Marketing project
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Given a market analysis of P&G , ensuring all relevant areas can be covered . Includes SWOT , 4P's,PESTEL ,competitor analysis
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Recommandé
Sensodyne - Colgate Pro Relief
1) The document analyzes Sensodyne, a toothpaste for sensitive teeth launched in India by GlaxoSmithKline (GSK) in 2011.
2) It compares Sensodyne to its main competitor Colgate Sensitive Pro Relief on their product offerings, pricing, distribution networks, and promotion strategies.
3) While Colgate has more brand awareness and a larger market share in India, Sensodyne is positioning itself as the number one toothpaste recommended by dentists worldwide and is investing heavily in promotions to build market share.
Reshal pgp30270 oral b sensitive
- Oral-B is a brand extension of toothpaste by P&G to target consumers suffering from sensitive teeth.
- The oral care category in India is growing at 15% annually and toothpaste makes up 80% of the category. However, Oral-B has not increased its market share significantly despite category growth.
- Oral-B launched a sensitive toothpaste in 2014 to target the 30% of Indians suffering from sensitive teeth. It uses a special ingredient to form an acid-resisting protective shield.
- The product is promoted through brand ambassador Madhuri Dixit and dentist recommendations. It faces competition from Sensodyne, Pepsodent, and other sensitive toothpaste brands
Shield Imc presentation
The document provides an IMC plan for Giggles toothbrush aimed at children aged 5-10. The plan's objectives are to generate trial amongst non-users, achieve a 40% purchase rate, and become the most preferred local brand. Insights indicate kids find toothbrushing boring and prefer colorful, fun toothbrushes. The proposed positioning positions Giggles as adventurous and exciting to change kids' perceptions of toothbrushing. The campaign ideas center around making toothbrushing an adventure rather than a chore.
STPD of toothpastes
This document discusses segmentation, targeting, positioning and differentiation strategies for various toothpaste brands in India including Sensodyne, Colgate, Pepsodent, Dabur and Himalaya. It provides information on the Indian toothpaste market size and share. It also describes the segmentation approaches, targeting strategies, positioning and differentiation tactics adopted by each brand. Key points of differentiation discussed include ingredients, benefits addressed and types of customers targeted.
Colgate ppt
Colgate has been in business since 1806 starting as a soap and candle company. It introduced toothpaste in jars in 1873 and collapsible tubes in 1896. Today it focuses on oral care, personal care, home care, and pet nutrition, selling products in over 200 countries. Colgate promotes its toothpaste, toothpowder, and mouthwash through innovative packaging and advertising strategies. It has implemented successful marketing strategies like partnering with dentists and targeting rural markets for growth. While it faces competition and pressure to lower prices, Colgate remains a market-leading brand with high visibility and customer loyalty due to its long history and financial strength.
Oral-B’s AI-Enabled Power Toothbrush
Harvey Goldstein is a businessman in Southeast Asia who has facilitated business deals for companies like Procter & Gamble in countries in the region. Procter & Gamble, one of the world's largest consumer product companies, launched their Oral-B GENIUS X power toothbrush in 2019. The toothbrush uses artificial intelligence developed from over 2,000 brushing sessions to help people brush with the right amount of pressure and time based on sensors that track brushing style. Through a connected app, users receive personalized feedback on areas needing more attention.
segmentation , targeting and positioning of collgate
Colgate targets urban youth, urban wealthy classes, and wealthy rural customers in India. It positions itself as a high-quality brand with premium prices compared to competitors. Colgate Sensitive Pro-Relief is positioned as the most effective toothpaste for sensitive teeth. Colgate also positions itself as offering extra benefits like its Pro-Argin technology, which provides long-term oral health protection by removing problems at their root. Colgate's target market for its Sensitive Pro-Relief product is people aged 20-40 who suffer from tooth sensitivity, as evidenced by its advertisements showing people of all ages in this range.
Market of Toothpaste Industry.
This presentation is about the colgate industry - its kind of market with respect to colgate. How the competition is? How the profit margin and variable costing is for a tooth paste industry is?
Recommandé
Sensodyne - Colgate Pro Relief
1) The document analyzes Sensodyne, a toothpaste for sensitive teeth launched in India by GlaxoSmithKline (GSK) in 2011.
2) It compares Sensodyne to its main competitor Colgate Sensitive Pro Relief on their product offerings, pricing, distribution networks, and promotion strategies.
3) While Colgate has more brand awareness and a larger market share in India, Sensodyne is positioning itself as the number one toothpaste recommended by dentists worldwide and is investing heavily in promotions to build market share.
Reshal pgp30270 oral b sensitive
- Oral-B is a brand extension of toothpaste by P&G to target consumers suffering from sensitive teeth.
- The oral care category in India is growing at 15% annually and toothpaste makes up 80% of the category. However, Oral-B has not increased its market share significantly despite category growth.
- Oral-B launched a sensitive toothpaste in 2014 to target the 30% of Indians suffering from sensitive teeth. It uses a special ingredient to form an acid-resisting protective shield.
