As an accomplished global partner marketing concierge agency, we’re confident in saying we’re the best choice for global channel marketing teams! Check out the 5 main wins that our clients get when they work with us.
Mindmatrix has partnered with TMCnet to bring you that Blueprint through its webinar “Driving Partner Engagement using PRM and Sales Enablement Technologies“. This webinar offers a 7-step game plan to drive partner engagement using PRM and partner sales enablement technologies.
Over the last decade or so, a new category of software called partner relationship management software or PRM software has been evolving rapidly. What’s the primary driver behind this evolution? Organizations are recognizing the need to build a direct sales force that can increase their reach and drive sales at a lower cost.
Affiliate marketing involves an e-commerce company compensating third-party publishers to generate leads and sales. It relies on traffic from affiliate websites to create awareness and drive sales. Key components of an affiliate program include the vendor, marketer, deal qualifiers defining a sale, and revenue sharing agreement. When creating an affiliate program, companies should select an affiliate network, define key performance indicators, establish a commission strategy, recruit high-quality affiliates, and regularly evaluate the program's performance.
Online Lead Generation - Forward Vision Marketingjerianasmith
According to the 2013 Lead Generation Marketing Effectiveness Study conducted by the Lenskold Group, 63 percent of companies that were outgrowing their competitors that year were using an integrated marketing automation system.
The document discusses the Markistry High Performance ABM Workshop which provides organizations a framework and guidance to transition from list-based marketing to high performance account-based marketing by mapping out an eight-stage ABM process and addressing considerations around skills, change management, metrics, resources, and sales and marketing alignment in order to drive marketing effectiveness and revenue through ABM. The workshop also presents interactive modules covering topics like account selection, buying center development, personalization, and technology integration to help organizations confidently implement ABM with the right expectations and fewer mistakes.
This document discusses the transformation of marketing roles to focus on revenue generation. It notes that roughly 50% of B2B marketers now have direct revenue accountability. Marketers are engaging prospects earlier in the buying process and staying involved through sales and after. As their role changes, marketers need new metrics to demonstrate business impact, moving from measuring activities to measuring revenue results. The document provides examples of key revenue metrics and outlines challenges in accurately calculating marketing ROI across the entire customer lifecycle. It emphasizes the importance of alignment between marketing, sales, finance, and IT to define common definitions, processes, and key performance indicators tied to revenue.
Mindmatrix has partnered with TMCnet to bring you that Blueprint through its webinar “Driving Partner Engagement using PRM and Sales Enablement Technologies“. This webinar offers a 7-step game plan to drive partner engagement using PRM and partner sales enablement technologies.
Over the last decade or so, a new category of software called partner relationship management software or PRM software has been evolving rapidly. What’s the primary driver behind this evolution? Organizations are recognizing the need to build a direct sales force that can increase their reach and drive sales at a lower cost.
Affiliate marketing involves an e-commerce company compensating third-party publishers to generate leads and sales. It relies on traffic from affiliate websites to create awareness and drive sales. Key components of an affiliate program include the vendor, marketer, deal qualifiers defining a sale, and revenue sharing agreement. When creating an affiliate program, companies should select an affiliate network, define key performance indicators, establish a commission strategy, recruit high-quality affiliates, and regularly evaluate the program's performance.
Online Lead Generation - Forward Vision Marketingjerianasmith
According to the 2013 Lead Generation Marketing Effectiveness Study conducted by the Lenskold Group, 63 percent of companies that were outgrowing their competitors that year were using an integrated marketing automation system.
The document discusses the Markistry High Performance ABM Workshop which provides organizations a framework and guidance to transition from list-based marketing to high performance account-based marketing by mapping out an eight-stage ABM process and addressing considerations around skills, change management, metrics, resources, and sales and marketing alignment in order to drive marketing effectiveness and revenue through ABM. The workshop also presents interactive modules covering topics like account selection, buying center development, personalization, and technology integration to help organizations confidently implement ABM with the right expectations and fewer mistakes.
This document discusses the transformation of marketing roles to focus on revenue generation. It notes that roughly 50% of B2B marketers now have direct revenue accountability. Marketers are engaging prospects earlier in the buying process and staying involved through sales and after. As their role changes, marketers need new metrics to demonstrate business impact, moving from measuring activities to measuring revenue results. The document provides examples of key revenue metrics and outlines challenges in accurately calculating marketing ROI across the entire customer lifecycle. It emphasizes the importance of alignment between marketing, sales, finance, and IT to define common definitions, processes, and key performance indicators tied to revenue.
