The document presents an Analytical Framework for Creativity in Multimodal Texts (AFCMT) that analyzes creativity across four dimensions: type of creativity (pattern-forming vs. pattern-reforming), formula of construction (implicit vs. explicit), reference style (endo-referenced vs. exo-referenced), and medium (sign language, music, graphics, etc.). The framework is applied to examples from sign language used by gorilla Koko, the song "Pen-Pineapple-Apple-Pen", and social media graphics in Hong Kong. The document concludes by proposing future applications of the framework to other artistic media.
This document provides an overview of Jacques Derrida's philosophical concepts and their influences. It summarizes 12 key concepts:
1) Écriture and Pharmakon - Derrida analyzed the dual nature of writing as both medicine and poison based on Plato's Phaedrus.
2) Deconstruction - Derrida proposed that meaning is unstable and open to new interpretations, not determined by authorial intent.
3) Differance - Derrida's term for how meaning is deferred and produced through differences in language.
4) Key influences on Derrida's thinking included Marxism, Darwinism, and Freudianism. He drew parallels between their concepts
Forensic discourse analysis of legal and courtroom interaction dr arshad aliMehranMouzam
The primary objective of this study is to look into the complexities and complications of legal discourse and how they manifest themselves in the courtroom. The research looks at the dynamics in a courtroom and the jury room in the film 12 Angry Men. The study aims to show how language acts as a source of agency and power in a legal setting, as well as to look into how speakers cooperate in a legal setting. The researcher devised a framework based on Heffer's (2013) legal and forensic discourse model as well as Grice's (1975) Cooperative Principle and its maxims. The data for the study comes from the film 12 Angry Men, which is based on a true story. Forensic discourse analysis was used to analyse the data. This method analyses the utterances and other features present in the legal discourse, as well as its implications. The main findings of the study show that the judge's voice is projected in the court with a significant amount of dominance. Similarly, there is a lack of direct communication that affects the trial by making it difficult for the jury to fully comprehend the facts of the case. Furthermore, the agency is frequently removed from the jury, resulting in a misunderstanding of the case. The majority of the jury members are bored and sleepy, while others have an unhealthy fondness for the prosecution. The final finding concerns the jury members' power play in the jury trial, as evidenced by the jury members' failure to project their voices effectively, and their lack of cooperation. The forensic discourse analysis reveals that all of the maxims were repeatedly violated by the jury members. The most frequently flouted maxims, however, were those of quantity and relevance. This demonstrates how the desire for authority and the lack of agency can have far-reaching implications for the final decision.
Derrida identifies a "logocentrism" or privileging of speech in Western philosophy. Logocentrism holds that words express an external reality and that thought is derived from speech. Derrida criticizes logocentrism for relying on unexamined metaphysical assumptions about the relationship between language and reality. He questions the "metaphysics of presence" underlying logocentrism by exploring how meanings shift within linguistic systems. Critical examination of logocentrism is really about attentiveness to how specific languages materially shape communication and understanding.
This document discusses Jacques Derrida and the concept of deconstruction. It notes that Derrida was an influential French philosopher best known for developing deconstruction. Deconstruction is a method of textual analysis that emphasizes exploring implicit assumptions and seeking meanings that run counter to intended interpretations. The document provides details on Derrida's works and influence, and gives an example of how T.P. Kailasam's play "The Purpose" employs deconstruction techniques to give a silenced character from the Mahabharata a voice.
Post-structuralism reacted against the perceived authoritarianism of structuralism. It asserts that language is ambiguous and meanings change, so texts can contain contradictory meanings. Deconstructionists are interested in what lies beneath the surface of a text and the world's influence on a text. They believe meanings are actively created by readers rather than resolved, and inconsistencies may undermine dominant readings. Jacques Derrida introduced deconstruction and aimed to destabilize hierarchies in binary oppositions that privilege one term over another.
The document presents an Analytical Framework for Creativity in Multimodal Texts (AFCMT) that analyzes creativity across four dimensions: type of creativity (pattern-forming vs. pattern-reforming), formula of construction (implicit vs. explicit), reference style (endo-referenced vs. exo-referenced), and medium (sign language, music, graphics, etc.). The framework is applied to examples from sign language used by gorilla Koko, the song "Pen-Pineapple-Apple-Pen", and social media graphics in Hong Kong. The document concludes by proposing future applications of the framework to other artistic media.
This document provides an overview of Jacques Derrida's philosophical concepts and their influences. It summarizes 12 key concepts:
1) Écriture and Pharmakon - Derrida analyzed the dual nature of writing as both medicine and poison based on Plato's Phaedrus.
2) Deconstruction - Derrida proposed that meaning is unstable and open to new interpretations, not determined by authorial intent.
