model describes how a technology's performance or adoption rate increases over time. There are typically three phases: 1) an embryonic growth period with slow initial growth, 2) rapid growth as the technology gains acceptance, and 3) a maturity period where adoption slows as the technology reaches its limits. The document provides several examples of how this pattern has occurred with technologies like personal computers, color TVs, and the internet. It also notes that competing technologies may follow overlapping S-curves as they compete in the marketplace.
1. The document discusses innovation at various levels, from the introduction of new ideas to transforming processes and products to increase business success.
2. It describes different perspectives on encouraging innovation in the workplace, including considering what works best for specific circumstances.
3. The key difference between internal and external crowdsourcing is that internal crowds involve using company employees, partners, and suppliers to solve problems and generate ideas, while external crowds are open to anyone online.
Proctor & Gamble has a long history of innovation dating back to its founding in 1837. To increase innovation output, P&G created the Connect & Develop program to collaborate with external experts. This open innovation approach helped deliver innovations faster and cheaper. P&G also uses the voice of the customer to understand user needs and drive new product development. Innovation and change management are closely linked, as innovation requires successfully managing organizational change.
THIS IS AN ARTICLE ON THE THEME- "INNOVATE". THE ARTICLE IS PART OF TASK (CONTENT WRITING) UNDER THE CONTENT DEVELOPMENT DOMAIN. THE ARTICLE IS PUBLISHED ON MEDIUM. THIS TASK IS PART OF THE GRIP INTERNSHIP BATCH JANUARY 2022.
This document discusses the importance of innovation and technological changes for businesses to remain competitive. It notes that customers now expect more than just products and are influenced by modern preferences. As a result, businesses must embrace change and innovation to survive. The document will analyze the relationship between spending on research and development (R&D) and a company's level of innovation. Specifically, it will examine whether heavily investing in R&D directly leads to higher innovation, or if other factors also influence a company's ability to innovate.
IDEO faces a decision about whether to shortcut its product development process to meet a client's timeline or request an extension to do a complete development. The client, Handspring, wants IDEO to create a competitor to the Palm V, which IDEO previously developed. IDEO must decide how to reconfigure a palm-like product that meets Handspring's desire for a lower-cost device with interchangeable cards and an enhanced design to appeal to more customers. The team leader must decide whether to accept the timeline constraints.
004 a paper_on_product_development_market_research_imc_researchimcResearch
This document discusses how market research can be used at different stages of product development and the product lifecycle. It begins by explaining the three main types of product development and how most focus on additions and modifications rather than new concepts. It then outlines how market research can be applied in the pre-birth, youth, and maturity stages of a product. In the pre-birth stage, market research is used to establish needs and opportunities by exploring user behaviors and identifying gaps. In the youth stage, it helps stimulate product take-up by assessing the market and guiding marketing efforts. In maturity, it improves performance by uncovering potential developments based on needs and competitor assessments. The document stresses that market research is not an exact science and requires interpretation
Innovation involves generating new ideas and implementing them successfully. It can improve performance, solve problems, and create value. The innovation process depends on knowledge and involves turning inventions into goods/services that customers will pay for. It includes deliberate application of information, imagination, and initiative to derive greater value. Effective knowledge management can feed a continual flow of ideas into the innovation process, while innovation focuses on experimentation and creating future best practices. Entrepreneurship is needed to successfully bring innovations to market despite obstacles.
Innovation isn’t the job of R&D or Marketing anymore. Innovation is everyone’s job – but most aren’t trained/experienced in innovation.
Whether you start at "small i" innovation or "BIG I" Innovation - can you really afford NOT to improve your innovation capabilities?
This document provides an overview of a lecture on innovation and change in the consumer goods industry. It will examine what innovation is, different types of innovation, challenges to innovation, and approaches to managing change. The learning outcomes are to understand models of innovation, discuss challenges and evaluate models for creating organizational change. The lecture will look at innovation in firms, disruptive innovation, and examples of innovation approaches used in Western firms compared to emerging markets.
Lecture 8 industry studies student (1)moduledesign
This document provides an overview of a lecture on innovation and change in the consumer goods industry. It begins by defining innovation and discussing the different types, including product and process innovation. It also covers challenges to innovation implementation and different approaches to managing organizational change. The learning outcomes are to understand models of innovation, challenges to innovation, and how to evaluate change models. The document then explores topics like disruptive innovation, innovation in Western firms versus emerging markets, and dealing with innovation failures.