Marketo Pro Tips to Help Take Your Marketing Ops to the Next Level [Part I] ShowMeLeads
This document provides tips for account-based marketing (ABM) readiness. It discusses identifying high-value target accounts, profiling accounts to understand their needs, creating compelling content tailored for accounts at different stages, developing targeted multi-channel campaigns, and measuring engagement and success through various metrics at early, middle, and late stages. The presentation was given by Prash Shenoy of Show Me Leads, a Marketo partner that helps customers customize and deploy the Marketo platform effectively.
Looking to launch a brand new digital marketing campaign? Take note of all of the factors you should consider before starting. https://www.webguru-india.com/blog/successful-digital-marketing/
Affiliate marketing is a fantastic way to make money online. It's a type of marketing where you promote someone else's product and get a commission for each sale made through your unique affiliate link. It's a win-win situation because you can earn money without having to create your own product, and the product owner gets more sales thanks to your promotion efforts.
The key to success with affiliate marketing is to choose the right products to promote and create a strategy that works for you. It's important to focus on products that you believe in and that align with your audience's interests.
Once you have chosen your products, you can start creating content that promotes them and includes your affiliate link. This can be in the form of blog posts, social media updates, emails, or any other type of content that your audience engages with.
If done right, affiliate marketing can be a lucrative way to generate passive income and grow your online business.
This document discusses how Gent Beecham Consulting & Marketing can help organizations grow their membership and partnerships through strategic marketing. It outlines Gent Beecham's services in areas like communications, lead generation, branding, and implementing customized solutions. Examples are provided of projects for trade associations and financial sector clients that involved launching new divisions, websites, and insurance propositions through digital and telemarketing campaigns. The document encourages organizations to book an initial free workshop to explore how Gent Beecham can help them overcome challenges and implement strategies to increase membership and partnerships.
This document outlines a three-step process for creating an integrated promotion roadmap. Step one is to take stock of your existing marketing initiatives and channels to identify opportunities for cross-promotion. Step two is to identify and refine calls to action that drive prospects across promotion vehicles towards conversion points. Step three is to fill any gaps in the media program by evaluating performance and dedicating resources to high-performing areas. The goal is to create a cohesive series of interaction points that lead to increasing engagement, rather than one-off promotions.
Bridge metrics channel marketing overview 2013Chris May
This document discusses Bridge Metrics, a company that provides channel marketing and sales programs using their flagship SaaS application Channel Avenue. It summarizes their services including channel marketing automation, demand generation programs, and partner enablement programs. It provides examples of programs and customers. The overall purpose is to describe how Bridge Metrics helps vendors, resellers, and distributors drive value, visibility, and velocity in their channel sales.
Our signature Channel Program Blueprint (CPB) report provides a framework for understanding the primary elements associated with a successful sales channel, and helps you establish a plan that incorporates the people, processes, and systems to achieve results.
ABM fundmental introduction slides for operator.Robin Sun
Account-Based Marketing (ABM) is a technique that is about identifying and
targeting with personalized messages, the accounts that matter the most to
your organization’s goals. It is designed to focus on, attract (clients and prospects)
engage, convert, and measure the progress of your campaigns.
The eBook reveals the latest best practices, strategies and tools being used by auto dealerships to track and improve performance of all their marketing channels.
Today's customer journey from awareness to sale happens across numerous touch points. A consumer may conduct research on one web site, then move from a search engine to a blog to a review site, then click on an ad, all over the course of weeks or months. Your dealership brand may appear to a customer multiple times along their shopping journey, so how do you know what specific marketing effort leads to the sale?
Marketing attribution is your roadmap to success – It gives insight into your customers' shopping behavior.
More than 90 percent of customers begin their shopping process on the Internet. The ability to track IP address activity, interpret behavioral data and draw meaningful conclusions from that data is transforming the marketing landscape. Attribution is the digital roadmap that helps dealerships successfully navigate this new environment. Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale covers how, when armed with accurate attribution data, dealerships can confidently try new strategies and tools to improve marketing performance.
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGYVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A Perfect Digital Marketing Strategy in this blog! Read on to know how we help our brands using this near to perfect digital marketing strategy.