3) Differance - Derrida's term for how meaning is deferred and produced through differences in language.
4) Key influences on Derrida's thinking included Marxism, Darwinism, and Freudianism. He drew parallels between their concepts
Forensic discourse analysis of legal and courtroom interaction dr arshad aliMehranMouzam
The primary objective of this study is to look into the complexities and complications of legal discourse and how they manifest themselves in the courtroom. The research looks at the dynamics in a courtroom and the jury room in the film 12 Angry Men. The study aims to show how language acts as a source of agency and power in a legal setting, as well as to look into how speakers cooperate in a legal setting. The researcher devised a framework based on Heffer's (2013) legal and forensic discourse model as well as Grice's (1975) Cooperative Principle and its maxims. The data for the study comes from the film 12 Angry Men, which is based on a true story. Forensic discourse analysis was used to analyse the data. This method analyses the utterances and other features present in the legal discourse, as well as its implications. The main findings of the study show that the judge's voice is projected in the court with a significant amount of dominance. Similarly, there is a lack of direct communication that affects the trial by making it difficult for the jury to fully comprehend the facts of the case. Furthermore, the agency is frequently removed from the jury, resulting in a misunderstanding of the case. The majority of the jury members are bored and sleepy, while others have an unhealthy fondness for the prosecution. The final finding concerns the jury members' power play in the jury trial, as evidenced by the jury members' failure to project their voices effectively, and their lack of cooperation. The forensic discourse analysis reveals that all of the maxims were repeatedly violated by the jury members. The most frequently flouted maxims, however, were those of quantity and relevance. This demonstrates how the desire for authority and the lack of agency can have far-reaching implications for the final decision.
Derrida identifies a "logocentrism" or privileging of speech in Western philosophy. Logocentrism holds that words express an external reality and that thought is derived from speech. Derrida criticizes logocentrism for relying on unexamined metaphysical assumptions about the relationship between language and reality. He questions the "metaphysics of presence" underlying logocentrism by exploring how meanings shift within linguistic systems. Critical examination of logocentrism is really about attentiveness to how specific languages materially shape communication and understanding.
This document discusses Jacques Derrida and the concept of deconstruction. It notes that Derrida was an influential French philosopher best known for developing deconstruction. Deconstruction is a method of textual analysis that emphasizes exploring implicit assumptions and seeking meanings that run counter to intended interpretations. The document provides details on Derrida's works and influence, and gives an example of how T.P. Kailasam's play "The Purpose" employs deconstruction techniques to give a silenced character from the Mahabharata a voice.
Post-structuralism reacted against the perceived authoritarianism of structuralism. It asserts that language is ambiguous and meanings change, so texts can contain contradictory meanings. Deconstructionists are interested in what lies beneath the surface of a text and the world's influence on a text. They believe meanings are actively created by readers rather than resolved, and inconsistencies may undermine dominant readings. Jacques Derrida introduced deconstruction and aimed to destabilize hierarchies in binary oppositions that privilege one term over another.
Investigating the Difficulties Faced by Iraqi EFL Learners in Using Light Verbs
Zahraa Adnan Fadhil Al-Murib,
Department of English, College of Education, Islamic University, Babylon, Iraq
This study deals with light verb constructions as being syntactically functional and semantically bleached. It aims at investigating the difficulties faced by Iraqi EFL Learners (fourth-year university students) in recognizing and producing this kind of constructions. Thus, to achieve this aim, it is hypothesized that Iraqi EFL Learners are unable to collocate the light verb with its proper noun phrase both at the recognition and the production levels. And in order to achieve the aim of the study and examine its hypothesis, the following procedures are adopted: (1) Presenting a theoretical background about light verb constructions including their definition, structure, and their relationship with collocations, (2) Designing a diagnostic test to investigate the difficulties that might face the learners while being exposed to these constructions, (3) Analyzing the findings of the test to reveal the learner’s recognition and performance in dealing with light verb constructions.
Keywords: Light Verb Constructions, Collocations, Difficulties
The Sixth International Conference on Languages, Linguistics, Translation and Literature
9-10 October 2021 , Ahwaz
For more information, please visit the conference website:
WWW.LLLD.IR
Skeptical Discourse Analysis for non-LinguistsDominik Lukes
The document provides an overview of discourse analysis, including:
1) Defining discourse and the different approaches to discourse analysis.
2) Outlining some of the key concepts in discourse analysis like semiotics, meaning, and how discourse works.
3) Discussing the tools and techniques used in discourse analysis like conceptual frameworks, close reading, and quantitative analysis methods.
4) Critiquing the use of discourse analysis in education and providing guidance on when it may or may not be appropriate.