The document discusses the timing of entry for new products and compares the strategies of early (first) movers versus later (second) movers. It provides background on factors that influence entry timing, such as demand uncertainty and learning curves. The document then compares the first mover advantage of Blackberry's early entry into the smartphone market versus the second mover strategies of Apple's iPhone, which set new standards despite not being first. While first movers can capture large market share, constant innovation is needed to sustain advantages against second movers who can learn from mistakes and improve products.
The document is a research paper that aims to identify key drivers of disruptive innovation in products and services. It provides a literature review on disruptive innovation and identifies 20 potential drivers to be tested, such as competition, shifting consumer tastes, technology changes, and mass customization. Surveys were administered to academics, IT professionals, and manufacturers to rate the drivers. Factor analysis was conducted on the responses and regression analysis showed that competition, changes in market trends, and sustainability were the most commonly identified drivers of disruptive innovation across the surveyed industries.
Here are a few key points about disruptive technology and ethics:
- Disruptive technologies can disrupt existing social and economic structures and norms in both positive and negative ways. This disruption needs to be managed carefully with consideration for ethical impacts.
- New technologies like AI, robotics, biotechnology raise novel ethical issues that existing frameworks may not fully address. We need ongoing discussion of how to ensure these technologies are developed and applied responsibly.
- Issues like privacy, data use, automation of jobs, human augmentation/enhancement, and new kinds of inequality need to be considered. Regulations may be needed to guide development in an ethical direction.
- Public engagement and education are important so people understand technologies and can participate in
The document announces an upcoming event called FACT2010 that will feature a panel discussion on the many facets of innovation. It previews the panel discussion by noting innovation can take many forms from new products and services to process improvements. The panelists discuss what innovation means to them, the best aspects of current business practices and areas for improvement, and changes they foresee in how business will be conducted in the future focused on the role of technology.
- The document is a workbook for aspiring entrepreneurs created by Professor Arcot Desai Narasimhalu of Singapore Management University.
- It introduces methods for identifying innovation opportunities such as QaDIM, Value Chain Analysis, Innovation Rules, and Service Innovation.
- QaDIM allows identifying incremental innovations for products by applying operators like adding/removing features, combining products, and developing complementary products. The workbook uses mobile phones as an example and identifies potential incremental innovations.
Radical innovation in mining management austmineHendrik Lourens
Social license, Digital transformation, Safety, and Profitability - four issues that seem to be caught in a perpetual trade-off. Spend more time on one, and it reduces the attention given to the others. It's a problem that impacts everyone in the organisation: In this series of articles we will provide a powerful solution that has been developed over 15 years.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Innovation as a Threat
1. Innovation as a Threat Dated : November 09, 2009
Innovation as a Threat
MOTIS – Class of 2009-10
Innovation & Knowledge Management
Report Prepared by
Monika Andersen - Salim Gouasmia
Abdullah Khan - Cristina Lorenzetti
ESIEE Management – MOTIS 1/6
2. Innovation as a Threat Dated : November 09, 2009
Table of Contents
Introduction ......................................................................................................................3
Obsolescence, brought by Innovation ..............................................................................3
How to Anticipate Innovation Which Might Result as a Threat? Precautions .................5
Conclusion ........................................................................................................................5
Bibliography .....................................................................................................................5
ESIEE Management – MOTIS 2/6
3. Innovation as a Threat Dated : November 09, 2009
Introduction
Innovation is explained as any thought, behavior or a thing which is new. An innovation can be big
or small, brand-new or just slightly different, it does not matter. An innovation can be clearly
complex or seemingly simple. Innovations are often thought of in terms of technical achievement,
but can also be a design. The type, industry and style of innovation are irrelevant; an innovations
impact determines its qualifications.1 There are many different types of innovations, there is
breakthrough and disruptive, closed source, general, incremental, open source and sustainable
innovation. The different types of innovations are being used to strengthen a company’s working
methods and/or to strengthen/optimized their products.
