LinkedIn is the largest professional network & our mission is to: ‘Connect the world’s professionals to make them more productive and successful’ Our policy is that our member’s always come first! We understand our audience through the data they provide on their professional Identity, which means we have razor sharp targeting capabilities. We also provide Insights to our members through various content channels and give them access to this Everywhere (In Q3 2013 an average of 38% of unique visiting members came through mobile apps).