This document introduces various theoretical perspectives and methods for analysing meaning in discourse, including content analysis, grounded theory, semiotics, and discourse analysis. It provides examples of how each method can be applied, such as using content analysis to quantify word frequencies, predicate analysis to examine how nouns are defined, and semiotics to analyse the denotation and connotation of signs. The key point is that discourse analysis examines language as a way to understand how versions of the world are constructed and the purposes behind representations in discourse.
Deconstruction began in the 1960s with Jacques Derrida and other theorists who took structuralism to its logical extreme. They argued that language is unstable and meanings are uncertain. Deconstruction involves carefully analyzing texts to uncover inconsistencies and contradictions. This reveals the complex foundations that are difficult to interpret definitively. The process involves two phases - first reversing hierarchies, then neutralizing binary oppositions to arrive at undecidable meanings. Deconstruction has been applied to analyze various literary works.
Key Concepts in Media Studies Lecture 3 SemioticsMarcus Leaning
An introductory lecture on semiotics covering concepts such as the sign, signifier, signified, referent, paradigmatic and syntagmatic analysis, indexical, iconic and symbolic signs.
Given as part of the Key Concepts in Media Studies 1st year module of the BA (hons) Media Studies at the University of Winchester in the UK.
The document discusses several approaches to studying discourse, including conversation analysis, variationist analysis, speech act theory, ethnography of communication, interactional sociolinguistics, and pragmatics. Conversation analysis focuses on the sequencing of utterances in conversation. Variationist analysis examines structural categories within spoken texts. Speech act theory analyzes the communicative acts performed through language. Ethnography of communication considers how communication reflects different cultures. Interactional sociolinguistics studies the social and linguistic meanings created during interaction. Pragmatics analyzes what speakers mean through their utterances.
This document summarizes the philosophies of John Austin and John Locke regarding language.
John Austin analyzed language use and introduced the concept of speech acts, distinguishing locutionary, illocutionary, and perlocutionary acts. He argued that statements are not solely true or false, but also depend on context like intentions and understandings.
John Locke viewed language and knowledge as tools for living rather than just speculation. He argued that probable knowledge is still useful, and that revelations cannot produce the same certainty as direct experience. Both philosophers emphasized understanding ordinary language use and its relationship to truth, knowledge, and human affairs.
This document discusses theories of language, specifically contrasting "enframing theories" with "constitutive theories". Enframing theories view language as explicable within a framework of human life conceived without language. Constitutive theories argue that language makes possible new purposes and meanings, transforming any framework and not explicable without language. The document also discusses how language plays a creative role in constituting meaning and our understanding of the world. It argues language opens us to new dimensions and ways of relating through meaning and description.
rhetoric, images and the language of seeingBrian McCarthy
This document discusses rhetoric and communication theories. It provides an overview of different traditions in the field of communication studies, including cybernetics, phenomenology, sociocultural studies, semiotics, and rhetoric. Rhetoric is broadly defined as human symbol use and the process of adjusting ideas and people through messages. The five canons of rhetoric from ancient Greece - invention, arrangement, style, delivery, and memory - are examined and given contemporary interpretations related to conceptualization, organization, meaning assignment, relationships, context, interpretation, and cultural memory. The document then discusses images and photography, how photographs capture meaning and have their own symbolic language and rhetoric.
An analysis of semiotics in branding communicationGuy Muchineuta
Visual communication is the transmission of information and ideas using symbols and imagery. It is believed to be the type that people rely on most and includes signs, graphic designs, films, typography, and countless other examples
This document provides an outline for a presentation on appropriate use of sources in academic writing. It discusses key concepts like writer's voice, attribution, plagiarism, paraphrasing, citation patterns, and reporting verbs. The presentation notes that conventions for using sources vary between disciplines, with humanities fields tending to use more direct quotations and integral citations that prominently feature the author. Sciences typically employ non-integral citations to maintain an impression of objectivity. Overall, the document stresses the importance of properly attributing borrowed information and acknowledging conventions within one's own field and genre.
Here are the key points about Chomsky's theory of Universal Grammar according to the information provided:
- Chomsky argues that all human beings are born with an innate, biologically determined language acquisition device (LAD) in the brain.
- The LAD encodes the major principles of grammar that are common to all human languages, which Chomsky calls Universal Grammar.
- Universal Grammar consists of the core syntactic structures and rules that characterize natural language. It lays out the basic framework for a language.
- According to Chomsky, children could not learn language through imitation alone from the speech they hear, as adult speech is often ungrammatical.
- With the LAD, children are born with an inherent, innate ability to learn any
This document discusses the use of insults and coarse language in social interaction. It covers topics like speech acts, social genres, social structure, politeness theory, and social solidarity. Profanity is examined as a way to gain attention or make attacks, though it can also build social solidarity. Politeness theory identifies how language respects people's positive and negative face needs. Different social contexts lead to different language genres, and language helps establish social classes and show respect.
