2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
La lettre Bleue - DPSA - Spécial 30 ans
1. 1980/2010 n° spécial 30 ans de DPSA
L’offre globale en
la leTTre Bleue
Sécurité & Accueil DPSA ILE DE FRANCE - DPSA INDUSTRIE - DPSA LUXE
n°54 - oCTobre 2010
SURVEILLANCE - SÉCURITÉ INCENDIE - SÛRETÉ - ÉVÉNEMENTIEL - ACCOMPAGNEMENT - ACCUEIL - FORMATION
Prise de conscience des pouvoirs publics news d u groupe
Enfin !
une des premières applications des 40 recommandations du
Rapport IGa d’yvan Blot, est la nomination d’un «monsieur
Partenariat renforcé
en sécurité globale
après trois années de partenariat avec l’oCDE
geoffroy Castelnau
Sécurité Privée» au sein du ministère de l’Intérieur, en la (organisation de Coopération et de Développement
personne de Jean-louis Blanchon ayant désormais fonction Economique) pour gérer la Sécurité Incendie de cet
de «Délégué Interministériel à la Sécurité Privée». établissement international sensible (voir la lettre
mais la proposition centrale est sans conteste la création d’un Bleue n°47, juillet 2008), DPSa s’est vu confier au 1er
Conseil national des activités Privées de Sécurité (CnaPS), novembre 2010 la totalité de la Sûreté et la Sécurité
sorte de conseil de l’ordre de la sécurité privée, composé de Incendie pour les années à venir.
la plus grande avancée pour les entreprises de sécurité pri- 15 membres actifs. le Sénat, en seconde lecture du projet de Cet organisme international prestigieux a souhaité être
vée depuis la loi fondatrice de 1983 réglementant chacun de loPPSI 2, a adopté l’amendement constitutif du CnaPS. désormais bien accompagné sur ces aspects.
leurs pas est en cours dans le cadre de la loPPSI 2 (loi EPI, la filiale événementielle du Groupe (voir ci des-
d’orientation de Programmation pour la Performance de la Ce que j’en pense : sous), participera activement au partenariat mis en
Sécurité Intérieure) en discussion en cette rentrée. Enfin ! Cela fait plus de 20 ans que nous réclamons des avan- place.
cées de cet ordre ! nous ne serons plus regardés comme
a la suite d’une enquête de l’IGa (Inspection Générale de des officines mais comme de vrais partenaires. nous allons
l’administration), 40 recommandations ont été mises en enfin voir disparaître ceux qui font n’importe quoi, nous
avant pour mieux réglementer le secteur de la Sécurité allons peut-être retrouver une rentabilité, si nécessaire à
Privée. mais seulement après avoir constaté dix problèmes notre pérennité. nous aurons les moyens de nos ambitions l’oFFre Globale Du GrouPe CerTiFiée
majeurs caractéristiques du secteur du « Gardiennage » : et pourrons vendre de la valeur ajoutée à nos prestations.
1 - un trop grand nombre de prestataires, vœu pieux ou réalité ? lundi 14 juin 2010, DPSa a passé son 6ème audit
2 - une guerre des prix, afnoR, validant les engagements pris dès 1998 par
3 - un manque de compétences, DPSa a fêté en 2010 ses 30 années d’existence et cette prise l’entreprise. tous les services de l’entreprise ont été
4 - une ambiguïté de l’attitude de l’Etat, de conscience des pouvoirs publics, bien que tardive, nous contrôlés, ainsi que le site client de l’Equipe.
edITo
5 - une faible valeur ajoutée, donne plein d’espoirs pour les 30 années à venir. une confirmation de plus de notre engagement vers la
6 - une faible rentabilité, Souhaitons juste que cela ne soit pas la «nationalisation» ram- qualité de service qui concerne l’ensemble de l’offre
7 - une concurrence du fm, pante de notre profession ou la prise en main d’un métier PréVenTion globale du groupe impliquant altES accueil avec nf
8 - une concurrence de l’électronique, sensible par de puissants lobbys et que la responsabilité des & séCuriTé Service depuis 2008 ou ISIG Point Bleu avec SGS
9 - une concurrence étrangère, acheteurs publics et privés soit aussi prise en compte et qu’ils qualicert depuis 2007.