- The product is promoted through brand ambassador Madhuri Dixit and dentist recommendations. It faces competition from Sensodyne, Pepsodent, and other sensitive toothpaste brands
Shield Imc presentation
The document provides an IMC plan for Giggles toothbrush aimed at children aged 5-10. The plan's objectives are to generate trial amongst non-users, achieve a 40% purchase rate, and become the most preferred local brand. Insights indicate kids find toothbrushing boring and prefer colorful, fun toothbrushes. The proposed positioning positions Giggles as adventurous and exciting to change kids' perceptions of toothbrushing. The campaign ideas center around making toothbrushing an adventure rather than a chore.
STPD of toothpastes
This document discusses segmentation, targeting, positioning and differentiation strategies for various toothpaste brands in India including Sensodyne, Colgate, Pepsodent, Dabur and Himalaya. It provides information on the Indian toothpaste market size and share. It also describes the segmentation approaches, targeting strategies, positioning and differentiation tactics adopted by each brand. Key points of differentiation discussed include ingredients, benefits addressed and types of customers targeted.
Colgate ppt
Colgate has been in business since 1806 starting as a soap and candle company. It introduced toothpaste in jars in 1873 and collapsible tubes in 1896. Today it focuses on oral care, personal care, home care, and pet nutrition, selling products in over 200 countries. Colgate promotes its toothpaste, toothpowder, and mouthwash through innovative packaging and advertising strategies. It has implemented successful marketing strategies like partnering with dentists and targeting rural markets for growth. While it faces competition and pressure to lower prices, Colgate remains a market-leading brand with high visibility and customer loyalty due to its long history and financial strength.
Oral-B’s AI-Enabled Power Toothbrush
Harvey Goldstein is a businessman in Southeast Asia who has facilitated business deals for companies like Procter & Gamble in countries in the region. Procter & Gamble, one of the world's largest consumer product companies, launched their Oral-B GENIUS X power toothbrush in 2019. The toothbrush uses artificial intelligence developed from over 2,000 brushing sessions to help people brush with the right amount of pressure and time based on sensors that track brushing style. Through a connected app, users receive personalized feedback on areas needing more attention.
segmentation , targeting and positioning of collgate
Colgate targets urban youth, urban wealthy classes, and wealthy rural customers in India. It positions itself as a high-quality brand with premium prices compared to competitors. Colgate Sensitive Pro-Relief is positioned as the most effective toothpaste for sensitive teeth. Colgate also positions itself as offering extra benefits like its Pro-Argin technology, which provides long-term oral health protection by removing problems at their root. Colgate's target market for its Sensitive Pro-Relief product is people aged 20-40 who suffer from tooth sensitivity, as evidenced by its advertisements showing people of all ages in this range.
Market of Toothpaste Industry.
This presentation is about the colgate industry - its kind of market with respect to colgate. How the competition is? How the profit margin and variable costing is for a tooth paste industry is?
Sensodyne tooth guardian
This document provides an analysis of Sensodyne's planned electric toothbrush, the Sensodyne Tooth Guardian. It begins with an introduction to the product and the need it addresses. Next, it performs a brand analysis, industry analysis of major competitors, and SWOT analysis. It then provides details on market segmentation, target markets, positioning, product strategies, pricing strategy, and promotion and marketing campaigns. The overall marketing strategy focuses on product differentiation, collaborating with dental specialists, advertising, and exploring retail marketing channels.
India shampoo industry
The Indian shampoo industry is dominated by Hindustan Unilever Limited (HUL) which launched popular brands like Sunsilk and Clinic Plus in the 1960s-1980s. HUL focused on expanding rural distribution through affordable sachet sizes. The top three shampoo brands in India are Clinic Plus, Head & Shoulders, and Chik. The shampoo market faces challenges like low usage frequency and perceptions of chemicals. It is segmented based on benefits into cosmetic, anti-dandruff, and herbal categories. Rural consumers and sachet sizes are a key focus area. Popular brands target different age groups and genders and use celebrity endorsements in their advertising.
The toothpaste industry of India - 2012
Toothpaste industry of india as of 2012 , its suppliers, customer market , marketing intermediaries and PESTEL analyses of the market
Marketing project toothpaste industry
This document provides a summary of four toothpaste brands in India: Colgate Sensitive Pro-Relief, Colgate MaxFresh Gel, Pepsodent Sensitive Pro Relief, and Close Up gel toothpaste. It analyzes each brand's business definition, target market, competitors, positioning, and strategies. It finds that Colgate and Pepsodent are targeting the sensitive toothpaste market, while Colgate MaxFresh and Close Up compete in the growing gel toothpaste segment dominated by Close Up. The document evaluates each brand's competitive advantages and challenges penetrating their respective markets.
Mm presentation rm2
The document discusses the target audiences, positioning, and value propositions of several toothpaste brands:
Colgate targets the whole toothpaste market and positions itself as providing decay protection, strong teeth, and fresher breath. Pepsodent targets kids and families and positions as providing long-lasting germ protection. Sensodyne targets those with dentine hypersensitivity and positions as providing 24/7 sensitivity protection in a niche premium market segment. Close-up targets youth and positions as providing freshness and confidence. Himalaya targets families interested in ayurvedic and herbal products and positions as an all-natural option that strengthens teeth and gums.