This document discusses 10 important channel marketing metrics that companies should track. It begins by defining the objectives of channel marketing as driving awareness, engagement, and customer intimacy through channel partners and end users at lower costs. It then lists and describes the 10 key metrics: 1) partner engagement, 2) program utilization, 3) program effectiveness, 4) partner portal effectiveness, 5) sales reach, 6) return on incentives, 7) partner sales velocity, 8) partner repurchase rate, 9) end-customer repurchase rate, and 10) expanding overall reach through the channel. Tracking these metrics can help companies better understand program performance, ROI from incentives, and what is driving revenue.
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
How do you successfully pilot, refine, and scale your account-based marketing...The Marketing Practice
This isn’t an account-based marketing ‘how to guide’, this is a collection of learnings and things we wish we (and our clients) had known when we first started ABM over 5 years ago.
We hope that by sharing these with you, you can avoid some of the recurring issues that stall ABM programs and ultimately demonstrate how valuable the first 12 months of an ABM program is.
What is channel marketing automation? It’s about automating core channel marketing process steps that allow vendors to recruit, onboard, train, enable and manage their partner network or channel network on a worldwide basis.
Measuring the Effectiveness of B2B MarketingHileman Group
Measuring the business impact of digital marketing efforts continues to be one of the biggest struggles in B2B. Learning how to effectively measure these campaigns will help ensure the success of your team and organization. View this presentation to learn how to integrate data, measure ROI and more in order to improve your B2B marketing efforts.
Microsoft dynamics crm 2015 release preview guideEugene Zozulya
This document provides a summary of key features and enhancements in Microsoft Dynamics CRM 2015, Microsoft Dynamics CRM Online (2015 Update), Microsoft Dynamics Marketing (2015 Update), and Microsoft Social Listening (2014 R2). It highlights improvements to marketing, sales, customer service, social capabilities, and the CRM platform. New features include enhanced marketing campaign management, sales process guidance, case management, search functionality, and configuration of CRM for Outlook.
This document provides a summary of new features and enhancements in Microsoft Dynamics CRM 2015, Microsoft Dynamics CRM Online (2015 Update), Microsoft Dynamics Marketing (2015 Update), and Microsoft Social Listening (2014 R2). Key investments are made in marketing, sales, customer service, and the platform. Marketing enhancements include improved multi-channel marketing capabilities like an email editor, campaign management, and sales collaboration. Sales improvements focus on guided sales processes, product families, sales hierarchies, and CRM for tablets. The updates aim to help customers market smarter, sell more effectively, and provide customer care across channels.
The document provides a preview of new features in Microsoft Dynamics CRM 2015, CRM Online (2015 Update), Dynamics Marketing (2015 Update), and Social Listening (2014 R2). Key new capabilities include enhanced sales and marketing automation features, such as guided sales processes, product families, sales hierarchies, and improved email marketing tools. The document also summarizes improvements to customer service, social listening, and the underlying CRM platform.
Presentation -- The Rise of the Marketing Technologist (pptx)Macromator Inc.
The number of digital marketing technologies (MarTech) has grown year after year in the past decade.
More professionals who bring to the table a combination of both marketing and tech skills call themselves “Marketing Technologists” and they are the future of marketing. Let's delve into what's in this rise.
Presentation -- Marketo vs Pardot: Which Is Best For Your B2B Business? (pptx)Macromator Inc.
Trying to decide whether Adobe Marketo Engage or Salesforce Pardot is the right marketing tool for your B2B business? They both are great tools for marketing automation and lead nurturing, and the key differences may depend on what you're looking to prioritize.
To help you figure it out, here's an in-depth guide that goes over the main features and advantages of both Marketo and Pardot, especially in regards to what these MarTech tools can really do for you.
Contenu connexe
Similaire à Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel Revenue (PDF)
Marketo Pro Tips to Help Take Your Marketing Ops to the Next Level [Part I] ShowMeLeads
This document provides tips for account-based marketing (ABM) readiness. It discusses identifying high-value target accounts, profiling accounts to understand their needs, creating compelling content tailored for accounts at different stages, developing targeted multi-channel campaigns, and measuring engagement and success through various metrics at early, middle, and late stages. The presentation was given by Prash Shenoy of Show Me Leads, a Marketo partner that helps customers customize and deploy the Marketo platform effectively.
