This document discusses techniques for designing habit-forming products and experiences. It introduces the concept of a "Hook" which is designed to connect a user's problem to a product's solution. The Hook has four key parts - a trigger, an action, a reward, and an investment. Triggers can be external cues or internal emotions and routines. Rewards should fulfill desires but also leave users wanting more through techniques like variable rewards. Investments encourage users to contribute data, content or effort which increases the likelihood they will engage with the product again in the future. The goal is to design products that users engage with frequently enough that a habit is formed. However, the document cautions that this type of user manipulation requires a responsibility to
Cost sheet of a chocolate company and its analysisamardeepbardhan
This document provides an overview of a management accounting project for Goobers Chocolate. It includes the company profile of Blumenthal Chocolate Company, which introduced Goobers in 1985 in India. The business plan and strategy for Goobers Chocolate is to target younger consumers and middle age groups by launching different pack sizes before Christmas and New Year at promotional prices and distributing free samples. The document also covers the ingredients, production process, competitors and a SWOT analysis of Goobers Chocolate.
This document discusses techniques for designing habit-forming products and experiences. It introduces the concept of a "Hook" which is designed to connect a user's problem to a product's solution. The Hook has four key parts - a trigger, an action, a reward, and an investment. Triggers can be external cues or internal emotions and routines. Rewards should fulfill desires but also leave users wanting more through techniques like variable rewards. Investments encourage users to contribute data, content or effort which increases the likelihood they will engage with the product again in the future. The goal is to design products that users engage with frequently enough that a habit is formed. However, the document cautions that this type of user manipulation requires a responsibility to
Cost sheet of a chocolate company and its analysisamardeepbardhan
This document provides an overview of a management accounting project for Goobers Chocolate. It includes the company profile of Blumenthal Chocolate Company, which introduced Goobers in 1985 in India. The business plan and strategy for Goobers Chocolate is to target younger consumers and middle age groups by launching different pack sizes before Christmas and New Year at promotional prices and distributing free samples. The document also covers the ingredients, production process, competitors and a SWOT analysis of Goobers Chocolate.
Álvaro is a 12-year old Spanish boy who lives in Illescas. His favorite color is red and favorite day of the week is Friday. He enjoys swimming and used to have a playful white rabbit with spots that passed away last year.
Álvaro is a 12-year old Spanish boy who lives in Illescas. His favorite color is red and favorite day of the week is Friday. He enjoys swimming and used to have a playful white rabbit with spots that passed away last year.