This document provides a table of contents for the book "Marketing 5.0: Technology for Humanity" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. The book is divided into four parts covering 12 chapters that discuss challenges modern marketers face in a digital world and new strategies and tactics leveraging emerging technologies. The table of contents provides high-level summaries of the content included in each chapter and part.
The document is a report on U&A Skincare in Egypt conducted by L'Oréal Egypt and ZAMO. It contains the following key sections:
1. An introduction outlining the objectives of understanding Egyptian consumers' habits, usages and expectations of face and body care products.
2. A consumer profiling section finding that most Egyptian women have normal or oily, fairly sensitive skin with a medium to fair tone. Over half desire a fairer skin tone from products.
3. Sections analyzing skin problems, product usages, routines, purchase behaviors, touchpoints and a cluster analysis.
4. A summary of key learnings from the research on Egyptian consumers and the skincare market
Usage & Attitude skin care Egypt product penetration and brandsAhmed AliKasem
1) The document reports on a survey of 804 Egyptian women about their skincare habits and product usage. It finds that traditional bar soap is the most commonly used cleanser, with liquid soap and gel/foam also popular. Nivea and Dove are the most used facial cleanser brands.
2) For facial care products, hydrating cream is the most used, followed by lip care and general purpose cream. Nivea is the most commonly used facial care brand.
3) Other frequently used facial products include kohl, lip makeup, and blusher. For the body, deodorant and bar soap are most commonly used.
This document provides dosing guidelines for various antibiotics in pediatric patients. It includes formulas for calculating doses based on a child's age, weight, and the concentration of the antibiotic. Specific dosing ranges and schedules are provided for several common antibiotics like amoxicillin, ampicillin, cephalexin, erythromycin, and others. The guidelines cover dosing for both oral and parenteral antibiotic administration in infants and children.
This document provides information on Stoply & Kaven Creams for acne treatment. It first discusses acne, its causes, classifications, and stages. It then details the ingredients and effects of Kaven Cream, which contains tea tree oil, propolis, and vitamins to fight bacteria, reduce inflammation, and moisturize skin. Stoply Cream is also described, containing salicylic acid, sulfur, and glycerin to exfoliate skin and control sebum production. Both creams aim to manage acne by removing dirt and bacteria from pores.
This document provides information about skin, its structure and functions. It discusses the layers of the skin (epidermis, dermis, hypodermis) and common pigmentation issues like hyperpigmentation and their causes. It then describes the active ingredients and functions of Flare Whitening Cream and Flare Soap which contain licorice extract, kojic acid, vitamins C and E to lighten skin and provide antioxidant and moisturizing benefits without the side effects of hydroquinone. Both products are positioned as affordable and effective skin lightening alternatives to competitor products containing hydroquinone.
This document provides information about obesity and the weight loss supplement Juliea. It begins with learning objectives and background on obesity in Egypt. It then defines obesity and discusses causes like inactivity, diet, pregnancy, drugs and genetics. Complications of obesity are mentioned. Juliea is described as containing Garcinia cambogia, green tea extract, chicory leaves extract and other ingredients to suppress appetite and fat synthesis. Market competitors are identified along with Juliea's advantages over them.
This document provides a table of contents for the book "Marketing 5.0: Technology for Humanity" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. The book is divided into four parts covering 12 chapters that discuss challenges modern marketers face in a digital world and new strategies and tactics leveraging emerging technologies. The table of contents provides high-level summaries of the content included in each chapter and part.
The document is a report on U&A Skincare in Egypt conducted by L'Oréal Egypt and ZAMO. It contains the following key sections:
1. An introduction outlining the objectives of understanding Egyptian consumers' habits, usages and expectations of face and body care products.
2. A consumer profiling section finding that most Egyptian women have normal or oily, fairly sensitive skin with a medium to fair tone. Over half desire a fairer skin tone from products.
3. Sections analyzing skin problems, product usages, routines, purchase behaviors, touchpoints and a cluster analysis.
4. A summary of key learnings from the research on Egyptian consumers and the skincare market
Usage & Attitude skin care Egypt product penetration and brandsAhmed AliKasem
1) The document reports on a survey of 804 Egyptian women about their skincare habits and product usage. It finds that traditional bar soap is the most commonly used cleanser, with liquid soap and gel/foam also popular. Nivea and Dove are the most used facial cleanser brands.