Imc sensodyne toothpaste vishal k_140914
The document discusses Sensodyne's integrated marketing communication campaign in India. It aimed to increase awareness of tooth sensitivity as a dental issue and position Sensodyne as the preferred brand for sensitive teeth relief. The campaign used various touchpoints like in-store demonstrations, print ads, TV commercials, dentist recommendations, and free samples. By educating consumers and emphasizing Sensodyne's clinical efficacy, the brand was able to gain a leadership position in the tooth sensitivity category in India.
Colgate Presentation
Colgate Palmolive started operations in Pakistan in 1977 as a joint venture between Colgate Palmolive USA and Lakson Group. It is one of the largest ventures of the group with assets over Rs. 400 million and annual turnover of Rs. 1500 million. Colgate's main competitors are Macleans, Medicam, Close-up, English, and Pepsodent. Its target market is middle to upper income families and it maintains a premium pricing strategy while emphasizing quality. The document discusses Colgate's product lines, distribution channels, and recommendations for expanding its brand.
Segmenting, Targeting and Positioning of the toothpaste industry
There are several major types of toothpastes on the market based on their main components and intended uses, such as fluoride toothpaste for preventing decay, desensitizing toothpaste, and whitening toothpaste. The global toothpaste industry is dominated by a few large companies and toothpaste is one of the top fast-moving consumer goods. In Mauritius, the toothpaste market includes many international and local brands and is led by Colgate, which holds about 45% market share, while Aquafresh and Blendax also have significant shares. Toothpaste brands segment their customers and target different groups, with Colgate targeting multiple age groups and Sensodyne focusing on people with sensitive teeth. They also employ various
Procter and Gamble HRM report 2015 NAR
Report on Management and HRM of P&G. Its History, introduction, internal and external environments,product line, marketing, pricing, promoting strategies with video ads, HR functions and methods, organizational structure......
Market segmentation of colgate converted
Colgate-Palmolive segments its consumer base using demographic factors like age, gender, income, and other variables. It offers different toothpastes and oral care products targeted at specific age groups from infants to seniors. Products are tailored to needs across the lifespan. Colgate also segments between male and female consumers, with gender-specific products featuring popular characters. While mass marketed, Colgate finds most of its sales from middle-income consumers. Demographic segmentation allows Colgate to develop a wide range of oral care solutions to serve diverse consumer groups.
Colgate presentation
This document discusses Colgate-Palmolive's launch of the Precision toothbrush. It provides background on Colgate, the US oral care market, consumer habits, competition from Oral-B, Johnson & Johnson, Procter & Gamble, and others. Colgate developed the Precision through extensive research to have bristles of different lengths and orientations for maximum plaque removal. The document considers niche versus mainstream positioning and predicts market share outcomes under each strategy. It also reviews production requirements, pricing strategies, and early consumer concept testing for the Precision.
Himalaya herbal toothpaste group4
Himalaya is launching a new toothpaste targeting the niche oral care category. It will be positioned as a premium herbal toothpaste called "Himalaya Active Herbs Toothpaste" that provides freshness and solves problems like gum swelling, tooth decay, and bad breath. Research found the niche category has high involvement and consumers seek solutions to oral health issues. The toothpaste will be advertised as a natural, healthy oral care product using the brand's herbal expertise to provide safe, reliable protection with long-lasting freshness.
Toothpaste industry christ_university
The document provides an analysis of the toothpaste industry in India. It discusses the key players in the industry including Colgate, HUL, and Dabur.
Colgate is the market leader with over 50% market share. It has a wide product portfolio and uses aggressive advertising. HUL produces Pepsodent and Close-Up toothpastes. It focuses on rural markets with affordable pricing and promotions. Dabur produces herbal toothpastes like Babool and Red and focuses on health-conscious consumers. It has a large portfolio of Ayurvedic products. The Indian toothpaste market is growing at 18% annually but per capita consumption is low at 85g.
Building Brand Resonance for Close Up Bangladesh
One of the top toothpaste brands in Bangladesh, Close Up initially made its mark by uniquely focusing on freshness instead of germ protection like others in the market. In this presentation, we examine Close Up's brand positioning and elements and see how the consumer perceives the brand in relation with its competitors.
Bm a pgp30141_siddhesh_colgate_plax
This document analyzes the brand extension of Colgate Plax mouthwash in India. It provides context on the oral care category and subcategories in India. The oral care market is valued at $83.5 billion currently and expected to reach $131 billion by 2018. Toothpaste is the dominant subcategory but mouthwash is growing the fastest at a 29% CAGR. Within mouthwashes, Listerine is the leader but Colgate Plax is ranked 2nd and is growing over 25% annually. The document evaluates Colgate Plax's product features, variants and potential as a brand extension for Colgate in India.
Colgate Ppt.
- Colgate was founded in 1806 as a starch, soap and candle factory in New York called William Colgate & Company. It introduced its first toothpaste in 1873.
- Today Colgate is a global company with numerous subsidiaries in over 200 countries. It holds the number one market share for toothpaste in India.
- Colgate faces competition from other brands like HUL's Pepsodent but maintains market leadership through innovation, new products, and promotional campaigns.
Brandppt
This document summarizes the toothpaste industry and the brand Close Up. It shows that Colgate has the largest market share at 54% of the toothpaste industry. For gel toothpaste, HUL's Close Up has the largest market share at 46%. Close Up was first launched in 1975 and has been the category leader since. It targets youth aged 15-35 and positions itself as a toothpaste that also acts as a mouthwash for fresh breath. The document analyzes Close Up's branding, product line, market strength compared to competitors, and summarizes one of its memorable television advertisements.