Innovation, in this present era, is used to describe many industries. In most cases, the word is used
as a positive descriptor. While making a Google search of the word “Innovation”, about
108,000,000 hits will appear with only about 2-3% account for any negative facts of the
phenomenon. It is in very rare occasions that we stop to think whether the new product, process
or design can have negative impacts. If we consider some of the academic definitions of
Innovation, one of which is given by H.G. Barnett in Innovation in the Basis of Cultural Change
where the concept is explained as “any thought behavior, or a thing that is new, because it
qualitatively different from existing forms”. Diffusion of Innovations, giving a definition, described
as “an idea perceived as new by the individual”. 2 By looking at the two quotes from recognized
publications and the brief description given on paragraph above, one will observe the fact that
they are very neutral in their context which passively will indicate that Innovation might give
negative consequences as well.
The idea of Innovation being negative could be explained in much simpler terms. In the book, The
Myths of Innovation, Berkun Scott states, “What we usually call good is never beneficial to
everyone: it depends on who you are and where you stand”. 3 A concept innovators and mangers
should always keep in mind. Although, this might be perceived by many as blocker of innovation,
for every necessity to innovate there must be an evaluation on its benefits towards the society.
Obsolescence, brought by Innovation
One of the threats that comes along with Innovation is the idea of the existing element being
Obsolescent. A research paper from The Intersection of Design & Innovation concentrated on this
idea of how The Waste Makers explain this concept. They classified Obsolescence into three
categories, namely, Obsolescence of Quality, Obsolescence of Desirability, and Obsolescence of
Function.
• Obsolescence of Quality: A product breaks down in a pre-determined time frame.
1 « Innovation – What is Innovation? »Real Innovation.com.
<http://www.realinnovation.com/content/what_is_innovation.asp>
2 Hare, Alastair. « The Side Effects of Innovation »The Intersection of Design and Innovation.
<http://www.id.carleton.ca/seminar2008/alcon.pdf>
3 Berkun, Scott. « The Myths of Innovation » Sebastpol, CA: O’Reilly Media, Inc., 2007. 138-139.
ESIEE Management – MOTIS 3/6
4. Innovation as a Threat Dated : November 09, 2009
• Obsolescence of Desirability: A product becomes worn-out in the mind of the consumer,
encouraging them to buy a new one.
• Obsolescence of Function: The consumer wishes to replace their version of a product with
a product which is able to perform the function better.
Discussions in the IT Industry and other industries that are experiencing the obsolescence of
products, argue that Business Leaders are the ones who should make the decision to push the new
products into the market with such at high frequency. On the other hand, there is the Consumer
pull, with the demand to drive these products onto the markets. In the business perspective of
innovation as a threat it could be interesting to look at the “throw-away society” 4 we live in.
Customer attention to products is constantly changing, as there is always a newer product with
newer features. The IT industry is the industry experiencing obsolescence on a regular basis, with
the technology evolving at the speed it does now.
Disruptive Innovation and its Negative Effects
Disruptive Innovation makes a direct impact on the business model of the company. In other
words, it is a disruption on the business model: what do we sell; how do we make it; how do we
sell, how do we distribute and support it; to whom; and against whom.5
There are two factors that are accountable for the companies’ way of dealing with disruptive
innovation, the first is motivation and the second is the ability to react.6 If companies choose to
work with the disruptive innovation it is important that the products that are a direct result from
the work are understandable. With innovation of technological products it is very important that
the products become understandable otherwise people will not be interested in them.
The companies may chose not to react on the disruptive innovation that they have due to reasons
such as their knowledge to the market tells them that it be better not to introduce this new
knowledge as it might reduce their current market share.
If we look at Palm PDAs, which was booming in the 90s, and compare them to the companies
making the smart-phones, we will be able to see a very interesting trend. When PDA first came
out, it was known as an organizer and was the market leader in what it does. On the other hand,
when cell phones came to the market, the function that it had was the phone app; other than that
it didn't have all those functions of a PDA in which Palm specialized. The closing years of the 90s
saw the emergence of RIM which brought BlackBerry and SonyEricsson came-up with their P-800
combining aspects of a PDA and cell-phone together. The first few years of the new century saw
the cut in the market share before Palm would launch the Treo in 2002. But, the damage was
already been done. Palm saw SmartPhone market rise, they also had the know-how but, their idea
4 Hare, Alastair. op. Cit.
5 Katz, Ralph. « Anticipating Disruptive Innovation: The Key to Avoiding the Negative Effects of Disruptive... »
Research Technology Management. <http://www.allbusiness.com/human-resources/employee-development-
problem-solving/207910-1.html>
6 MITSloan management review. 31 october 2009 http://sloanreview.mit.edu/search-results/?
cx=015845200821302873875%3Afugcafzom4o&cof=FORID%3A9&ie=UTF-8&q=disruptive+innovation&sa=GO
ESIEE Management – MOTIS 4/6
5. Innovation as a Threat Dated : November 09, 2009
of not effecting the current market share or not innovating and taking the next-step became the
fall of the Palm PDA technology.