10 - une absence de garanties exigées. soient donc d’une manière ou d’une autre impliqués !
Goûtez la différence avec l’Offre globale du Groupe Sodesur
P r E S TAT I O n S D ’ A c c u E I l , D E P r O T E c T I O n E T D E F O r m AT I O n
Formation en
Accueil en entreprise & Soirées, événementiel Prévention, Sécurité, Incendie,...
Accueil événementiel sensible, accompagnement… :
face à une législation de plus en plus dras- ExERCICES tERRaIn DE fEu,
altes accueil est certifiée nf Service en tant que spécialiste de presta-
sachez anticiper avec EPI tique concernant la responsabilité du diri- EquIPIER 1èRE Et 2èmE IntERvEntIon,
geant en matière de sécurité au travail et RECyClaGE au PoRt DE l’a.R.I. ,
tions de qualité en accueil physique et téléphonique en entreprise. Ses 1 Et 2,
qu’il s’agisse de prestations de protection structurelles ou événemen- en entreprise, face à la montée en puis- SSIaP
équipes expérimentées répondent avec prestige et qualité aux besoins des SECouRIStE Du tRavaIl,
tielles, l’essentiel pour faire à temps la différence dans ce domaine sensible sance de la coresponsabilité acheteur
entreprises et sièges sociaux. PSC 1 Et 2,
est d’avoir le bon partenaire. Société de protection, de conseil et d’assis- dans le recours à des prestataires exté- RECyClaGE au SECouRISmE,
Consulter altes accueil vous permettra de faire de votre tance en sûreté, EPI est l’entité du groupe DPSa spécialisée dans ce type rieurs de sécurité, ISIG Point Bleu, centre EvaCuatIon Et SEnSIBIlISatIon à la
accueil un atout haut de gamme. vous bénéficierez d'une orga- d’interventions auprès des organisations, des opérateurs économiques et de formation spécialisé disposant de tous SéCuRIté InCEnDIE,
nisation sur mesure, d'un centre de formation intégré et de conseils d'une des particuliers. les agréments et d’une longue expérien- haBIlItatIon élECtRIquE ho/Bo,
véritable expertise professionnelle. «La protection est une expertise sensible qui exige la conception de stratégies ce, est le partenaire expert qu’il vous faut. DéSInCaRCéRatIon SECouRS En CaBInE,
agissant dans un esprit de partenariat fondé sur le sens du service, GEStES Et PoStuRES,
d’ensemble, adaptées aux attentes et aux environnements particuliers de nos
de l'écoute et du dialogue,altes accueil peut aussi répondre, dans le cadre Certifié Qualicert sGs, ISIG Point PRévEntIon faCE à l'amIantE,
clients afin de protéger l’activité de l’entreprise ainsi que les biens et les per- ExERCICE D’évaCuatIon,
de l’offre globale du Groupe Sodesur, à vos besoins en accueil événe- Bleu répond tant aux besoins des entre-
sonnes» explique michel Doré, animateur d’EPI. PRévEntIon faCE à l’amIantE
mentiel au travers d’une structure dédiée : tendance agency. prises de sécurité qu’aux obligations de
la démarche EPI consiste, en anticipant, à cerner les critères de vulnéra- sécurité de toutes les sociétés. Doté d’une forte culture sécurité incen-
Tendance agency est spécialiste de l’accueil événementiel bilité de votre organisation et à transmettre, le cas échéant, les signaux die (SSIaP), d’une déontologie professionnelle affirmée, d’une équipe et de
et du réceptif. «L'Accueil événementiel est un vecteur essentiel de votre dissuasifs nécessaires aux individus ou aux organisations malveillantes moyens pédagogiques adaptés, le centre de formation ISIG Point Bleu
communication. Miroir que vous envoyez à vos clients, il magnifie votre image susceptibles de perturber son fonctionnement. Pas uniquement réservée vous accompagne dans l'évolution des législations au travers d’un cata-
et reflète votre philosophie d'entreprise. Chaque événement est unique et éphé- aux chantiers et sites de taille internationale, consultez aussi EPI pour logue complet de formations (sur demande).
mère, il doit affirmer ce sentiment de «jamais vu» auprès de votre interlocuteur» des missions événementielles ponctuelles et sensibles.
