Maximizing Marketing with Minimum Resources -
There’s a lot you can be doing with your marketing budget, so how can you determine what you should be doing?
Thriving in a changing digital world demands the ability – and willingness to adapt, as well as thoughtful resource allocation.
This presentation suggests some ways to plan and execute effective, predictable and scalable marketing initiatives with limited resources.
This Presentation Includes:
- “Lean” principles and how they can be applied to your growth efforts
- How to determine the right Key Performance Indicators (KPIs) that will lead to your success
- How to test and choose the best channels and messaging for your marketing campaigns
- How to run efficient, evolving marketing campaigns that save you time and money
- Maximize your business growth and the impact of your marketing budget
- Tested and proven “growth hacks” you can start using today
- Selected growth marketing tools
- Selected growth marketing reading
This document provides guidance on understanding customers and their problems. It emphasizes the importance of understanding the customer's perspective and context in order to design effective solutions. It introduces the "lazy user model" which describes how customers select solutions based on the lowest effort. The document also provides a framework to analyze a customer's state, constraints, behaviors, triggers, and problems in order to identify opportunities and strategies to solve problems in a way that fits the customer.
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
The minimum viable product (MVP) is the minimum set of features needed to learn from early adopters and avoid building products that nobody wants. It maximizes learning per dollar spent and is probably much more minimum than you think. An MVP allows achieving a big vision in small increments through iteration without going in circles chasing what customers think they want. The unit of progress is validated learning about customers through techniques like smoke testing landing pages, in-product split testing, and customer discovery to minimize the total time in the build-measure-learn loop.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
Expanding SaaS Funnels with Product-Led GrowthLucas Neo
This document discusses product-led growth and how product features can drive acquisition, activation, retention, revenue, and referrals. It emphasizes that product teams should focus on spreading the core value of their product widely and quickly. It provides examples of how to understand customer problems, assemble the right cross-functional team, and create an iterative, hypothesis-driven process to experiment and learn. The goal is to use products to help drive business growth.
This document discusses the importance and process of qualifying sales leads. It defines qualifying as filtering suspects based on predefined criteria to determine if they are prospects or not. Examples are provided of asking probing questions to gather information and match suspects against qualifying criteria in order to push them into the prospect category. Key aspects of qualifying criteria are identified as verifying specific needs, budget, and timeline. The document also outlines a sample sales cycle and conversion from suspects to prospects to later stages over time through qualifying questions.
This document provides guidance on understanding customers and their problems. It emphasizes the importance of understanding the customer's perspective and context in order to design effective solutions. It introduces the "lazy user model" which describes how customers select solutions based on the lowest effort. The document also provides a framework to analyze a customer's state, constraints, behaviors, triggers, and problems in order to identify opportunities and strategies to solve problems in a way that fits the customer.
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
The minimum viable product (MVP) is the minimum set of features needed to learn from early adopters and avoid building products that nobody wants. It maximizes learning per dollar spent and is probably much more minimum than you think. An MVP allows achieving a big vision in small increments through iteration without going in circles chasing what customers think they want. The unit of progress is validated learning about customers through techniques like smoke testing landing pages, in-product split testing, and customer discovery to minimize the total time in the build-measure-learn loop.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
Expanding SaaS Funnels with Product-Led GrowthLucas Neo
This document discusses product-led growth and how product features can drive acquisition, activation, retention, revenue, and referrals. It emphasizes that product teams should focus on spreading the core value of their product widely and quickly. It provides examples of how to understand customer problems, assemble the right cross-functional team, and create an iterative, hypothesis-driven process to experiment and learn. The goal is to use products to help drive business growth.
This document discusses the importance and process of qualifying sales leads. It defines qualifying as filtering suspects based on predefined criteria to determine if they are prospects or not. Examples are provided of asking probing questions to gather information and match suspects against qualifying criteria in order to push them into the prospect category. Key aspects of qualifying criteria are identified as verifying specific needs, budget, and timeline. The document also outlines a sample sales cycle and conversion from suspects to prospects to later stages over time through qualifying questions.
The document discusses metrics-driven design and highlights several key points:
1) It describes how Google tested 41 shades of blue to determine the optimal color and how testing small variations can have large impacts.
2) It contrasts intuition-driven and data-driven design, noting that while data-driven design removes subjectivity, it can also prevent daring decisions.
3) It emphasizes that metrics should measure the effectiveness of a business by tracking things like acquisition, conversion, engagement, and satisfaction over time.