How to Anticipate Innovation Which Might Result as a Threat? Precautions
To manage and keep-up during a time of technological innovation is not an easy job, especially
nowadays when all companies continue to launch new products in order to differentiate
themselves. However, there is a heavy risk that a lot of companies will not be able to manage their
innovation - customers will not be interested in using the new product.
To try to avoid or, at least, to prevent it and then be able to efficiently manage the innovation
process, companies should have a great knowledge of the market they want to deal with. They
should evaluate all the best opportunities, consider all the possibilities before deciding on a
strategy that may not be right for the company. If a company is not aware of all these factors, it
might be a waste of resources to set up an innovation process.
Conclusion
The purpose of this paper is to give an overview of Innovation, to start with, and then look at how
it can also be a threat; to an individual, society and even to companies and industries. Companies
want to innovate to get the competitive edge in the market, make money and provide a service.
As an individual, we want new products to meet our needs, do a particular task better as we want
a change. Quite a few times companies failed to analyze the market properly, they lost their very
lucrative market share. Innovation is essential for all of us. Nevertheless, we must find a common
ground where we can find equilibrium so we are able to move ahead without creating much
disturbance to the society.
Bibliography
• Jones, Capers. « Positive and Negative Innovations in Software Engineering » December 24,
2006. Version 3. Software Productivity Research. October 17, 2009.
<http://www.compaid.com/caiinternet/ezine/capers-posneg.pdf>
• Hiner, Jason. « Video: Five Ways CIOs Can Use Innovation as their Secret Weapon »
February 4, 2009. Tech Republic. October 18, 2009.
<http://blogs.techrepublic.com.com/hiner/?p=1014>
• Drucker, F Peter. « The Discipline of Innovation » August, 2008. The Innovative Enterprise.
October 16, 2009. <http://www.scribd.com/doc/5579/Creativity-The-Discipline-of-
Innovation-By-Drucker-Peter>
• Hare, Alastair. « The Side Effects of Innovation »The Intersection of Design and Innovation.
October 16, 2009. <http://www.id.carleton.ca/seminar2008/alcon.pdf>
ESIEE Management – MOTIS 5/6
6. Innovation as a Threat Dated : November 09, 2009
• « Innovation – What is Innovation? »Real Innovation.com. October 16, 2009.
<http://www.realinnovation.com/content/what_is_innovation.asp>
• Christensen, M Clayton. « Disruptive Innovation » 12 Manage The Executive Fast Track.
October 16, 2009.
<http://www.12manage.com/methods_christensen_disruptive_innovation.html>
• Katz, Ralph. « Anticipating Disruptive Innovation: The Key to Avoiding the Negative Effects
of Disruptive... » September 01, 2004. Research Technology Management. October 17,
2009. <http://www.allbusiness.com/human-resources/employee-development-problem-
solving/207910-1.html>
• Karandikar, Karan. « Responding to Disruptive Innovation: Threat or Opportunity? » June
06, 2008. The Software Abstractions Blog. October 16, 2009.
<http://blog.softwareabstractions.com/the_software_abstractions/2008/06/responding-
to-d.html>
• Mountain, Darryl. « Could New Technologies Cause Great Law Firms to Fail? » February 28,
2001. Jilt 2001 (1) – Darryl Mountain. October 16, 2009.
<http://www2.warwick.ac.uk/fac/soc/law/elj/jilt/2001_1/mountain/#abstract>
• Berkun, Scott. « The Myths of Innovation »Sebastpol, CA: O'Reilly Media, Inc., 2007
• « Smart Innovation: A Practical Guide to Evaluating Innovation Programmes » January
2006. A Study for DG Enterprise and Industry. October 23, 2009.
ftp://ftp.cordis.europa.eu/pub/innovation-
policy/studies/sar1_smartinnovation_master2.pdf
• Arnold E, Clark J, Bussellit S « Impacts of the Swedish Competence Centres
Programme »Technopolis, Vinnova Analysis VA,. 2004
Note to the Readers : All facts and figures have been gathered from the sources mentioned above
and from lecture notes from our attended classes.
ESIEE Management – MOTIS 6/6