2) For facial care products, hydrating cream is the most used, followed by lip care and general purpose cream. Nivea is the most commonly used facial care brand.
3) Other frequently used facial products include kohl, lip makeup, and blusher. For the body, deodorant and bar soap are most commonly used.
This document provides dosing guidelines for various antibiotics in pediatric patients. It includes formulas for calculating doses based on a child's age, weight, and the concentration of the antibiotic. Specific dosing ranges and schedules are provided for several common antibiotics like amoxicillin, ampicillin, cephalexin, erythromycin, and others. The guidelines cover dosing for both oral and parenteral antibiotic administration in infants and children.
This document provides information on Stoply & Kaven Creams for acne treatment. It first discusses acne, its causes, classifications, and stages. It then details the ingredients and effects of Kaven Cream, which contains tea tree oil, propolis, and vitamins to fight bacteria, reduce inflammation, and moisturize skin. Stoply Cream is also described, containing salicylic acid, sulfur, and glycerin to exfoliate skin and control sebum production. Both creams aim to manage acne by removing dirt and bacteria from pores.
This document provides information about skin, its structure and functions. It discusses the layers of the skin (epidermis, dermis, hypodermis) and common pigmentation issues like hyperpigmentation and their causes. It then describes the active ingredients and functions of Flare Whitening Cream and Flare Soap which contain licorice extract, kojic acid, vitamins C and E to lighten skin and provide antioxidant and moisturizing benefits without the side effects of hydroquinone. Both products are positioned as affordable and effective skin lightening alternatives to competitor products containing hydroquinone.
This document provides information about obesity and the weight loss supplement Juliea. It begins with learning objectives and background on obesity in Egypt. It then defines obesity and discusses causes like inactivity, diet, pregnancy, drugs and genetics. Complications of obesity are mentioned. Juliea is described as containing Garcinia cambogia, green tea extract, chicory leaves extract and other ingredients to suppress appetite and fat synthesis. Market competitors are identified along with Juliea's advantages over them.
Common Cold & Cough by using Herbal extractsAhmed AliKasem
This document provides information about Moon Herb Zero, an herbal supplement for treating common colds. It contains extracts from guava leaves, echinacea, vitamin C, ginger roots, Nigella sativa, anise fruit, and thyme. These ingredients act as immune stimulants by enhancing white blood cell function and natural killer cells. They also have potent antimicrobial properties against bacteria and viruses responsible for colds. The supplement aims to reduce cold symptoms by fighting the infection while also boosting the immune response.
RunaTea is a product by Infinity Pharm EG for the treatment of NAFLD and fatty liver. The document provides information on liver functions, causes of fatty liver like excess fat and alcohol, and conditions such as NAFLD and NASH. It discusses reactive oxygen species and their impacts, as well as antioxidants. RunaTea contains artichokes, chicory, soy lecithin, turmeric, zinc, selenium, and vitamin E which have hepatoprotective effects like preventing NAFLD development and lipid peroxidation while regenerating tissues and improving liver functions.
This document provides information about obesity in Egypt and the weight loss supplement Juliea. Some key points:
- Egypt has one of the highest rates of obesity in Africa, with nearly 70% of adults overweight or obese. More Egyptian women are overweight than men.
- Juliea contains ingredients like Garcinia Cambogia, green tea extract, and fiber to suppress appetite and fat synthesis and promote weight loss.
- It aims to safely and effectively help customers lose weight through its multiple mechanisms of action without serious side effects.
Calcium is essential for bone health, muscle function, and other bodily processes. A lack of calcium can lead to osteoporosis, rickets, hypertension during pregnancy, and other disorders. Supplementation with calcium and vitamin D can help prevent pregnancy complications like preeclampsia and preterm labor by supporting fetal bone development and reducing blood pressure. Maintaining adequate calcium intake is important for overall health.
This document summarizes key findings from a study about the relationship between marketers and influencers in the UAE and KSA. The study found:
1) Marketers are increasingly including influencer marketing in their plans, but some remain skeptical. Most measure effectiveness by engagement and sales increases.
2) Budgets for influencer marketing are rising, with nearly a quarter of marketers spending over $25,000 in the past year.
3) Marketers consider content quality the most important factor in determining influencer compensation.