This document provides a framework and various resources for developing a sales enablement plan, including templates, tools, reports, and training courses to help measure performance, plan strategies, implement initiatives, understand customer needs, research the market, and evaluate effectiveness. It contains over 50 clickable elements that organizations can leverage to empower their sales enablement efforts.
The document outlines an agenda for a presentation on developing effective B2B buyer personas for content marketing. The presentation will cover challenges with content production, how to craft good buyer personas through research and interviews, tools and processes for creating personas, mapping content to the buyer purchase cycle, and a demonstration of idio technology for predictive content analytics. Attendees will learn how buyer personas can help address common content marketing challenges by ensuring content is targeted based on buyer intelligence and purchase behaviors.
How to move away from top-down, template-based, product strategies into ones that deliver and capture value. Learn how to build effective strategies through experimentation and learning.
Discover the insights and tips from Yieldify's breakfast seminar on how to increase your average order value. Includes examples from retailers, travel companies and gaming sites.
The Product Marketing function is not very well defined. This presentation clarifies roles, responsibilities, skill sets and interactions with other teams in an organization.
The ideas on this presentation were developed after 20 years of product marketing experience at startups to Fortune 50 companies.
From a recent talk to Texas McCombs MBAs about what product management is, what skills product managers need, and how to get a job in product management.
1. The document discusses the concepts of product/market fit and how to achieve it through building minimum viable products and getting user feedback.
2. It emphasizes the importance of developing something with real customers in mind from the beginning and continuously learning through iteration.
3. Key steps discussed are defining the market, creating an initial product idea, conducting user interviews, building a minimum viable product, measuring user retention and flow, and being willing to pivot the product or business model as needed based on what is learned.
Rahul Mathew from Jifflenow throws light on the essentials of a product marketing strategy. From the deck, you will gain insight on:
Overview of Product Marketing
Introduction to the Product Marketing Framework
Key Elements of Product Marketing
Should you follow what others are doing ,just becuase it works for them?
Instead ,choose from Innovative models and Practices best suited to your business model.
#innovation #gartner #leanstartup #designthinking #agileleadership #leadershipexcellence #innovationstrategy #innovationleadership
In this workshop, Elaine Chen, Cummings Family Professor of the Practice in Entrepreneurship and the Director of the Derby Entrepreneurship Center at Tufts, will be talking about how to use primary market research techniques to learn about the market and customer for innovative new venture creation.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Lean startup, customer development, and the business model canvasgistinitiative
The document discusses key concepts in lean startup methodology, including building business models focused on customer development rather than business plans, developing minimum viable products to test hypotheses, and using an iterative build-measure-learn process. It provides examples of how startups should focus on building products that solve customer pains and create gains rather than features, and emphasizes conducting customer interviews to gather evidence and test hypotheses about the business model.
Product Development with Spotify's Product ManagerProduct School
Companies treat the role of product management differently. Miles Davis, Product Manager at Spotify, shared how they articulate the product development process at Spotify and the role and expectations of a PM.
Agile205: Intro to Agile Product ManagementRich Mironov
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers. We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.
Introduction to Product Management. You will understand what product management is and what does a product manager do.
Product Manager is a job position highly demanded in tech companies. They assure to deliver great quality products.
Discovering the right product is a vital part of a product development process. To do that effectively best product teams use a Product Discovery process. It answers the question of what product to build. Done right it helps you build products customers would love.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
This document summarizes Mike Kyriacou's presentation on getting to problem-solution fit. The presentation covers observing customers to understand their needs, designing a value map to address key pains and gains, and taking small steps through iterations and customer feedback to validate solutions. It emphasizes starting with the customer, addressing their most important jobs through solutions, and using a lean approach of fast, inexpensive experiments to efficiently reach problem-solution fit. The goal is to build something customers love that can then be scaled for financial sustainability.
Many companies are enticed at the idea of adding marketing automation to their business processes. But as Bill Gates once said, adding technology to an inefficient process, magnifies the inefficiency. In this presentation, explore concepts to help you test to see if your business is ready for marketing automation.
This document outlines various marketing tasks and topics that can be covered over the course of a year to promote business growth. It includes recommendations to send out different types of mailers and emails on a regular basis, as well as developing marketing calendars, lead generation strategies, sales funnels, and content about topics like copywriting, referrals, sales scripts, and more. The goal is to provide businesses with ideas and resources to help achieve ongoing marketing success.