Marketing plan for new toothpaste brand
This document presents a marketing plan for a new toothpaste brand called Ultra Protect. It includes 3 variants targeted at smokers, coffee drinkers, and stain removal. The plan discusses segmentation, targeting, positioning, pricing, packaging, labeling, sales forecast, and promotional strategies including using a brand ambassador. Financial projections estimate startup expenses of 2,00,000 taka and initial inventory of 10,00,000 taka. Sales are forecasted to gradually increase over the first 3 years from 32,41,000 to 32,59,000 taka. A variety of supporting services are also discussed to improve the customer experience.
Bonito (A new product launch)
Ayurjyoti is an Indian FMCG company focused on herbal products with headquarters in Kolkata. They are launching Bonito, a new fairness cream along with a lotion and shampoo. Bonito aims to redefine fairness with a multi-vitamin herbal formula that protects against hyperpigmentation, dark circles, and UV rays while providing skin lightening and anti-aging benefits. Ayurjyoti analyzes the large and growing Indian fairness cream market and develops marketing strategies around affordable pricing, promotions, and wide distribution to target young consumers in both urban and rural areas.
Procter and gambler
P&G Home Products Limited is a 100% subsidiary of Procter & Gamble and one of India's fastest growing FMCG companies. It markets P&G's global brands like Ariel, Tide, Head & Shoulders, Pantene, and Rejoice in India. P&G was incorporated in India in 1993 and launched brands like Ariel and Pantene over the years. It is now the second largest FMCG company in India focused on fabric care, hair care, and personal care products.
Mm pantene final
This document provides an overview of Pantene, a brand of hair care products owned by Procter & Gamble. It discusses Pantene's product introduction, marketing concept focusing on target markets and competitors, marketing mix involving product, price, place, and promotion strategies. It also includes a SWOT analysis and uses the BCG matrix to analyze Pantene's product portfolio. Marketing research processes and consumer behavior relevant to Pantene are summarized as well.
Mm1
Head & Shoulders is an anti-dandruff shampoo brand owned by Procter & Gamble. It was introduced in 1961 and was the first product to identify and treat the causes of dandruff using zinc pyrithione. The document discusses the marketing mix strategies used by Head & Shoulders in India, including targeting consumers with scalp and dandruff problems, having various product sizes and flavors, nationwide distribution, and advertising through television, magazines, and billboards. It also addresses the pricing approach, ensuring prices are affordable and competitive with other brands.
Contenu connexe
Tendances
Sensodyne tooth guardian
This document provides an analysis of Sensodyne's planned electric toothbrush, the Sensodyne Tooth Guardian. It begins with an introduction to the product and the need it addresses. Next, it performs a brand analysis, industry analysis of major competitors, and SWOT analysis. It then provides details on market segmentation, target markets, positioning, product strategies, pricing strategy, and promotion and marketing campaigns. The overall marketing strategy focuses on product differentiation, collaborating with dental specialists, advertising, and exploring retail marketing channels.
India shampoo industry
The Indian shampoo industry is dominated by Hindustan Unilever Limited (HUL) which launched popular brands like Sunsilk and Clinic Plus in the 1960s-1980s. HUL focused on expanding rural distribution through affordable sachet sizes. The top three shampoo brands in India are Clinic Plus, Head & Shoulders, and Chik. The shampoo market faces challenges like low usage frequency and perceptions of chemicals. It is segmented based on benefits into cosmetic, anti-dandruff, and herbal categories. Rural consumers and sachet sizes are a key focus area. Popular brands target different age groups and genders and use celebrity endorsements in their advertising.
The toothpaste industry of India - 2012
Toothpaste industry of india as of 2012 , its suppliers, customer market , marketing intermediaries and PESTEL analyses of the market
Marketing project toothpaste industry
This document provides a summary of four toothpaste brands in India: Colgate Sensitive Pro-Relief, Colgate MaxFresh Gel, Pepsodent Sensitive Pro Relief, and Close Up gel toothpaste. It analyzes each brand's business definition, target market, competitors, positioning, and strategies. It finds that Colgate and Pepsodent are targeting the sensitive toothpaste market, while Colgate MaxFresh and Close Up compete in the growing gel toothpaste segment dominated by Close Up. The document evaluates each brand's competitive advantages and challenges penetrating their respective markets.
Mm presentation rm2
The document discusses the target audiences, positioning, and value propositions of several toothpaste brands:
Colgate targets the whole toothpaste market and positions itself as providing decay protection, strong teeth, and fresher breath. Pepsodent targets kids and families and positions as providing long-lasting germ protection. Sensodyne targets those with dentine hypersensitivity and positions as providing 24/7 sensitivity protection in a niche premium market segment. Close-up targets youth and positions as providing freshness and confidence. Himalaya targets families interested in ayurvedic and herbal products and positions as an all-natural option that strengthens teeth and gums.
Imc sensodyne toothpaste vishal k_140914
The document discusses Sensodyne's integrated marketing communication campaign in India. It aimed to increase awareness of tooth sensitivity as a dental issue and position Sensodyne as the preferred brand for sensitive teeth relief. The campaign used various touchpoints like in-store demonstrations, print ads, TV commercials, dentist recommendations, and free samples. By educating consumers and emphasizing Sensodyne's clinical efficacy, the brand was able to gain a leadership position in the tooth sensitivity category in India.
