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Social.
Na-Young Kwon @nay | Ludovic Magne @LMagne
DISRUPTION
Quand quelqu’un trouve le
moyen de créer de la valeur
client mieux que vous ne le
faites déjà
LES ORGANISATIONS NE SONT
PASCONÇUES POUR LE CHANGEMENT
VS
EFFICACITE
INNOVATION
INFORMATION EN SILOS
Organigramme Langues Localisation Docs & Apps
UTILISATEURS
MOBILES
PAYS
UTILISATEURS
DANS LE MONDE
CLIENTS
165%
Social Cloud Yammer
DISRUPTIONBE THE
Merci
Na-Young Kwon @nay | Ludovic Magne @LMagne

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Plénière J02 Collaboration sociale avec SharePoint - présentation microsoft

Notes de l'éditeur

  1. Am Ludovic Magne from the YAMMER’S Sales teamI WORK WITH ORGANISATIONS TO HELP THEM DRIVE VALUE FROM ENTERPRISE SOCIAL NETWORKINGHave been working in the telco industry the past 12 years and my last role was in CEM business development so this is a great pleasure to be here.TODAY Like to talk about DISRUPTION and how the telco & media is being disrupted and howHow we can use SOCIAL TOOLS to capitalise on DISRUPTION to serve customer better
  2. MANY stories of companies being DISRUPTEDJust think about the MOBILE PHONE INDUSTRYThe FORTUNE 500 churns at 8% a yearAnd this is ACCELERATING WHY ?Because we are MORE CONNECTED than everOur BEHAVIOUR and EXPECTATIONS change when we learn new INFORMATIONWe are LEARNING new INFORMATION far QUICKER than ever beforeNot so long ago you could go through an ENTIRE CAREER without a disruptionBut when its 5 or 10 years or even a YEAR, we will ALL have to accept DISRUPTION as a WAY OF LIFENouvelle norme = être en Rupture, remise en question permanante, incertitude … /Transformation/Incertitude
  3. Change textSO WHAT IS DISRUPTION ? SIMPLYWHEN SOMEONE ELSE FIGURES OUT HOW TO PROVIDE THE VALUEYOU ARE PROVIDING - BUT BETTER THAN YOU.Its NOT about doing WHAT you do better It’s FIGURING our how to meet the demand BETTER in a COMPLETELY different wayAt YAMMEROur Value is NOT our productIt’s in helping organisations become more OPEN and CONNECTED
  4. Unfortunately ORGANISATIONS are NOT built for CHANGEThey are BUILT TO BE -STABLECONSISTENTAsEFFICIENTas possible. To understand WHY, we need to go back in HISTORYStructure around process efficiency
  5. HOWEVER, focusing on EFFICIENCY makes its very hard to INNOVATE and CHANGE
  6. Here’s a good EXAMPLE1999:Blockbuster IPOs and is valued at $4.8 billion. Same year: REED HASTINGS (FED UP WITH LATE FEES) founded NETFLIXFAST FORWARD to 2010Blockbuster files for bankruptcy, worth just $24 millionWHY ?They failed to ADAPT to changing needs of their customers They were not STRUCTURED to allow them to CHANGE
  7. Thissould look familiarThe challenge is  legacy of  this is THE ORG CHARTAnd inevitably SILOSORG CHART does NOT reflect how work is doneWork is done by TEAMS of employees from ACROSS the organisationAnd increasingly from OUTSIDE it
  8. ORG CHART is just ONE SILOORGANISATIONS are increasingly COMPLEX NETWORKS OFLANUGAGEGEOGRAPHYCREATE CONTENT on DIFFERENT SYSTEMS and APPLICATIONSSILOS make it difficult to ADAPT when something DISRUPTIVE happens
  9. Yammer brings open communication within the boundaries of your companySOCIAL TOOLS make it EASIER to COMMINOCATE ACROSS SILOS AND BE MORE OPEN
  10. THEY HELP CHANGE THE ORG CHART FROM A RIGID STUCTURETO a CROSS FUNCTIONAL ONE like thisSO we can ADAPT and CAPATILISE ON DISRUPTIONQUICKLY and focus on DELIVERING VALUE
  11. Yammer brings open communication within the boundaries of your companySOCIAL TOOLS make it EASIER to COMMINOCATE ACROSS SILOS AND BE MORE OPEN
  12. Yammer brings open communication within the boundaries of your companySOCIAL TOOLS make it EASIER to COMMINOCATE ACROSS SILOS AND BE MORE OPEN
  13. Yammer brings open communication within the boundaries of your companySOCIAL TOOLS make it EASIER to COMMINOCATE ACROSS SILOS AND BE MORE OPEN
  14. We had another major milestone since the last Yammer on Tour event here in London. Last summer, Yammer was acquired by Microsoft for over a billion dollarsMade a lot of sense to team upMicrosoft is investing a lot in our vision
  15. Over 7 million users,Doubled mobile users, In 150 countries ,165% increase in customersThanks to all of you, we are proud to have received industry recognition from top firmsLeader in Forrester Activity Stream WaveMobile Collaboration WaveGartner Magic Quadrant for Social Software in the workplace
  16. Our rapid innovation hasn't slowed down since the acquisition. We have added major enhancements like:- Inbox- Online Now- Major investments in the Yammer platform, enhancing collaboration around business data from other business apps and expanding our partner ecosystem- Continue to invest in mobile-You'll hear more about what we’re working on from Jim later today.
  17. You may be the CEO of your company like Sir Christopher Gent or just a team member like Stephen. But we all have to ask that same question. What business are we in? What value do I provide? What are mycustomers trying to accomplish? And how can Iinnovate to help them?Soyezacteurs de cette transformation
  18. THANK YOU !