The document provides an agenda for a government marketing session. The agenda includes sections on getting to know government clients, building a brand story, government market plays, and generating leads. It discusses topics of interest for different government audiences and how to target buyers at various levels. It also outlines formulas for crafting purposeful brand stories and strategies for identifying key markets, informing and engaging clients, building awareness, and converting leads. The document provides detailed explanations and examples for each strategy.
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
Report from the State of GovTech Market Event in San Francisco on October 27, 2016 in collaboration with the San Francisco Mayor's Office of Civic Innovation, Crunchbase and the Nasdaq Entrepreneurial Center.
**Updated with end-of-year numbers for 2016.
Social Media Marketing by Mint Social's Matt O'BrienMatthew O'Brien
Presentation from February 11th, Matt O'Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. Learn more at http://www.MintSocial.com
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
Report from the State of GovTech Market Event in San Francisco on October 27, 2016 in collaboration with the San Francisco Mayor's Office of Civic Innovation, Crunchbase and the Nasdaq Entrepreneurial Center.
**Updated with end-of-year numbers for 2016.
Social Media Marketing by Mint Social's Matt O'BrienMatthew O'Brien
Presentation from February 11th, Matt O'Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. Learn more at http://www.MintSocial.com
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
Business Case For Social Media (Revised 2009!) - Steve Latham - Spur InteractiveEncore Media Metrics
"Business Case for Social Media" provides an overview of why and how business marketers can use social media to create demand for their brand. Also includes 5 reasons every marketer should embrace social media, a methodology for measuring ROI and a social media marketing case study.
Feedback is appreciated!
Email me if you want a .pdf.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
This is an introduction to a model, that helps us understand digital communication. Afterwards you can discuss the goals and briefing foundation for a lot of cases you'll see in digital marketing
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Updated for 2021 - 10 Laws of Government Sales & MarketingDustin Haisler
COVID-19 changed everything in the state and local government sales & marketing landscape. In response, we've updated our globally recognized 10 Laws of Government Sales & Marketing as you navigate this process in 2021 and beyond!
Future Ready: A Playbook for 2020 And BeyondDustin Haisler
The magnitude and speed of technological, economic and societal change is accelerating at an exponential pace. Your primary challenge is to anticipate the future – and then build it, being careful to optimize the upside while minimizing the effects of the shocks and stresses. Public leaders need more than just a new way of thinking – but a new way of executing supported by the right technological and cultural foundation. Future Ready focuses on what matters and why, what potential issues should be on your radar and the adaptive, actionable takeaways that you can work on today to prepare for 2020 and beyond
Presentation from the Austin Regional CIO Conference on August 14, 2018. Uber, Amazon, Alexa, Siri, AirBnB – these are just a few of the innovations that have given rise to entirely new paradigms in customer experience. Can government do the same? Absolutely. There’s not really much choice. Sooner or later, it must be done. The good news is that it’s closer and more attainable than one might think. This session looks at innovative tools and strategies that can revamp and revitalize government’s relationship with its citizens.
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
Business Case For Social Media (Revised 2009!) - Steve Latham - Spur InteractiveEncore Media Metrics
"Business Case for Social Media" provides an overview of why and how business marketers can use social media to create demand for their brand. Also includes 5 reasons every marketer should embrace social media, a methodology for measuring ROI and a social media marketing case study.
Feedback is appreciated!
Email me if you want a .pdf.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
This is an introduction to a model, that helps us understand digital communication. Afterwards you can discuss the goals and briefing foundation for a lot of cases you'll see in digital marketing
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Updated for 2021 - 10 Laws of Government Sales & MarketingDustin Haisler
COVID-19 changed everything in the state and local government sales & marketing landscape. In response, we've updated our globally recognized 10 Laws of Government Sales & Marketing as you navigate this process in 2021 and beyond!
Future Ready: A Playbook for 2020 And BeyondDustin Haisler
The magnitude and speed of technological, economic and societal change is accelerating at an exponential pace. Your primary challenge is to anticipate the future – and then build it, being careful to optimize the upside while minimizing the effects of the shocks and stresses. Public leaders need more than just a new way of thinking – but a new way of executing supported by the right technological and cultural foundation. Future Ready focuses on what matters and why, what potential issues should be on your radar and the adaptive, actionable takeaways that you can work on today to prepare for 2020 and beyond
Presentation from the Austin Regional CIO Conference on August 14, 2018. Uber, Amazon, Alexa, Siri, AirBnB – these are just a few of the innovations that have given rise to entirely new paradigms in customer experience. Can government do the same? Absolutely. There’s not really much choice. Sooner or later, it must be done. The good news is that it’s closer and more attainable than one might think. This session looks at innovative tools and strategies that can revamp and revitalize government’s relationship with its citizens.
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...OECDregions
Preliminary findings from OECD field visits for the project: Enhancing EU Mining Regional Ecosystems to Support the Green Transition and Secure Mineral Raw Materials Supply.
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHOChristina Parmionova
The 2024 World Health Statistics edition reviews more than 50 health-related indicators from the Sustainable Development Goals and WHO’s Thirteenth General Programme of Work. It also highlights the findings from the Global health estimates 2021, notably the impact of the COVID-19 pandemic on life expectancy and healthy life expectancy.