Colgate Presentation
Colgate Palmolive started operations in Pakistan in 1977 as a joint venture between Colgate Palmolive USA and Lakson Group. It is one of the largest ventures of the group with assets over Rs. 400 million and annual turnover of Rs. 1500 million. Colgate's main competitors are Macleans, Medicam, Close-up, English, and Pepsodent. Its target market is middle to upper income families and it maintains a premium pricing strategy while emphasizing quality. The document discusses Colgate's product lines, distribution channels, and recommendations for expanding its brand.
Segmenting, Targeting and Positioning of the toothpaste industry
There are several major types of toothpastes on the market based on their main components and intended uses, such as fluoride toothpaste for preventing decay, desensitizing toothpaste, and whitening toothpaste. The global toothpaste industry is dominated by a few large companies and toothpaste is one of the top fast-moving consumer goods. In Mauritius, the toothpaste market includes many international and local brands and is led by Colgate, which holds about 45% market share, while Aquafresh and Blendax also have significant shares. Toothpaste brands segment their customers and target different groups, with Colgate targeting multiple age groups and Sensodyne focusing on people with sensitive teeth. They also employ various
Procter and Gamble HRM report 2015 NAR
Report on Management and HRM of P&G. Its History, introduction, internal and external environments,product line, marketing, pricing, promoting strategies with video ads, HR functions and methods, organizational structure......
Market segmentation of colgate converted
Colgate-Palmolive segments its consumer base using demographic factors like age, gender, income, and other variables. It offers different toothpastes and oral care products targeted at specific age groups from infants to seniors. Products are tailored to needs across the lifespan. Colgate also segments between male and female consumers, with gender-specific products featuring popular characters. While mass marketed, Colgate finds most of its sales from middle-income consumers. Demographic segmentation allows Colgate to develop a wide range of oral care solutions to serve diverse consumer groups.
Colgate presentation
This document discusses Colgate-Palmolive's launch of the Precision toothbrush. It provides background on Colgate, the US oral care market, consumer habits, competition from Oral-B, Johnson & Johnson, Procter & Gamble, and others. Colgate developed the Precision through extensive research to have bristles of different lengths and orientations for maximum plaque removal. The document considers niche versus mainstream positioning and predicts market share outcomes under each strategy. It also reviews production requirements, pricing strategies, and early consumer concept testing for the Precision.
Himalaya herbal toothpaste group4
Himalaya is launching a new toothpaste targeting the niche oral care category. It will be positioned as a premium herbal toothpaste called "Himalaya Active Herbs Toothpaste" that provides freshness and solves problems like gum swelling, tooth decay, and bad breath. Research found the niche category has high involvement and consumers seek solutions to oral health issues. The toothpaste will be advertised as a natural, healthy oral care product using the brand's herbal expertise to provide safe, reliable protection with long-lasting freshness.
Toothpaste industry christ_university
The document provides an analysis of the toothpaste industry in India. It discusses the key players in the industry including Colgate, HUL, and Dabur.
Colgate is the market leader with over 50% market share. It has a wide product portfolio and uses aggressive advertising. HUL produces Pepsodent and Close-Up toothpastes. It focuses on rural markets with affordable pricing and promotions. Dabur produces herbal toothpastes like Babool and Red and focuses on health-conscious consumers. It has a large portfolio of Ayurvedic products. The Indian toothpaste market is growing at 18% annually but per capita consumption is low at 85g.
Building Brand Resonance for Close Up Bangladesh
One of the top toothpaste brands in Bangladesh, Close Up initially made its mark by uniquely focusing on freshness instead of germ protection like others in the market. In this presentation, we examine Close Up's brand positioning and elements and see how the consumer perceives the brand in relation with its competitors.
Bm a pgp30141_siddhesh_colgate_plax
This document analyzes the brand extension of Colgate Plax mouthwash in India. It provides context on the oral care category and subcategories in India. The oral care market is valued at $83.5 billion currently and expected to reach $131 billion by 2018. Toothpaste is the dominant subcategory but mouthwash is growing the fastest at a 29% CAGR. Within mouthwashes, Listerine is the leader but Colgate Plax is ranked 2nd and is growing over 25% annually. The document evaluates Colgate Plax's product features, variants and potential as a brand extension for Colgate in India.
Colgate Ppt.
- Colgate was founded in 1806 as a starch, soap and candle factory in New York called William Colgate & Company. It introduced its first toothpaste in 1873.
- Today Colgate is a global company with numerous subsidiaries in over 200 countries. It holds the number one market share for toothpaste in India.
- Colgate faces competition from other brands like HUL's Pepsodent but maintains market leadership through innovation, new products, and promotional campaigns.
Brandppt
This document summarizes the toothpaste industry and the brand Close Up. It shows that Colgate has the largest market share at 54% of the toothpaste industry. For gel toothpaste, HUL's Close Up has the largest market share at 46%. Close Up was first launched in 1975 and has been the category leader since. It targets youth aged 15-35 and positions itself as a toothpaste that also acts as a mouthwash for fresh breath. The document analyzes Close Up's branding, product line, market strength compared to competitors, and summarizes one of its memorable television advertisements.