4) Over half of marketers run influencer programs in-house, with finding the right influencers being the biggest challenge.
5) Budget restrictions are the
L-carnitine plays a critical role in transporting long-chain fatty acids into mitochondria where they are oxidized to produce energy. It is produced in the liver and kidneys from amino acids but is also obtained through meat consumption. L-carnitine supplementation may benefit male infertility, aging, physical performance, end-stage renal disease, type 2 diabetes, cardiovascular disease, and peripheral arterial disease. Side effects are mild but include nausea and "fishy" odor and it may interact with blood thinners.
This document provides information about hair care and hair growth. It discusses the composition of hair, including its proteins, pigments, and layers. It describes the hair follicle, root, and growth cycle. Various scalp disorders and their causes are outlined. Hair loss treatments like saw palmetto and caffeine are mentioned. Finally, the document introduces several hair care products - Raktoo Lotion, Vorsil Lotion, Endovill Lotion, and Varkopet Serum - and summarizes their ingredients and benefits for hair growth, nourishment, and loss prevention.
Omega 3 juice for hyperlipidemia & essential elements for pregnancyAhmed AliKasem
Kapidex Juice provides a concise summary of lipids, lipoproteins, and dyslipidemia. It discusses the medical background of lipids and their functions. The document outlines the four principal types of lipoproteins, their compositions, and contributions to total plasma cholesterol. It also defines dyslipidemia and discusses primary and secondary causes. Finally, the document provides details about Kapidex Juice, including its active ingredients and their benefits for lowering triglycerides and reducing cardiovascular risk.
P1 provided an overview of oral anatomy, common oral diseases like caries, gingivitis, and periodontitis. It discussed prevention through proper oral hygiene and brushing technique. P2 described the active ingredients and benefits of Cooly mouthwash for antibacterial effects, fresh breath, pain relief, and prevention of dental issues. It is safe and effective for oral protection. P3 listed some competing oral care products in the market.
Moon Herb Lact is a galactagogue supplement designed to increase breast milk production. It contains 700 mg of fenugreek along with six other ingredients to support lactation. The document discusses the benefits of breastfeeding, the components of breast milk, and how the hormones prolactin and oxytocin work to stimulate milk production. It also provides information on Moon Herb Lact's composition, indications, utilization, target audience, and competitive advantages over similar supplements on the market.
Runa provides a natural solution to exhaustion by improving physical and mental performance and relieving fatigue. It enhances immunity and resistance. Runa also enhances sexual function by improving libido, desire, sperm count, and motility. It contains royal jelly, bee pollen, and wheat germ which are rich in nutrients and antioxidants. This formulation offers benefits such as increased energy, vitality, and fertility without safety concerns like products containing ginseng. Runa is available in affordable sachets which have higher absorption than capsules for better results.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides information about a wrinkle reduction product called The Cosmetic Drone. It states that the product contains copper peptides and uses breakthrough delivery system technology to promote collagen and elastin gene expression. Clinical tests on 30 volunteers found the product reduced the number of wrinkles by 40%, wrinkle surface by 61%, and wrinkle length by 55% over 28 days. The document also provides details on product codes, INCI names, and legal status. It concludes with the statement that the information is intended for reference purposes only and the company assumes no liability.
1. The document discusses ingredients in a topical pain relief gel for osteoarthritis, including glucosamine sulfate, chondroitin sulfate, MSM, hyaluronic acid, eucalyptus oil, gingko biloba, gotu kola, clove oil, menthol, and camphor.
2. These ingredients are said to have anti-inflammatory, antioxidant, and cartilage-protective properties that may provide relief from osteoarthritis pain and improve joint mobility.
3. Specifically, glucosamine and chondroitin are thought to stimulate cartilage repair while MSM, eucalyptus oil, and other ingredients may reduce inflammation and swelling in osteoarthritic joints.
Treato products provide a balanced approach to hair care. Treato Serum protects hair from environmental damage with silicone oil, sealing the cuticle to prevent moisture loss and frizz. Treato Shampoo repairs damaged hair using keratin, collagen and shea butter to rebuild broken bonds. It cleanses hair while maintaining a healthy cuticle. Treato Conditioner intensely moisturizes hair, sealing the cuticle to enhance shine and smoothness while protecting against frizz. All Treato products work together to balance protein and moisture in hair.