Looking to launch a brand new digital marketing campaign? Take note of all of the factors you should consider before starting. https://www.webguru-india.com/blog/successful-digital-marketing/
Affiliate marketing is a fantastic way to make money online. It's a type of marketing where you promote someone else's product and get a commission for each sale made through your unique affiliate link. It's a win-win situation because you can earn money without having to create your own product, and the product owner gets more sales thanks to your promotion efforts.
The key to success with affiliate marketing is to choose the right products to promote and create a strategy that works for you. It's important to focus on products that you believe in and that align with your audience's interests.
Once you have chosen your products, you can start creating content that promotes them and includes your affiliate link. This can be in the form of blog posts, social media updates, emails, or any other type of content that your audience engages with.
If done right, affiliate marketing can be a lucrative way to generate passive income and grow your online business.
This document discusses how Gent Beecham Consulting & Marketing can help organizations grow their membership and partnerships through strategic marketing. It outlines Gent Beecham's services in areas like communications, lead generation, branding, and implementing customized solutions. Examples are provided of projects for trade associations and financial sector clients that involved launching new divisions, websites, and insurance propositions through digital and telemarketing campaigns. The document encourages organizations to book an initial free workshop to explore how Gent Beecham can help them overcome challenges and implement strategies to increase membership and partnerships.
This document outlines a three-step process for creating an integrated promotion roadmap. Step one is to take stock of your existing marketing initiatives and channels to identify opportunities for cross-promotion. Step two is to identify and refine calls to action that drive prospects across promotion vehicles towards conversion points. Step three is to fill any gaps in the media program by evaluating performance and dedicating resources to high-performing areas. The goal is to create a cohesive series of interaction points that lead to increasing engagement, rather than one-off promotions.
Bridge metrics channel marketing overview 2013Chris May
This document discusses Bridge Metrics, a company that provides channel marketing and sales programs using their flagship SaaS application Channel Avenue. It summarizes their services including channel marketing automation, demand generation programs, and partner enablement programs. It provides examples of programs and customers. The overall purpose is to describe how Bridge Metrics helps vendors, resellers, and distributors drive value, visibility, and velocity in their channel sales.
Our signature Channel Program Blueprint (CPB) report provides a framework for understanding the primary elements associated with a successful sales channel, and helps you establish a plan that incorporates the people, processes, and systems to achieve results.
ABM fundmental introduction slides for operator.Robin Sun
Account-Based Marketing (ABM) is a technique that is about identifying and
targeting with personalized messages, the accounts that matter the most to
your organization’s goals. It is designed to focus on, attract (clients and prospects)
engage, convert, and measure the progress of your campaigns.
The eBook reveals the latest best practices, strategies and tools being used by auto dealerships to track and improve performance of all their marketing channels.
Today's customer journey from awareness to sale happens across numerous touch points. A consumer may conduct research on one web site, then move from a search engine to a blog to a review site, then click on an ad, all over the course of weeks or months. Your dealership brand may appear to a customer multiple times along their shopping journey, so how do you know what specific marketing effort leads to the sale?
Marketing attribution is your roadmap to success – It gives insight into your customers' shopping behavior.
More than 90 percent of customers begin their shopping process on the Internet. The ability to track IP address activity, interpret behavioral data and draw meaningful conclusions from that data is transforming the marketing landscape. Attribution is the digital roadmap that helps dealerships successfully navigate this new environment. Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale covers how, when armed with accurate attribution data, dealerships can confidently try new strategies and tools to improve marketing performance.
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGYVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A Perfect Digital Marketing Strategy in this blog! Read on to know how we help our brands using this near to perfect digital marketing strategy.
This document discusses 10 important channel marketing metrics that companies should track. It begins by defining the objectives of channel marketing as driving awareness, engagement, and customer intimacy through channel partners and end users at lower costs. It then lists and describes the 10 key metrics: 1) partner engagement, 2) program utilization, 3) program effectiveness, 4) partner portal effectiveness, 5) sales reach, 6) return on incentives, 7) partner sales velocity, 8) partner repurchase rate, 9) end-customer repurchase rate, and 10) expanding overall reach through the channel. Tracking these metrics can help companies better understand program performance, ROI from incentives, and what is driving revenue.
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
How do you successfully pilot, refine, and scale your account-based marketing...The Marketing Practice
This isn’t an account-based marketing ‘how to guide’, this is a collection of learnings and things we wish we (and our clients) had known when we first started ABM over 5 years ago.