commente Elodie Dauptain, gérante des deux entités. ayez recours à un centre de formation expert agréé ssiaP,
ePi a un rayonnement international, assure les missions qui lui CQP aPs de branche et membre actif de l’organisation patronale du
altes accueil et tendance agency apportent toutes deux un soin raffiné sont confiées dans le monde entier et travaille avec les grandes multina- secteur, unafoS.
et contemporain au vestiaire de leurs hôtesses : tenues classiques, vestiaire tionales françaises et étrangères : sièges sociaux, conférences, assemblées
tendance, accessoires, shopping personnalisé, création de tenue d’image. générales… Demandez à rencontrer Patrica Bodics, gérante, qui vous convaincra de
«choisir un partenaire formation fiable et durable
>> Pour l’aCCueil
Contacter elodie Dauptain,
Soyez différents,
faites la différence
>> Pour une
mission sensible
ayant recours à tous les moyens tech-
niques, matériels et humains nécessaires à
l'accomplissement de ses missions, EPI
bénéficiant de 30 ans d'exigence,
d'expertise, de moyens et méthodes
pédagogiques terrains adaptés pour >> Pour la FormaTion
en séCuriTé
Contacter michel Doré, développe une culture d’entreprise basée Contacter Patricia bodics,
Directrice d’altES accueil en consultant qualifier et valoriser
Responsable EPI, au sur la proximité étroite avec l’univers Directrice d’ISIG Point Bleu,
et tendance agency vos RH en Sécurité et
au 01 47 31 42 08 Altes Accueil et 01 47 31 10 39 ou global de l’entreprise, des groupes et des Prévention.» au 01 42 52 60 60 ou
mdore@epi-surete.fr enjeux économiques et financiers.
ou edauptain@altes-accueil.fr Tendance Agency pbodics@pointbleu-formation.fr
18 / 22 rue Curnonsky 75017 Paris - Tél 01 47 31 25 25 - Fax 01 47 31 21 00 - dpsa@dpsa-securi te .fr www. dpsa-securite .fr
2. lA lETTrE BlEuE DPSA - n°54 -octobre 2010
la croisière des 30 ans de DPSA :
un moment exceptionnel ...
Quelle joie de descendre la Seine avec ses Des invités de marque....
clients, partenaires, salariés et amis pour la
croisière historique des 30 années d’exis-
tence de DPSA.
Mer agitée que celle de la sécurité privée aux nom-
breuses bourrasques, vents contraires et courants pié-
geux. Ce fut l’occasion de ramener au port la fière et
solide caravelle DPSA pour rabouter le navire pour les
30 années à venir, toujours en compagnie des clients
les plus prestigieux et exigeants du marché de la
Sécurité Privée en Ile de France. I. PIAZZON (Directrice SG Groupement Y. ELLINGER (Directeur SG Morgan Patricia BODICS (Directrice ISIG Point Emmanuelle CHARLES (Chef de site
Nous étions plus de 120 personnes le 24 juin dernier des Mousquetaires), Jean-Yves Stanley) et H. LEFEBVRE (Président Bleu) en compagnie de deux de ses LVM), Jean TOUVET (Directeur des
PANTALÉON (Responsable RH, DPSA) et MAGNETA) accompagné de son épouse. formateurs. Ventes DPSA) et L. FERRARO
autour d’un unique objectif : celui de passer un bon Laurent TOURNOIS (Chef de site ITM) (Gestionnaire GECINA)
moment en bonne compagnie ! Pour
garder le nord et tenir le cap
ensemble, nous sommes tous
repartis avec une boussole...
Pendant ce temps : que
reste-t-il de ce marché
français de la Sécurité
Privée dominé par les
groupes multinationaux Laurence DÉON (pilote Geoffroy CASTELNAU en compagnie de P. HAAS (Rédacteur en Chef En toute A. ROGER (Gestionnaire Parc St
étrangers, combien de de l'événement "30 ans") P. TESSIAUT (Responsable Sécurité Sécurité), C. MASSARE (Expert Qualité Christophe) en compagnie de
sociétés de gardiennage et B. ADAMSKI (LVM) Protectia Tour EDF) et G. BERLET QCM) et son épouse. F. MORANNY (Responsable SG Crédit
(Expert Sécurité) Immobilier de France)
indépendantes peuvent se
prévaloir de 30 années
d’existence sans croissance
externe, sans fusion, en toute autono-
mie ? Pourtant, tous les experts en conviennent, contrai-
rement à l’Allemagne, c’est l’absence de moyennes
grandes entreprises françaises et indépendantes qui
constitue un handicap économique national.
