Like me i'm famous - Baromètre des médias d'actualités sur les médias sociaux
•
1 j'aime•1,071 vues
Like me i'm famous - Baromètre des médias traditionnel sur les médias sociaux P
Signaler
Partager
Signaler
Partager
Télécharger pour lire hors ligne
Recommandé
Global Brands 2014 report by WPP
2014 - A year of transformation,
consolidation and disruption.
New brand tops the rankings
Top 100 brand values increase
Surprising top riser
A first for sector growth
First time a retailer makes the coveted Top 10
more : http://www.wpp.com/wpp/marketing/brandz/brandz-2014/
The role of content - nielsen
This study examined the impact of different types of online content on consumer decision making across various product categories. The study found that expert content, such as third-party reviews and articles, was the most effective at increasing familiarity with products, influencing perceptions of products, and boosting purchase consideration. Expert content performed best across all stages of the purchase process and for high, mid, and low priced products. The study concludes that expert content is the most trusted and influential type of online content for consumers.
Deloitte Digital Democracy 2014
Trailing millennials aged 14-24 spend the most time watching movies and TV shows on smartphones, tablets, gaming devices, and desktops/laptops rather than on traditional TVs. A survey found that trailing millennials spend 16% of their movie and TV show watching time on smartphones, 15% on tablets, 8% on gaming devices, and 6% on desktops/laptops, totaling less than the 32% they spend watching on TVs.
Journalist Involvement in Comment Sections
The document discusses two studies conducted by the Engaging News Project to examine the effects of journalist involvement in online news comment sections. The studies found that when journalists interacted with commenters by asking questions and highlighting productive comments, it improved the civility of the comments. Asking site visitors closed-ended questions about the news content prior to the comment section also promoted greater civility. Preliminary results also suggested that asking questions can increase time spent on the news site page, but more research is needed. The report provides recommendations for newsrooms to reduce uncivil comments and potentially increase engagement through journalist involvement in comment sections.
Social networking 2013
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
The value of content
The document summarizes the key findings of a survey on content marketing strategies in Asia-Pacific brands. Over half of respondents have a content strategy in place, and most others plan to develop one. Budgets for content marketing are expected to increase significantly in the next year. Most content is currently created for companies' own websites and top social media platforms. Brands use content primarily to improve reputation and strengthen customer relationships. However, measuring the impact of content is still a major challenge for many marketers.
Recommandé
Global Brands 2014 report by WPP
2014 - A year of transformation,
consolidation and disruption.
New brand tops the rankings
Top 100 brand values increase
Surprising top riser
A first for sector growth
First time a retailer makes the coveted Top 10
more : http://www.wpp.com/wpp/marketing/brandz/brandz-2014/
The role of content - nielsen
This study examined the impact of different types of online content on consumer decision making across various product categories. The study found that expert content, such as third-party reviews and articles, was the most effective at increasing familiarity with products, influencing perceptions of products, and boosting purchase consideration. Expert content performed best across all stages of the purchase process and for high, mid, and low priced products. The study concludes that expert content is the most trusted and influential type of online content for consumers.
Deloitte Digital Democracy 2014
Trailing millennials aged 14-24 spend the most time watching movies and TV shows on smartphones, tablets, gaming devices, and desktops/laptops rather than on traditional TVs. A survey found that trailing millennials spend 16% of their movie and TV show watching time on smartphones, 15% on tablets, 8% on gaming devices, and 6% on desktops/laptops, totaling less than the 32% they spend watching on TVs.
Journalist Involvement in Comment Sections
The document discusses two studies conducted by the Engaging News Project to examine the effects of journalist involvement in online news comment sections. The studies found that when journalists interacted with commenters by asking questions and highlighting productive comments, it improved the civility of the comments. Asking site visitors closed-ended questions about the news content prior to the comment section also promoted greater civility. Preliminary results also suggested that asking questions can increase time spent on the news site page, but more research is needed. The report provides recommendations for newsrooms to reduce uncivil comments and potentially increase engagement through journalist involvement in comment sections.
Social networking 2013
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
The value of content
The document summarizes the key findings of a survey on content marketing strategies in Asia-Pacific brands. Over half of respondents have a content strategy in place, and most others plan to develop one. Budgets for content marketing are expected to increase significantly in the next year. Most content is currently created for companies' own websites and top social media platforms. Brands use content primarily to improve reputation and strengthen customer relationships. However, measuring the impact of content is still a major challenge for many marketers.