Marketing plan for new toothpaste brand
This document presents a marketing plan for a new toothpaste brand called Ultra Protect. It includes 3 variants targeted at smokers, coffee drinkers, and stain removal. The plan discusses segmentation, targeting, positioning, pricing, packaging, labeling, sales forecast, and promotional strategies including using a brand ambassador. Financial projections estimate startup expenses of 2,00,000 taka and initial inventory of 10,00,000 taka. Sales are forecasted to gradually increase over the first 3 years from 32,41,000 to 32,59,000 taka. A variety of supporting services are also discussed to improve the customer experience.
Bonito (A new product launch)
Ayurjyoti is an Indian FMCG company focused on herbal products with headquarters in Kolkata. They are launching Bonito, a new fairness cream along with a lotion and shampoo. Bonito aims to redefine fairness with a multi-vitamin herbal formula that protects against hyperpigmentation, dark circles, and UV rays while providing skin lightening and anti-aging benefits. Ayurjyoti analyzes the large and growing Indian fairness cream market and develops marketing strategies around affordable pricing, promotions, and wide distribution to target young consumers in both urban and rural areas.
Procter and gambler
P&G Home Products Limited is a 100% subsidiary of Procter & Gamble and one of India's fastest growing FMCG companies. It markets P&G's global brands like Ariel, Tide, Head & Shoulders, Pantene, and Rejoice in India. P&G was incorporated in India in 1993 and launched brands like Ariel and Pantene over the years. It is now the second largest FMCG company in India focused on fabric care, hair care, and personal care products.
Tendances (20)
Segmenting, Targeting and Positioning of the toothpaste industry
Segmenting, Targeting and Positioning of the toothpaste industry
Similaire à Marketing project
Mm pantene final
This document provides an overview of Pantene, a brand of hair care products owned by Procter & Gamble. It discusses Pantene's product introduction, marketing concept focusing on target markets and competitors, marketing mix involving product, price, place, and promotion strategies. It also includes a SWOT analysis and uses the BCG matrix to analyze Pantene's product portfolio. Marketing research processes and consumer behavior relevant to Pantene are summarized as well.
Mm1
Head & Shoulders is an anti-dandruff shampoo brand owned by Procter & Gamble. It was introduced in 1961 and was the first product to identify and treat the causes of dandruff using zinc pyrithione. The document discusses the marketing mix strategies used by Head & Shoulders in India, including targeting consumers with scalp and dandruff problems, having various product sizes and flavors, nationwide distribution, and advertising through television, magazines, and billboards. It also addresses the pricing approach, ensuring prices are affordable and competitive with other brands.
Head & Shoulders
Head & Shoulders is the number one anti-dandruff shampoo brand in the world. When it launched in India in 1997, it fueled growth in the anti-dandruff segment, which now makes up 15% of the total shampoo market. Head & Shoulders targets higher middle class, brand conscious consumers and positions itself as a mild yet effective anti-dandruff product compared to competitors like Clinic All Clear. It has established itself as a strong brand through differentiation, variety of products, effective marketing campaigns, and brand loyalty.
The Measurement of Brand Awareness and Brand Perception
This document provides a project report on measuring brand awareness and perception of Garnier Ultra Blends hair products in India. The report outlines the research methodology used, which included a descriptive study design with a sample size of 50 respondents surveyed using a structured questionnaire. Statistical analysis tools like charts, percentages, and interval estimation were used to analyze the collected primary data. The findings showed that brand awareness positively influences purchasing behavior. Customers believe branded products have better quality and enhance social status. The report concludes that Garnier needs to enhance brand image associations for their target audience to gain long-term strategic benefits.
Marketing of a product Hair care pro presentation
The group presented their marketing plan for a new shampoo brand called Niamia. They discussed defining their product as a shampoo and emphasizing marketing ethics. Their target markets are women ages 16-40, men, and young mothers. Key features of their shampoo include being anti-damage, anti-dandruff, and nourishing. They analyzed competitors like Head & Shoulders and developed a positioning statement. Their action plan includes an advertising campaign using celebrities and sampling. They discussed objectives to make ads simple, memorable, interesting and emotionally engaging. The group will survey customers for feedback and control sales, expenses and respond to issues to ensure success.
10 Step Marketing Plan of Head & Shoulders brian garcia
1. Head & Shoulders targets men and women with dandruff and scalp problems who want proper hygiene and hair care to gain confidence. Other shampoo brands focus more on hair condition.
2. Head & Shoulders' market share in the Philippines is less than Php 1.8 billion of the estimated Php 12 billion shampoo industry.
3. The marketing plan focuses on TV ads with Manny Pacquiao, print ads, events, social media, and nationwide distribution to position Head & Shoulders as the niche leader in anti-dandruff shampoo.
Product Launch
This document provides an overview of a marketing management course taught by Sir Rehan Shakur. It lists the course name, instructor, and students. It then outlines the topics to be covered in the course, including background of a company, reasons for failure, strategies for re-launching a product, the 4 P's of marketing, promotion tactics, recommending strategies, pricing approaches, target celebrities, and a SWOT analysis.