This document discusses analyzing a conversation between two characters from an Egyptian play called "There is No Problem at All" using the approaches of pragmatics and discourse analysis. Pragmatics studies how language is used in different situations, while discourse analysis examines how language reflects and shapes identity. The conversation uses puns and hidden meanings. For example, one character mispronounces words in a way that changes their meaning. Analyzing this conversation provides examples of how language and meaning can vary based on context.
This document discusses the philosophy of language and its key aspects. It notes that language philosophy relies on analyzing language use and that language is an important tool in philosophy. Some of the main topics covered include the nature of language philosophy, criticisms of language, different approaches like analytic philosophy, and functions of language including referential, emotive, conative, phatic, and poetic functions. It also discusses issues that can arise from language use such as vagueness, ambiguity, inexplicitness, dependence on context, and potential to mislead.
This document discusses key concepts in discourse analysis including:
1) The difference between discourse and text, with discourse referring to language use in context and text being any written or spoken communication.
2) How coherence is created in texts through cohesive devices like reference, substitution, ellipsis, conjunction, and lexical cohesion.
3) The relationship between words and meanings in semantics and how pragmatics studies language use in social contexts.
Comm skills & multiple intelligences approach to communicative teachingShelia Ann Peace
June, 2013 report given for a Professional Development Seminar: K.S.A. English Prep Year Program.
Teacher Research into the use of Howard Gardner's Multiple Intelligences applications for the teaching of Communication Skills to Saudi Prep Year English students.
1) The document provides an overview of the COMS 110 course on intercultural communication, outlining the course goals, structure, assignments, and approach.
2) It discusses key concepts in intercultural communication theory including cultural dimensions, cultural characteristics, and challenges in intercultural interactions.
3) The document also examines the history and approaches to research in intercultural communication including social scientific, interpretive, and critical approaches.
Structuralism aims to analyze cultural systems as "coded systems of meaning" by studying patterns in language, customs, and conventions. Post-structuralism emerged in the 1970s and questions structuralism's assumptions about establishing definitive meanings and boundaries. Deconstruction, developed by Jacques Derrida, is a form of analysis that reveals how meanings are unstable and always open to reinterpretation due to the ambiguous nature of language. It focuses on hierarchies, binaries, and prioritizations that have been imposed on concepts and aims to understand silenced or marginalized perspectives.
Argumentation And Rhetoric In Visual And Multimodal CommunicationSara Alvarez
This document provides an introduction to the study of multimodal argumentation and rhetoric. It discusses how communication increasingly involves multiple modes beyond just language, such as images, sounds, and gestures. While disciplines traditionally focused on individual modes, the field of multimodal argumentation analyzes how modes work together to convey arguments. The introduction outlines different perspectives in the study of argumentation, such as logical, dialectical, and rhetorical, and how a multimodal approach draws from each. It also discusses terminology around visual, multimodal, argumentation, and rhetoric, proposing that "multimodal argumentation" best captures the combination of modes studied in the volume's contributions.
The document discusses concepts related to signs, symbols, and their interpretation in architecture and city planning. It provides an analysis of Putrajaya, Malaysia's new federal territory, focusing on its symbolism and how it constructs national and cultural identity. Some critiques of Putrajaya are that it presents an ambiguous interpretation of "Malay" and "Islamic" identity, lacks integration with local climatic and cultural factors, and acts as a mediated representation rather than reflecting everyday social reality.
Discourse Level Constructions And Frame Analysis Of Policy DiscourseDominik Lukes
The document discusses discourse-level constructions and frame analysis in policy discourse, specifically regarding the evaluation of university teaching. It outlines a theoretical constructionist view of language and frames as constructions. It provides examples of frames and frame triggers that provide evidence for analyzing frames as constructions, including evaluations, definitions, analogies, lists, terminology, and stories. It also discusses cultural scripts and how metaphors can function as constructions in discourse.
Investigating the Difficulties Faced by Iraqi EFL Learners in Using Light Verbs
Zahraa Adnan Fadhil Al-Murib,
Department of English, College of Education, Islamic University, Babylon, Iraq
This study deals with light verb constructions as being syntactically functional and semantically bleached. It aims at investigating the difficulties faced by Iraqi EFL Learners (fourth-year university students) in recognizing and producing this kind of constructions. Thus, to achieve this aim, it is hypothesized that Iraqi EFL Learners are unable to collocate the light verb with its proper noun phrase both at the recognition and the production levels. And in order to achieve the aim of the study and examine its hypothesis, the following procedures are adopted: (1) Presenting a theoretical background about light verb constructions including their definition, structure, and their relationship with collocations, (2) Designing a diagnostic test to investigate the difficulties that might face the learners while being exposed to these constructions, (3) Analyzing the findings of the test to reveal the learner’s recognition and performance in dealing with light verb constructions.
