https://video.whitehat-seo.co.uk/london-hug-presentation-human
Tamara, Head of Content and design at Whitehat is exploring the crossroads of human creativity and AI in modern content creation.
Online customer acquisition 2014, via web marketingChris Leonard
This document provides guidance on building a customer acquisition model and plan. It recommends aligning on objectives, clarifying customer personas, establishing a clear competitive positioning, assessing available marketing resources, identifying influencers, and committing to continually testing and adapting the plan. Key aspects include developing compelling content, leveraging low-cost contractors for execution, emphasizing day-to-day community engagement, and optimizing efforts based on data analysis. The focus is on finding innovative ways to develop awareness and acquire customers through constant experimentation.
This document provides an overview of strategies for planning marketing in 2017, including the power of strategies, AI assistants, communication bots, micro-moments, immersive AR/VR, and analytics. Key points discussed include preparing for the rise of AI assistants by voice and developing conversational content, using bots to streamline customer support and enhance experience, optimizing content for micro-moments of user intent, how brands are adopting AR/VR, and using data analytics and visualization tools to measure campaign metrics and optimize tactics. The concluding thoughts emphasize testing strategies with users, delivering an engaging experience across channels, and using data-driven insights to continuously improve.
The document provides an overview of social media strategy and social advertising. It discusses measuring the social landscape, developing a social media strategy with content, engagement, management and measurement. It also covers social advertising including defining goals, budgets, targeting audiences and creating landing pages. Remarketing is discussed as well as resources for social media marketing.
This document provides a framework and methodology for quickly reviewing websites. It outlines key areas to examine such as user experience, conversion/stickiness, content, SEO, social, and provides specific recommendations for the example site Springest.co.uk. Reviews should analyze why the site exists, who its audience is, what motivates them, and address client concerns about user experience, content quality, SEO optimization, and social strategies. Example reviews are given for additional sites BathandUnwind.com and specific ideas to improve their content, SEO, and social presence.
The document discusses content marketing strategies that companies commonly employ but that often fail to achieve goals. It notes that an effective content strategy involves defining goals, targeting the right audiences and influencers, and creating experiences that earn familiarity, likability, and trust. The strategy should also consider where the target audience spends time online and compare the ROI of content marketing to other marketing investments. Two examples of successful content strategies are provided.
Designityourselfthemarketerscrashcourseinvisualcontentcreation 130325135426-p...Portal do Sucesso
This document provides guidelines for marketers and non-designers to create effective visual content without the help of professional designers. It outlines 10 principles for do-it-yourself design: 1) Understand the purpose of the content, 2) Establish a content hierarchy, 3) Respect simplicity, 4) Keep it legible, 5) Use contrast effectively, 6) Employ visual repetition, 7) Consider visual weight, 8) Use whitespace intentionally, 9) Test, iterate and refine, and 10) Get feedback from others. Examples are provided to illustrate good and bad design based on these principles. The goal is to empower marketers to create visuals that are aesthetically pleasing and convey information in an easy to digest manner
The marketer’s crash course in visual content creationAndy Kriebel
The document provides guidance on creating visual content for marketing purposes. It discusses how visual content is important for capturing attention given today's information overload. It then outlines common challenges marketers face in creating visuals, such as lack of design/photography skills or resources.
The document proceeds to outline 5 types of visual content that can be created: videos, photos, images, infographics, and presentations. It emphasizes using visuals that tell stories and evoke emotions.
The document concludes by providing "10 Commandments of Do-It-Yourself Design" to help marketers who are not designers or photographers. The commands stress understanding the content purpose, establishing a visual hierarchy, and respecting simplicity in design.
Online customer acquisition 2014, via web marketingChris Leonard
This document provides guidance on building a customer acquisition model and plan. It recommends aligning on objectives, clarifying customer personas, establishing a clear competitive positioning, assessing available marketing resources, identifying influencers, and committing to continually testing and adapting the plan. Key aspects include developing compelling content, leveraging low-cost contractors for execution, emphasizing day-to-day community engagement, and optimizing efforts based on data analysis. The focus is on finding innovative ways to develop awareness and acquire customers through constant experimentation.