This document provides information about sun protection and sunscreen products. It discusses the effects of UV rays on skin, including non-cancerous and cancerous effects. It also outlines key ingredients in the Infinity Care sunscreen line, how they provide protection, and their benefits. Competitor products are listed with their active ingredients and prices.
Braxone Cream is a moisturizing cream intended to treat dry skin conditions like xerosis, nipple fissures, and cradle cap. It contains emollients like argan oil, avocado, dimethicone, propolis, and castor oil. The document provides details on the ingredients of Braxone Cream, its applications, target audiences, and competing products.
Ben Ten Lotion is a topical product designed to treat superficial skin inflammatory conditions like eczema, dermatitis, and rashes. It contains 10% zinc oxide and ingredients like chamomile, cod liver oil, and aloe vera that soothe irritation and inflammation. The document discusses the ingredients' anti-inflammatory and moisturizing properties. It is positioned for pediatricians and targeted at hospitals, gynecologists, and pediatricians to treat skin conditions in infants and children under 6 months safely and effectively.
Common Cold & Cough by using Herbal extractsAhmed AliKasem
This document provides information about Moon Herb Zero, an herbal supplement for treating common colds. It contains extracts from guava leaves, echinacea, vitamin C, ginger roots, Nigella sativa, anise fruit, and thyme. These ingredients act as immune stimulants by enhancing white blood cell function and natural killer cells. They also have potent antimicrobial properties against bacteria and viruses responsible for colds. The supplement aims to reduce cold symptoms by fighting the infection while also boosting the immune response.
RunaTea is a product by Infinity Pharm EG for the treatment of NAFLD and fatty liver. The document provides information on liver functions, causes of fatty liver like excess fat and alcohol, and conditions such as NAFLD and NASH. It discusses reactive oxygen species and their impacts, as well as antioxidants. RunaTea contains artichokes, chicory, soy lecithin, turmeric, zinc, selenium, and vitamin E which have hepatoprotective effects like preventing NAFLD development and lipid peroxidation while regenerating tissues and improving liver functions.
This document provides information about obesity in Egypt and the weight loss supplement Juliea. Some key points:
- Egypt has one of the highest rates of obesity in Africa, with nearly 70% of adults overweight or obese. More Egyptian women are overweight than men.
- Juliea contains ingredients like Garcinia Cambogia, green tea extract, and fiber to suppress appetite and fat synthesis and promote weight loss.
- It aims to safely and effectively help customers lose weight through its multiple mechanisms of action without serious side effects.
Calcium is essential for bone health, muscle function, and other bodily processes. A lack of calcium can lead to osteoporosis, rickets, hypertension during pregnancy, and other disorders. Supplementation with calcium and vitamin D can help prevent pregnancy complications like preeclampsia and preterm labor by supporting fetal bone development and reducing blood pressure. Maintaining adequate calcium intake is important for overall health.
This document summarizes key findings from a study about the relationship between marketers and influencers in the UAE and KSA. The study found:
1) Marketers are increasingly including influencer marketing in their plans, but some remain skeptical. Most measure effectiveness by engagement and sales increases.
2) Budgets for influencer marketing are rising, with nearly a quarter of marketers spending over $25,000 in the past year.
3) Marketers consider content quality the most important factor in determining influencer compensation.
4) Over half of marketers run influencer programs in-house, with finding the right influencers being the biggest challenge.
5) Budget restrictions are the
L-carnitine plays a critical role in transporting long-chain fatty acids into mitochondria where they are oxidized to produce energy. It is produced in the liver and kidneys from amino acids but is also obtained through meat consumption. L-carnitine supplementation may benefit male infertility, aging, physical performance, end-stage renal disease, type 2 diabetes, cardiovascular disease, and peripheral arterial disease. Side effects are mild but include nausea and "fishy" odor and it may interact with blood thinners.
This document provides information about hair care and hair growth. It discusses the composition of hair, including its proteins, pigments, and layers. It describes the hair follicle, root, and growth cycle. Various scalp disorders and their causes are outlined. Hair loss treatments like saw palmetto and caffeine are mentioned. Finally, the document introduces several hair care products - Raktoo Lotion, Vorsil Lotion, Endovill Lotion, and Varkopet Serum - and summarizes their ingredients and benefits for hair growth, nourishment, and loss prevention.