Bunkr - Forget Powerpoint
A stop motion video was created by filmmakers Landon Van Soest and Paul Trillo to promote Brooklyn Brewery's Mash tour across the USA. Over 3000 still photos around New York City were used to create a stop motion tour of the borough and its places. The video is featured in an article as a wonderful way to discover Brooklyn.
Etude ipsos google global smartphone
The document discusses global smartphone usage based on a survey conducted in early 2012. It finds that smartphone ownership is increasing worldwide, with ownership rising 10-20% in major countries from 2011 to the start of 2012. People are using their smartphones to access the internet nearly as frequently as desktop computers. Smartphones have become consumers' constant companion, with people using them at home, work, on the go, and in various other locations. The document also notes that smartphone users often engage in parallel media activities like listening to music or watching videos while using their phones online. Offline advertising is found to influence mobile searches, with two-thirds of smartphone users reporting searching on their phones in response to ads seen elsewhere. Search engines are a
Social Customer Lifecycle
This document outlines a new social customer journey framework consisting of 8 phases: Discover, Evaluate, Buy, Access, Use, Get Support, Re-Engage, and Leave. It discusses how social media has evolved the traditional sales funnel model by providing more opportunities for brands to engage consumers at each step. Examples are given of how various brands like H&M, Hawaii Visitors and Convention Bureau, and So Delicious have successfully utilized social media strategies to drive consumers through these phases.
The Social Media Ecosystem Report by IAB
The document discusses the social media ecosystem and the various players within it, including users, platforms, publishers, operating systems, intelligence/analytics, brands, and measurement. It notes that users are increasingly in control as both content consumers and publishers across many social platforms and applications. However, challenges remain around user privacy, functionality, and connectivity between platforms and applications within the evolving social media landscape.
Excuses Ikea - Catalogue Arabie Saoudite
1. Inter IKEA Systems B.V. regrets what happened with the IKEA catalogue in Saudi Arabia and understands people are upset. It was a mistake that occurred during the work process before presenting the draft catalogue, not a request from the local franchisee.
2. They take full responsibility for mistakes made in retouching some pictures, such as a woman in front of a bathroom mirror and a female designer, which could have been included without issue.
3. They will review their working process and take actions to ensure this does not happen again.
Eurobrand 2012 france top 10
France's top brand corporation in 2012 was LVMH with a brand value of €34.3 billion, followed by Total with €14.9 billion, and L'Oréal with €13.5 billion. These three brands along with others such as BNP Paribas, Orange, Sanofi, Carrefour, Danone, Schneider Electric, and Accor made up France's top 10 most valuable brands of 2012 with values ranging from €10.4 billion to €34.3 billion.
Eurobrand 2012 europe top 10
The document lists the top 10 brand corporations in Europe by brand value in 2012, ranging from €18.2 billion to €34.3 billion, with the number one brand valued at €34.3 billion.
Eurobrand 2012 global top 100
This document lists the top 100 global brand corporations ranked by brand value in 2012. The top 5 brands are all American technology companies, with #1 having a brand value over €100 billion. Most of the top brands are from the US and are in the technology, consumer goods, and financial services industries. The brand values and rankings saw changes from 2011, with some technology brands seeing large increases while automotive brands decreased in value and ranking.
Livre blanc observatoire marketing digital sas idc 2012
Livre blanc observatoire marketing digital sas idc 2012
Display business trends publisher edition by Google
1) Publishers allocate their display inventory between direct "reserved" sales to advertisers and indirect "unreserved" sales through third parties like ad networks and exchanges. In 2011, publishers worldwide sold more impressions through unreserved channels than reserved channels.
2) Sell-through rates, or the percentage of reserved inventory sold directly by publishers, tend to be higher at the end of the year due to seasonal advertiser demand. Globally, the gap between unreserved and reserved inventory narrowed over the course of 2011.
3) Channel mix, the ratio of unreserved to reserved impressions, remained relatively steady for APAC publishers throughout 2011, while EMEA publishers experienced a more pronounced shift towards reserved inventory in the fourth quarter
Brandz 2012 top 100
The document provides an overview of the 2012 BrandZ Top 100 Most Valuable Global Brands report. It highlights that the total brand value of the top 100 brands reached $2.4 trillion, with brand value growing 66% since 2006. It notes that technology and telecom brands made up 44% of total value. The report contains new features such as brand spotlights, essays on branding topics, and insights into fast growing markets. It aims to help brands understand how to build and sustain value in today's challenging global economy.