This document provides an overview of strategies for planning marketing in 2017, including the power of strategies, AI assistants, communication bots, micro-moments, immersive AR/VR, and analytics. Key points discussed include preparing for the rise of AI assistants by voice and developing conversational content, using bots to streamline customer support and enhance experience, optimizing content for micro-moments of user intent, how brands are adopting AR/VR, and using data analytics and visualization tools to measure campaign metrics and optimize tactics. The concluding thoughts emphasize testing strategies with users, delivering an engaging experience across channels, and using data-driven insights to continuously improve.
The document provides an overview of social media strategy and social advertising. It discusses measuring the social landscape, developing a social media strategy with content, engagement, management and measurement. It also covers social advertising including defining goals, budgets, targeting audiences and creating landing pages. Remarketing is discussed as well as resources for social media marketing.
This document provides a framework and methodology for quickly reviewing websites. It outlines key areas to examine such as user experience, conversion/stickiness, content, SEO, social, and provides specific recommendations for the example site Springest.co.uk. Reviews should analyze why the site exists, who its audience is, what motivates them, and address client concerns about user experience, content quality, SEO optimization, and social strategies. Example reviews are given for additional sites BathandUnwind.com and specific ideas to improve their content, SEO, and social presence.
The document discusses content marketing strategies that companies commonly employ but that often fail to achieve goals. It notes that an effective content strategy involves defining goals, targeting the right audiences and influencers, and creating experiences that earn familiarity, likability, and trust. The strategy should also consider where the target audience spends time online and compare the ROI of content marketing to other marketing investments. Two examples of successful content strategies are provided.
Designityourselfthemarketerscrashcourseinvisualcontentcreation 130325135426-p...Portal do Sucesso
This document provides guidelines for marketers and non-designers to create effective visual content without the help of professional designers. It outlines 10 principles for do-it-yourself design: 1) Understand the purpose of the content, 2) Establish a content hierarchy, 3) Respect simplicity, 4) Keep it legible, 5) Use contrast effectively, 6) Employ visual repetition, 7) Consider visual weight, 8) Use whitespace intentionally, 9) Test, iterate and refine, and 10) Get feedback from others. Examples are provided to illustrate good and bad design based on these principles. The goal is to empower marketers to create visuals that are aesthetically pleasing and convey information in an easy to digest manner
The marketer’s crash course in visual content creationAndy Kriebel
The document provides guidance on creating visual content for marketing purposes. It discusses how visual content is important for capturing attention given today's information overload. It then outlines common challenges marketers face in creating visuals, such as lack of design/photography skills or resources.
The document proceeds to outline 5 types of visual content that can be created: videos, photos, images, infographics, and presentations. It emphasizes using visuals that tell stories and evoke emotions.
The document concludes by providing "10 Commandments of Do-It-Yourself Design" to help marketers who are not designers or photographers. The commands stress understanding the content purpose, establishing a visual hierarchy, and respecting simplicity in design.
10 easy steps to generate leads with inbound marketingRuth Hoskins
The document provides a 10 step guide for generating inbound leads through content marketing. It outlines strategies for having clear goals and propositions, following a content creation process, optimizing content for search engines, ensuring the website converts visitors, starting blogging, creating different types of content, building online PR, sharing content widely, nurturing leads through the sales funnel, using various tools, and introduces the content marketing agency White Horse Digital and their experience.
The world of content marketing is no stranger to evolution. From the early days of static web pages to the dynamic, data-driven landscapes of today, the industry has constantly adapted to embrace new technologies and trends.
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
The document summarizes Heek's product development process, which includes defining the problem, crafting personas, building prototypes, conducting private and public betas, and launching the product. Some key steps are identifying a problem by interviewing potential users, defining the "why, how, what" to clarify goals, creating personas to represent target users, iteratively prototyping based on user feedback, launching a minimum viable product, and using tools like Product Hunt to generate interest during public launch. The process aims to continuously validate assumptions and refine the product based on real-world user testing.
