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Marketing for
Non-Profits
A guest lecture by:
Sagar Menon and Neelika Chakrabarti,
Co-founders of Citta
What are our beliefs?
And why they are so pivotal
while building a social enterprise.
How do you market when
you’re not selling?
The art of creating impact-driven narratives.
How do we do it at Citta?
Creating content that cares about you.
Problem Audience
Solution
Relatable
Contextual
Thoughtful
Consistent
Content
The 4 P’s of
marketing &
Citta’s take on it
Pricing
People
Promotion
Product
COVID-19 and Mental Health
Navigating your marketing strategy through a global crisis.
How we play relay at Citta
And why it’s a good idea for co-founders to be polar opposites.
The Golden Circle
Wh
y
What How Why
Thank you!
You’ve got this.
citta.org.in
@cittaindia

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Marketing for Non-profits by Citta Mental Health Foundation