The document discusses metrics-driven design and highlights several key points:
1) It describes how Google tested 41 shades of blue to determine the optimal color and how testing small variations can have large impacts.
2) It contrasts intuition-driven and data-driven design, noting that while data-driven design removes subjectivity, it can also prevent daring decisions.
3) It emphasizes that metrics should measure the effectiveness of a business by tracking things like acquisition, conversion, engagement, and satisfaction over time.
This document provides a framework and various resources for developing a sales enablement plan, including templates, tools, reports, and training courses to help measure performance, plan strategies, implement initiatives, understand customer needs, research the market, and evaluate effectiveness. It contains over 50 clickable elements that organizations can leverage to empower their sales enablement efforts.
The document outlines an agenda for a presentation on developing effective B2B buyer personas for content marketing. The presentation will cover challenges with content production, how to craft good buyer personas through research and interviews, tools and processes for creating personas, mapping content to the buyer purchase cycle, and a demonstration of idio technology for predictive content analytics. Attendees will learn how buyer personas can help address common content marketing challenges by ensuring content is targeted based on buyer intelligence and purchase behaviors.
How to move away from top-down, template-based, product strategies into ones that deliver and capture value. Learn how to build effective strategies through experimentation and learning.
Discover the insights and tips from Yieldify's breakfast seminar on how to increase your average order value. Includes examples from retailers, travel companies and gaming sites.
The Product Marketing function is not very well defined. This presentation clarifies roles, responsibilities, skill sets and interactions with other teams in an organization.
The ideas on this presentation were developed after 20 years of product marketing experience at startups to Fortune 50 companies.
From a recent talk to Texas McCombs MBAs about what product management is, what skills product managers need, and how to get a job in product management.
1. The document discusses the concepts of product/market fit and how to achieve it through building minimum viable products and getting user feedback.
2. It emphasizes the importance of developing something with real customers in mind from the beginning and continuously learning through iteration.
3. Key steps discussed are defining the market, creating an initial product idea, conducting user interviews, building a minimum viable product, measuring user retention and flow, and being willing to pivot the product or business model as needed based on what is learned.
Rahul Mathew from Jifflenow throws light on the essentials of a product marketing strategy. From the deck, you will gain insight on:
Overview of Product Marketing
Introduction to the Product Marketing Framework
Key Elements of Product Marketing
Should you follow what others are doing ,just becuase it works for them?
Instead ,choose from Innovative models and Practices best suited to your business model.
#innovation #gartner #leanstartup #designthinking #agileleadership #leadershipexcellence #innovationstrategy #innovationleadership
In this workshop, Elaine Chen, Cummings Family Professor of the Practice in Entrepreneurship and the Director of the Derby Entrepreneurship Center at Tufts, will be talking about how to use primary market research techniques to learn about the market and customer for innovative new venture creation.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Lean startup, customer development, and the business model canvasgistinitiative
The document discusses key concepts in lean startup methodology, including building business models focused on customer development rather than business plans, developing minimum viable products to test hypotheses, and using an iterative build-measure-learn process. It provides examples of how startups should focus on building products that solve customer pains and create gains rather than features, and emphasizes conducting customer interviews to gather evidence and test hypotheses about the business model.
Product Development with Spotify's Product ManagerProduct School
Companies treat the role of product management differently. Miles Davis, Product Manager at Spotify, shared how they articulate the product development process at Spotify and the role and expectations of a PM.
Agile205: Intro to Agile Product ManagementRich Mironov
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers. We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.
Introduction to Product Management. You will understand what product management is and what does a product manager do.
Product Manager is a job position highly demanded in tech companies. They assure to deliver great quality products.
Discovering the right product is a vital part of a product development process. To do that effectively best product teams use a Product Discovery process. It answers the question of what product to build. Done right it helps you build products customers would love.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
This document summarizes Mike Kyriacou's presentation on getting to problem-solution fit. The presentation covers observing customers to understand their needs, designing a value map to address key pains and gains, and taking small steps through iterations and customer feedback to validate solutions. It emphasizes starting with the customer, addressing their most important jobs through solutions, and using a lean approach of fast, inexpensive experiments to efficiently reach problem-solution fit. The goal is to build something customers love that can then be scaled for financial sustainability.