Don't Write for Spiders: Content Marketing Presentation Autumn Sullivan
The document discusses content strategy and content creation. It covers topics like conducting a content audit, developing a style guide, creating a content plan and calendar, brainstorming ideas, writing content, optimizing for search engines, using visuals, teamwork, and content distribution. The document provides advice and best practices for each topic in brief sections with examples and quotes. It emphasizes the importance of understanding audiences, telling compelling stories, collaboration, and flexibility.
Una veloce carrellata sull'utilizzo di LinkedIn per lavoro.
Sono partito dal perché siamo (quasi) costretti ad utilizzarlo al come utilizzare gli strumenti che la piattaforma ci mette a disposizione.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
This document provides tips and strategies for creating effective content marketing. It discusses defining goals and audiences, using visuals and video, writing compelling titles and posts, and distributing content across various social media platforms and third party sites. Key recommendations include doing keyword research, using tools like Canva to create visuals, writing catchy headlines and easy to scan posts, and encouraging audience engagement through comments and sharing. The overall message is that content should have clear business objectives and provide value to the target audience.
This document provides guidance for reviewing websites through summarizing key areas to evaluate including user experience, design, content, SEO, and social media. It outlines questions in each area and provides specific examples for two sample sites, Springest, an education and training site, and BathandUnwind, a beauty and bath products site. Recommendations are given for each site to improve user experience, content, SEO optimization, and social media strategy. The document aims to help web marketers perform quick yet insightful reviews of websites.
The document provides 10 tips for content optimization and conversion. It discusses using free research tools to develop content plans, making content informative without sales pitches, finding your brand's distinction, researching customer needs, examining the sales funnel, developing testing methodology, creating customer profiles for testing, and using industry-specific language to connect with customers. The overall goal is to use content marketing to build trust and engage customers through high-quality, useful information.
Design it yourself_the_marketers_crash_course_in_visual_content_creationLewis Lin 🦊
The document provides guidance for marketers on creating visual content. It discusses why visual content is important given increasing information overload. It then outlines 5 types of visual content that marketers can create, including photos, videos, images, infographics, and presentations. The document also presents 10 design principles called "Commandments of Do-It-Yourself Design" to help marketers who are not designers create effective visual content. The principles emphasize understanding the purpose of the content, establishing a content hierarchy, and respecting simplicity and legibility in design.
The document discusses brand journalism and the tools in the Brand Journalists Toolbox Academy. It defines brand journalism as a hybrid of traditional journalism, marketing, and public relations that uses journalistic techniques to tell a company's story. It outlines the key aspects of public relations, including research, planning, implementation, and evaluation. It also discusses how marketing, content curation, and tools like Grammarly and Prowly can be used to practice brand journalism. The presentation aims to explain how brand journalism works and provide attendees with the skills and resources to build their own brand journalism strategies and newsrooms.
5 Steps to Boosting Your Talent Brand through ContentTabitha Eade
This document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing materials, creating original content like blog posts and videos, and engaging the audience with various content types and topics. Step 3 is to share the content on social media platforms like LinkedIn, Twitter, and Facebook at peak activity times. Step 4 is to amplify the content by asking employees to share it and partnering with influencers. Step 5 is to measure the impact of the content and make adjustments based on analytics.
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
This document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing materials, creating original content like blog posts and videos, and engaging the audience with various content types and topics. Step 3 is to share the content on social media platforms like LinkedIn, Twitter, Facebook at peak activity times. Step 4 is to amplify the content by asking employees to share and partnering with influencers. Step 5 is to measure the impact and adjust the strategy based on analytics. The overall goal is to establish relationships with candidates and enhance their perception of the company as a great place to
5 steps to boosting your talent brand through contentPremier Tech
This document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing materials, creating original content like blog posts and videos, and engaging the audience with various content types and topics. Step 3 is to share the content on social media platforms like LinkedIn, Twitter, and Facebook at peak activity times. Step 4 is to amplify the content by asking employees to share it and partnering with influencers. Step 5 is to measure the impact of the content and make adjustments based on analytics.
