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Marketing companies of tourism in india
- 1. Marketing of tourism companies in India
- 2. The activity of travailing for pleasure, to see sights, for recreation, business etc. OR The business or occupation of providing tours and services such as information, accommodations, transportation, and other services to tourists.
- 3. Top 10 travel companies in India • MakeMyTrip • Thomas Cook • Cox & Kings • Yatra • SOTC • Goibibo • EXPEDIA • Cleartrip • Travelguru • Akbar Travels Of India Pvt Ltd.
- 4. Common marketing • Publish advertisements in various tourism and photography magazines (Travel and Living, Asian Photography, etc.) • Publish testimonials of happy customers on website • Upload medical, adventure tourism and eco-tourism related videos on YouTube and other video sharing websites • Flickr and other photo sharing websites to showcase various destinations and testimonials from clients • Online magazines like TravelTorch.com, Outlooktraveller.com, etc. • social networking sites promoting various tourism destinations • Come up with various value added packages and allied services for customers. • writing articlesin tourism magazines, journals and newspapers like Go World, NatGeo Traveller,etc. • Enjoy huge discounts on flights through using credit cards.
- 5. Common marketing • Promotion of companies on websitesof various airlines,hotels, transport services providers by buying banner space on the websitesof these allied service providers • Buzz marketing through celebrity tie-ups.Celebritieswill be offered luxury travel packagesand encouraged to promote the serviceson their blogs • Make the website more user friendly by providing information about related destinationsand related service providers to the customers. • Design and promote packagesfor non-users by providing them facilitiesof easy finance. • Design packageswith more user friendly servicesin order to convert occasional and actual travelersinto frequent travelers • Design special aspirationboosting packages for the habitual travelers.
- 6. MakeMyTrip • Corporate office – Gurgaon, Haryana • Founded in 2000 • Has revolutionized the travel industry • FLIGHT + HOTEL COMBO DEALS
- 7. Thomas Cook • Corporate office – London, UK • Founded in 1881 • Operating in 98 cities Services offered by Thomas Cook includes MICE, Corporate Travel Management, Insurance, Leisure Travel and E-Business. • Thomas Cook has been awarded the Most Trusted Brand in travel services by The Brand Trust Report™ and has won many prestigious awards in travel category.
- 8. Thomas Cook • ‘Rock-On Holidays’ was launched for the young FITs and to satiate their passion for soft and hard adventure. • Travel & Learn • Thomas Cook India also launched itineraries for women travellers, especially catering to kitty party groups, young women executives, BFF (Best Friends Forever) groups, etc., to lure the niche inspirational segments • launched Hindi Tours, Marathi Tours, Gujarati Tours, etc., by appointing actors and actresses from regional cinema as brand ambassadors. • A range of destinations and options for both soft and hard adventure in India through the ‘Xplorer’ programme
- 9. Cox & Kings • Corporate office – Mumbai, Maharashtra • Founded in 1758 • Leader of the travel industry in India. • 12 offices in India and global offices are located in UK, Japan, USA, Russia, Dubai and Singapore. • The services offered by the company are Outbound Tourism, Destination Management, Domestic Holidays, Trade Fairs, Business Travel etc. • The Maharashtra Tourism Development Corporation (MTDC) has appointed Cox & Kings Ltd (CKL), as its outsourced partner to operate the luxury train, Deccan Odyssey.
- 10. Yatra • Corporate office – Gurgaon, Haryana • Founded in 2006 • Yatra.com is India’s premium tour operator offering all the information, availability, pricing details and bookings of domestic and international hotels, packages, train, flights and car rentals across 336 cities.
- 11. Yatra • upgrades like free site seeing, treks and airport transfers. • Yatra.com introduces Luxury Holidays: At Never Before Prices! • Cash in on Diwali: Travel portals courting customers with attractive short-break offers • Yatra Fair Deal Promise and travel budget
- 12. SOTC • Founded in 1949 • Top 10 travel companies in India having expertise in Escorted Tours, and Domestic Holidays, Free Individual Travel, Corporate tours, Trade Fair Tours and Customized Holidays.
- 13. Goibibo • Corporate office – Gurgaon, Haryana • Goibibo.com a MIG Group company established in 2009. • The one-stop online travel company features various travel services and products which allows the user to explore the largest range of destinations and hotels with the world’s leading online travel company.
- 14. EXPEDIA • Corporate office – Bellevue, Washington, U.S. • Founded in 1996 • Expedia, Inc. enables travelers to buy air tickets, hotels and HOLIDAY PACKAGES in any part of the world all from one place. • Offers more than 75000 hotels and over 3000 holiday packages with additional features wherein a user can check the map and weather forecasts of the destination.
- 15. Cleartrip • Corporate office – Mumbai, Maharashtra • Founded in 2006 • Cleartrip is rated one of the reliable online travel companies in India.
- 16. Travelguru • Corporate office – Mumbai, Maharashtra • Since 2005 Travelguru.com has been facilitating its customers to make wise decisions and smart travel plans by giving users access to various deals on airlines and hotels worldwide. Travelguru offers the facility to book and explore air tickets, hotel rooms, cruises and vacation packages more conveniently and securely.
- 17. Akbar Travels Of India Pvt Ltd. • Corporate office – Mumbai, Maharashtra • Establishment – 2007 • Akbar Travels has become one of the reputed travel agency in India in terms of the largest number of IATA (International Air Transport Association) approved Branches. It has a online portal Akbartravelsonline.com which assists its users to book domestic and international flight and rail tickets and hotels at low costs.
Notes de l'éditeur
- ‘Travel & Learn’ was another product tailormade for the youth, particularly school/university students. “We organise interactions with learning experiences, like visits to NASA, space simulation programmes, and interviews with rocket scientists, students and faculties in universities abroad, and add to them engaging activities like visits to theme parks, special classes for dance, music, painting, scuba diving, snorkelling, etc., as part of the tour. This campaign was well received by students in the metro and mini-metro markets
- Yatra.com launches scheme for international air travellers PTI Jan 5, 2009, 08.56pm IST MUMBAI: Online travel portal Yatra.com on Monday launched a special scheme that offers lucrative benefits to customers booking international air tickets through its website. 'Yatra Fair Deal Promise' is aimed at reaching out to large-size families who through this scheme would be able to travel overseas and also avail of benefits, it said. "Every time a customer buys an international air ticket, he will be assured of a 'Fair Deal Promise' offering the most competitive prices," a company release said here. The customer would also be entitled to free shopping vouchers worth Rs 4,000 with every ticket, it said. "Our latest offering aims at reaching out to large-size families, who through this scheme will be able to travel overseas by availing multiple payment systems and offers," Yatra.Com Co-Founder and Chief Executive Officer Dhruv Shringi said in the release. In addition, the customer would have the flexibility to pay only 25 per cent of the air-ticket value and the balance amount can be paid at a later date through multiple payment options such as cheque, demand draft or credit card at no additional fee, the release said