Keywords: Light Verb Constructions, Collocations, Difficulties
The Sixth International Conference on Languages, Linguistics, Translation and Literature
9-10 October 2021 , Ahwaz
For more information, please visit the conference website:
WWW.LLLD.IR
Skeptical Discourse Analysis for non-LinguistsDominik Lukes
The document provides an overview of discourse analysis, including:
1) Defining discourse and the different approaches to discourse analysis.
2) Outlining some of the key concepts in discourse analysis like semiotics, meaning, and how discourse works.
3) Discussing the tools and techniques used in discourse analysis like conceptual frameworks, close reading, and quantitative analysis methods.
4) Critiquing the use of discourse analysis in education and providing guidance on when it may or may not be appropriate.
This document introduces various theoretical perspectives and methods for analysing meaning in discourse, including content analysis, grounded theory, semiotics, and discourse analysis. It provides examples of how each method can be applied, such as using content analysis to quantify word frequencies, predicate analysis to examine how nouns are defined, and semiotics to analyse the denotation and connotation of signs. The key point is that discourse analysis examines language as a way to understand how versions of the world are constructed and the purposes behind representations in discourse.
Deconstruction began in the 1960s with Jacques Derrida and other theorists who took structuralism to its logical extreme. They argued that language is unstable and meanings are uncertain. Deconstruction involves carefully analyzing texts to uncover inconsistencies and contradictions. This reveals the complex foundations that are difficult to interpret definitively. The process involves two phases - first reversing hierarchies, then neutralizing binary oppositions to arrive at undecidable meanings. Deconstruction has been applied to analyze various literary works.
Key Concepts in Media Studies Lecture 3 SemioticsMarcus Leaning
An introductory lecture on semiotics covering concepts such as the sign, signifier, signified, referent, paradigmatic and syntagmatic analysis, indexical, iconic and symbolic signs.
Given as part of the Key Concepts in Media Studies 1st year module of the BA (hons) Media Studies at the University of Winchester in the UK.
The document discusses several approaches to studying discourse, including conversation analysis, variationist analysis, speech act theory, ethnography of communication, interactional sociolinguistics, and pragmatics. Conversation analysis focuses on the sequencing of utterances in conversation. Variationist analysis examines structural categories within spoken texts. Speech act theory analyzes the communicative acts performed through language. Ethnography of communication considers how communication reflects different cultures. Interactional sociolinguistics studies the social and linguistic meanings created during interaction. Pragmatics analyzes what speakers mean through their utterances.
This document summarizes the philosophies of John Austin and John Locke regarding language.
John Austin analyzed language use and introduced the concept of speech acts, distinguishing locutionary, illocutionary, and perlocutionary acts. He argued that statements are not solely true or false, but also depend on context like intentions and understandings.
John Locke viewed language and knowledge as tools for living rather than just speculation. He argued that probable knowledge is still useful, and that revelations cannot produce the same certainty as direct experience. Both philosophers emphasized understanding ordinary language use and its relationship to truth, knowledge, and human affairs.
This document discusses theories of language, specifically contrasting "enframing theories" with "constitutive theories". Enframing theories view language as explicable within a framework of human life conceived without language. Constitutive theories argue that language makes possible new purposes and meanings, transforming any framework and not explicable without language. The document also discusses how language plays a creative role in constituting meaning and our understanding of the world. It argues language opens us to new dimensions and ways of relating through meaning and description.
rhetoric, images and the language of seeingBrian McCarthy
This document discusses rhetoric and communication theories. It provides an overview of different traditions in the field of communication studies, including cybernetics, phenomenology, sociocultural studies, semiotics, and rhetoric. Rhetoric is broadly defined as human symbol use and the process of adjusting ideas and people through messages. The five canons of rhetoric from ancient Greece - invention, arrangement, style, delivery, and memory - are examined and given contemporary interpretations related to conceptualization, organization, meaning assignment, relationships, context, interpretation, and cultural memory. The document then discusses images and photography, how photographs capture meaning and have their own symbolic language and rhetoric.
An analysis of semiotics in branding communicationGuy Muchineuta
Visual communication is the transmission of information and ideas using symbols and imagery. It is believed to be the type that people rely on most and includes signs, graphic designs, films, typography, and countless other examples
This document provides an outline for a presentation on appropriate use of sources in academic writing. It discusses key concepts like writer's voice, attribution, plagiarism, paraphrasing, citation patterns, and reporting verbs. The presentation notes that conventions for using sources vary between disciplines, with humanities fields tending to use more direct quotations and integral citations that prominently feature the author. Sciences typically employ non-integral citations to maintain an impression of objectivity. Overall, the document stresses the importance of properly attributing borrowed information and acknowledging conventions within one's own field and genre.