We hope that by sharing these with you, you can avoid some of the recurring issues that stall ABM programs and ultimately demonstrate how valuable the first 12 months of an ABM program is.
What is channel marketing automation? It’s about automating core channel marketing process steps that allow vendors to recruit, onboard, train, enable and manage their partner network or channel network on a worldwide basis.
Measuring the Effectiveness of B2B MarketingHileman Group
Measuring the business impact of digital marketing efforts continues to be one of the biggest struggles in B2B. Learning how to effectively measure these campaigns will help ensure the success of your team and organization. View this presentation to learn how to integrate data, measure ROI and more in order to improve your B2B marketing efforts.
Microsoft dynamics crm 2015 release preview guideEugene Zozulya
This document provides a summary of key features and enhancements in Microsoft Dynamics CRM 2015, Microsoft Dynamics CRM Online (2015 Update), Microsoft Dynamics Marketing (2015 Update), and Microsoft Social Listening (2014 R2). It highlights improvements to marketing, sales, customer service, social capabilities, and the CRM platform. New features include enhanced marketing campaign management, sales process guidance, case management, search functionality, and configuration of CRM for Outlook.
This document provides a summary of new features and enhancements in Microsoft Dynamics CRM 2015, Microsoft Dynamics CRM Online (2015 Update), Microsoft Dynamics Marketing (2015 Update), and Microsoft Social Listening (2014 R2). Key investments are made in marketing, sales, customer service, and the platform. Marketing enhancements include improved multi-channel marketing capabilities like an email editor, campaign management, and sales collaboration. Sales improvements focus on guided sales processes, product families, sales hierarchies, and CRM for tablets. The updates aim to help customers market smarter, sell more effectively, and provide customer care across channels.
The document provides a preview of new features in Microsoft Dynamics CRM 2015, CRM Online (2015 Update), Dynamics Marketing (2015 Update), and Social Listening (2014 R2). Key new capabilities include enhanced sales and marketing automation features, such as guided sales processes, product families, sales hierarchies, and improved email marketing tools. The document also summarizes improvements to customer service, social listening, and the underlying CRM platform.
Presentation -- The Rise of the Marketing Technologist (pptx)Macromator Inc.
The number of digital marketing technologies (MarTech) has grown year after year in the past decade.
More professionals who bring to the table a combination of both marketing and tech skills call themselves “Marketing Technologists” and they are the future of marketing. Let's delve into what's in this rise.
Presentation -- Marketo vs Pardot: Which Is Best For Your B2B Business? (pptx)Macromator Inc.
Trying to decide whether Adobe Marketo Engage or Salesforce Pardot is the right marketing tool for your B2B business? They both are great tools for marketing automation and lead nurturing, and the key differences may depend on what you're looking to prioritize.
To help you figure it out, here's an in-depth guide that goes over the main features and advantages of both Marketo and Pardot, especially in regards to what these MarTech tools can really do for you.
Presentation -- Marketo Reports Best Practices (pptx)Macromator Inc.
This presentation gives examples of reports available and specific things which need to be in place to get the most out of your reporting in Marketo.
We examine what stops good reporting, compare First Touch vs Multi Touch, and provide a handy Reporting Requirements Checklist.
Initially presented at the Toronto Marketo User Group on Nov 10, 2015 the presentation covers best practices for reporting in Marketo.
Presentation -- Preparing for a Marketo Implementation & Managing Your First ...Macromator Inc.
Plan your Marketo Implementation in your first 30 days!
The presentation summarizes a simple process of Planning, Implementing, Training and Measuring the results for Data Driven Marketers who are using Marketo.
Presentation -- How to Create Lead Scoring Models with Marketo Examples (pptx)Macromator Inc.
How to rate what leads are "hot" and what leads are "not"? Marketing automation software technology allows you to do that.
This presentation includes best practices for creating Lead Scoring models. The examples given are based on Marketo, however the same principles can be used in many other marketing automation solutions.
The presentation was initially made at the Marketing Automation Toronto MeetUp focused on Lead Scoring.
http://www.macromator.com/lead-scoring-meetup-marketo-examples/
Presentation -- How Scary Is The Future Of Marketing (pptx)Macromator Inc.