Omega 3 juice for hyperlipidemia & essential elements for pregnancyAhmed AliKasem
Kapidex Juice provides a concise summary of lipids, lipoproteins, and dyslipidemia. It discusses the medical background of lipids and their functions. The document outlines the four principal types of lipoproteins, their compositions, and contributions to total plasma cholesterol. It also defines dyslipidemia and discusses primary and secondary causes. Finally, the document provides details about Kapidex Juice, including its active ingredients and their benefits for lowering triglycerides and reducing cardiovascular risk.
P1 provided an overview of oral anatomy, common oral diseases like caries, gingivitis, and periodontitis. It discussed prevention through proper oral hygiene and brushing technique. P2 described the active ingredients and benefits of Cooly mouthwash for antibacterial effects, fresh breath, pain relief, and prevention of dental issues. It is safe and effective for oral protection. P3 listed some competing oral care products in the market.
Moon Herb Lact is a galactagogue supplement designed to increase breast milk production. It contains 700 mg of fenugreek along with six other ingredients to support lactation. The document discusses the benefits of breastfeeding, the components of breast milk, and how the hormones prolactin and oxytocin work to stimulate milk production. It also provides information on Moon Herb Lact's composition, indications, utilization, target audience, and competitive advantages over similar supplements on the market.
Runa provides a natural solution to exhaustion by improving physical and mental performance and relieving fatigue. It enhances immunity and resistance. Runa also enhances sexual function by improving libido, desire, sperm count, and motility. It contains royal jelly, bee pollen, and wheat germ which are rich in nutrients and antioxidants. This formulation offers benefits such as increased energy, vitality, and fertility without safety concerns like products containing ginseng. Runa is available in affordable sachets which have higher absorption than capsules for better results.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides information about a wrinkle reduction product called The Cosmetic Drone. It states that the product contains copper peptides and uses breakthrough delivery system technology to promote collagen and elastin gene expression. Clinical tests on 30 volunteers found the product reduced the number of wrinkles by 40%, wrinkle surface by 61%, and wrinkle length by 55% over 28 days. The document also provides details on product codes, INCI names, and legal status. It concludes with the statement that the information is intended for reference purposes only and the company assumes no liability.
1. The document discusses ingredients in a topical pain relief gel for osteoarthritis, including glucosamine sulfate, chondroitin sulfate, MSM, hyaluronic acid, eucalyptus oil, gingko biloba, gotu kola, clove oil, menthol, and camphor.
2. These ingredients are said to have anti-inflammatory, antioxidant, and cartilage-protective properties that may provide relief from osteoarthritis pain and improve joint mobility.
3. Specifically, glucosamine and chondroitin are thought to stimulate cartilage repair while MSM, eucalyptus oil, and other ingredients may reduce inflammation and swelling in osteoarthritic joints.
Treato products provide a balanced approach to hair care. Treato Serum protects hair from environmental damage with silicone oil, sealing the cuticle to prevent moisture loss and frizz. Treato Shampoo repairs damaged hair using keratin, collagen and shea butter to rebuild broken bonds. It cleanses hair while maintaining a healthy cuticle. Treato Conditioner intensely moisturizes hair, sealing the cuticle to enhance shine and smoothness while protecting against frizz. All Treato products work together to balance protein and moisture in hair.
This document provides information about sun protection and sunscreen products. It discusses the effects of UV rays on skin, including non-cancerous and cancerous effects. It also outlines key ingredients in the Infinity Care sunscreen line, how they provide protection, and their benefits. Competitor products are listed with their active ingredients and prices.
Braxone Cream is a moisturizing cream intended to treat dry skin conditions like xerosis, nipple fissures, and cradle cap. It contains emollients like argan oil, avocado, dimethicone, propolis, and castor oil. The document provides details on the ingredients of Braxone Cream, its applications, target audiences, and competing products.
Ben Ten Lotion is a topical product designed to treat superficial skin inflammatory conditions like eczema, dermatitis, and rashes. It contains 10% zinc oxide and ingredients like chamomile, cod liver oil, and aloe vera that soothe irritation and inflammation. The document discusses the ingredients' anti-inflammatory and moisturizing properties. It is positioned for pediatricians and targeted at hospitals, gynecologists, and pediatricians to treat skin conditions in infants and children under 6 months safely and effectively.