Here are the key points about Chomsky's theory of Universal Grammar according to the information provided:
- Chomsky argues that all human beings are born with an innate, biologically determined language acquisition device (LAD) in the brain.
- The LAD encodes the major principles of grammar that are common to all human languages, which Chomsky calls Universal Grammar.
- Universal Grammar consists of the core syntactic structures and rules that characterize natural language. It lays out the basic framework for a language.
- According to Chomsky, children could not learn language through imitation alone from the speech they hear, as adult speech is often ungrammatical.
- With the LAD, children are born with an inherent, innate ability to learn any
This document discusses the use of insults and coarse language in social interaction. It covers topics like speech acts, social genres, social structure, politeness theory, and social solidarity. Profanity is examined as a way to gain attention or make attacks, though it can also build social solidarity. Politeness theory identifies how language respects people's positive and negative face needs. Different social contexts lead to different language genres, and language helps establish social classes and show respect.
This document discusses analyzing a conversation between two characters from an Egyptian play called "There is No Problem at All" using the approaches of pragmatics and discourse analysis. Pragmatics studies how language is used in different situations, while discourse analysis examines how language reflects and shapes identity. The conversation uses puns and hidden meanings. For example, one character mispronounces words in a way that changes their meaning. Analyzing this conversation provides examples of how language and meaning can vary based on context.
This document discusses the philosophy of language and its key aspects. It notes that language philosophy relies on analyzing language use and that language is an important tool in philosophy. Some of the main topics covered include the nature of language philosophy, criticisms of language, different approaches like analytic philosophy, and functions of language including referential, emotive, conative, phatic, and poetic functions. It also discusses issues that can arise from language use such as vagueness, ambiguity, inexplicitness, dependence on context, and potential to mislead.
This document discusses key concepts in discourse analysis including:
1) The difference between discourse and text, with discourse referring to language use in context and text being any written or spoken communication.
2) How coherence is created in texts through cohesive devices like reference, substitution, ellipsis, conjunction, and lexical cohesion.
3) The relationship between words and meanings in semantics and how pragmatics studies language use in social contexts.
Comm skills & multiple intelligences approach to communicative teachingShelia Ann Peace
June, 2013 report given for a Professional Development Seminar: K.S.A. English Prep Year Program.
Teacher Research into the use of Howard Gardner's Multiple Intelligences applications for the teaching of Communication Skills to Saudi Prep Year English students.
1) The document provides an overview of the COMS 110 course on intercultural communication, outlining the course goals, structure, assignments, and approach.
2) It discusses key concepts in intercultural communication theory including cultural dimensions, cultural characteristics, and challenges in intercultural interactions.
3) The document also examines the history and approaches to research in intercultural communication including social scientific, interpretive, and critical approaches.
Structuralism aims to analyze cultural systems as "coded systems of meaning" by studying patterns in language, customs, and conventions. Post-structuralism emerged in the 1970s and questions structuralism's assumptions about establishing definitive meanings and boundaries. Deconstruction, developed by Jacques Derrida, is a form of analysis that reveals how meanings are unstable and always open to reinterpretation due to the ambiguous nature of language. It focuses on hierarchies, binaries, and prioritizations that have been imposed on concepts and aims to understand silenced or marginalized perspectives.
Argumentation And Rhetoric In Visual And Multimodal CommunicationSara Alvarez
This document provides an introduction to the study of multimodal argumentation and rhetoric. It discusses how communication increasingly involves multiple modes beyond just language, such as images, sounds, and gestures. While disciplines traditionally focused on individual modes, the field of multimodal argumentation analyzes how modes work together to convey arguments. The introduction outlines different perspectives in the study of argumentation, such as logical, dialectical, and rhetorical, and how a multimodal approach draws from each. It also discusses terminology around visual, multimodal, argumentation, and rhetoric, proposing that "multimodal argumentation" best captures the combination of modes studied in the volume's contributions.
The document discusses concepts related to signs, symbols, and their interpretation in architecture and city planning. It provides an analysis of Putrajaya, Malaysia's new federal territory, focusing on its symbolism and how it constructs national and cultural identity. Some critiques of Putrajaya are that it presents an ambiguous interpretation of "Malay" and "Islamic" identity, lacks integration with local climatic and cultural factors, and acts as a mediated representation rather than reflecting everyday social reality.
Discourse Level Constructions And Frame Analysis Of Policy DiscourseDominik Lukes
The document discusses discourse-level constructions and frame analysis in policy discourse, specifically regarding the evaluation of university teaching. It outlines a theoretical constructionist view of language and frames as constructions. It provides examples of frames and frame triggers that provide evidence for analyzing frames as constructions, including evaluations, definitions, analogies, lists, terminology, and stories. It also discusses cultural scripts and how metaphors can function as constructions in discourse.