Marketing automation can be used by organizations to transform marketing into a science. Email is the main communication channel for marketing automation but there is much more. It’s like email marketing on steroids.
When you graduate from email marketing, you start using marketing automation. Many small businesses say they send a monthly email and can tell who clicked on what. That might be good enough lead nurturing for a mom and pop shop, but for a medium size and up company a little more insight is required.
What is the point of marketing automation?
1. Lead Generation
2. Track Marketing Revenue
3. Automation of Tasks
4. All-in-one Marketing System
5. Integration with Customer Relationship Management (CRM) systems
Marketing Automation is a middle of the funnel activity. If inbound marketing such as SEO brings traffic to your website, marketing automation is what happens next.
Because a lot of the purchasing decision is made before your clients even establish first contact, therefore you need to make sure they are exposed to the relevant information.
Main Marketing Automation Features:
1. Lead Scoring
2. IP Matching
3. B2B Data Acquisition
4. Progressive Profiling
5. Interaction History
6. Works Flows - IFTTT
Lots of tools are available to choose from! Software like Eloqua, Silverpop, eMarketeer and Infusionsoft started more than 10 years ago, but more recently Marketo, Pardot, HubSpot and Act-On appeared on the market.
In order to use these systems to their full potential you need marketing strategy knowledge, web/graphic design skills and database fundamentals at least. Having all these becomes a real problem for agencies and marketing departments.
First presented at #InboundTO MeetUp on May 16, 2013.
Presentation -- GDPR Compliance: What Marketing Operations Need to Know (pptx)Macromator Inc.
Let's discuss quick wins and responsive actions that marketing operations departments need to be are of in respect to GDPR compliance.
If your MarTech stack is using tools like Marketo, Eloqua, Pardot, Marketing Cloud or Act-On and Salesforce, or Microsoft Dynamics, then this is info you need to know!
Presentation -- Aligning Marketing Activities with the Sales Process (pptx)Macromator Inc.
Technology enables both departments to work together, but to often they have conflicting interests.
This practical guide to aligning marketing activities with the sales process focuses on actionable take ways marketing departments can implement when they get back to their organizations:
- Alignments of goals: Revenue targets
- Understanding the data used by both departments
- Streamlining processes for lead handover when is qualified
- Setting the correct expectations with each other
- Defining the roles, responsibilities and expectations from each other
Macro Case Study -- Email Marketing Outsourcing (PDF)Macromator Inc.
Here's how we act as a natural extension of a marketing operations team!
Macro helped a fast growing tech enterprise focused on both virtual and in-person events, such as education webinars and informational sessions, organized on a monthly basis. However, their marketing operations team lacked the tactical skills needed to run the campaigns, manage the marketing automation platform, and also work on any process improvements.
The client came to Macro because of our experience solving these marketing operations bottlenecks.
The results? Here's what we achieved for this client:
Better Pipeline:
- 55.31% Increase in Lead to MQL Ration.
Better Engagement Lift:
- 106% Increase in clients reached
- 2% Jump in overall open rate
- 5.5% Increase in Click-Through Rate
Increased Efficiency & Scale:
- 70% Reduction of time from Request to Sent
- 200% Increase in monthly campaigns executed
Here's how we improve a pipeline with channel partners!
Macro helped a customer experience tech provider, boosting their partner relationships and generating leads.
The results? More than 80 engaged partners and more than 650 registrations.
Here's how we complement teams with an outsourced demand center!
Macro acted as a natural extension for a company providing financial services to healthcare professionals.
The results? We increased their campaign execution capacity by 200%, leading to a 55.31% increase in Lead-to-MQL ratio in one year.
Here's how we help nurture leads that are not ready to buy!
Macro transformed a Japanese business’s English Language Learning service with a lead nurturing email campaign.
The results? We achieved 20% increase in SQLs and 7% rise in won opportunities.
Macro Case Study -- Revenue Operations Support (PDF)Macromator Inc.
Here's how we act as a natural extension of sales & marketing teams!
Macro identified the need for a client in hyper-growth mode to receive global comprehensive support in Marketo campaign management and execution, reporting and dashboard creation, Salesforce admin support, and ongoing managed services.
The client came to Macro because of our experience solving these marketing operations bottlenecks.
Macro's agility to adapt to evolving needs, collaborate effectively, and deliver exceptional results, solidifying the partnership as a trusted extension of their marketing team.
