Acestea sunt slide-urile folosite intr-o prezentare catre un grup de 30 de profesori de informatica in cadrul programului Predau Viitor al Techsoup Romania.

1. 1
INTRO TO DESIGN THINKING

2. 2
DESIGN THINKING SOCIETY
I N T R O D U C I N G
We are a team of innovation facilitators with different backgrounds.
Our main goal is to help our clients design a better future.
M A G D A R O P O TA N D R A G O S G AV R I L E S C U A L I N A B A N U L E A S A T U D O R J U R AV L E A

3. 3
WHAT IS DESIGN THINKING
DESIGN THINKING refers to the use of designer's methods to discover customer needs
and match them with a viable business strategy but also with technology that is feasible.
people's needs
feasible
technology viable
business

4. 4
A WAY TO ACHIEVE PURPOSE

5. 5
HUMAN
CENTRIC
DESIGN
Start by empathizing
- identify who your customers are
- discover attitudes, behaviors, needs
- identify opportunities and problems to solve.
Generate and refine ideas
- design for moments of delight and usefulness
- prioritize ideas by considering customer value,
business value and feasibility.
- test with real people, all the time
- change, adjust and implement from
the feedback you gather
Iterate, refine and validate
UNDERSTANDING ITERATIONIDEATION

6. 6
Discover
First you listen to
your customers.
Define
Then you find out
ho w youcan help.
Ideate
Only then you can
come up with ideas
Test
Then prototype and
show them around
DESIGN THINKING IS ITERATIVE

7. 7
kano
Meet basic expectations
- Very basic functionality
- Must-haves that everyone expects
- Hygiene that nobody talks about
Satisfy needs
- What customers need and ask for
- What your competitors already have
- Quantifiable, differentiating features
Delight
- WoW features
- Nice surprises that add a plus to
an already pleasant experience

8. 8
IMMERSION & RESEARCH
Qualitative
Quantitative
Attitudinal Behavioral
Focus groups
User interviews
Participatory design
Why & How?
How many?
Usability testing
Field Studies
Prototyping
Analytics
Sales results
Surveys
Customer support
What they say they do. What they actually do.

9. 9
Who should you talk to first
EXTREME USERS

10. 10
“ M o s t p e o p l e d o n ’ t l i s t e n w i t h
t h e i n t e n t t o u n d e r s t a n d .
T h e y l i s t e n w i t h t h e i n t e n t
t o r e p l y . ”
S t e p h e n R . C o v e y

11. 11
Brené Brown on Empathy

12. 12
How?

13. 13
Write down what you believe you already know about your users.
Write down what you don’t know but you want to find out.
Create a list of questions that you want to ask.
ALWAYS PLAN YOUR RESEARCH
Don’t be judgmental, Don’t ask leading questions, Don’t ask yes / no questions,
Don’t ask compound questions, Don’t allow one person to dominate,
Don’t get invested or pose as an expert
EMPATHIZE
Try to find patterns and recurring themes.
Be aware of the mental models and behaviors.
Always ask why and go back to research,
WRITE DOWN AND RECORD EVERYTHNG
INTERVIEWS AND FOCUS GROUPS

14. 14
Do’s and don'ts
Don't use leading questions.
It doesn't matter what answer you would like from a user.
You need to know what they actually think.
Be neutral. Drop your ego. Suspend criticism.
You need to drop your ego and all-knowing attitude to know the real picture.
Shut up and listen.
Learn to keep your mouth shut after you ask a question.

15. 15
7 Basic rules of research
1. Use active listening.
2. Get people to show & tell.
3. Avoid YES/NO questions.
4. Pretend you don’t understand.
5. Pretend you’re not invested in the project.
6. Ask about what they have done not what they will do.
7. Leave your opinions at home.

16. 16
REDESIGN A DIGITAL
EXPERIENCE
FOR ONE COLLEAGUE