This document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing materials, creating original content like blog posts and videos, and engaging the audience with various content types and topics. Step 3 is to share the content on social media platforms like LinkedIn, Twitter, and Facebook at peak activity times. Step 4 is to amplify the content by asking employees to share it and partnering with influencers. Step 5 is to measure the impact of the content and make adjustments based on analytics.
5 Steps to Boosting Your Talent Brand Through ContentJack Arroyo
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
5 steps to boosting your talent brand through contentDaorong Lin
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
10 easy steps to generate leads with inbound marketingRuth Hoskins
The document provides a 10 step guide for generating inbound leads through content marketing. It outlines strategies for having clear goals and propositions, following a content creation process, optimizing content for search engines, ensuring the website converts visitors, starting blogging, creating different types of content, building online PR, sharing content widely, nurturing leads through the sales funnel, using various tools, and introduces the content marketing agency White Horse Digital and their experience.
The world of content marketing is no stranger to evolution. From the early days of static web pages to the dynamic, data-driven landscapes of today, the industry has constantly adapted to embrace new technologies and trends.
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
The document summarizes Heek's product development process, which includes defining the problem, crafting personas, building prototypes, conducting private and public betas, and launching the product. Some key steps are identifying a problem by interviewing potential users, defining the "why, how, what" to clarify goals, creating personas to represent target users, iteratively prototyping based on user feedback, launching a minimum viable product, and using tools like Product Hunt to generate interest during public launch. The process aims to continuously validate assumptions and refine the product based on real-world user testing.
Don't Write for Spiders: Content Marketing Presentation Autumn Sullivan
The document discusses content strategy and content creation. It covers topics like conducting a content audit, developing a style guide, creating a content plan and calendar, brainstorming ideas, writing content, optimizing for search engines, using visuals, teamwork, and content distribution. The document provides advice and best practices for each topic in brief sections with examples and quotes. It emphasizes the importance of understanding audiences, telling compelling stories, collaboration, and flexibility.
Una veloce carrellata sull'utilizzo di LinkedIn per lavoro.
Sono partito dal perché siamo (quasi) costretti ad utilizzarlo al come utilizzare gli strumenti che la piattaforma ci mette a disposizione.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
This document provides tips and strategies for creating effective content marketing. It discusses defining goals and audiences, using visuals and video, writing compelling titles and posts, and distributing content across various social media platforms and third party sites. Key recommendations include doing keyword research, using tools like Canva to create visuals, writing catchy headlines and easy to scan posts, and encouraging audience engagement through comments and sharing. The overall message is that content should have clear business objectives and provide value to the target audience.
This document provides guidance for reviewing websites through summarizing key areas to evaluate including user experience, design, content, SEO, and social media. It outlines questions in each area and provides specific examples for two sample sites, Springest, an education and training site, and BathandUnwind, a beauty and bath products site. Recommendations are given for each site to improve user experience, content, SEO optimization, and social media strategy. The document aims to help web marketers perform quick yet insightful reviews of websites.
The document provides 10 tips for content optimization and conversion. It discusses using free research tools to develop content plans, making content informative without sales pitches, finding your brand's distinction, researching customer needs, examining the sales funnel, developing testing methodology, creating customer profiles for testing, and using industry-specific language to connect with customers. The overall goal is to use content marketing to build trust and engage customers through high-quality, useful information.
Design it yourself_the_marketers_crash_course_in_visual_content_creationLewis Lin 🦊
The document provides guidance for marketers on creating visual content. It discusses why visual content is important given increasing information overload. It then outlines 5 types of visual content that marketers can create, including photos, videos, images, infographics, and presentations. The document also presents 10 design principles called "Commandments of Do-It-Yourself Design" to help marketers who are not designers create effective visual content. The principles emphasize understanding the purpose of the content, establishing a content hierarchy, and respecting simplicity and legibility in design.
