Indoor-location app

1. Locatify
Shop smarter, navigate easier
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2. Introduction
Shop like a pro with our Wi-Fi indoor navigation
Wireless network positioning enables seamless operation of
multimedia applications. Indoor positioning systems, using
Wi-Fi, are crucial for indoor navigation, inventory tracking,
and patient localization. Our indoor navigation app utilizes
smartphones to help customers find shops in large malls.
Business plans are essential for startups to attract investors
and demonstrate future potential.
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3. PROBLEM
Time consuming navigation
 Shoppers, travelers and employees of businesses find it
difficult to locate shops in large malls.
 Traditional navigation methods are inefficient and time-
consuming.
 There is a lack of a comprehensive indoor navigation
solution for large malls.
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4. SOLUTION
 Our Wi-Fi based indoor positioning app provides a
seamless and efficient indoor navigation experience for
shoppers in large malls.
 Our indoor navigation app displays the user's location
on a map and calculates the most efficient route to a
selected destination
 The app is accurate, real-time, and easy to use.
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5. BUSINESS MODEL
Target market are shoppers surfing through large malls.
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Freemium Subscription Model
Users can download the app for
free and use a limited number of
features. For more features,
users can subscribe to a
monthly
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In-App Ads
We will also generate revenue
from in-app ads.
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Sponsorship Agreements
We will also partner with
businesses to offer exclusive
promotions and discounts to our
users.
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6. COMPETITION
The most notable indoor positioning applications are, Pointr ,
GiPStech Apple, Inpixon, Motorola, Nokia, HERE, Google
Major Competitors
 Pointr: Pointr is a similar app that uses Wi-Fi and
Bluetooth to provide indoor navigation.
 GiPStech: GiPStech is a company that provides
indoor positioning solutions for businesses.
 Inpixon: Inpixon is a company that provides indoor
positioning solutions for the healthcare industry.
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Factor Locatify App Pointr GiPStech Inpixon
Accuracy High Medium High Medium
Ease of use Medium High Medium Low
Features High Medium High Low
Pricing Competitive Competitive Competitive Competitive
Popularity Low High Medium High

7. 7
Wi-Fi RSS Fingerprinting
 The app uses Wi-Fi RSS fingerprints to determine
the user's location.
Location-Based Services (LBS)
 The app uses sensors in modern smartphones and
tablets for location-based services
Cloud Computing
 We will use cloud computing to store and process
data.
App
 The app is available on Appstore for IOS users and
Playstore. Freemium subscription model is available
Technology Plan

8. 8
Unique value proposition
Turn-by-turn directions: Get clear
and concise directions to your
destination.
Updates: See your location and
destination in real time.
Friendly user interface: Easy-to-
use interface makes it simple to
find your way around.
Accessibility features: Our app is
designed to be accessible to
people of all ages.
Locatify app redefines the way people
navigate complex indoor buildings

9. 9
Distribution Strategy
Distribution through App store
and Google Play
Social media platforms such as
Facebook, Instagram, Twitter,
Tiktok etc.
We will partner with shopping
malls to make our app available
to their customers

10. 10
Pricing Strategy
Premium version available for a
monthly or annual subscription
fee.
Freemium subscription model
available that offers a basic level
of service