A report on 4p's and STP of clinic plus shampoo
Clinic Plus shampoo is produced by Unilever and targets women in India. It has a variety of product types and prices starting from Rs. 1/-. Clinic Plus segments the market based on geography, behavior, and price. It targets women and positions itself as a family shampoo that nourishes hair from within. The product is priced competitively compared to Dove and distributed widely through Hindustan Unilever's network to reach both rural and urban consumers. Promotion focuses on the relationship between mothers and daughters through print, TV, and online advertisements emphasizing strong, long hair.
Industry Shampoo
The document summarizes the shampoo industry in India. It discusses key facts about the FMCG industry and hair care category. It details market size, segmentation, usage patterns and growth of the shampoo industry. It also outlines the evolution of popular shampoo brands and their market leadership over the years.
Research Methodology
- Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble and is the world's number one anti-dandruff shampoo.
- When launched in India in 1997, the anti-dandruff market was small but growing and dominated by Clinic All Clear; Head & Shoulders fueled further growth.
- The document discusses Head & Shoulders marketing strategies in India, including segmentation, targeting, positioning, products, pricing, placement, and promotion.
marketing plan of shampoo
The marketing plan is for Allenora shampoo produced by Zapotol corp. The shampoo will be distributed in Pakistan and targets both men and women but mainly women. It will be available in 100ml, 200ml, and 400ml bottles as well as sachet packets. The plan is to become a strong shampoo brand within 5 years. The shampoo has 7 benefits including anti-damage, anti-dandruff, and conditioning. It will compete with popular brands like Head & Shoulders, Clear, Sunsilk, and Dove. Market research will be conducted to understand customer preferences and feedback on packaging, quality, and performance. The shampoo will be positioned as a
project on Project
Zapotol Corporation is launching a new shampoo brand called Allenora in Pakistan. Allenora will be a 7-in-1 shampoo addressing issues like hair fall, dryness, dullness, roughness and dandruff. It will be available in 100ml, 200ml and 400ml bottles as well as sachets. The company aims to become a strong shampoo brand in Pakistan within 5 years. Key competitors in the market include Head & Shoulders, Clear, Sunsilk and Dove. Market analysis shows shampoo sales growing in Pakistan, with Unilever and P&G dominating 50% and 34% market share respectively through popular brands like Sunsilk and Head
Project on shampoo
Zapotol Corporation is launching a new shampoo brand called Allenora in Pakistan. Allenora will be a 7-in-1 shampoo addressing issues like hair fall, dryness, dullness, roughness and dandruff. It will be available in 100ml, 200ml and 400ml bottles as well as sachets. The company aims to become a strong shampoo brand in Pakistan within 5 years. Key competitors in the market include Head & Shoulders, Sunsilk, Pantene and Clear. The shampoo market in Pakistan is growing and valued at Rs.12.5 billion, with Unilever and P&G being the major players.
PURE ELEMENTS SHAMPOOS PRESENTATION
The document discusses Pure Elements, an Ayurvedic personal care brand. It provides details about the company's product portfolio which includes natural skincare, haircare, and body care products. Some key shampoo offerings are discussed in depth. It also analyzes Pure Elements' marketing strategy and compares it to competitors like Dabur, HUL, and Patanjali. While the brand creates effective natural products, it is concluded that limited advertising has resulted in low awareness, and expanding distribution will help grow its customer base.
P&G Case Presentation [Elegant (VII)]
P&G developed a new toothpaste that provides tooth and gum protection for 24 hours after each brushing. To determine consumer preferences for this new product before market introduction, P&G will conduct a survey. Personal interviews will be the most effective survey method, specifically in-home interviews. This allows interviewers to directly ask consumers questions about attributes like color, fragrance, and how they prefer tooth and gum protection. The sample will target middle and high-income consumers who use branded toothpaste. Simple random sampling will select a representative sample from this population frame. Results will be presented to P&G management using charts like pie charts, bar charts, and histograms to illustrate consumer preferences.
Pantene: Marketing Communications Plan
Pantene is currently the market leader in premium hair care products in India but faces stagnating market growth and falling market share. Its objectives are to increase market share and be seen as the top hair care brand. It plans to achieve this through new product formulations with revolutionary results and more interactive marketing strategies. The target audience is proposed to expand to both females and males seeking to look younger through healthy hair. Pantene will position itself as the "Spring of Life" and leverage the 4Ps of marketing with a new product line, competitive pricing, wide availability and promotional activities including TV, radio and digital advertising.
Presantation on New Product Launch
This presentation is based on how to launch a new product focusing on the entire process of market research followed by Segments, recent trends, competitor analysis, SWOT Analysis and more.
presantationonnpl-1802188512280504062315.pdf
eFasal revolutionizes agricultural practices through cutting-edge technology. By integrating data analytics, IoT, and AI, eFasal offers farmers real-time insights into crop health, weather patterns, and market trends. This empowers them to make informed decisions, optimize resource usage, and maximize yields, fostering sustainable farming practices and improving livelihoods.
Boots hair care sriram a r
A case study on Boots-Hair Care Sales and Promotion, to choose between given strategies for promotion of the product.
Assgnmnt marketing
This document provides information about a group assignment for a Principles of Marketing course. It includes an introduction and background on Pantene, a hair care brand owned by Procter & Gamble. The document then discusses Pantene's target market in Malaysia, product positioning, types of consumer products, branding strategies, packaging and labeling, pricing strategies, and promotional strategies including advertising and sales promotions. The key points are that Pantene targets consumers in Malaysia with specific hair care needs through different product lines. It positions itself as a premium hair care brand and discusses strategies around branding, packaging, pricing and promoting the products.
