Results: How Leading European Portals Are Using New iovox Technology Workshop Speakers: Cecilia West - Director of Account Management at iovox ‍James Gray - Director of Global Marketplaces at iovox In this workshop James and Cecilia discussed the how property marketplaces are maximising value from superior communications tracking and analytics.

1. How leading
European Portals
are using new
iovox technology

2. Agenda
iovox Overview
iovox Solutions
Case Studies
5 Tips
Q&A
Coffee

3. James Gray
Director of
Global Marketplaces
Cecilia West
Director of
Account Management
Today’s
Presenters

4. Who we are
Our mission is to
make call data
useful, relevant &
actionable
Own technology platform
Tier 1 carrier in UK. France & Spain
Multilingual 24/7 support
Global coverage
15 years in business
Offices in USA, UK, France &
Australia

5. 100+ 2007 300+
COUNTRIES ESTABLISHED CUSTOMERS
Who we are
Trusted by
Marketplaces
worldwide

6. +9.3
1.6m
2m+
50%
20%
700%
Success in
Numbers
Increased Trust Pilot
Rating from 6.7 to 9.3
1.6 million call
whispers delivered
per month
Blocked over 2
million spam calls in
12 months
Generated 50% of
leads through the
phone
Boosted web leads
by 20% through
WebCallBack
Increased phone
engagement by 700%
by changing number
placement

7. IMPROVING
Lead
Quality
IDENTIFYING
New
Revenue
Opportunities
IMPROVING
Lead
Volume
INCREASING
Brand
Awareness
among
Advertisers
INCREASING
ARPA
Why are we here ?

8. DEDICATED NUMBERS DYNAMIC NUMBERS WEBCALLBACK WEBCONNECT
Enables clients to
utilize a unique phone
number on each
channel
Allows marketers to
utilize a pool of phone
numbers that are
allocated to ad groups,
keywords or unique
web visitors
A lead engagement tool
that allows web visitors
to request a call back
from a client’s sales
team
Prospects can initiate a
phone call from client’s
website, providing
clients with perfect
attribution for product a
prospect is viewing
Our Trusted Approaches

9. iovox API
We pride ourselves on technical
innovation, flexibility & reliability
Clients stay with us because our
technology helps them make
more money
Automated number provisioning
API
Voice
Email
SMS
Chat
Call
Data
Our API is the core of our platform

10. iovox Insights conversational AI platform turns ordinary
business phone calls into valuable & actionable pieces of
data for clients
PROVIDES REAL-TIME COACHING
Utilizes increased call sample rates to enable more
impactful real-time training for employees & maximize
quality assurance
SPOTS LIVE TRENDS
AI-driven customized keywords & trends tracking features
allow clients to trigger alerts based on tailored criteria
MAKES CONVERSATIONS SEARCHABLE
Call transcription services allow clients to develop more
effective scripts for their employees’ phone interactions
with customers
The Next Level
Mortgage needed. 20 (64.5%)
Viewing booked….. 6 (10.4%)
Property to sell…… 5 (16.1%)
Mortgage inquired
Caller mentioned - viewing
Caller mentioned - repairs
Caller mentioned – property to
sell
Contract requested
Insurance inquired
Caller mentioned - offer
Caller mentioned – property to
rent
Caller mentioned – date and
time
Caller mentioned – viewing 1

11. Mortgage needed?
Property to sell?
Price range?
Pre-approved?
Investor?
Owner/Occupier?
Viewing booked?
Contract request?
Offer made?
Cash buyer?
Data Points
What are all the
Data Points you
might want to see
in a Buyer Journey?

12. 04 06
AI
05
Keywords Insights
Conversational
AI identifies key
words/phrases that
match criteria (e.g.,
viewing booked) &
triggers defined
actions
Keywords
detected are
highlighted in
transcript & call
is marked
Analyze your call
data with iovox
Insights to spot
trends & predict
outcomes
Contact
01 02 03
Forward Prepare
Consumers visit
your website &
place call via an
iovox number or
a WebConnect
button (no
number required)
Calls are
forwarded to
your advertiser's
phone. Whispers
played for brand
awareness
Calls are
recorded and
transcribed
User Journey

13. FULL PICTURE - Buyer Outcome
7. Insights Outcome:
• Cash buyer
• Agent did not handle lead correctly
2. Digital Analytics:
• UTM Campaign Search - UK/en -
Type+Location+Price:Property+All+London
• UTM Content: House London 500,000|
Type:Sale+House_
• Keyword: +sale +london +house
• Property: 1YTYR44U58PA85073/2022/Watford
3. Raw URL:
• propertymarketplace.xy
z/a/sale/house/watford
/london/5_55394682_o
n20071122094817577
1. Clicked on:
• Bing Paid Ad
4. Caller Information:
• Paul Montana
• (020) 123-4567
• 2097 High St, Apt 403, Ealing
London, UK
6. Transcription:
• Receiver 03:56:. Yeah, I’m sorry Paul.
OK I have to leave you here because
I have a customer, I have to leave OK
I will call you back
• Caller 04:04: I’m ready to pay cash
• Receiver 04:09: Yes, yes. I'm
interested to help you out, as I said,
uh, I got your information. I will get
back to you. OK, as soon as possible.
• Caller 04:10: Yeah. Yeah, uh.
• Receiver 04:21: Thank you
5. Caller Outcome:
• Caller information taken
• Told they will be called back
Customer Journey

14. Our
Stories

15. that you
generate to your
advertisers
Increase
volume of leads
into the type &
quality of
interactions you
are generating for
customers
Gain greater
insights
that you
generate to your
advertisers
Generate more
valuable leads
into a data sets
Transition
phone leads
to identify new
revenue streams
(seller leads,
finance leads,
private sellers)
Increase
ARPA
Recap

16. 5 Key Takeaways
Each call 5-6 opportunities
Leverage technology & streamline your processes
iovox is more than just Call Tracking
If you're not tracking calls → start !
Choose the right partner

17. Q&A