Discourse analysis of power in colonial texts in indonesiaAlexander Decker
This study aims to analyze the power dynamics in colonial texts from the late 19th and early 20th centuries in the Dutch East Indies (now Indonesia) through a discourse analysis of the language used. The researcher identifies "nodal points" or privileged words around which other meaning is constructed, such as the word "power". Questions are used to identify additional discourse markers that take meaning from their relationship to the nodal point. The results show language units like adjectives, adverbs and verbs that directly or indirectly imply negative meanings about colonized people. Interpretation of word choice in sentences also produces categories of interpretive meaning relating to power dynamics. The analysis focuses on how language was used to establish and maintain colonial power relations.
This document discusses discourse analysis and provides examples analyzing texts related to an exhibit on ancient Egypt at a museum. It makes several key points:
1) Discourse analysis examines how language is used in real communication and how people draw on their knowledge of language.
2) Different materials can be analyzed through discourse analysis such as transcripts, written documents, and online communications.
3) Discourse is shaped by and helps shape the world, language, participants, prior discourse, its medium, and purposes. The exhibit texts are an example of this.
Part of a duo presented at the Institute of Creative Technologies, De Montfort University, UK to the Production and Research into Transliteracy (PaRT) group.
A class presentation for ADV 6383 - Creativity as Problem Solving by graduate students Jingya Huang, Danielle Latta and Katie McCarney at SMU's Temerlin Advertising Institute.
This document discusses discourse and identity from linguistic and social perspectives. It defines discourse as the organization of language beyond the sentence level, including utterances, texts, and abstract ways of talking about topics. Spoken and written discourse are co-constructed differently. Identity is examined as how individuals understand their relationship to the world and see possibilities for the future, with recognition that identity is non-fixed and constructed through social interaction and membership. Recent social theory and constructionism view social categories and identities as choices in self-representation using language and other means, rather than rigid definitions.
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Tanjore Painting: Rich Heritage and Intricate Craftsmanship | Cottage9Cottage9 Enterprises
Explore the exquisite art of Tanjore Painting, known for its vibrant colors, gold foil work, and traditional themes. Discover its cultural significance today!
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The cherry: beauty, softness, its heart-shaped plastic has inspired artists since Antiquity. Cherries and strawberries were considered the fruits of paradise and thus represented the souls of men.
1. Creativity & multimodality: an analytical
framework for creativity in multimodal texts
1
Locky, LawLocky Law
PhD candidate
The Hong Kong Polytechnic University
Lx3h@yahoo.com
JPSS Symposium 2017
7-8th April, 2016 (Fri-Sat)
2. Content
Introduction
Creativity, Cognition and Language
Analytical framework for creativity in multimodal
texts
Endo-referenced & Exo-referenced
Explicit/Known & Implicit/Assumed
Sample Analysis
Gorilla Koko and Sign Language
MTV and Song
Graphics and Digital Arts
Key References 2
3. Creativity and
Cognition
Boden (2009, pp. 24-25) defines the three types of creativity as follows:
“Combinational creativity produces unfamiliar combinations of familiar
ideas, and it works by making associations between ideas that were
previously only indirectly linked…
Exploratory creativity rests on some culturally accepted style of thinking,
or “conceptual space”... The space is defined (and constrained) by a set
of generative rules. Usually, these rules are largely, or even wholly,
implicit…the person moves through the space, exploring it to find out
what’s there…
In transformational creativity, the space or style itself is transformed by
altering (or dropping) one or more of its defining dimensions. As a result,
ideas can now be generated that simply could not have been generated
before the change.”
Boden (2009, p. 25) admits that “there is no clear-cut distinction between
exploratory and transformational creativity”.
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4. Creativity and
Language
not dissimilar from Carter (2004)’s linguistic classification of creativity.
pattern-forming creativity: “creativity via conformity to language
rules rather than breaking them, creating convergence, symmetry and
greater mutuality between interlocutors”, which is practically the
linguistic counterpart of combinational creativity,
pattern-reforming creativity: “creativity by displacement of fixedness,
reforming and reshaping patterns of language” (Vo & Carter, 2010, p.
303),
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6. Inspired by the concept of ‘given’ and ‘new’ from Halliday’s (1967)
information status, i.e. information recoverability from preceding discourse.
Endo-referenced creativity is one that is made reference to a source
which is recoverable within the preceding or same ‘text’,
Exo-referenced creativity is one that is made reference to a source
which is unrecoverable within the preceding or same ‘text’, which means
that such reference is made to an external source.