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ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
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Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
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【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
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3:国家专业人才认证中心颁发入库证书
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6:个人职称评审加20分
7:个人信誉贷款加10分
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3、留学人员区块链存储服务
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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- 1. Group 1 Kuneek Gupta Jagdish Sinha Ekansh Gupta Kartik Yadav Kamakshi Kaushik
- 2. INTRODUCTION ★ Origin - Ohio, USA ★ Industry - Consumer Goods ★ Founded - 31st October 1837 ★ Founder - William Procter & James Gamble ★ Areas - Approximately 70 Countries ★ Brands - Head & Shoulders, Pampers, Gillette, Olay, Oral-B, Vicks, Tide, Arial, Old Spice, Secret Deodorants, and many more.
- 3. Hair Care Products P&G’s Hair Care Category consists of three major Products : 1961
- 4. Market Share of P&G Hair Care Products 4.6% 9% 7.5% 2.5%
- 5. Market Segmentation Income Different products for people with different age group User Needs Different products for different needs of user Benefits Different products for different benefits of users.
- 6. LOREM IPSUM TARGETING P&G covers people with all income groups with its products. • They have head and shoulders for people with low and medium income • Pantene for people with medium and high P&G covers all user benefits that can be provided with hair care products like anti- dandruff, hair-fall repair, damage repair and 2 in 1 shampoos. They products for every need of users, they have Herbal Essence for the people who wants to use herbal products. All income groups All benefits Every need of user
- 7. CURRENT TRENDS: Supreme Collection in head and shoulders with advanced technology that reveals healthy vibrant hair by hydrating and nurturing the scalp Head and shoulders have also come up with the world’s 1st recyclable shampoo bottle made with beach plastic. This is a world’s first in haircare Pantene came up with unique PRO-V formula made of biotin and bamboo delivers a potent blend of vitamin B3,panthenol providing suppleness and strength
- 8. Herbal Essences introduced tactile markings designed to help differentiate between shampoo and conditioner for those with a vision impairment Be my eyes app of Herbal Essences is a free service that connects blind and low vision people with sighted volunteers through a video call.
- 9. 4P’s for P&G’s HairCare Place ●Retailers ●Authorized Distributors ●P&G Shops ●Supermarkets Product ● Herbal Essentials ● Pantene – products related to the care of hair ● Head & Shoulder – hair shampoo
- 10. Price ● Market-oriented pricing strategy ●Product bundle pricing strategy ●Premium pricing strategy Promotion ● Advertising ● Direct marketing ● Sales promotion ● Personal selling ● Public relations.
- 11. S W T O ● Products for all income groups ● Serving Indian market for years ● Extensive distribution network for its products through out India ● Maintained brand equity ● Focused on R&D ● High overseas presence ● Immense competition in the same product line ● Ayurvedic products are capturing the market ● New technology used for hair care ● Low switching cost ● Unbranded products ● Decline in the market share ● High operating cost involved ● Inability to keep up with the commitment ● Increase in hair issues ● Few hair products for men in the market ● Focusing on untapped rural sectors SWOT ANALYSIS
- 12. PESTEL ANALYSIS POLITICAL FACTORS: Stable overall governmental support for globalization ECONOMIC FACTORS: Improving disposable income levels SOCIAL/SOCIOCULTURAL FACTORS: Increasing preference for high-quality consumer goods Increasing preference for healthful products
- 13. TECHNOLOGICAL FACTORS: Growing online market Increasing fuel efficiency in transportation ECOLOGICAL/ENVIRONMENTAL FACTORS: Increasing availability of recyclable materials LEGAL FACTORS: Increasing Product Safety Regulations
- 14. Q1. Which P&G hair product do you prefer ? Consumer Analysis Q2. From where do you generally buy P&G hair products ?
- 15. Q3. What volume you prefer while buying a hair product ? Q4. Which offer do you prefer while buying P&G hair products?
- 16. Q5.Which hair product would you prefer for prevention from dandruff ? Q6.From where did you get to know about the P&G hair care products ?
- 17. Competitor analysis Price range P&G have Products for every price range. Product categories P&G provides products in every category like anti-dandruff, hair fall repair, herbal.etc. Market coverage Head and shoulder have a good market but not pantene Variety of Products P&G don't have a wide variety of products Price range HUL Have Product for every income price range. Product categories HUL do not have herbal products in hair care. Market coverage HIgh end products of HUL are very popular as compared to P&G Variety of Products HUL have a wide variety of products
- 18. Future Opportunities and Suggestions Based on the survey our future recommendations will include: ● As most of the customers prefer medium or large portions of the products, the company should consider coming up with more advertisements and incentive schemes to attract more customers. ● Even though Pantene being one of the oldest brands in its category, it has lost its market share to brands like tresemme and Loreal. P&G should consider advertising it in a better way. ● Due to hectic lifestyles, consumers are showing an increased interest in maintaining their hair with minimum effort. ● Indian consumers say that pollution impacts hair appearance, which opens significant opportunities for brands to mitigate these growing concerns.
- 19. THANK YOU