learn about mail chimp, learn how to create an email marketing campaign using mail chimp.

1. MailChimp
Email marketing company
By
Saikiran Bellamkonda

2. MailChimp
• MailChimp is a marketing automation platform and an email marketing service
and a trading name of its operator, Rocket Science Group, an American company
founded in 2001. MailChimp began as a paid service and added a freemium option
in 2009
• CEO: Ben Chestnut

3. How To Create a Email marketing
Campaign
 First you have to sign up with you email by
adding new user name and password.
 If you have already have a mail chimp account
login to your account using your mail id and mail
chimp password.

4. How To create A List
 First you have to create subscribers list.
 List is the place where your subscribers are stored.
 Click on Lists to add a new list of subscribers.
 Make sure you have the subscribers data with you.
 The data should be in Excel CSV format.
 If you have already uploaded the list you can directly create a campaign.

5. How To create A List
 We have to give a name to the list related to your
campaign
 Then we have to enter a mail id, the mail id
should represent your business because this mail
id will shown to the subscribers.
 Enter your business name to let the subscriber
know from whom he /she getting this e mail.
 We have to give a note to the subscribers, how
we are connected to them.
 Reminder is mandatory

6. How To create A List
 Below the reminder you will find the
notifications
 If the recipient subscribe/un subscribed from
your service you will get the notification
 Daily Summary: You will get overall notifications
at once.
 One by one: you will get the notification one by
one if they subscribe
 One by one: you will get the notification one by
one if they unsubscribe
 Click on save and continue.

7. How To Create A
Campaign
Mailchimp

8. Campaign Creation
 Click on create campaign
 Click on create an Email

9. Campaign Creation
 Regular: Suggested email ad for all users (Basic ad)
 Automated: You have to enter your source address
based on the content mail chimp will automatically
create an email for you.
 Plain-text: We can’t use images, we can only use text.
 A/B Test: In this we have to create two emails and we
will run a test to find which email is running better.
 After selecting a email model give a campaign name
based on your product/service which is easy to
recognise.

10. Campaign Creation
 Click on the add recipients option and add the subscribers list you have created.
 After clicking on add recipients option you are able to see
this page click on add contacts to add the subscribers list
you have created earlier.
 Signup Forms: You can create your own signup forms and
post it to your blog or website to get the email id’s of
people who visited your blog or website.

11. Campaign Creation
 Select the source from where you
want to import the list of your
subscribers
 CSV file is the list you have created
in excel

12. Campaign Creation
 By clicking on add from you have to enter your
business name and mail id of your business to
let the subscriber from whom they are getting
this e mail.
 Subject: It is the title of your mail, make sure
you give a good title to grab the subscriber
attention.
 Design Email: This is the main part in email
creation. You have write the content and post
good images that are represent your product
or service because
 A picture worth a thousand words.

13. Designing Email

14. Designing Email
 Layout: We can choose a layout and edit the text and images based on our preference.
 Themes: In themes they already design a layout with background picture which gives a rich
look to your mail, we have to edit the images and text in the theme, we can’t change the
background picture of the theme.
 Templates: We can create our own layouts.
 Campaigns: Or we can use the layouts we previously used for the designing.

15. Designing Email

16. Layout

17. How To Edit A Image in Layout?
 Click 0n pen tool to edit the image.
 Click on replace to upload a new image
 Click on edit to make changes to the image (colour, size, crop etc.)
 Click on link to add a link to the image, if the subscriber clicks on the link it will redirect the
subscriber to the link you have assigned to the image.

18. How To Edit the text in Layout?
 Click on the pen tool to edit the text.
 You can change the font style, make it look bold and italic as well.

19. How To Edit the call to action button
in Layout?
 Buy putting the call to action button we are asking the subscriber to do
some action it may be a purchase, subscription or visiting your website.
 We have to link the web address to the call to action button.

20. Sending A Test Mail

21. Additional Options In Layout
 You can drag and drop the boxes to the layout
 If you want to add more text you can add text box
 If you want to add more images you can add image
box
 If you want to add a image with caption you can add
image + caption box
 If you want to add social media platforms logos you
can drag and add them to the layout
 You can also add another call to action button.
 You can divide the page by using divider.

22. Billing Methods