About Potato, The scientific name of the plant is Solanum tuberosum (L).Christina Parmionova
The potato is a starchy root vegetable native to the Americas that is consumed as a staple food in many parts of the world. Potatoes are tubers of the plant Solanum tuberosum, a perennial in the nightshade family Solanaceae. Wild potato species can be found from the southern United States to southern Chile
Synopsis (short abstract) In December 2023, the UN General Assembly proclaimed 30 May as the International Day of Potato.
RFP for Reno's Community Assistance CenterThis Is Reno
Property appraisals completed in May for downtown Reno’s Community Assistance and Triage Centers (CAC) reveal that repairing the buildings to bring them back into service would cost an estimated $10.1 million—nearly four times the amount previously reported by city staff.
Working with data is a challenge for many organizations. Nonprofits in particular may need to collect and analyze sensitive, incomplete, and/or biased historical data about people. In this talk, Dr. Cori Faklaris of UNC Charlotte provides an overview of current AI capabilities and weaknesses to consider when integrating current AI technologies into the data workflow. The talk is organized around three takeaways: (1) For better or sometimes worse, AI provides you with “infinite interns.” (2) Give people permission & guardrails to learn what works with these “interns” and what doesn’t. (3) Create a roadmap for adding in more AI to assist nonprofit work, along with strategies for bias mitigation.
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
11. “Purposeful stories are great because they take
information and make it accessible.”
Adapted from Tell to Win by Peter Guber
Peter Guber, Tell to Win
12. Formula for Creating a Purposeful Story
1 2 3
Challenge Struggle Resolution+ +
Adapted from Tell to Win by Peter Guber
for Government
13. Challenge Struggle
Hook market
attention with
challenge or
question that hits
market pain-point or
raises awareness of
unexplained one.
Resolution
+ +
Use data,
examples and
strategic content
to unpack the
challenge into
accessible pieces.
Create a call-to-
action that is
bundled with your
solution.
Adapted from Tell to Win by Peter Guber
Formula for Creating a Purposeful Story for Government
15. Story
Challenge Struggle
“How will you respond
to a FOIA request for
social media records?”
Resolution
+ +
12 government agencies
have been sued for not
archiving social media.
FOIA classifies social
media as an electronic
record and it must be
maintain as such.
Protect yourself by
archiving your social
media today. Once
you sign up, it only
takes 2 minutes to
protect your agency.
Adapted from Tell to Win by Peter Guber
24. Identify & Target Inform & Activate Build Awareness
& Trust
Engage & Network Convert & Build
Government Market Plays
25. Create Content to
Provoke Curiosity
and Frame the
Market Problem.
Inform & Activate
PLAYS
21 3
Create
Opportunities To
Educate The
Market
Create Content to
Activate Your
Potential
Customer
26. ArchiveSocial automates the capture and retrieval of records from social
networks including Facebook, Twitter, YouTube, Instagram, and LinkedIn
for compliance with state and federal public records laws.
http://archivesocial.com/respond
HOW WILL
YOU RESPOND?
CREATE CONTENT TO PROVOKE CURIOSITY & FRAME THE PROBLEM
38. BUNDLE CONTENT CALL-TO-ACTIONS AT EVENTS
bit.ly/govsocialpolicy
Download A Free Social Media Policy Template Instantly At
Don’t Be Left Behind With Your Agency’s Social Media.
39. Identify & Target Inform & Activate Build Awareness
& Trust
Engage & Network Convert & Build
Government Market Plays
40. Convert & Build
PLAYS
Create Content
That Addresses A
Market Pain Point
Design Content
For Sharing
Break Content Into
Elements That Can
Be Cross-
Promoted
1 2 3
49. Gated Asset
Lead
INSANE LEAD GENERATION
Tweet with Infographic
Video Article on Linkedin
Sponsored Article
Newsletter
Prospect
Prospect
Prospect
50. STEP 1 - IDENTIFY 1 PIECE OF CONTENT
eBook Case Study Market Research
Issue Brief Guide
Whitepaper
Solution Spotlight Industry Report
Or Any Other Content You Would Normally Gate.
51. STEP 1 - IDENTIFY 1 PIECE OF CONTENT
eBook Case Study Market Research
Issue Brief Guide
Whitepaper
Solution Spotlight Industry Report
Or Any Other Content You Would Normally Gate.
✔
52. STEP 2 - PICK 3 PLATFORMS
Industry
Newsletter
Linkedin
Corporate Post
Twitter
Web
Advertisement
Speaking
E-mail Drip
Corporate Blog Slideshare
Linkedin Group Event Handout Direct Mail Adwords
And Much More!
53. STEP 2 - PICK 3 PLATFORMS
Industry
Newsletter
Linkedin
Corporate Post
Twitter
Web
Advertisement
Speaking
E-mail Drip
Corporate Blog Slideshare
Linkedin Group Event Handout Direct Mail Adwords
And Much More!
✔
✔
✔
54. STEP 3 - PICK A 3 CONTENT HOOKS
Infographic Statistic or Fact
Expert
Perspective
Google Hangout
Quote
Free Chapter PowerPoint
Animated GIF Event Handout Direct Mail Adwords
And Much More!
1-minute Video
55. STEP 3 - PICK A 3 CONTENT HOOKS
Infographic Statistic or Fact 1-minute Video
Expert
Perspective
Google Hangout
Quote
Free Chapter PowerPoint
Animated GIF Event Handout Direct Mail Adwords
And Much More!
✔
✔
✔