SOCIALLY ENGAGED COMPANIES$SEE 4X GREATER BUSINESS IMPACT
A new study by PulsePoint Group and The Economist Intelligence Unit found that companies that fully embrace social engagement experience four times greater business impact than less engaged companies. The study identified six types of socially engaged enterprises and provided insights on measuring social engagement strategies. Companies that are most engaged see a 7.7% return on social engagement activities, compared to a 1.9% return for less engaged companies. C-suite advocacy and commitment to social engagement as a strategy was found to be critical for high performance.
Luxury Marketing Outlook 2012
Luxury ecommerce and mcommerce are set to thrive in 2012 as affluent consumers continue to spend on luxury goods and services. Mobile platforms and in-store technologies will be important for luxury brands to increase reach and engagement with customers. While online sales will grow, the personal touch of in-store customer service remains key to the luxury experience. Multichannel integration of online and in-store shopping will become more critical for luxury brands in 2012.
Leading Transformation
Leading Transformation and Captivating Communities by Brian Solis is a manifesto that discusses how social media is facilitating real world revolutions by connecting passionate people. The document argues that social media alone does not cause change, but rather it is the tool that facilitates uprisings driven by issues like repression, inequality, and vision for a better future. It calls the reader to embrace their role as an agent of change and lead the transformation they envision through inspiring others and bridging the gap between organizations and their stakeholders.
New Facebook Brand Pages: A first look at usability
1. Users paid little attention to cover images on brand pages, quickly scrolling down and seeing them as advertising space.
2. Users were interested in learning about a brand's history and background by exploring the 'About' section and timeline. However, some were confused by content existing in timelines before Facebook.
3. Users only scrolled back in the timeline up to one month as they felt current on topics. Loading breaks in the timeline also caused confusion, making users think the timeline ended.
4. Seeing which friends liked a brand page split opinions on whether users would also like it. Interactions from friends, even not directly on the page, caught users' interest.
5. P
Contenu connexe
Plus de Genaro Bardy
Bunkr - Forget Powerpoint
A stop motion video was created by filmmakers Landon Van Soest and Paul Trillo to promote Brooklyn Brewery's Mash tour across the USA. Over 3000 still photos around New York City were used to create a stop motion tour of the borough and its places. The video is featured in an article as a wonderful way to discover Brooklyn.
Etude ipsos google global smartphone
The document discusses global smartphone usage based on a survey conducted in early 2012. It finds that smartphone ownership is increasing worldwide, with ownership rising 10-20% in major countries from 2011 to the start of 2012. People are using their smartphones to access the internet nearly as frequently as desktop computers. Smartphones have become consumers' constant companion, with people using them at home, work, on the go, and in various other locations. The document also notes that smartphone users often engage in parallel media activities like listening to music or watching videos while using their phones online. Offline advertising is found to influence mobile searches, with two-thirds of smartphone users reporting searching on their phones in response to ads seen elsewhere. Search engines are a
Social Customer Lifecycle
This document outlines a new social customer journey framework consisting of 8 phases: Discover, Evaluate, Buy, Access, Use, Get Support, Re-Engage, and Leave. It discusses how social media has evolved the traditional sales funnel model by providing more opportunities for brands to engage consumers at each step. Examples are given of how various brands like H&M, Hawaii Visitors and Convention Bureau, and So Delicious have successfully utilized social media strategies to drive consumers through these phases.
The Social Media Ecosystem Report by IAB
The document discusses the social media ecosystem and the various players within it, including users, platforms, publishers, operating systems, intelligence/analytics, brands, and measurement. It notes that users are increasingly in control as both content consumers and publishers across many social platforms and applications. However, challenges remain around user privacy, functionality, and connectivity between platforms and applications within the evolving social media landscape.
Excuses Ikea - Catalogue Arabie Saoudite
1. Inter IKEA Systems B.V. regrets what happened with the IKEA catalogue in Saudi Arabia and understands people are upset. It was a mistake that occurred during the work process before presenting the draft catalogue, not a request from the local franchisee.
2. They take full responsibility for mistakes made in retouching some pictures, such as a woman in front of a bathroom mirror and a female designer, which could have been included without issue.
3. They will review their working process and take actions to ensure this does not happen again.
Eurobrand 2012 france top 10
France's top brand corporation in 2012 was LVMH with a brand value of €34.3 billion, followed by Total with €14.9 billion, and L'Oréal with €13.5 billion. These three brands along with others such as BNP Paribas, Orange, Sanofi, Carrefour, Danone, Schneider Electric, and Accor made up France's top 10 most valuable brands of 2012 with values ranging from €10.4 billion to €34.3 billion.