Vent debout !
Jean-Jacques MERVEILLE (Chef de secteur R. RENAUD (Institut de Soudure, ex- Geoffroy CASTELNAU et son épouse, à la Au 1er plan, Geoffroy CASTELNAU, son
DPSA) en compagnie de deux de ses Directeur Sécurité Air Liquide) et table de P. WAXIN (Directeur SG LVM), épouse, MM. RANDAZZO et PAULUS
Ils étaient présents aussi.... clients : R. CHARIF (Global Switch) et Catherine PEPUJOL (ISIG Point Bleu) T. LECLUZE (Gestionnaire Immobilière (Cabinet d’Avocats DPSA). A l’arrière
Y. ELLINGER (Morgan Stanley) LVM), I. SEGONDI (Cabinet Jourdan), plan : Eric PICHON (Chef de Secteur
L’ÉQUIPE, BONGRAIN, BRED, GRAS SAVOYE, Michel DORÉ et son adjoint Camille DPSA) avec son client D. AVENET
RÉÉDITION, AFNOR, SIIV, CLEACH & ASSOCIÉS, CRESPY (EPI) (Directeur SG COLAS)
CABINET SERVEL, GROUPE VW, ...
... un cadre idyllique ...
pour un «Paris by night» au fil de l’eau ...
L. FERRARO (Gestionnaire GECINA),
Jean-Jacques MERVEILLE (Chef de
120 personnes Secteur DPSA) et A. GOMEZ
à l’écoute du discours de Geoffroy CASTELNAU (Responsable SG CELINE)
C. BEUNET (Responsable SG Musée Geoffroy CASTELNAU et son épouse, C. MASSARE (Expert Qualité QCM), entouré C. LAMBERT, A. ROGER (Parc St A gauche, Elodie DAUPTAIN (Directrice ALTES ACCUEIL et
Maillol), F. MEYER (Consultant Sécurité en compagnie de Y. GAZILLOT (Responsable de son épouse, et P. GRARD (Président d’hon- Christophe) et Y. ELLINGER (Morgan TENDANCE AGENCY), son équipe, et Laurent TOURNOIS (Chef
Réseau 3SQE), Jean TOUVET (Directeur des SG PMU) et Eric DEMAEGDT (Chef de neur Agora des Directeurs de Sécurité Stanley) de site ITM)
Ventes DPSA) Secteur DPSA) et Directeur Sécurité ETDE/Bouygues)
choisissez de rejoindre notre "cluB clIEnTS" pour un service sur-mesure !
Directeur de la publication : Geoffroy Castelnau - la lettre Bleue de DPSa est éditée par DPSa Ile de france - 18/22 rue Curnonsky 75017 Paris L’offre globale en
tél 01 47 31 25 25 - fax 01 47 31 21 00 - dpsa@dpsa-securite.fr - autorisations administratives d’exercer n°4179 (anciennement n°60), n°4195, n°4180 - DPSa a été créé en 1980.
GARANTIE GARANTIE
label Sécurité & Accueil
DE PROFESSIONNALISME DE PROFESSIONNALISME
150 ENTREPRISES, 750 ÉTABLISSEMENTS 150 ENTREPRISES, 750 ÉTABLISSEMENTS
PA R T O U T E N F R A N C E PA R T O U T E N F R A N C E
DPSa est certifiée nf SERvICE PRévEntIon & SéCuRIté (nf 241)
DPSa est membre du Syndicat national DPSa est membre associé DPSa soutient
Services conformes à la norme nf x 50-777 certifiés "mécénat Chirurgie
par afnoR CERtIfICatIon - www.marque-nf.com des Entreprises de Sécurité de l’aRSEG
Cardiaque"
www.dpsa-securite.fr - www.altes-accueil.fr - www.tendanceagency.fr - www.epi-surete.fr - www.pointbleu-formation.fr