Marketing automation is the streamlining and automation of marketing tasks through software to increase efficiency and revenue growth. It works best for companies with complex buying processes and long sales cycles, helping to generate and qualify leads. The key benefits of marketing automation include generating leads, tracking marketing ROI, and automating repetitive processes which helps agencies and small/medium businesses improve productivity and customer experiences.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel Revenue (PDF)
1. How a Global
Partner Marketing
Concierge Team
Can Drive Channel
Revenue
As an accomplished global partner
marketing concierge agency, we’re
confident in saying we’re the best
choice for global channel
marketing teams!
See the benefits of working
with Macro in more detail
Brought to you by
Macromator
Building and Running a
Marketing Campaign
Ensuring a Profitable Investment
in Partner Relationship
Management (PRM) Platforms
Safeguarding Your Partners’
Shared Goals
Enabling Audience Expansion
Handling Measurement,
Tracking & Planning
Here are 5 main wins when
working with us:
1.
2.
3.
4.
5.
2. See more benefits of
working with Macro
Brought to you by
Macromator
A marketing campaign requires a
wide range of blended skills, from
creativity to analytical expertise and
from qualitative and quantitative
research to mastering the art of
concise, impactful communication.
Building and Running
a Marketing Campaign
01
Get in-region experts in copywriting, design,
analytics and the most important platforms
Supercharge your campaigns with the latest
best practices
Simplify your campaign processes and fill
the gaps in your team
Check out more perks when
working with us!
•
•
•
3. See more benefits of
working with Macro
Brought to you by
Macromator
Working with PRM platforms
such as ZiftONE or Zinfi,
Macro can handle all the
implementation processes,
from planning and executing
multi-channel communication
activities to monitoring,
adapting and improving user
experience and portal
navigation.
Our team of partner
marketing management
portal experts is well-versed
in industry-leading platforms,
ensuring a seamless setup
process.
Ensuring a Profitable
Investment in Partner
Relationship
Management (PRM)
Platforms
02
Portal UI/UX design
Platform administration
Robust technical support
throughout the
implementation journey
Facilitate platform
localization in multiple
regions
Reduce manual tasks and
boost efficiency
Not enough? There’s so
much more you’ll get!
•
•
•
•
•
4. See more benefits of
working with Macro
Brought to you by
Macromator
Be it brand awareness, driving sales,
expanding market reach, or entering
new market segments.
It’s worth mentioning that business
owners and leaders should carefully
consider this part of their marketing
strategy since getting in-region
experts to handle complex
operations backed by the latest best
practices and stats is paramount.
Safeguarding Your
Partners’ Shared
Goals
03
Execute marketing campaigns with ease
Implement marketing automation tools to
streamline processes
Nurture leads through the sales funnel
Here are more tangible
courses of action
•
•
•
5. See more benefits of
working with Macro
Brought to you by
Macromator
A competent concierge team is also
able to advise, plan, and implement a
broader audience reach, so that your
partners can attract new customers
and increase brand visibility.
Since B2B organizations selling
through channels rely heavily on their
partners to drive sales, it is
paramount that the companies need
to overcome these challenges:
Enabling Audience
Expansion
04
Limited resources to service partners and
execute co-marketing
Lack of visibility into channel partners
marketing capability and capacity
Disconnect from the end consumer
Competition from other vendors also
looking to use the partner for sales
Low adoption of the resources provided by
the vendor
See how we’ll bridge these
gaps together
•
•
•
•
•
6. Think of Macro as an
extension of your team
Brought to you by
Macromator
Key performance indicators (KPIs)
such as leads generated,
conversions, website traffic, and ROI
are not only monitored to assess the
success of the partnership, but they
should also serve as a cornerstone
to future success.
As we build up a repository of
insights across the entire scope of
the vendor’s channel, we’ll constantly
improve the execution at the local
level, making the most out of the
cross-market and cross-partner
learnings.
Handling
Measurement,
Tracking & Planning
05
How to revitalize and
re-energize your campaigns
7. Brought to you by
Macromator
Think of us as
an extension
to your team
Finding that your email campaigns are not
hitting the targets you want? There are many
explanations, but fortunately any such
problem can be solved when you have a
global email operations agency at your side.
Talk to Macro today
+1 647 760 8629
hello@macromator.com
www.macromator.com
Global Email Marketing Experts
In-regions:
NA LATAM EMEA APAC