Eurobrand 2012 europe top 10
The document lists the top 10 brand corporations in Europe by brand value in 2012, ranging from €18.2 billion to €34.3 billion, with the number one brand valued at €34.3 billion.
Eurobrand 2012 global top 100
This document lists the top 100 global brand corporations ranked by brand value in 2012. The top 5 brands are all American technology companies, with #1 having a brand value over €100 billion. Most of the top brands are from the US and are in the technology, consumer goods, and financial services industries. The brand values and rankings saw changes from 2011, with some technology brands seeing large increases while automotive brands decreased in value and ranking.
Livre blanc observatoire marketing digital sas idc 2012
Livre blanc observatoire marketing digital sas idc 2012
Display business trends publisher edition by Google
1) Publishers allocate their display inventory between direct "reserved" sales to advertisers and indirect "unreserved" sales through third parties like ad networks and exchanges. In 2011, publishers worldwide sold more impressions through unreserved channels than reserved channels.
2) Sell-through rates, or the percentage of reserved inventory sold directly by publishers, tend to be higher at the end of the year due to seasonal advertiser demand. Globally, the gap between unreserved and reserved inventory narrowed over the course of 2011.
3) Channel mix, the ratio of unreserved to reserved impressions, remained relatively steady for APAC publishers throughout 2011, while EMEA publishers experienced a more pronounced shift towards reserved inventory in the fourth quarter
Brandz 2012 top 100
The document provides an overview of the 2012 BrandZ Top 100 Most Valuable Global Brands report. It highlights that the total brand value of the top 100 brands reached $2.4 trillion, with brand value growing 66% since 2006. It notes that technology and telecom brands made up 44% of total value. The report contains new features such as brand spotlights, essays on branding topics, and insights into fast growing markets. It aims to help brands understand how to build and sustain value in today's challenging global economy.
SOCIALLY ENGAGED COMPANIES$SEE 4X GREATER BUSINESS IMPACT
A new study by PulsePoint Group and The Economist Intelligence Unit found that companies that fully embrace social engagement experience four times greater business impact than less engaged companies. The study identified six types of socially engaged enterprises and provided insights on measuring social engagement strategies. Companies that are most engaged see a 7.7% return on social engagement activities, compared to a 1.9% return for less engaged companies. C-suite advocacy and commitment to social engagement as a strategy was found to be critical for high performance.
Luxury Marketing Outlook 2012
Luxury ecommerce and mcommerce are set to thrive in 2012 as affluent consumers continue to spend on luxury goods and services. Mobile platforms and in-store technologies will be important for luxury brands to increase reach and engagement with customers. While online sales will grow, the personal touch of in-store customer service remains key to the luxury experience. Multichannel integration of online and in-store shopping will become more critical for luxury brands in 2012.
Leading Transformation
Leading Transformation and Captivating Communities by Brian Solis is a manifesto that discusses how social media is facilitating real world revolutions by connecting passionate people. The document argues that social media alone does not cause change, but rather it is the tool that facilitates uprisings driven by issues like repression, inequality, and vision for a better future. It calls the reader to embrace their role as an agent of change and lead the transformation they envision through inspiring others and bridging the gap between organizations and their stakeholders.
New Facebook Brand Pages: A first look at usability
1. Users paid little attention to cover images on brand pages, quickly scrolling down and seeing them as advertising space.
2. Users were interested in learning about a brand's history and background by exploring the 'About' section and timeline. However, some were confused by content existing in timelines before Facebook.
3. Users only scrolled back in the timeline up to one month as they felt current on topics. Loading breaks in the timeline also caused confusion, making users think the timeline ended.
4. Seeing which friends liked a brand page split opinions on whether users would also like it. Interactions from friends, even not directly on the page, caught users' interest.
5. P
Plus de Genaro Bardy (20)
La diffusion des technologies de l’information et de la communication dans la...
La diffusion des technologies de l’information et de la communication dans la...
Livre blanc observatoire marketing digital sas idc 2012
Livre blanc observatoire marketing digital sas idc 2012
Display business trends publisher edition by Google
Display business trends publisher edition by Google
SOCIALLY ENGAGED COMPANIES$SEE 4X GREATER BUSINESS IMPACT
SOCIALLY ENGAGED COMPANIES$SEE 4X GREATER BUSINESS IMPACT
New Facebook Brand Pages: A first look at usability
New Facebook Brand Pages: A first look at usability