The document discusses brand journalism and the tools in the Brand Journalists Toolbox Academy. It defines brand journalism as a hybrid of traditional journalism, marketing, and public relations that uses journalistic techniques to tell a company's story. It outlines the key aspects of public relations, including research, planning, implementation, and evaluation. It also discusses how marketing, content curation, and tools like Grammarly and Prowly can be used to practice brand journalism. The presentation aims to explain how brand journalism works and provide attendees with the skills and resources to build their own brand journalism strategies and newsrooms.
5 Steps to Boosting Your Talent Brand through ContentTabitha Eade
This document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing materials, creating original content like blog posts and videos, and engaging the audience with various content types and topics. Step 3 is to share the content on social media platforms like LinkedIn, Twitter, and Facebook at peak activity times. Step 4 is to amplify the content by asking employees to share it and partnering with influencers. Step 5 is to measure the impact of the content and make adjustments based on analytics.
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
This document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing materials, creating original content like blog posts and videos, and engaging the audience with various content types and topics. Step 3 is to share the content on social media platforms like LinkedIn, Twitter, Facebook at peak activity times. Step 4 is to amplify the content by asking employees to share and partnering with influencers. Step 5 is to measure the impact and adjust the strategy based on analytics. The overall goal is to establish relationships with candidates and enhance their perception of the company as a great place to
5 steps to boosting your talent brand through contentPremier Tech
This document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing materials, creating original content like blog posts and videos, and engaging the audience with various content types and topics. Step 3 is to share the content on social media platforms like LinkedIn, Twitter, and Facebook at peak activity times. Step 4 is to amplify the content by asking employees to share it and partnering with influencers. Step 5 is to measure the impact of the content and make adjustments based on analytics.
This document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing materials, creating original content like blog posts and videos, and engaging the audience with various content types and topics. Step 3 is to share the content on social media platforms like LinkedIn, Twitter, and Facebook at peak activity times. Step 4 is to amplify the content by asking employees to share it and partnering with influencers. Step 5 is to measure the impact of the content and make adjustments based on analytics.
5 Steps to Boosting Your Talent Brand Through ContentJack Arroyo
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
5 steps to boosting your talent brand through contentDaorong Lin
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
Similaire à London HUG - Human Content In An AI World (20)
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Content Marketing Blueprint For Content Strategy, content creation, content d...
London HUG - Human Content In An AI World
1. Human Content
in an AI World:
Exploring the crossroads of human creativity
and AI in modern content creation.
2. "What makes us uniquely human
in an era where AI challenges this
uniqueness daily?"
The Big Question
3. Audience Participation
• If you were an ice cream flavour, what would you be?
• If you were a vending machine, what would you give out?
Find somebody near to you that you DON’T know. Introduce yourself
and then ask them one of the questions below, and then ask WHY.
30seconds thinking time
2 minutes to ask and reply
Why ask this?
The questions are random, but each provokes thought and encourages emotion and connection while thinking of an
answer. Once you’ve decided on your answer and it’s revealed, it creates wonder within the other person as they want to
know why. As an added extra, if the other person can relate to your answer (content), it then creates a bond.
THIS is what makes us human and unique. But we’re here about AI, so let’s see how they did!
4. AI Answers!
So, let’s see how good old AI did!
How did it do?
AI answers were quite impressive. It even gave us source references! Yet, as you see, AI tells us upfront that it is an AI language model, possessing no personal tastes or
preferences. At least it’s honest, but it does go on to perform my request, but for me, something is missing.
Disconnection from personal taste and preferences can be great when you need to be impartial, perform research, or report factual information. But content created in
this way misses a personal spark. But again, why is this so important?