Many companies are enticed at the idea of adding marketing automation to their business processes. But as Bill Gates once said, adding technology to an inefficient process, magnifies the inefficiency. In this presentation, explore concepts to help you test to see if your business is ready for marketing automation.
This document outlines various marketing tasks and topics that can be covered over the course of a year to promote business growth. It includes recommendations to send out different types of mailers and emails on a regular basis, as well as developing marketing calendars, lead generation strategies, sales funnels, and content about topics like copywriting, referrals, sales scripts, and more. The goal is to provide businesses with ideas and resources to help achieve ongoing marketing success.
MY SALES PEOPLE WON'T USE MY CRM! WHAT YOU CAN DO ABOUT IT.SalesScripter
Join Sales Growth Hub co-founder, Craig Klein, for a presentation on why sales people resist using CRMs, why CRM success is crucial to your business’ future and how to build a CRM your sales people love and your business can thrive with.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
Seattle Startup Week: Sales & Marketing on a Shoestring BudgetHeinz Marketing Inc
This document provides guidance and best practices for startups developing sales and marketing strategies. It recommends understanding customers and objectives before planning, using existing resources, reviewing priorities weekly, firing many "bullets" or initiatives, and managing sales actively. Common startup mistakes include hiring sales leadership too soon, spending on marketing too early, building processes that don't match customer buying behaviors, selling beyond early adopters, and building sales teams too fast.
This document provides a guide to creating an effective demand generation strategy with four key parts: 1) Defining the target audience through research of past customers and new prospects. 2) Setting goals and key performance indicators. 3) Structuring the marketing and sales funnels to move leads through stages. 4) Choosing appropriate tactics like paid search, social media ads, and content marketing for the top, middle, and bottom of the funnel. The document emphasizes optimizing the strategy over time by reviewing goals, lead scoring, funnel efficiency, and customer feedback.
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016Jamie Shuker
A quick-n-dirty 20 minute talk on Growth Hacking. After some debate the group arrived at the consensus that perhaps "marketing innovation" is a better term.
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of TimesErin Murphy
The document summarizes Alyssa Dver's presentation on developing an effective marketing plan in a short amount of time. It outlines an 8-step process for small businesses to inventory their marketing efforts, develop powerful positioning and messaging, validate pricing, acquire and foster leads, and create a defendable marketing plan. The goal is to help businesses calm marketing anxieties and build a solid marketing strategy in a no-time, step-by-step approach.
Covid-19 has had a significant impact on the global economy, to say the least. This impact means that we, as business owners and marketers, need to action the right kind of measures to ensure we are able to survive and come out at the other end with a strong brand.
This webinar talks through 6 post lock down tactics that can help us achieve this.
These slides were used as part of a webinar run on 22snd June 2020.
Jag Panesar from Xpand talks about 6 post marketing tactics that can easily be implemented by business owners or marketing personnel.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
An overview of marketing automation today and what to consider when making an investment in this new technology. Includes top tips from leading marketers as well as highlighting common issues to be overcome
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
The document discusses content strategy and marketing. It covers several key frameworks and concepts for developing an effective content strategy, including the 7A Framework which focuses on Agility, Authenticity, Attention, Audience, Authority, and Action. Specific tips are provided for writing attention-grabbing headlines, capturing audience attention, using calls to action, and establishing authority. The document also discusses building your professional brand and managing your content strategy over time through promotion, metrics, and repurposing content.
Similaire à Lean Marketing & Growth Hacking - How to Create Growth with Limited Resources (20)
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
24. Growth hacking is a process of
rapid experimentation across
marketing channels, product
development, sales segments, and
other areas of the business to
identify the most efficient ways to
grow a business.
- Wikipedia
Growth
Hacking
25. Some (Growth Hacking)
Guiding Principles:
1. Find Shortcuts (& avoid waste)
2. KISS (Keep it simple. stupid.)
3. Build-Measure-Learn
45. Example: Evernote’s Onboarding Framework
• Day 1 - Welcome Email. We will send you 5 tips.
• Day 3 - Quick Tip #1. Main activation action.
• Day 10 - Quick Tip #2. Secondary activation action.
• Day 17 - Promotional Email #1. Go Premium.
• Day 19 - Quick tip #3. Cool feature.
• Day 27 - Quick Tip #4. Another cool feature.
• Day 29 - Did you know?
• Day 31 - Promotional Email #2. Go Premium.
• Day 36 - Quick tip #5. Awesome feature.
