During this session, Rose Cameron will facilitate a discussion around social insights and your brand. While listening is the number one rule, how do you then make the insights you’ve gleaned actionable? Many people observe, but don’t know what to do with the information or how to apply it to their brand. This presentation will explore how a brand can enlist these insights to successfully create engaging customer experiences in three distinct industries: high-tech, CPG and travel: 1. Understanding customer relationships with the brand and category in a volatile, high-tech B2B market 2. Identifying new opportunities and unmet needs in the value CPG market 3. Designing new products and services for the next generation of luxury travelers