6. Real Beauty
DOVE –
Dove did something pretty cool. They decided to celebrate
what makes us unique, launching this extensive campaign all
about body positivity and inclusiveness. They turned the
tables on the whole traditional beauty thing by putting real
women of all ages, sizes, shapes, and backgrounds in the
spotlight. But why? This was to show the world the real
definition of beauty. It was like a breath of fresh air at a time
when lots of people were fed up with unrealistic beauty
standards.
Sources: Choose Beautiful | Dove Campaigns – Dove,
Top 5 Game-Changing Marketing Campaigns of 2023 |
Brand Vision (brandvm.com)
What can we learn? Cause-related marketing can lead
customers to think of your values before your products.
Forming strong connections and relationships.
7. Find Your
Greatness
NIKE –
Nike has really nailed it with their slogan, "Just do it". For
them, it's not just a catchy marketing line but the heart and
soul of their whole brand. What's really cool about it is that it
means something different to everyone but is super
motivating for all. Whether you’re a hardcore Olympian
athlete, an avid runner, or playing for the local football team,
it's all the same spirit – just do it.
Sources: Nike. Just Do It. Nike UK, The 10 Best Storytelling Brands
(smile.io), 5 Genius Nike Marketing Campaigns & What You Can Learn |
Attest (askattest.com), The Power of Branding: A Look at Nike Iconic
Brand Campaigns (thebrandhopper.com)
What can we learn? Using the authenticity of real people and
real stories. All told in a way to evoke inspiration and
confidence in ordinary people to find their greatness.
There are many other brands, such as Maltesers, Apple, and
Zoom that have intertwined human experiences, emotions,
and uniqueness into storytelling to create relatable content
for an authentic connection.
9. Intro
Connection
What
How
Why
Intro
Connection
Question
What
Action
Why
How
Action
"AI is not our enemy, but a tool we must harness. AI can automate, offer insights, and
magnify our creative process. But do we run the risk of it truly replacing our touch? Let's
examine and compare an AI-generated and human-generated content piece ...“
On the left, we have an intro, the what, the connection, the how, the why, and then the
action to take. We have those things on the right in a slightly different order, but a question
is added. What example do you think is human?
11. How can we embrace AI
creatively?
AI
Testing Automation
Readability Prompts
Research
Analysis Personalisation
UX
12. How can AI complement and enhance the human creative process?
1. AI for Research: Tools like Google AI platform, MarketMuse, and Acrolinx help analyze data sets, conduct content research, and
trend analysis faster than a human team could.
2. Automating Routine Tasks: Tools such as Hootsuite, Buffer, Tailwind, and AI enhancement on WordPress help automate tasks like
SEO keyword generation, post scheduling, and image resizing. Freeing up human creators for more strategic and creative work.
3. Personalisation at Scale: Platforms like Adobe Target and Optimizely, as well as various AI enhancements in CRM tools like
Salesforce and HubSpot, help analyze user behavior data and deliver personalised content recommendations, driving more user
engagement.
4. Generating Creative Prompts: Tools like Portent’s Content Idea Generator and HubSpot’s Blog Ideas Generator can suggest
potential blog topics, social media post ideas, or newsletter subjects based on trending topics and audience interests.
5. Augmenting User Experience: Chatbots like Drift, Intercom, or IBM's Watson Assistant provide 24/7 customer support, delivering
personalized content and enhancing user interaction.
6. Improving Readability: Tools like Grammarly and Hemingway Editor use AI to provide readability analysis and grammatical
suggestions for improved user-friendly content.
7. Predictive Analysis: Platforms like Crayon and Pathmatics help predict future content trends, providing creators with strategic
insights on what topics, styles, and formats might work well in the future and help shape marketing strategies.
8. Content A/B Testing: AI-powered tools like Optimizely, and Unbounce help in running A/B tests to evaluate the success of different
content variations and optimizing outcomes based on user responses.