52. It’s not about SEO, it’s about
delivering value
to your audience
Create
GREAT
Content
(and tell your story in a
way that sticks)
53. Examples:
• Blog posts
• Social posts
• Infographics
• Videos
• Whitepapers
• Webinars
• Podcasts
• …
Create
GREAT
Content
(and tell your story in a
way that sticks)
54. “Content is fire,
Social Media is
gasoline”
-Jay Baer
Share
GREAT
Content
(and tell your story in a way that
sticks)
55. Wrote a great blog post?
• Consider outreach for guest post
• Get it in front of influencers
• Share it on Social Media
• Share it via Email
• Look for online discussions
• Turn it into an infographic
• …
Prioritize &
Leverage
(marketing activities, content creation
etc…)
56. Presenting at a Tradeshow?
• Blog about it
• Leverage Email
• Run PPC campaign around it
• Strategic Connections? follow on
Twitter, connect on LinkedIn
• …
Prioritize &
Leverage
(marketing activities, content creation
etc…)
58. Don’t spread yourself thin –
focus on Traction channels
and align your activities with
resourcesPrioritize &
Leverage
(marketing activities, content creation
etc…)
Email
Blog
Example
61. Why you need a
North Star
Metric?
Different metrics will
take you on different
paths
If you don't know
where you're going you
can’t know which way
to go
90. It’s not about Digital
Marketing…
It’s about Marketing in a Digital
World.
91. Rapid Change
• Technology
• Market
• Competitors
• Tools
• Customer needs
• …
Thriving in a Digital
World demands the
ability – and
willingness to
adapt.
98. Agile is
Source: Waterfall vs. Agile Development: How they differ and why it matters
http://www.business-software.com/blog/waterfall-vs-agile-development-differ-matters/
99. Lean
=
optimizing the efficiency of a
given process to eliminate
waste
Agile
=
increasing speed and
adaptability, embracing change
and feedback
101. Lean/Agile Marketing
• Small experiments
• Testing and data
• Intimate customer tribes
• Engagement + transparency
vs
Conventional Marketing
• A few large bets
• Opinions and conventions
• Impersonal mass markets
• Posturing and ego
102. You don’t know what you don’t know
EVERYTHING IS A HYPOTHESIS
(until proven otherwise)
104. Minimum Viable Campaigns (MVC’s)
Purposes
1. Test a Marketing hypothesis with minimal resources
2. Accelerate learning
3. Reduce wasted marketing hours and budget
4. Get in front of customers as soon as possible
5. Base for other campaigns
116. “Weight Loss”
converts better than
“Lose weight”
PPC SEO feedback
PPC can be turned on/off
and teach you about
keyword performance
Analyze
& Optimize
123. Some Content Hacks
Content Ideas
Quotes, Fill-in-the-blank, Polls, Behind the scenes, Statistics, Infographics,
Ask for reviews and advice, fan photos, tips, industry news, coupons, expert
insights, product Q&A’s etc….
Twitter
• Tweets with images: +18% CTR +89% favorites +150% retweets
• Add hashtags to your bio and your tweets
• Follow your target audience, they may follow back
124. Perfect email headline formulas:
• Who Else Wants [blank]?
• The Secret of [blank]
• Here is a Method That is Helping [blank] to [blank]
• Little Known Ways to [blank]
• Get Rid of [problem] Once and For All
• Here’s a Quick Way to [solve a problem]
• Now You Can Have [something desirable/great circumstance]
Some Email Hacks
125. • Headlines with numbers are x2 more likely to generate clicks vs. “how
to headlines”
• Odd numbered headlines have a 20% better CTR than headlines with
even numbers
• Outbrain found that using [brackets] in a headline bumped CTR by
38%
• Send THE SAME email with a different subject line to your non-opens.
Some Email Hacks
126. Some PPC Hacks
• Improving Google Quality Score from 1 to 10 can reduce CPCs by
~800%
• Adding negative Keywords eliminates waste
• Comparing CPM with CPCs
• Comparing Search with Display
• Targeting less competitive (long tail) keywords
• Looking for underutilized channels (i.e Pinterest) and mediums (i.e
video or VR)
• Time of day, geotargeting and mobile bid adjustments
132. Books
• The Lean Startup by Eric Ries
• Traction: How Any Startup Can Achieve Explosive Customer Growth by
Gabriel Weinberg & Justin Mares
• Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and
More Innovative by Scott Brinker
• Top 101 Growth Hacks by Aladdin Happy