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Analytical Framework for
Creativity in Multimodal Texts
Endo-referenced & Exo-referenced
7. When creativity is created by explicitly showing the formula for creation,
then the instructions of creativity construction is ‘known’;
otherwise, when creativity is created without explicitly showing the
formula of creation, then the instruction of creativity construction is
‘assumed’
because it is assumed by the creator that the target of an instance of
creativity has the level of competence to comprehend or decipher the formula
of creativity creation without explicitly showing the steps involved in the
creation process.
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Explicit/Known & Implicit/Assumed
8. 8
Types of
creativity
Formula of
construction
Reference style
Exo-referenced Endo-referenced
Pattern-
forming
Implicit
Direct use / quoting of
external resources such as famous
lines, quotes, speeches, quotes,
sayings, idioms, metaphor, song
lyrics, classic paintings, movie
scenes and dialogues without
explicit citation of the source and
explicitly showing the formula of
repetition (Assumed).
Repeating / playing along with
existing resource / someone’s
creation to the user or witnesses of
such use of it without explicitly
showing the formula of repetition
(Assumed).
Explicit
Direct use / quoting of
external resources such as famous
lines, quotes, speeches, quotes,
sayings, idioms, metaphor, song
lyrics, classic paintings, movie
scenes and dialogues by explicit
citation of the source by explicitly
showing the formula for repetition
(Known).
Repeating / playing along with
existing resource / someone’s
creation to the user or witnesses of
such use of it by explicitly showing
the formula of repetition (Known).
Pattern-
reforming
Implicit
Direct creation of New /
neologism without explicit
citation / indication of the source
and explicitly showing the formula
for creation (Assumed).
Direct creation of New /
neologism using existing resources
without explicitly showing the
formula for creation (Assumed)
Explicit
Creation of New / neologism
by explicit citation / indication of
the source and by explicitly
showing the formula for creation
(Known).
Creation of New / neologism
using existing resources and by
explicitly showing the formula for
creation (Known).
9. A Conversation With Koko (1999)
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Sample Analysis
Gorilla Koko and Sign Language
10. humans create or construct portmanteau neologisms in
English in which two or more words are blended
together using parts of each word,
Koko compounds signs in order to invent new words to
represent meanings which are absent from her
vocabulary.
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13. [Intro]
P-P-A-P
[Verse 1]
I have a pen, I have an apple
Uh! Apple pen!
[Verse 2]
I have a pen, I have pineapple
Uh! Pineapple pen!
[Verse 3]
Apple pen, Pineapple pen
Uh! Pen-Pineapple-Apple-Pen
Pen-Pineapple-Apple-Pen
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Endo-referenced
Endo-referenced
Endo-referenced
17. Conclusion
It is hoped that this paper has provided a new perspective for
researchers of linguistics in the analysis of multimodality and has
assisted studies in realization of meanings in modes and in
intersemiotics between modes.
For future research, it will be exciting to see how this proposed
analytical framework for creativity in multimodal texts can be
used to explain creativity in other forms of the arts, such as
culinary arts, photography, cinematography, music, sculpting,
classical paintings and social media “re-creativity”.
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19. Key References
Boden, M. A. (1998). Creativity and artificial intelligence. Artificial Intelligence,
103, 347-356.
Boden, M. A. (2004). The Creative Mind: Myths and Mechanisms (2nd ed.).
London: Routledge.
Boden, M. A. (2009). Computer Models of Creativity. AI Magazine, 30(3), 23-
34.
Carter, R. (1999). Common language: corpus, creativity and cognition.
Language and Literature, 8(3), 195-216.
Carter, R. (2004). Language and Creativity: The Art of Common Talk. London:
Routledge.
Gardner, H. (2008). Art, mind, and brain: A cognitive approach to creativity.
Madison, Wisconsin: Basic Books.
Halliday, M. (1967). Notes on Transitivity and Theme in English: Part 2.
Journal of Linguistics, 3(2), 199-244.
Halliday, M. (1993). Towards a Language-Based Theory of Learning.
Linguistics and Education, 5(2), 93-116.
Halliday, M., & Matthiessen, C. M. (1999 [2006]). Construing Experience
Through Meaning: A Language-based Approach to Cognition. London, New
York: Continuum.
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20. ComputationaL
creativity
Elgammal and Saleh (2015) unintentionally merges Boden
and Carter.
Use computer algorithm to rank 1,710 images of art work
from 1412-1996 according to their quantifiable creativity
score.
H-creativity in paintings along the historical timeline
“to be creative it is not enough to be novel, it has to be
influential as well (some others have to imitate it)”
(Elgammal & Saleh, 2015, p. 41) in line with Carter’s
hypothesis of creativity in common talk
[See
http://www.huffingtonpost.com/2015/07/06/creativity-
algorithm_n_7700002.html]
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