15. Transform Blog Posts into
Infographics
Turn Interviews into Podcasts
or Videos
Create SlideShares from
Presentations
Develop E-books or Whitepapers
from in-depth Articles or Reports
Break Down Webinars into Blog
Posts and Social Media Clips
Transform Customer Testimonials
into Case Studies
Repurposing strategies
with AI
16. “Combined with AI, unique human content can be repurposed across various channels for cohesive storytelling, creating greater
engagement and drives customer retention."
Everyone here knows about content repurposing 100 times over, but how many of us do this effectively??? This is where you can start to lean in on the AI capabilities and see
what it can do with your unique content.
With original created content, you can input the details for AI to help repurpose engaging content in half the time.
1.Develop E-books or Whitepapers from in-depth Articles or Reports: Long-form
content like comprehensive articles or reports can be repackaged into e-books or
whitepapers, which are great for lead generation if they're gated (i.e., require email
sign-up to access). AI writing assistants like Conversion.ai (www.conversion.ai ) also
known as Jasper, formerly Jarvis can assist you convert your comprehensive reports
into concise and logically structured e-books or whitepapers.
2.Break Down Webinars into Blog Posts and Social Media Clips: A single webinar
can become multiple blog posts, potentially emphasizing different aspects or points
made in the webinar. Additionally, creating shorter video clips for social media can
drive engagement and lead more people to the full webinar. Tools like Headliner
(www.headliner.app ) or Wave.video (www. wave.video )can help you repurpose
your webinars into engaging video clips. For blog posts, use an AI tool for
transcription, like Rev (www.rev.com ), to convert your webinars into text, and
restructure the information as required.
3.Transform Customer Testimonials into Case Studies: Explore the story behind
customer testimonials. These narratives can be developed into more in-depth case
studies, which are highly effective for proving the value of your product or service.
AI-powered tools like MonkeyLearn (www.monkeylearn.com) can help analyze your
customer testimonials for key patterns, which can form the basis of your case
studies.
4. Transform Blog Posts into Infographics: Infographics are visually appealing and
easily consumable, making complex information accessible. Transform key data
points and insights from your blog posts into engaging infographics for social
media. Tools such as Piktochart (www.piktochart.com )use AI to help you
convert your blog posts into aesthetically pleasing infographics using predefined
templates.
5. Turn Interviews into Podcasts or Videos: If you've conducted interviews or
webinars, these can be repurposed into podcasts or YouTube videos. These
alternate formats appeal to different sections of your audience, broadening your
reach. AI-based transcription services like Descript (www.descript.com )or Temi
(www.temi.com/try-rev ) can turn your oral interviews into text, which can then
be used to create scripts for podcasts or videos.
6. Create SlideShares from Presentations: Each presentation you create has the
potential to be a Slideshare or LinkedIn post. These are ideal for professionals
who prefer quick, visually appealing content. You can utilize Beautiful.ai
(www.beautiful.ai ), an AI-powered tool that transforms basic presentations into
visually appealing Slideshares. The wonderful people at beautiful.ai wanted to
spread some AI joy and have generously given 20% off Pro and Team accounts
for 12mths using the code LONDONHUG.
18. What do we now know.
AI is powerful but cannot replace
our human element in content.
Both can be used to transform our
content strategies, workflows, and
efficiency.
The combination of human content
and AI tools can enhance our
creativity process.
Ok! So, after all my gabbling, we have come to the end! The
initial question was, ‘Does AI make us any less human? Or do we
have a unique value that AI can't touch?’
I think it’s safe to say that AI is an enhancement, not a
replacement. We just need to rethink how and when we use it.
Our experiences, emotions, preferences, gut feelings, and
authenticity are our magic as humans. Combined with the speed
and knowledge of AI, our content can begin to reach new
heights.
Your unique perspective and understanding of your audience will
always be crucial in developing compelling, high-quality content,
but AI tools are there to make the process more efficient and
scalable. I look forward to hearing and seeing how you
incorporate it into your process and strategies.
I can’t thank you enough for your time, and I hope you found this
interesting.